The billboard (Jan-June 1896)

BILLBOARD ADVERTISING. February, 1896. eVENINO SBSSION. Meeting called to order by- President Campbell Qnomm present. Committee on official organ reported as follows* That it l)e.sense of this Committee to hive a paper devoted to the exclusive use of the. Asso- ciated Bill Fosten* Association'of United States and Canada And tecommended that the name of the paper be "The Bill Foster*'; that the same be issned monthly and that it be devoted exclusive- ly to the inter^ts of general oht door advertis- ing, and that it be published under the jurisdic- tion of the President and Executive Committee of the Associated Bill Posters* Association of the United Statjn and Canada. .^ _ ' P.-J. Srannow, Chairman. ' ~ F. M. Gao\ Rs. Ar. Brtan. J. Baixako Carsoli.. S a. Stahlbrodt, Secretary. Upon motion the report as read was received, accepted and ordered entered in full in themin- ntes of the meeting, . Mr. Groves moved that the official organ "The Bill Poster" be publisbed'in the City of Chicago .snder the supervision of the President and the jurisdiction of the Sxecutive Committe, up to •the date of ournexfe Annual Meeting in July at Cleveland, and that the offices of the ssiid official organ be in the cities of Chicago and New York. Carried. Mr. Stahlbrodt, that the members of this Asso- ciation withdraw support of any shape or form from Bill Board Advertising, Carried* Upon motion of Mr. Canrpbeil the applications for membership were taken from the table and .acted upon as follows: The applications of X,, M. Crawford, Topeka, g-.n<=««^ £. M. Crawford, Wichita, Kansas, Xf. M. Ctawfoid, St. Joseph, Mo., were rejected and SecRtaiy directed to draw an order on Treas- urer for amount of initation fees and return the' same. The application of J. T. Condon, West Superior Wis., was lafd on the table until our Annual Meeting. The applications of City Bill Posting Co., Peoria. Ilia.' V. A. Hett, Portsmouth, M. H. F. P. Oolliif, Manchester, N, H.- -F. C. Zehringr JSafele.-honest business methods. I am much T,»»n.r»i?» , Heb, W. H. Walker, Burlington, Vt, R. C Spanlding. Boise City, Idaho.. Wne Bros., juteatmni, N..T. W.C.'TiiTil&Ca.l4ma.O. A. H.8inionds,Blizabeth, IT.. J., were accepted, and the applicants declared elected members of tIdsAnociation. ,. Hr.'Cunpliell offeted the following ruolntion: KeaOtved. that we have printed a poster, and shipped to every member of this Association to be posted &ee of charge and kept up in good shaped and as longashowingas possible, espous- ing The Bin Poster as the official organ of this Asaodation. Adopted. HTv p. Shannon in behalf of the ^Riverside Printing and Utho. Ca, Hihrankee, Wis., offered to print 5 oqo. posters free of-charge. Accepted withOnhks. Mr, Campbell offered the foUcJwing resolution: BB8m*WDw that the Secretary of -the Associa- ted Bill Posters' Assodatlon notifies all advertis- ers, aoIicitoTS of advertidng and Circus propriet- The .present .Academy of Music was opened October, iSSo, and is owned by five gentlemen. John Mishler managed it from iS£6 to iSSS,when it was leased for two years to H. R. Jacobs. Mr. Mishler resumed management October, iSgo. and wil|^^nntinup until he retires from business, being one of the o-nmers. His .system of theatre management is "strictly business," in many re- spects unique and effective and much talked about. He managed Bartholomew's Equine Paradox from iSS^to 1886, and again from iSSS to 1890. His first experience in the show business ^hen a boy, -was as the top of the tall iroman. Two men in. a long .dress walking around the idde show tent at the Reading Fair of Hugh I,indsay, a popular entertainer in his time in Pennsylvania. Mr. Mishler is known by many circus and tlieatTical people, as " Uncle John " on account of his geniality, good nature and attention to everybody. He is one of Reading's best known charitable citizens, and for years has done much good among tae poor and the charitable socie- ties. He -was the first president of the Pennsyl- vania State Bill Posters* Association, and was unanimously re-elected for another year last December. At his direction the Association cannot help but be firmly established. He'is conservative, impartial, honest and conscien- tious. SHe says: "To be a successful bill poster tie the following 'knots' in'your handkerchief:—Do not get drunk; do not misrepresent; do not use boys because they work -without pay; do not -waste time trying to destroy opposition ; do not waste paper; do not undertake more than yon can successfully carry out; do not buy liquor, cigars or merchandise -with