The billboard (Mar 1896)

BILLBOARD ADVERTISING. March, 1896- Billboard Advertising JAMES H. HENNEOAN, BOiaiT*A<h*Tlin«f ii sold .» La gear " MARCH 1, iSg6. irrjwhar, evidence* of new interest [■countered. On every hud, ment is the order of the Jay. Mew business methods ore bringing about and betterservice, and, most important of prejudice ut •lowly bat surely giving way to liberality and enterprise, The reign of the poster has commenced, for the bill bers, and every day sees the addition of several more. The motto of this trade of every Intelligent WU poster and Mr* riser on the continent. It is an asSoc Hon that is not dominated by any o advertisers nor fostering petty squabbles. Furthermore, it is not a so-called " dose comes all bill posters of established repn- ASSOCIATED effort, when properly ducted, is one of the greatest boons that a trade or a particular craft enjoy. The alwaya ensues, leads to nratnal change of ideas and this in turn ably .utive sessions are tolerated. It has nothing to hide, nothing to conceal, nothing to suppress, in fine, nothing of which it is ashamed. That is why growing, that is why it is prosperous, that la why it is bound to prevail. ' The Associated Bill Posters'Association could have been all of thin, in fact,would have been, had the majority of men ruled by a bluffing, bellowing, belicose minority, who have shaped it* conr and dominated its every action. As i are leaving it and going over to the Into are loudly clamoring for a radical change in the administration of its affairs. There is every Indication that there will be a split in the organization, for many of those who have its best interests at heart have despaired of ever freeing it in ally Other manner frern the bowism that is now throwing it Still another faction is cou ns el in g unity, but quietly 1 the gang splendid men for officers, and it is likely that the movement will acquire force and strength enough to" successful. Geo. M. Leonard for president, Geo. Rife for vice-president Tjner for secretary, and Jas. Cur- n for e the c. termined on, and as, if elected, would constitute a majority of the board of directors, it goes without saying that One of the i ised by the gat the bill posters of the country against Gude, Hote, Gunning and Hoke, is that they paint signs, the inference being that they wonld rather sell sign apace to ad- lers than posters. This is mere ile, pure senseless drivel. All of money out of one particular method it is only natural that they will devote most of their attention to that particular method, but any advertiser desiring to lie ably and i.itelli at their hands, should bear iu mind that every time they sell a sign to an advertiser they make a convert of him to out-door advertising. If he should ever embark in it extensively he must then use the bill boards if he wants to buy it cheaply. Let it be boroi AnvERTrsruts are Fairs for 1896. which is month to moi more than usual despite the fact that this is a presidential year. Thereare few lines of goods which will not benefit from the firing accruing frorn a well-displayed exhibit. Bear in mind, too, thai our lists inventions, conclaves, reunions, etc., are valuable pointers. Bin board space in the towns in which they take place is during the time they last, by reason of The reckless course pursued by the gang now in control of the affairs of the dated BUI Posters' Association is nowhere more plainly discernible than in the, financial condition of that sterling body. The secretary write* us in regard to the rvenue which will accrue to the organ- ization under the scale of dues adopted at Detroit, and states that it will amount to (1,115.00. The last year $886.00. This year they will be more, but granting merely for the sake of nent, that they will not exceed last year's total, we have the following list of expenditures to be met at the next anuual Total \ is little that needa to be said, ilem before the members is has obligations aggregating nearly villi Ji, 115.00. The only possi- is either to make an assessment o, or to increase the dues four rer course will solve tbeprob- •> THE.BILL POSTER." This handsome and vigorous young candidate for honors in the field 0/ journalism appeared for the first time, February J 2d. It is bright and newsy, and the cover and letterpress are fairlv especially that of the Chicago Bill Posting Co., of which Mr. P. F. Schaefer, President of the Interstate Association, is manager. In view of the fact that it was launched in the sole interest of the Associated Bill Posters' Association, it strikes the casual observer as strange that the initial, num- ber should be given over largely to the interests of the American 'Bill Posting & Advertising Co. and sundry circuses. In point of advertising patronage it has fared >er U produced at a co 11 loss to the Association, ir.ltlytli (proh- ■r, thai oathly delicits have ei That catchy motto is liable to undergt alteration in the minds of many meml before the publication iamueh older. 1 it be: " Vou stick to me and I'll s IN KANSAS. The Donaldson lithographing Co., of nine-sheet Bock Beer Bill, and sent, among others, some samples to the bill posters. Some of the replies are very characteristic. The following was re- ccived during February, and certainly expresses the writer's feelings: "Yours of Jan. 20th, received, nod in reply, will say, that you people are cer- tainly not read up" on Kansas laws, etc., or you would not insist on me forcing on the dear people your bock beer poster, for we live in an age wherein the privileges of the ordinary, good German citizen is morally deprived of his said lager beer unless he goes down some dark alley, or in o secluded attic, or else swears to a d—d lie before he can get it. "Hoping my explanation is satisfactory and that we may live to see the day February Paper and Press contains a very interesting history of type-making, from 300 A. D. onward. The article is illustrated by pi of this art, and the different m use at the different epocl_>. The write-up of the Baltimore and the Norfolkand Portsmouth TypotheUE is the feature article of the number It la illus- trated with elaborate half-tone platea. giving portrait* of the leaders of the trade in Baltimore, Norfolk aod Portsmouth. The technical articles on Process Work,