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April, 1896. BILLBOARD ADVERTISING. 9 Conducted by W. CHANDLER STEWART. SPECIAL NOTICE.- FOLLOW THE PEOPLE. The season of out-door life is about to begin. From now until the middle of October every available moment will be spent out in the open air. The wise advertiser will cake the hint; he will remember that the fireside Is a thing of the past, and that it will be sev- read in tbe evenings under tl in the face at the baseball game; meet them on the picnic ground have you on their excursions; in other words, use the bill boards; make a outdoor display, and do it before thi idea has struck your competitor. Now. I am not advocating dropping tli newspaper, nor do I want ya tinue the use of circulars. 1 want you to be progressive enough to recogime and of self-called " advertising experts,"' who furnish column after column of space to lell you that to spend money for circulars and posters is a sign that you are getting "queer" in your "upper story." Of course, newspaper advertising is all right, but so is poster, and so is is a band of music and > ing," and so is any other form of pub- licity that gets your name up. If " ways the narrow neck bottles that i the most noise (and who are the most geuexous in the uie of the personal pro- noun I), but it is a pity that such ignorant gush should make would-be poster and circular advertisers bold off. If BILL- BOARD Advertising space I could recite one thousand cases where the advertising and financial suc- cess, of the business was directly due to Answer : We all know of the said, "find out what kind of advice is wanted, and then give that kind." I feel sure DeWitt II. expects me to praise his but I can't do it. It U sucb work as he sent me that is making illus- trated advertisements unpopular. Adver Dayton, wash. Gentlemen— Yi>ur favor here, mt, too. I Hotan Is now doing Philadelphia lor jus per forabigs?EnoBtherfdeaasaa'<ad." * Lots Ci bCl posters only ask li.oo. DeWi tt sends me as examples of advertising designs" could matter how clever the wording. If my correspondent can paint signs, and paint them well, he had better stick to that work. As an illustrator he will make a dismal failure. Givb Rbasons— H. Joseph . M. Fulford. for many years with The ; Co.. of Chicago, has em- barked in business for himself. In ad- dition to signs he will handle posters, - Hand ; in the First mall be* said, "I there are cranks," but of all that my knowledie, the worst was a