circus' or theatre Uc:kets; do not leave bills unpaid -with indiffer- ence; don't have a dirty, careless-looking bill room; do not harbor loafers; try to be like a business man. There are hundreds of good bill posters, and it is unfortunate that the many must suffer for the weakness and deficiency of the few; but such is life. Avoid being one of the fe-w. The golden opportunity has arrived for those that will embrace it, with active, hon just {12,000 short of the amount that they might have had and that-Ve think they ought to have had." ■ ' Any mercantile business that could show as favorable an opportuuity of increasing its gross income of X2 per cent would be willing to spend fourtimes the amount that would be necessary for the bill posters to overcome this unfortunate situation. Unquestionably the labor necessary to put out these renewals would figure as against the cost of keeping boards in proper condition. The satisfaction that the bill posters would be sble to give advertisers is another item that we can safely estimate as worth increased business to the amount of 35 per cent, on account of Bie same satisfactory service that'would be given.' All things considered, we believe that this one item would easily make a difference of 50 per cent, in the amount of mouey spent bj' advertis- ers in the coufseof a season with the bill posters. , Cannot something bedonetostirupthe repre- sentative bill posters to a decided action on this most important point. Yours very truly. The O. J. GcDE Co. counted in the presence of witnesses whose names I can give, thirty-one books. The A.D.T. boys were strewing them in the street so thickly that Police Officer No. 38 was about to nrrest them but did not on a promise to quit throwing them in the streets. The promise lasted until he was out of sight. . Yours truly, J. A. Clougii. There is a moml to this communication which neeJii no pointing out. benefitted in this direction "by carefully reading BnxBOARO AdvsktisikG; each issue is worth to me the annual subscription." A FEW LETTERS. ors'Uie full membership of the Associated Bill pos t er s' Association of ifnited States and Canada ■ad the prices adopted by the Association and leqnest that they use the members of the Associ- ation in all Cities ivhere there is one, and all membera are requested to notify by telegraph the President or Secretary of any one not com- plying with this request. Adopted. ' - Mr. A. Bryan, that this Association pay to E. A. Stahlbrodt the sum of $^50.00 rent for one year tit the New York office, out of the general fund. Gaizlea. ' Mr.. Cttrzan presented a bill for Bill Board Ad- vertidng for Jico. Mr. Carroll moved that the bill of Bill Board Advertising be laid on the table indefinitely. Caxiied Mr. Williams returned thanks for the privi- leges extended him by the Association in a. few- -well chosen remarks. Mr. Haitnson, that the Secretary return a vote of ttnniv» to the newspapers of the City and The A. J. Corre Hotel Co^ Grand Hotel, for eonrtesies extended- Carried. Mr. Cunan,'tliat we now adjourn. Carried. J. BAI,I.ASD CARROI,]:n Secretary. JOHN MISHLER Has lived in Reading. Fa. since his birth, April 38.1847- He was in Uie dry goods business from 1870 to 1S73. His father erected Mishler's Acad- cnqr of Mnsic in rSyz and John managed it from . then nstil zSSfi, when he converted the building to other psvposes and destroyed the theatre. Editor Bii,i,BOAKS Astestisikg, Cincinnati, Ohio. Dear Sir; —On account of the re ce n t -winds and storms in the -various parts of the country, we have had to send in all directions additional renewal paper to fix up the numerous displays that we are maintaining. Th& again brings np the question of the ex- cessive^oss to bill posters, caused by the use of poor paste and inferior workmanship.and poor boards. Everybody knows that paper posted on a board of tongued-and-grooved lumber, well braced and carefully put together, looks xoo per cent, better and lasts very much longer than when posted on an old board -with half inch cracks, knot holes etc Good honest posting also counts, be^des paste and other details. The necessity for oill posters taking some ac- tion, and getting the -various members of the craft to use better paste and take greater care in putting up paper, can easily be estimated in dol- lars, which particularly comes ont of the bill posters pocket, and -when the amount is duly appreciated somebody will surely take enough interest to give the matter such careful consider- :ation as we are sure can result in the abolishing 'of the necessity for constantly renewing