The billboard (Jan-June 1896)

BII^LBOARD ADVERTISING. Classified Advertisements. BILL FOSTERS' DIRECTOHT. 7»i» bne Daplaytd Advertisantnts under this neiuitt^, fscfar oneinxrtum, 6oc.for three inser- lioin. 7sc: for four atsersions, ir.oo for sue inser- tumi -Larger cards, locperagalelijie January, 1896. Classified Adyertisements AltmqaeFqae, N. H. Pop. 10.000. The Hadson Adv. & Bill PotiUngCo., owu and control all bill boards. A.Ibo. do dlstri- bntlny, tacfclng,..terice painting, mailing. Bomie, lows, Fopulation 8,000 J.*KlrlSy;t!itrBlirFoster andUlstril d6 lilstribntor Betblehem. Pa., poo. 25,123, Sontb and West Fa. Groman BW Fostlne and OlBtrlbntliig Co. DEirVTBB, COLO. Tbe Unrraa Bill Posting & DIatribatine Co. owns aiid controls all bill boards and ad- ▼ertialng privileges In Denver, fneblo and Colorado springs. Population of Denver, 165,600; Pneblo, 40,000; Colorado Springs, Colorado City and Manltou, 20,000. t( DISTRIBUTERS' DIRECTORY. We can guarantee that advertisers will re- ceive taoneiit, reliable service from any Arm or person wliose advertisement appears in the following list. >lo ad vertlsexnents received from, minors References as to bouesty and integrity mast accompauy all applications for space EXFEBT AD WBITEBS. Advertisements under thii head $1^0 per tear, in nonpareil. In boldface type, fjjoo per year, bis- play advertisements.not exceeding 7 lines, iscper Ime. All advertisements amounting to ft so and over include a year's subscription free. POSTER PRINTERS. Soise, Idabo, Spauldmg & Gordon, Reliable Distributers and Sign TacKers. We >pay rent for our locations and can guarantee. Boston. Mass. ISOO Washington St. . Wm. E. Presoott. Distrlbutoi of advertis- ing matter. Advertisers write at once. n6 Delaware, O. a. r>. MoUaire. City BiU Poster, Distributor Gloucester, Mass., S. K. frocter, BUI Foster and BIstrlbater. Population wltb BorronndlDg towns 45,001) Orders promptly executed. P. O. Box. 731, d3 Cincinnati, O. Distribnting. Reliable, prompt. Reference Population 330,000. Address, W. H. Stelnbrenner, 313 Vine, Cincinnati Archer, Addison, 706 Girard Bldg., Philadelphia, Architiatd, David B, City, N. y. Ascherfeld, Havre-de-grace, Md. Bagley, F. B., 212 South isth st, Fa 73 Nassau St., New York Iiexing1»n, Eyr Ramsey <fe to.,- Ucensed Bill Posters and Distributers, White men do our distri- buting. ClrcuIarsSI.SOperlOOO.une In each bou8e;if books, satoSSper 1000. Samples according to size. Satisfaction guaranteed Lima, Olilo. Pop. 20,000, W. C Tirrlll, City Bill Poster and Distrl- bnter. 'Work promptly done. tf Van^liester, N. H. Frank P. Colby, CItjc Bill Poster, Distributer and Baggage Transfer.- Address 30 Manchester st. Hemphis, Tenn. VanBenrenACo., Bill Posters and Distri- buters, 221 Second street. Meridian, Hiss. Pop. 15,000, Ii. p. apffer. City Bill Foster «fe Distributer NoirthBeld, BUnn. Pop. 4,000. H. n 'Ensign, Bill Poster and Distributer Board capacity. 800 sheets New Hampton, Iowa, E. B. iiarver, BiU Poster and Distributer, Circulars distributed in Northern Iowa. Honest worfc. Keasonable Bates. Reference Newport, Ky. G. H. Ottingr & Son, Oyra and control all boards. Good Service. Palatka, Ha. ne W.S. Nugent, Bill Poster and Distributor ShelbyvlIIe, Ind. T. F. Cliaffee & Son County and City BUI Posters &. O'istributorB Chicago, Ills. J. A. Cloa«rb, Contracts solicited Ibr the distribution of all legitimate advertising matter In Chi- cago and suburban towns. Cincinnati, O. H. E. Meisnep Distribnting, sign tacking. South & Depot Carthasre, Mo. Pop. 10,000. Joseph Ijarratt, DIstrlbnter; Sampler and Qeneral Advertiser. W. E. Fatton, Corinth, Mass. Bill Poster and Distributer. Reference fur- nished. Box 79 Detroit, Mich., Harry P. MerUe, Reliable Distributor and Sign Tacker. 