The billboard (June 1896)

4 BILLBOARD ADVERTISING. June, .896. great opportunity for the oof- needless for as to observe that you can own bills, and they havea system peculiar Printing HouSC GoSSlD •omc such dream." said my porehase (he hrawn and muscle required tothernselves. Instead of posting by the "6 - ■ wT, doat ymfturn ,7,o a£ ^ H ibV , , ™ rTw«k *« >°ey •»« the bfaj poster* rnafcbed Items of newaor comment for this de- ' .. ' to ^ fonner at a less cost per week ^ ^j,^ up90t Lal each •stand* know that isn't my line; I must ti " in 7°° can secure the brains to direct j s onc big piece. A crew of eight or ten at sort of wofsniithing to the thelatter. . ' men will tackle a wall and in an almost : novelist Besides. I have my Write at on™ for ramnles. Write even- incredible period will have it completely 1 panacea for all the ills oar ' . „ ' covered with flaming picture* of the start- ,.K^TL _ TmBterthatmakesaspecialtyofcommer- Kl|g - wonders g albered [_-- »-..-- — ZS^S^&^SS^ all-the theatrical printers for their' cata- HM, and pure. But in my civilization 'ogaiS, study them carefully, and file ling I, familiarize yourself with ners of the earth, id mate a start without fur- depend upon bill posting companies, but Co., of Belding. Mich or the ad lh „ del Tben „ rt fartheri wHte the circuses, with their a ... *i ... men.simply bury they shall n..t even he suffered tewhntyou mean/ said my friend; ™vuiing you require in tne way oi post- aiid he sighed vently. " I had much bet- rri - lf »" amateur minstrel performance bill poster is a wonder and an olrjecl t;r let. yon write about Spring." is gotlon up in your locality, or a dance. studied. Several years ago. when i ........ ..jj anow wa t to London, the The Loudoi WYT irrniur OT *"y ,bi »g at all you will be able to ob- bioc^uhestreets while thf knigblsof the wuumw, tain the necessary printing for the projec- brush slopped paste over everything and One encounters here and there a bill tors. In an incredibly short lime you cheered wildly when the billeis covered poster who will tell yon that he cannot will be regarded as an authority not only solicit. If pressed for his reasons for be- on bill peeling but upon poster printing lieving himself incapable of this" line of as well. This will result in a gTeatly left they entertained a work, he will invariably tell you that he augmented income and at tbe same time of the enterprise and hustling ability of th have it iseithern^agoodmlhero.thatbeis render i, practically impossible for a rival ^^niie rural districts in thUeOun- poor at argument. It will be found too, billposter to get a foot hold in opposition try tbe^nTriu^rre^^elriyT. that he has tried it on one or possibly to yen, for yon will own the town. mnc h admiration as tbe cirens camps in a several occasions and met with so little ; large town, but the billers drive through success thai he is convinced that either : ; TOnnlry for nearly a hundred he is hopelessly incompetent or that his CHICAGO BILL POSTING. ^^^S^^ dtothe . Uahsrfiobtopostbillsduringablowof Few people,™ glancing h la casual way wind, but there^re few gales that can at a flaring poster on a dead wall^uter- St,™ orcns pmg. The paper sp-ead by tarn the least idea of the expenditure in ^ o{ ^ jjJL, ^ Tcuses ESSJ it . ^ labor and. money that the paper represent*. . saQg fortan3- bltt g must ^ i 5 ^ e ^l pl ^*'"° S -SP"?? 5 done "» draw crowds; ■» y«■ loqk.at a poster in any other but a casual thenOntux gangscoverall thr — •— In nnrauiiuT this course snch men are ma ? Qer ' ""^ that reason the expert bams and sheds of the laud, i in pursuing tois course, sncn men ace designer and really clever advertiser pnts ™riran v as ever —Frrhanvr deliberately allowing a golden chance to ver/little printing matter on his work, ^ 7 " tr '- £T " m ^ strengthen their hold Qpon the town, to and brings that little out so bold and strik- - ■ — Atthe annual meetins-of the stockhold- slip toongh their fingek There was a ingttatt.bweUuigh mpos^etoavoid Tbe Chicago Bill Posting Co-.covers all J^^^T^^E^^bI -„ „: . reading it- As for pictorial posters, they the noinls of vsnrnoe in Thicaon Mr ets °' ' ' ^ , ™ engraving a; PnnUng Co., held it then office New York City, on May 16. the following di- rectors were elected for the ensuing year. T. R. Dawley. R. E Koylance, and L D Thompson. T. R. Dawley was re-elected manager, and R. E Roy- ''if^the aie P™ 1 " 5 °^ ™>tage in Chicago. Mr. tr of this concern is e of the ; as they must grow of handling was bom in Germany, and has traveled health for over daily, it is doubtful if there are extensively in Europe. He is an expert she accompanic half a year. May tilh, husband to Buffalo where he attended the semi-annual con- _ Z$ik%*>Sm3£tmm ba " D « P ,ied W> vocation in England, vention of the New York State Bill Post- ; they are lined with lithos of France, and Germany. era Association. Mrs. Carroll was in hopes usually pictures of dioy His intention when he reached Ameri- that the trip would benefit her health but Eren "P^" ca, some three years ago, was to pursue sbe became worse, in fact, so seriously ill hthoThung about their^ug and bU artistic career further, but the possibil- that Mr. Carroll had to leave her with , ______ s t ^ ~* sn iOs of poster advertising impressed -=~ ---.-=- - ■ ■*■ ->--•-: i to the -show so strongly that he abandoned the bi and has since devoted himself to pro _^ ing the doctrine of the potent billboards. outlay that He speaks five languages fluently, and is prince, of good fellows. f™ W. Hoke has removed to 107 W. The ontpnt of the Donaldson Litho. Co., 2810 Street, near Sixth Ave., New York. Asl^babolt twicettc a^eof * a *"* is controlled by him abso- Smm miscreant iote down tne ] Brge an canary newspaper page and even the lutely, and he is virtually sole agent of billboards on East Market Street, belong- largest stands as the big bills are that company in Chicago, and the North- ,„ „ „.., v! „.j„ „ „.„,;. __ called, are made in sheets which are west _ it is said that he draws a re to forty dollars a week, ^j^^ 1 ^ 1 "" j£ d ' P 0 ^^^™ salary, besides having an inter 1 it leaves the lithographers that each profits of all business in his territory. It is said that ]. Garlick of New Or- that the stuff costs from two and three cents to seven and eight cents a succeeding sheet is ready to bis hand. This fact, and (he wonderful dexterity q in the political land- by bill posters, accounts for tbe The Newark Bill Posting Co. has one slide which struck that city n tartling speed with which they can hide of the t " an old fence under a big "twenty fonr If there Surely instances like this make it worth sheet" extolling the wonders to he seen ... , trying The sooner this matter is taken in some con^g^ttracti™ £££JZJ£ .T 7 " ™ boardain Leavenworth,'. up in earnest the sooner will employing t J^SH^i^'^ tS^S^L — ita ' * dso in St " JT h - Mo ' biU posters be able to discard the brush more _ Unlike theatrical or commercial If pressed for time, use posters. Their icalions should be ar"-" for the desk and pen, and it is perhaps advertisers, the cirens people post their - action is almost instantaneous. quarters at Topeka.