paper that is supposed to be kept in good condition on the bin posters' boards. A rough estimate shonrs that (3ut of $xc»,ooo worth of posting done, the cost of the paper is about % of the total cost of the display, or about $40,000. This includes renewal paper to the amount of about f 13,000. This $12,000 is a direct loss to the bill poster, as all contracting agents, know that when the ques- tion of appropriating money to cover a bill post- ing display comes np, the estimate necessarily is to cover cost of posting and paper required. If a less quanity of paper is required, more money goes into the posting. Under the present condi- tions of affairs the $12,000 is included. If the bill posters would put up their paper (as we be- lieve it can be put up) so as to need absolutely no renewals even in very bad weather, the $x2,ooo would be added to the amount of work done. This means that the bill posters will be New York, Jan. 21,1S96. Editor Bxz.r.xioAiu> Ax>v^&tisx3Tg, Cincinnati, Ohio. Dear Sir: —Like a ray of sunshine the report from Mr. F. M. Groves, of Evansville, Ind , rela- tive to "Aunt Jemima," S-sheetsthat he has been carrying for us for the past month. He says: . "If anyone ever received.a satisfactory dis- play, "Aunt Jemima" has got it here. The bill is on the -very cream of my boards, and it is the loudest and most attractive bill of its size that I have ever posted." " I have seven more of the stands, and shall keep them up in good shape even afterthe expi- ration of the thirty days if I am not compelled to use the space." " I am very thankful to you for favors, and as- sure you that anything that comes through your hands will at all times receive the very best that we can give." Mr. Groves' statement is backed np by the ad- vertiser's inspection, and the enterprise and at- tention that Mr. Groves gives to all his work is a lesson that could well be copied in many other directions. During the last thirty days we have received many reports that paper was not in satisfactory condition, and the trill poster always said that "the storms have been so heavy that they had not enough renewal paper to go around." Here comes Mr, Groves with a'Statement that he had enough to go around and has some left, and the disposition that is evinced by his -willingness to give the greatest possible benefit to the adver> tiser is bonnd to result in building up of a very Ufge business for Evansville. Perhaps it might be well for the boys to take some lessons from Mr. Groves as to how to post paper so.that a little gust of wind won't blow it off the boards. I.et us hope for more reports of this kind from other directions. Very truly yours. The O. J. GCDE Co. Chicago, December 16, '95. W. H. STEn«BKENNER, ■ Gen'l Agent, Int. Ass'n of Distributors. Dear Sir —^I desire to call yourattention to some work now being done on the North Side by the American District Telegraph Co. for A. J. White & Co., 30 Reade street. New York. In all my fifteen years' experience I never saw anything like it. The A. D. T. boys, not over 14 years of age, were leaving from two to thirty-one-books in a place. The average seemed to be about seven, but at 204 Dearborn avenue I found and Chicago, III., Jan. i6lh, 1896, Editor B1X.LBOAKD Advbrtisino, Dear Sir—1 was surprised to see in your De- cember number, several communications from officers and members of the Associated Bill Posters' Association, reflecting discredit on the Inter-state Bill Posters' Assodation. I cannot refrain from repudiating the uniust attaeki, and take strenuous exceptions, feeling that when any line of business, industry or assodation is made the object of uncalled for or on just attacks, a vigorous method of defense should be adopted. The motive of these attacks has been a selfish, domineering, wreck-your-opponent policy, and grab-all, regardless of honor or principle. This is so thoroughly un-American that it deserves and obtains the contempt which it receives from a thinking people. It is on the waneand cannot prevail. j. Why this howl from the Associated clans? Possibly because the Inter-State, yet in its in- fancy, has attained what older associations would be jusUy prund of. The Inter-state Association is founded on broad, liberal principle. It will protect and uphold the personal and civil liberty of its mem- bers, so long as the work entrostcd to them is properly done. Only so long, however, as they conduct their business in a legitimate manner, as the constitution and by-laws provide, and as they, each and every one, give bonds to do, will the Association protect them. The Inter-state