21W. Elizabeth Street. d3 Dowaglac, Mich. j6 The Mich. Adv. ureau, Wm. J. Kryder. Pres. Easton,Md. The Adv. Dlst. Bureau, posts and distri- butes bills, signs and clrculats, and all clas&es of advertising matter. John R. Thompson, Manager. Box 118. d6 South Framingham, Mass. W-H Trowbridge, Bill Poster. Five towns Fredonia, W. X. John U. Case, Distributor. Box 1097. d6 Grand Rapids, Hieta. George M. Leonard, Reliable DIstrlbnter Millershtirg, Danphin Co. Fa. Roscoe C. Hlnkle, Distributer, S2 per m. d3 Milford, Mass. Edwin R. Negus, Distributor. Newport. Ky. 6 H. Ottlng & Son, Bill Posters and Dis- tributors, 608 York street. 'WaizlEegan, HI. O. Rnney & «Sou, Distributors. Bill Posters, etc. tClrcuit 18 towns.) Pop. 35.000. n6 Tucson, Arisona, 2,O0O ft. Of boards WM. REID. Box, US. " dl2 Sppingneld. Ohio, H. H. Tynep Uceiised City Bill iPoster and Distributer. St. Charles, Mo. Fop. 10,000, City Bill Posting Co., own and control all bill txtards, also do Distributing. Tacking, etc.; circulars mailed, or list of names of residents of St.'Charles City and County furnished. Eestcf reference. J.N^Mlttleberger, Manager. o6 Nashville, Tennessee. (HrcnlaiB, etc., distributed, cards nailed SI 60 per 1000 up. James t,. Hill, 323 Broad street. Nasb-viUe, Tenn.' New Orleans, C. H. Young & Co., 408 Carondelet 81. General Distribatora. Unlimited reference. Honest work. dj Faterson, K. J., Population 98,000. Abram H. Post, Distrlbntor, 48 Hamburgh Philadelphia Ball, Burt, 314 ITnion Trust Bldg.,. St. I^uis, Mo. Bates, Charles Austin; 1413-1415 VanderWit Bldg. New -K-orfc, N. Y. •'■'•' s Earless, C J., Rose, N. Y. Busy Bee, 72 Adge. Boston, Mass. Brown, H.P Paulsboro, N. J. Carleton, R.S., New Haven, Conn. Coffrain, I,. D., Adams & Co., Buffalo, N. Y. .Cohen, C, 335 Forest Ave., New Yort, N. Y. Corbett, E. A., care Post, Boston, Mass. Crawford, O. W., Advertising Manager, Masonic Temple, Chicago, Ills. Curran, H. I,., iii wrest 34th St., New York, N. Y. David, C. P., 67 Milk St., Boston, Mass. Day, Chas. H., Whitneyville, Conn. Decker, P. W.. 155 Chambers st, Newbutgh .N.Y. Dixey. Wolstan, 85 World Building, New York N, Y. Falrtanks, w. I<., Box 857, Philadelphia, Pa. Fowler, Nath. C , Tribune Buildizi^, New-York, N. Y. Fowler, Frank Field, 13 School St., Boston, Mass. Gillam, Manley I,., Hilton, Hughes & Co., New York, N. Y. Herren, Jno. W., Norwich, Conn. Holmes, Henry, 17 Beekman St., New York, N. Y. Hubbard, J. S., Plymouth, Wis. Kahrs, Hy, 240 East 33rd st, New York, N. Y. Kennedy, J. E , 421 B'd of Trade, Montreal, Can. Kirkpatridc, W.-B., 513 So. Shippen St., I.an- caster. Par I,ewis, W. H., Ill Prospect Ave., Buffalo, F. Y.' l.ong, Jas. R., 419 Fiftn St, -Washington, D. C. Manning, UlysesG , Soiith Bend, Ind. Marsh, Chas. H., gisChamber of Commerce, Chi- cago, His. Marston,.Geo W., Portsmouth, N. H. Mathews & I,ewis, 501 Main St., Kansas City, Mo. Moses, Bert M., Box 283. Brooklyn, N. Y. Newiti, J. C , Stimson Bldg., Los Angeles, Cat Quigg, Chas. T., Farmington, Me. Patterson, Will J., 125}^ W. 3d Los Angeles, Cal. Paine, A. W., Traverse City, Mich. Payne, Then, E., 2519 Master st., Philadelphia, Pa. Scarboro, Jed, 48 Arbuckle Bldg, Brooldyn, N. Y. Smith, E. L. Codman Bldg., Boston, Mass. Smith, F. M. C, Equitable Bldg., Baltimore, Md. Smith, Chas. Rite, Knoxville, Tenn. Star Ad. Writing Bureau, Evening Star Bldg., Washington, DC Spencer, C. H., Advocate Bldg., Newark, Ohio. Stewart, W. C, 4114 Elm Ave., Philadelphia, Pa Stump, Frank V., Goshen, Ind. Subers, j; H., 4 New Chambers st.. New York. N. Y. The News Press, 114 Nassau st. New York City N. Y. ' Wady, Clifton