The billboard (June 1896)

BILLBOARD ADVERTISING. JUUE, 1896. Billboard Advertising * mid in M> nftsnfi will get exactly what be pa7s lor, and that, loo, in ninety-nine cases out of ■ hundred A tingle poster that cannot be clusively to it, will make a business in fact, and with experience will get tip by the inspector, is promptly allowed cost down to a point that will rende! tor. They an never drowned in a flood recognition and general Bdopti< of other advertisements, they are never evitabli n fact, they cannot be avoided; • •moiljut Ihetn bring Ayer's Bsrsspsrllts. tit. MO-5C1.' Indian Root fills. Dr. William' Fink Mils, and othen. and have plw is unduly biased, that it is prejudiced agahiat newspapers and periodical publl- cations as advertising mediants. All inch charges are ntterly absurd. This class of 1 ■—partly cannot be produced in except at a very high n a single city, particular section of a city, is to be go np aa it e to' investigate the matter, and fount) that the so-called Indianapolis Advertis- ing Co. was a "fake," that no such firm ens ted, had 1 ~ a Sheet of the fantunl work. I an ■ 0 office whate' n when sold on its merits, and at the Unrest possible figure at which it can be produced in I Hocsk-TO-hocsk distribution is a radi- cally different method; but it is none the leaa valuable. A poster most be brief. If description is utilized, a name, a fact, a price, or at the very most a single short, sharp statement that he who runs may read, is all that may be used. But in dis- tributing no cription ing matters, thia Bullen had gotten the paper, and was trying to induce one oF the local bill-posting firms to post it for him at a very low price. The owners of the papq-. after coming here for the purpose, obtained the paper and had it posted by the Indianapolis Bill Posting Co., who are also posting Sweet Moments, Herman's Gum, War- ner's Corsets, Thompson's Glove Fitting Such'a fellow aa this Bullen is a detri- ment to the craft, and 9hould be properly exposed to protect the advertiser. He has been the means of " on— 1 — a bit of business that used ^Buffalo Bill's Wild West, which exhib- ited here May 8-9. billed themselves tirely lost in the mass of advertisements which they carry. 'H the fact remains that spare in pnb- a when sold at a formed. There is no doubt about the cir- culation either. Be it folder, pamphlet, book or what yon will, if it is well written, well printed, and well illustrated, it will produce the very highest and enduring quality of publicity. Co., owned by Dickson & Talbott. The •liow did an immense business, and turned the people away. The Ignoring of the Indianapolis Co. for several years »"«! bv all the large tented exhibitions here, was the result of an at part of Dickson & Talbott Porepaugh show, In '93, to pay exorbitant — and which Vansyckle & Hole have distributed 30.000 pieces for C. I, Hood & Co., Lowell, Mass.; 30,000 for the Insectolene Co., Cincinnati, O.; 20,000 for Ilearaey Bicycles of this city ; and 30,000 for the E Hires Co., — wide notice for the manner in which he advertised the Mllleniutn Exposition throughout Continental Europe, has an- nounced hit intention of visiting Eng- land and America during the coming ■* lot fie is of a very and possessed of great wealth. Through royal patent, granted by the crown, be controls the exclusive bill posting privileges in all " iughout Austria-Hungary. AI- Magyar by birth, he speaks ranges fluently, doubtless ac- quired while connected with a strolling circus iu his early years. He has palatial offices in Vienna and Buda-Pesht, but makes his headquarters in Vienna. Owing to the fact that he insists upon making signing all cc muds on his ti tTinrr^i: ^Z^^. Z * £22 £"£ SHE? Z^^T^r^^. £^^?zzz?zr& ing the real thing. If a food, it is pre- presaton as hundreds of pages of text, even weeks ahead.