Assoidation stands ever ready to modify rules which hinder the advancement and elevation of the craft. The object is not to coerce the bill poster into submisdon to the nnjnst demands of the few, but to place the business up where it belongs, by giving good serrice to adversisers in general, and not in a few dties only. The Inter-state Association, alone of all the associations, has ado^e^ a scale of prices which is eqidtable and fair for all concerned. The ad- vertiser and the bill poster bbth find it satisfac- tory. Before it -was promulgated, it was sub- mitted to twenty national advertisers, meeting -with their unanimous approval, as it bad that of the Association. The Inter-state Association has at all times extended the hand of good fello-wship to all craftsmen, whether members or not. Mr. Geo. M. I,eonard. of Grand Rapids, Mich., who was present at our last convention; at Springfield, ni., in September, knows this.. He-was cordially welcomed, not humiliated and asked to walk out. as was the -writer, when, although gresent by invitation by prominent and active members, he was excluded from the convention of the A. B. P. A., when last held at Rochester, N. Y. The same treatment was accorded Mr. Runey, SecreUry of our Asaociatioo. when the Illinois State Assodation met (without a-quorum) at Chicago a few months ago. If these, and other uncouth methods, too num- erous to mention, are depended on to eause the wreck of the Inter-state Association, all I can say is that they are deddedly on the wrong trolley. Thanking you for the space. I am. Yours truly. P. P. SCHABFEK, President of the Inter-state BiU Posters' Pro- tective Association, February, 1896. BILLBOARD ADVERTISING My friend, the Kentuckian, says that there is no such thing as tiad whiskey, but that some whiskies are better than some other whiskies. It's just the same with ad- vertising—all advertising is good, but some kinds are better than some other kinds. 'A poorly printed poster on a poorly selected list of locations is good, better than no advertising at all; but the same money, or a trifle more will secure you artistic printing and prominent locations. I save my clients money by giving them good advice, —advice on Miat not to do, rather than in beating the bill poster down in his price; and for this reason my clients' paper usually gets the best location that the bill poster can give it. STAHLBRODT IS BOSS. The result is " Results." My work is good. I know my work is good, and I could prove it too if Old BUI Jones were alive. Ad Agt, 87 Nassau St, NEW YORK. He Carried Everything at Cincinnati. His Downfall at Detroit only Temporary—float of his Adversaries readily whipped into line —The Secretary hypnotized, and even the President servilely beads the knee and doffs his cap to him—The Tall did wag tha Dog. From time to time, during the past five vears, the so-called leading spirits of the .Associated Bill Posters' Association have been guilty of errors of a character more or less grave, but at the meeting of the Executive Committee, January 6th, at Cincinnati, they fairly outdid themselves. The New York delegation, consisting of Messrs. Stahlbrodt, J. Ballard Carroll, W. J. McAllister, and Mr. Filbrick, of the firm of Whitmier & Filbrick, of BufiFalo, were late in reaching their destination, ha-ving been delayed enroute, but when they finally arrived they got there with both feet, as the saying is. In other words, under Mr. Stablbrodt's able direc- tion and instruction, they carried every- thing, in fact had things all their own way, and instead of receiving a well- merited rebnke and reprimand, they were accorded the sanction, approval and en- dorsement of the President, for their re- bellious attitude toward the superior or- ganization. Although ridiculous, even farcical in their nature, it is meet and proper that some brief account of their proceedings be chronicled here, if for no other reason than to demonstrate the folly of the fool- ish individualism which pervades and dominates the Association. BiLLBOARO ADVERTISING went down early in the fight, j-ielding gracefully to the inevitable and voluntarily surrender- ing the appointment by virtue of which it had been representing the organization in the capad^ of official organ. The action of the New York State -As- sociation in refusing membership to O. J. Gude waMben brought up for discussion. There was no doubt that they had clearly exceeded their authority in this matter, in fact had been guilty of open rebellion against the A. B. P. A., but the real issue was adroitly ignored. The Secretary's accotmt of