S., Room 81, 27 School st, Boston. Ward, Artemas, Lincoln Bldg., ITnion Sq., N. Y. Wasson, J.B., 270 W. 39th St., New York, N. Y. Wheatley, E. A., Effective Advertising, N. Y, Life Bldg., New York, N. Y. •Wheelock, E. J., 100 So. loth St, Philadelphia. Wilder & Co., 621 Market st, San Francisco, Cal. Williatns, R. L., Loan & Trust Building, Wash- ington, D. C Winchester, H. Frank, 162 Ashfordst. Brooklyn, N. Y. Advertisements under.this head tlso per year in year m nonpareil. In boldface type, £.00 Per year. Display advertisements not exceeding 7 lines, twenty-five cents per line; Advertisements amounting to frso and over in- clude a year's subscription ^ free. Calhoun Printing Co, Hartfoid, Conn Calvert Litho Co, Detroit Micf o2^J^«S?S^ PrmtingCo, 57 Ann, New York S-SS} ?S Show Printing Co, Jackson, Mich Central Litho and Eng Co, 140 6th ave, New York Central Show Printing Co, 143 Monroe, Clucaeo Correspondent Show Printing Co, Piqua, Ohio Conner Prmting Co, Brantfonl, dntano Courier-Journal Job Rooms, Louisville Kv ' Courier Show Printing Co. Buffalo N -r Cot's Sons, John, Gay and Pratt Baltimore - The Donaldson Litho. Co., Cin'tl. 0 Eichner & Co, Baltimore . "»i "• Empire Show Printing Co., 73-75 Plymouth Place Cnicago Forbes" Litho Co, 181 Devonshire, Boston Francis & Valentine, 517 Clay, San Francisco Free Press Show Print., Detroit. S"^.^**?*^ ^ Franklin and Dover, New York Gnbler Litho Co. Chicago. GUlin Show Print, 132 West 14th, New York Goes" Litho Co, 140 Monroe, Chicago S'" ^^^i^^ ^ Print Co, 57 Beekman, New York- Great Western Pnntmg Co, 511 Market StLouis Greve Litho Co, The, Milwaukie, Wis Haber, F. 1., Fond-du-la-^ Wis Hasselman Printing Co., Indianapolis, Ind Hatch, C R. & H. H., Nashville, "Tsnn Hennegran & Co., Cincinnati, Ohio. Jackson, t B., 48 Centre, New York Jordan Show Printing Co., 128 Franklin, Chicaeo Journal Job Rooms, Columbus, O. Ledger Job Office, 605 Sansom, Philadelphia Llbbie Show Print, Bosron, Mass. Lick Show Print, Fort Smith, Ark Liebler & Maass, 224 Centre, New York Mauberret's Printing House, New Orleans, La Metropolitan Printing Co , 222 W. 26th, New York ""i?^*" I',**'5?- Co The H. C. 342 west 14th st Nevr York, Morgan, W. J. & Co., St Clair. Cleveland Morrison Show Print, Detroit, Mich National Printing & Eng. Co., Chicaeo Orcutt Litho. Co. Chica^ Pioneer Printing Co., 214 Jefferson, SeatUe,Wash Planet Show Print, Chatham, Out, Canada Richardson & Foos, 112 4th Ave, New York ' Riverside Printing Co.. 216 3rd, Miltraukee, Wis United States Printing Co., Cincinnati What Cheer Show Printing Co., Providence R 1 Winterbnm Show Print, 166 Clark, Chicago ' " MURAL SIGNS AND PAINTED BULLETINS Advertisements under this head tr.so ter rear in nonpareil In bold face type, fjMj ph- year, nisplay advertisements not exceeding 7 lines, 2j:r. per line. Advertisements amounting to $1 <o and overinclude a year's subscription free. STREET CAR ADVERTISING. Sioiu : City, Iowa, pop. 40.000, PosSft Distilbutor and Tackers. We do all kie'% of advertising * guarantee-work SIonxc^Blll Fostingand AdvertlsingCo. Member A. B. p. A. Victoria, tfeitish CoL Pop. 20.000. The VlctonajBlil Posting Co. own an con- trolallbUlboards,palntsigusand bulletins and docisrdlstnbnttng. Address ROBERT JAMLESON. Manager. P.t>. Drawer 28 Wilmington, Del.', pop. 70,132, Geo. W.Jackson. City BUI Poster a:ndDis- tribnter, 907 Orange street Western Bill Posting Co., Ownecs.of all Advertising Spaces. Salt Lake CUy, Utah. 