The billboard (Apr 1896)

April, 1896. BILLBOARD ADVERTISING. 7 the bill boards had for them as children, nor do they inquire whether the per- spective, etc., is ruined by the paint, paste and poster. They feel that interest is added to any scene by the bills and the signs The bill board men tan have the satis faction of knowing that the great mass of people have no sympathy with any move- ment directed against tile boards and the signs. The persons who are opposed to th m should understand that popular do no harm to bill posting interests; and it is not likely that public sentiment will ever veer in their favor, for the bill board and the sign board have a hold upon the interests, if not upon the affections, of The prixe poster exhibit of the C bia tricycle, now being held in New will make the Founds of the various and will Show about a week li The exhibition is drawing great everywhere, and should be of gr vantage to hill posters generally, eating the people up to the possi of art on the bill board. The bill and poster printer who fails to s ■fused the other day on the t the bill poster himself had been soliciting the advertiser, and would have got the business anyhow. Hoke —in >_va_ —1, further effort to Philadelphia Doings. The Ledger Job Print, of Philadelphia, has a very attractive eight-sheet stand on Is of that city, extolling the WASTED ADS. New York Notes. About a year and a half ago a paper advertising agent thought he saw a fortune in wall advertising, and be pro- ceeded to buy np a few of the walls of the Saw York Advertising Sign Co.. and to offer them for sale. After keeping them for more than a year he succeeded in sell- ing his leases to Mrs. Harriet Hubbard Ayer, or, rather, to the Recamier Manu- facturing Co., who employed the R. J. User who would like to see how his "ad" wonld look on the boards. The bill poster may or may not receive pay for placing this paper, on his stands. He could very well afford to do it gratis, I should think, and I would suggest that bill posters gen- erally make the proposition to their show free. If the printer gets a hundred out of the "ad," tin- poster gets probably two ber while driving from Omaha to drcds of advertisements of one of the mast famous circuses strewn along the road, the entire distance. Many already loom up on the bill boards in the towns all along the line of the Pennsylvania Railway between New York and Philadelphia, but they have not yet placed any of the paper in a painted bam, but not often. Johnson and W S. Verkes, of the Sign Company, are great pushers, and when either " the 1 The Wellsbach Light Co. and the Ladies' Nome Journal, both of thep When the lutemationnl Distributors' ssoctatiou becomes known and its prin- ples of business understood, circus man- rers and all other advertisers will learn m for public distribution, w be forced to find other occupation where his talent for cheating can have full scope. failed to get tux pay from Mrs. Ayer, and the walls are now being painted for Virgin Leaf Tobacco, by Gude. The Hawes Hal Co., of New York, are supplying their agents throughout the country with a very attractive one-sheet poster, jam W. Hoke is placing the poster in this city, and is also placing In other e placed by the Liggett & Meyers' Sn Cigarette has a great showing in Phila- delphia, where the boycott failed to con- In selecting locations from your bill poster's stations, have an eye to the elec trie lights. Bill boards within the glare of an arc light The handsomely built wi a. canvas 160 to 200 feet long by 7 ft. high. A gearing, attached by a sprocket to the wheel, serves to keep n painted. The remarkable display of swiftly moving color shown by the model 1 of the attention the full-