The billboard (June 1896)

Junk, 1896. BILLBOARD ADVERTISING. §>w§ my will be read by many who know a great deal more about it than we do. Also that there are others younger in the ■ - -- ■•—- "oiiraelf" who will be ^PAINTERS! possible you were n morl^makin/way you ought to folios tempt Providence 01 allegro '^%"» || WISCONSIN ASSOCIATION. n for the 1 DONT SACRIFICE QUALITY TO tANTTTY. ffM^bT^^toD.^TM'mJtt'y'A^tSled IS SIGN ADVERTISING vs. NEWSPAPER ADVERTISING. By sign advertising we mean all mural advertising, all out-door displays, whether painted signs or posters. By the last- named we mean all periodical publica- tions, whether in newspaper, pamphlet or book form. The arguments put forth by many of the advocates of newspaper notoriety, principally these same news- scntatives, are, of course, very one-slued. We have particular reference to Printers' Ink, which is run exclusively in the interest or The Geo. ft Rowel 1 Newspaper Directory or Advertising Co. We all admit this is a good thing in its way, but it not being our way, but the Geo. P. R. A. Co. "b way, and no other way, we think it goes a little out of its way to whack at other ways of advertising. It has num. beraof times thrown lillYe siiiuil K y dahs of printers' ink at bill pasters and (lis- tributora. and it is somewhat aniu-ing to the man on the outside to see the LilUe School master snatch a moment from the exceeding careful marshalling of his for- ces for dress parade .before the adverts ers inky litt it keeps him -oi s tile Little School- to keep . inspection, with his sugar plum lor th " good boy " and chastening rod for th bad boy, and his Jioo for the infomie: It keeps him hustling to keep them frot " playing hookey " and coming up shoi you think of it, boys? We are of the opinion that when our side has had the -—member, the idea of newspaper ads is hertditary with most men. ft'a the and by the interchange of ideas pertain- ingto this department, which we hereby invite, and please take notice- That what we have to offer in the way of adviceor criticism appliesonly to those who need it and not to older or more ex- —_s, but we have the stuff. No :, who is at all-'posted " will deny the beginning to find paying way, and we are no joker — the coming way. A good . when we think they will be beneficial to tie readers of this Also state that we proriose to We know eiactly " where we are at," and that we are old enough to know we are not too smart to learn. We are not slow to adopt another's ideas, if they are better than ours, and, by the way, we find very, very tnany better, well painted, well displayed a little ___hmc lasting. more, but, oh my, it pays and its effect is so mur' read the You may read the newspapers, but do you read the ads, all of them? Do your neighbors all read the newspapers? Do you suppose they read the ads> But ask your neighbor's wife or children who has the biggest signson display? wf" - — adorn the boards at the present unless they be babies of idiots tell yon. And let »„■ tell it If a man brings you what would make a column "nonpareil" set in type and in- •tracts you to put it on a road sign four by six feet, don't you do it. You risk an argument with him, and perhaps you can educate him to the fact that a tersely-told tale is the best Figure on it! eliminate! cut out! condense ! and if you can get it down to four words, even if not quite grammatically correct, aud maybe a little " ill be more satisfactory to four words loud ; ?them fill ' space smoothly, not crowding. Give _ e between your words and between your lines, as well as letters, so it w "run together" on a man a little dish away. Use the right style of letters U fit all plates. We are taking it for granted that you have them down in your "knot," and not on, say, "Every Man His Own Sign Painter," or, "Sign Writing Made "■WMttjarS asfcT j? *"^*^ Sffi^ ^hni they can tell you. And let «te tell vou. brother, if you have the home end of the business poster abou! voun business, your goods or services are just about nine- tcuths sold already. Mr. News-ad is get- " * was born some time ago; good in certain ways srtlh certain people for certain things, there is coming on a lusty youth whose nsme is "Mural Advertising.-' who can "knock the chips off his head " and dare him to the scratch without fear, for the crowd k the bill posting fraternity will w up equally as welt, considering all its. as the other crowds. What do V HUIEST-STOUT SION COMPANY'S (ST. LOUIS) BILLBOARD.