'WaUace, Idaho, . COenrd*Alene Alines. J. C.Campbell. Bill Poster and Distributer. References. e6 Woodland. Cal. Dietz and mendenning, BIU Posters. When you write, mentlca BUmoara Advertising. Fadncah, Kentucky. ;H. JOSEPH HABTH, BIU Poster and Distributor. Member Inter- national Distributors Asf'n of N. A. j6 Fern, Ind., C. W. Stutesman. Licensed City Bill Foster a Distributor. j3 Fortage, Wis. W. H. Batbgate Advertising and Distribn- . ting Agency. BIU posting, signs tacked. n6 Bichmond HiU, Ii. I. Clrcnlars distributed honestly In Queens County by L. Baugert. ng Seranton, Lackawanna Co., Pa. John H. Beltz & Sons, General Advertising Agents, Write to us, 654 Deacon street SelMrk, Ohio. C. p. Rol)eris, Reliable Distributor. j3 Williamsport, Fa. S. M. Bond. Distributor. Western Bill Postingr Co., General Distributers. SaltLakeClty, Utah Washinirton, D. C. ^ p. PRINTZ & CO., 730 9th Street, N.E Dis- tributers of advertising matter. Write us. Advertisements under this heading $1.50 per year, in nonpareil. In bold face type, fj.oo per year. Display 25 cents per line. Advertisements amounting to $1^0 and over, in- clude a year's subscription free. George Kissam, 50 Bromfield St., Boston, and Postal Telegraph Build'g. New York City. Broadway Advertising Co. Hugh J. Grant, pres. 261 Broadway. New York City. Mark D. Batchelder Co.. 38K Ma- rietta Street, Atlanta, Ga. Also Savannah, Ga., Charleston, S. C, Rich- mond, Va., Peoria, IlL, St Joseph, Mo., Dubu- que, la'. O. J.Mulford, Hammond Building, Detroit Mich. ■Western Adv. Co., 316 Union Trust Building, St Louis, Mo. Sam. P. Ferree, 231 Broadway, New York City Manhattan E. R. Advertising Co., 33 Murray st New York City. M. Wineburgh ^r. Boston, Mass. M. Wineburgh, Jr., 164 Bank st, Cleveland O. ^yndham Ro1>ertson, Dallas, Tex. The Acton-Burrows Co., Toronto, Ont '. S reasonable Ads that Tell! They Talk -While You Rest I Send Data and I2.00 Money Order for Six Half-Cols. Geo. W. Marston, Portsmouth. N. H. When you write, mention £<I{»oard Advertising When you write, mentiOB BiUDoard Advertising. Boston, Mass. J. Donnelly & Sons, 6 Tamworth St. Boston Advertising Co., 8 Bromfield st BROOKLYN, N. Y. The New York and Brooklyn Adv. Sign Co DeKalband Hudson aves. " ' Thos. A. Skidmore, 640 Halsey st Cincinnati, O,: ^^1,-'°?? *^''?P."" Sons Co., i9Longwoithst. put's Advertising Service. 312 Coleman st. Ph- Morton, 333 west Fifth st Chicago, Ills. R. J. Gunning, WabaA ave., cor. VanBuren st Bour at Company, 59 Dearborn st. F. M. Lewis & Co., Temple Conrt Thos. Cussack, Blue Island ave. and Thnxio st Cleveland, O. "^ Bryan & Co., High and Middle Sts. Denvek, Col. The Curran Bill Posting and Advertisinir Co. Detroit, Mica. " Walker & Co., 43 Rowland St. Kalamazoo, Mich.— J. E. McCarthy & Co. Lbxincton, Kv. ' L H. Ramsey & Co.; 137 east Main st Louisville, Ky.— Heverin Bros. Newark, N. j.— Newark Bill Postine Co New York, n. y. * TheO. J. Gude Co.,"3-iiSw. Broadway C. S. Houghtaling, No. 3 Park Place L- E LaTour, 1718 Broadway $am W. Hoke, 87 Nassau st Unexcelled Advertising Co., 46 Vesey street Colyers System Advertising Service, 113 and IIS west Broadwav OuASA, Neb. Thos. Mulvihill, 1512 Harney st OSRKOSH, Wis.— John E WilHams. PHILADELPHIA, PA. American Advertising Sign Co., 1336 Race st. \trni. Johnson, PlTTSBUROH,, Pa. G. G. O'Brien. PRAIRIE City, Iowa,—W. S. Parker San Francisco, Cal. Arthur M. Plato. S. 1. Stone, 506 Commercial st. Scranton, Pa.— Reese & Long Adv. Co St. Looib, Mo. .y-,'^-''Y*"*^'"^"' "3-"S N. 6th street . Hniest & Stout Adv. Sign Co. R. J. Gunning, Toronto, Can.— Price Advertising Co. The Acton Burrows Co. Vakcodvbr, Can.