the proceed- ings, gi-ven in another column, states— "Mr. Stahlbrodt then took the fioor, and in a concise manner explained the matter just as it occtured." He did nothing of the sort He cleverly avoided all allusion to the undoubted insubordination and disrespect of which the New York State Association had been guilty, but with much-mouthing and many words, pro- ceeded to attack Section 5 of Article II, of the Constitution, claiming that it was uncoristitutioiial. Shades of Cushing! Think of that- A portion of the donsti- tution is unconstitutional. ' W^at bril- liancy, what depth of understanding, is here revealed. Despite the protests of F. M. Groves, of Evansville, and Geo. M. I^eonard, of Grand Rapids, he was enabled, with the aid and connivance of the President, to continue his homily to such length that the question under consideration, in the minds of most of those present, was for- gotten for the time being. This being exactly what he was after, he resumed his seat. Profound silence followed his remarks. Nobody seemed equal to the occasion. Finally the President, in sheer despera- tion, turned to .Stahlbrodt and asked for instructions. "What mode of procedure shall we pur- sue in regard to.the matter? " he asked. "Why, repeal that Section," (Section 5, Article II) said Stahlbrodt. "A motion to that effect -wUl be in order, gentlemen," said the President. Mr. Harbison, of Indianapolis, made it, and without waiting to have it seconded, it was put to a vote and carried by 13 yeas to 7 nays (not by 14 to 5, as the Secre- tary's account of the proceedings has it.) Now this remarkable and truly original departure in parliamentary procedure may suit Mr. Stahlbrodt, but there are quite a number of the members who are anything but satisfied with it Some of the latter are quite busy trying to find out just what kind of a meeting it was. They are very curious about the matter. The announcements sent ont by the Secretary said that it was to be a meeting of the Executive Committee, while his report of the proceedings calls it a special meeting. If it -was a meeting of the Sxecutive Committee, it is patent to the most obtuse that it was powerless to reverse the action of the Association in convention assem- bled, y If, on the other hand, it was a special meeting, then the attempt to repeal the section in question is null and void, for Section 3, Article X, of the Constitution, distinctly says that "any ainendment or alteration to this Constitution must be inade at a regular session, of this Associa- tion, and if seconded, it shall be put be- fore the Convention by the President for disposal, and if two-thirds of those pres- ent shall vote in favor of said amendment it shall become a part of the Constitution." Now, the imter was present and knows that the nuttion was not seconded, and further knows that the vote was 13 ayes to 7 nays. The President is to be excused for de- ciding it carried, despite the fact that it did not have the requisite two-thirds majority. No one believes that he was overly fa m i li a r -with the Constitution, or ■with Ctishing's Manual either, but most of the thinking members are not inclined to be so lenient with Stahlbrodt They argiie that he framed most of the Constitution himself, and therefore knew that the meeting'in question was not a rr^B/or meeting, for Article VII, Section I, plainly states that theatmual (regular) meeting shall take place on the second Tuesday in Jtdy. His course in this matter is therefore viewed with distinct disfavor • by the thinking men. They are outspoken in their opinions, too; claiming that either his judgment is bad, or that he is unscrupulous. Conse- quently they argue that he is anyone but the proper person to dominate the Asso- ciation. Others too, grown weary of the continual turmoil dud strife in which he keeps the Association, are beginning to ask, "Is the Association run in our interest, or is it merely a means wherewith Stahlbrodt can vent his malice, spleen and envy against his more successful and enterprising rival, Mr. Gude?" "Why,"they ask, "was it necessary for us to offer a wanton and deliberate insult to Houghtaling—to 'Hote,' who more than any other man helped to effect the organization, who is a prince of good fellows, and whom we all like?" "Why, too, have we been compelled to affront O. J. Gude, who more than any other man has worked upon commercial advertisers in our behalf? " v "Why should we be compelled to an- ts^onize the whole, body of commncial advertisers merely to further tUe private aims,and selfish ends of this man Stahl- brodt?" ; i And