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The billboard (Apr 1896)

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BILLBOARD ADVERTISING. April, 1896. Billboard Advertising ■• We challenge Mr. Gude to show letters from members saying anything condem- natory 0/Ike Association. If he ca such we will soon show him some expelled complete revolution iu methods of adver- tising. All that is now needed is. dis- cretion and zeal on the part of those who will benefit most from this great tidal wave of popular favor—the bill posters. If they will drop petty personalitits and factional fights, and devote themselves. and puts ont Iiis dough therefor, he ex pects to, and should, receive circulation and representation f>w his money. Stringent laws iu some stales mate it a publishers "beat the devil around the bush" by attributing the circulation of their entire edition, morning, evening, semi weekly and weekly, to their morn- ing paper, but this device is so thin that ens of similar letters, were it not for simi- lar reasons. We can also assure the 1 that if any expu it will be the gang tl tLc rank and file, which, almost to a man, are against gang rule. One need not read advertisements in the paper if disinclined, bnt how can he escape the poster? Co where be will, torn which way be may, on every fence, dead wall and corner he finds it starini- him in the face. Ten, twenty, fifty timi a day it impf mind of the hi