— The Acton Burrows Co. - WiNmPBG, Can,- The Acton.Burrows Co. NoNTiiLY Resume Of Au That b New. Bright And l^^lRE5TlN(iONTHE Boards i-VoL. V, No. I. CINCINNATI, JANUARY i, 1896. : PRICE 10 CENTS. PER YEAR, Si .00. When you write, mention .BiiiAoord AdvertMor- ^TWiXT THE OLD AND NEW. tone tmckwird glance, and now we stand ''^*pon the threshold ; ^eith one hand I •,■. :■ hold the latch to close the door ', Oi the old year; one glance before. (And with the other hand we clasp iwith fearful heart nnd trembling crrasp, { The key that shall utilock the fate, J .That waits beyond the New Year's gate. I We close the door—the threshold door— t Have we shut out the painful loss, , / The silent grief, the sigh, the tear, I That marked and marred the closing year? ) Or. shall the sorrow of the past F Follow, and its dark shadow cast On all that we had hoped to gain— Of'song for sighs, and peace for pain. 'jG. E F. jpennsylvania Bill Posters rieet. The regu'»r meeting of the Pennsylvania kte Bill Poster Association was held at Allen. Jwn, Pa.,t)n Moniay Dec. 23. President John D. ashler in the chair, at the Hotel Allen parlors, hose present Tpere : N. E.^Vorman, Allentovrn >hn D. Mishler, Reading; H. A. Gorman, Beth' ^)iem ; M. H. Burgunder, Wilkesbarre; M W- |agner, Bradford; R. H. Hangee, Pittston; ' jG.-Reese, Seranton ; -W. J, Silverstone, Hones- ale ; SJ H. Robinson, Philadelphia; Geo. H. bbb.Williamsport; G. W. Hamersly, Hazelton. Irfae minutes of the previous meeting were lad and approved, after which the Committee jtports were received. Committee on Investi- btion report Byrne & Mitchell, of Carbondale p not reliable, and recommended that they be n>pped from the- books of the Association, freasurer M. K. Burgtmder reports the treasury B not oversowing, but the indications for a lealthy increase were good. 11 The following oiBcers were tlected to serve t or the ensuing year : President John D. Mish- . Vice-President N. E. Wonnan ; Secretary, , Reese; Treasurer, M. H. Burguider. The application' of R. E. Hankee, of Pittston, bd J. O'Heam, of Carbondale, were received, ad both were elected to membeship. }n motion it was decided to change the regu- [ |r meeting date of the Association to the third ^^ednesday in May. After a nudlber of remarks ir the good of the Association in which it was lown that those already in were pleased with \c memberships, and had others who in time buld come into the fold. Members were dvised to look after their commercial work, kid make their service something to he', proud The meeting then adjourned to meet at ilkes Barre, Pa , Wednesday, May 20th Bro. i. E. Worman then extended an invitation to to partake of luncheon at the Academy of |usic Restaurant. The following is what the lentown papers say of the banquet %.very happy wind-up of the convention of [e Pennsylvania Bill Posters' Association was le banquet that was given last evening in the cademy of Music Restaurant. Manager N. E. 'ormau vras the host of the evening and all [ho sat around the festive board were his aests. They included the xnetntiers of the ssodation, the members of the Klingler's tchestia, the newspaper men of this city and ethlehem and South Bethlehem; L. F. Wat- ers, of the Fountain Hill Opera Houge, South .iethlehem, and Milton J. Amey, John Fry and (rtando Miller, who was connected -with the .jcademy of Music. jAt one end of the room was a large portrait of /ihn D. Mishler, of Reading. It was Worman's ihristmas present to Mr. Mishler, and was a Jomplete surprise to the latter. Mr. Mishler, lae toastmaster, then called on a number of ttoA present to respond to toasts and remarks ll'ter which they all departed, hoping to meet Igais under like circumstances. Some Interesting Correspondence. San Francisco, Dec. 16,1895. Editor BILLOOARD AD'VERTISIN'O, Cincinnati, Ohio. Dear Sir—In the subject matter involving the Official Organship of your Journal in the inter- ests of the Association, as set forth in the Christ- mas number, I can see "'the beginning of the end " If you will take the trouble to glance over the proceedings of the Fourth Annual Con- vention of the A. B P. A., session of 1894, pages II to 14; also on 31 of printed proceedings of that session (also 1893, page 92), you will note that the same spirit of foolish individualism in relation to affairs of interest to the craft, that seems to characterize the proceedings of the recent New York convention. This course leads them into all sorts of folly, and will in the course of the near future tend to disrupt the entire system of organization 1 am glad to see the stand taken by Billboard Aiv VERTisiNG, and I would like to say simply that when in conversation with one of-the largest advertisers in the -world while East last year, I asked as to the effect of the BiU Poster's prices and methods. I was told in a most significant manner, *'TVc don't have to post." If Bill Post ers and Contractors will work in harmony on the plan outlined by Mr Gude, for the attain ment of " honest service at a fair and equitable rate," the advertisers all the world over -will gladly avail themselves of the advantages pre- sented by the Bill Poster's medium, to the value of which the aforesaid advertisers are not blind. . A bill poster is no more fitted to be a success- ful obtainer of large business, than an actor is capable of being a good business manager for himself. There are, of course, some exceptions, but as a rule the good actor is popular according to the wisdom of his manager. It is Gude's business to dig up business for the Bill Posters, and it is their business to take it. It pays Gude to get the best possible figure consistent with the service, and he achieves success only in por- portion as he renders good service, and being a broad guage man acciutomed to large transac- tions he aims to unite the mutual interests of all concerned for the sole purpose of inducing the advertiser to post bills. I will accept any thing Gude does in my name, for the entire Pacific Coast States, from Salt Lake to Albuquer- que, and will strain a point to give him the best possible service through all the bill poSers eveiywhere, because I recognize in his position the power behind the throne," and I know he exerts that power intelligently and for the common good It seems to me that the four- letters herewith make an effective object lesson for the consider- ation of the many BiU Fosters in small towns. Messrs. Spaulding & Gordon are seemingly new infthe business but are keenly alive to whatever appears to bffer them proper business. Respectfully yours, Arthur M. Plato. Boise City, Idaho, Sep. 23, 1895. Secretary Pacific Coast Posting Ass'n, -San Francisco, Cal. Z>«ir5ir—Kindly send us any information at your command regarding your association, a copy of the by-laws, and an application for mem- bership. We are interested in anything that appertains to the crait and its welfare, and we think that no better means exist, of promoting the welfare of hill po.stets than lies through thi- medium of an association. Our Mr. Spauldine IS a member of the Associated Bill Posters' Ass<> ciatton, and is au old hand at the business. We wish to join the Coast Association as a company, and wilt be pleased to hear from you. Very truly yours, SPAVLDiNG & Gordon, San Francisco, Sept. 26, 1S95. MESSRS. 'SPAULDINO & GORDON, City Bill Posters, S^ W ^ Boise, Idaho. Gentlemen —^Herewith please find copy of by- laws as requested, ali^o blank Application of Membership, which, when filled out, will be acted on. and in all probability will result in erfviuK you a certificate at an early date. I have just sent some " Boraxaid " paper to your city, addressed to City Bill Pester, which will doubt- less fall into yoiir hands and receive prompt at- tention. If you desire me to act for vou here, please fill out blank herewith and return same; return it in anv case, \phether signed or not. The recently adopted rate of 7 cents tier month, as made by the A. B. P, A, at Detroit, will not hold eood on this coast, although it may be forced in some of the larper cities in the East I have been all through that matter before, as will be seen by reference-to the Proceedings of the National Organization of 1892-3-4. Respectfully, A. M. Plato. Albany, N- Y., Oct. 5, 1895. Mr. a. M. Plato, 206 San-som St, San Francisco, Cal. Dear Sir—Vours of the 26th, ultimo, to Spauld- ing & Gordon, was referred to me. and I have advised them not to take the work for le.ss than the^ regular Association rates. Through your actions the California State Association w-as dropped from membership, and I told Vou then we could get along without you, and .I'tell you SO now. Your President, Mr. G. F. McLaio, of Los Angeles; Cal., is a member of our Association in good standing, and I dare say vou would not ask im to cut prices. Surely the prices adopted by usiuDetroit, won't hold good if solicitors like yourself, do as you do, in discouraging business. You have never tried to make the two Associa- tions work together; on the other hand, vou have done everything in vour power to widen the chasm, and I will make an extra effort to get members from your state, and by working with your President, we may accomplish the desired end by bringing the two Associations together once more. This I say to you in a friendly manner, there is no malice \7hatever intended, only, for the good of our craft, whether members or not of the Association. With t>est wishes, I remain. Respectfully yours, J. BALLARD Carroll, Secretary. Boise City, Idaho, Nov. 27, 1895, ArtiIurM. Plato. San Francisco, Cal , Dear Si> —Since communicating with you relative to acting for you in the matter of bill posting, we have looked up and after due delilv eration, have joined the Inter-State Bill Posters Protective Association, wrhose schedule is four (4) cents per sheet for a thirty days guaranteed display. We have found that where we might obtain the Associated price of seven ( 7) cents from our local merchants, it shut out all foreign advertisers, especially from a city of this size. We want this advertising, and hence we have joined an association whose avowed object is to secure work for the smaller poster. Now we would like you to act for us in the capacity of Solicitor, and will be pleased to allow you loper cent for such service. Veiy truly yours, SPAUI.DINO St GORDON. Auburn, N. Y., Dec 13,1895. Editor Billboard Advertising. I -want it understood that I vrant no more to do with that State Association that throws mud into their own eyes. I shall run my business independent of them, and all on my own hook. I own all billing priviled^es in the city of Au- burn, as I see by your Christmas number a party, advertises that he has a branch office in Auburn. He has not. I have the only Bill Posters ofi5ce in Auburn; they misrepresent it to the public I have no_ opposition -whatever. I control all billing privileges, and always do good, square work for all that comes my way. I established the business here in 1865, and have run it ever since, and have always done good, square work. I shall patronize Billboard Advertising not- withstanding Association, and take all work that comes my way, I propose to run my own business, and when I can't I will quit the busi- ness. Yours in Paste. L. W. Eaton. Denver, Col. Dec. 27,1895. Editor Billboard Advsrtising, 127 H. 8th St., Cincinnati. O. Dear 5i>—Your handsome Christmas number came to hand, and all in the office were anxious to read it at the same time. It is quite an im- provement on the last Christmas number, and I hope that it -will grow from time to time. The ad of the Curran Company had a very choice position, at the top of the poet's page, and the paper from front to back, is full of good, newsy articles. We consider that the Gunning ad was the tiest ad in the paper. The ad of our friend Donnel- ly -was a good' one, but he spoiled it by putting too much reading matter on each side of it, and by the time the reader goes through with this . ad he would forget what he was reading about. The ad of Ramsey & Co. was also a good one, hut the ad of The O. J. Gude Company is right to the point and the action and words of the cut no doubt -will accomplish the object it is intended for. I notice in the issue of Printer's Ink, Decemtier '3, '895, a very good article on bill posting, from McCann, the Bowery hatter, where he expresses himself freely that the use of posters has done him a great deal of good, and every little while he has positive proof of getting direct returns, by people coming in and calling for a " Chaun- cey Depew'' hat, or some other hat that is repre- sented on the head of some prominent man whose photograph is lithographed on his post- ers. He also states that a small amount of his trade comes from his neighbors. Ninety per cent, of his trade comes from people away out- side of his neighborhood, and from the best portions of the city of New York, also Brooklyn and Jersey. Now I think if the local bill posters of the different cities would have these articles repro- duced in circular form, and solicit their local trade from whatever line it may apply to, that he would increase his business a great deal. In Denver we have some of the largest dry goods houses and other first-class business men, doing posting, who never did it before, by simply arguing the question fairly with them. And the most reserved houses in any city of any size, will do bill posting if it is properly explained to them, I think that if Billboard Avertising would copy articles that are directly interested in out-door advertising, from other journals, it would be of great service to the fraternity at large. •" - There is another article in the same issue of Printers Ink in regard to butchers' advertising, which we have copied and explained the advan- tages to one of our firms here, and secured a contract Of course, the average bill poster must not expect that he can sit in his office or bill-room, and wait patiently for anyone to come in and ask how much they will charge to post some bills for him. but he must get out, draw up designs, originate copy, spend a little monev, go and see his local merchants personally, or have some other intelligent person do so, and by so doing he will find in a short ti me a won- derful increase in his business. Then when he secures a local conttact for bill posting, do it as well as possible, throiv in some extra irork blank off his merchant's paper nicely and as soon as it is out, send him a list or go and see him, and drive or walk him over tae city (according to the size), and show him his post- ing. The local bill poster should never talk a one month's contract—should always talk a three or six monihs, and a year's contract would be a -great deal better, because advertising for one month on the billboards you simply commence to be noticed b^ the average reader or consumer. The three or six months advertiser will always be more than satisfied with the returns that he will receive from bill posting. Yours truly, Jas. a. Cvkran, -^':a4 ..v-„