in the meantime Mr. Stahlbrodt is felicitating himself upon the fact that he carried the convention. His henchmen too, i^joice, but they'are few, very few. The first fury of the meeting is now over, and many of the members aix thinking quietly and soberly thinking. ECHOES. The president made a good Trilby. Stahlbrodt, in the role of Svengali, proved a great success. It is rumored that genial Mike O'Neil wiU edit The Bill Poster. W. C. Tiirill, of Lima, Ohio, reports splendid business in the Oil City. Al. Bryan in the ranks ofthe Cuckoos, was one of the surprises of the convention. Louis H. Ramsey, of Lesingtoh, deems the whole proceedings Basty^ ill-advised and irr^pilar. H. H. Tsmer had opinions, but they differed fxaim. those held by the boss, and he-was promptly silenced. " ;,,: F. M. Groves had the courage to voice his convictions. Like the rest of the dis- senters, however, he was strangled in- stanter. Allthe bUl posters, save Stahlbrodt, remained over until the following day, is order to attend the convention of the cir- cus men. . Seven of the members who -were present at the meeting, have since -written this paper, totally £savowing the,action of the convention. - James A. Curran combined business with pleasure. The Denver boards -will take on new interest as a result of Jim's eastern trip. Mike Breslauer, of Minneapolis, has been in the business for twenty-two years, although he does not look to be much over twenty five years of age. Phil Oliver stands well with the show- men He is one of the most popular bill posters in the country. As a consequence, Findlay, O., always gets its share of the circuses. r Geo. M. Leonard added Stablbrodt's name to the list of those " fired," in a special resolution to tlmt effect, but the secretary has carefully eliminated all mention of it L. M. Cra-wfoid's applications for mem- bership -were rejected, of course. It was Crawford, -we believe, who furnished O.J. Gude -with the postal card that caused the arrest of the bi^s. Common decency shctdd have pre- vented the bare-faced steal of that sterling English publication's title, TX^^r/Z/bj/ffr. Surely there are plenty of others to choose from. Even the veriest boors would not be guilty of such rank discourtesy. Every one who differed with the boss -was summarily squelched, except Geo. M. Leonard and Bii.i30ARI> AdvbrXis- IMC. It seemed for a while that Leonard, single-handed and alone, would prove more than a match for Svengali and his Trilbies. The wire-pulling tactics of the ward pol- itician, and the methods of the shyster la-wyer, may prove successful expedients now and then, but there are many mem- bers of the Association who b^eve.they are out of ^lacein the deliberations of a- trade organization. Despite the fact that there is not enoi^h of the Wisconsin Bill Posters' Asso«ri«tion left to wad a shotgun with, F. Fitzgerald qualified as a delegate, representing the state. It was of comr^, merely a snbter- fuge, resorted to in order to give the Cream City Bill Posting Co. two votes. If jon are capable of fontaiog &-opin- ion, if you have views of your o«n^ if yon ^ ever do any thinking on yonr^-oim--..^- count, beware! The^are special .p^vi- leges which the boss reserves for hjtnylf. and an^ one inftinging od hia'paitiailar rights, is likely to be smrnnarfly "fired." The attitude of the Association toward BnABOAXD ADVBsnsiKG, the only paper in the twenty thousand pnblicationa of the ITnited States and Canada that cham- |Uons the.cause of bill posters, ia 'lii^hly edifying. It does seem, as one of. the membera remarked, that they: conU have found more profitable emplcmBent than trying to kiU their bestfnend." - FilbiiCkcaptnredaaQn olI^idKst Af- rica' and after decorating him pcofuaely with rosettes and van-colored tibbona, took him the rounds of the hbtda and saloons, utilizing him as a sort of cidbr bearer for the gang. The poor coon did not last long however. In less than two hours from the time be was captnred, be was loaded to the guards and utterly nn- able to navigate. Al. Bryan, at least it was rumored it iras AL, bought a load of coal from a coal driver, whom he met on the street; ^ter concluding his purchase, he gravdy made a round of the saloons, accompanied by about a dozens of bis confreres, swapping coal for drinks. When it was all gone, be. loaded the cart full of bill posters at the Emery Hotel, and -with bis load of loaded gentlemen drove to the Grand Higtel in state to call on President CampbeU. .7 "THE BILLPOSTER." •: Under the above title a newcomer in field of journalism will soon belanndied; It-will be devoted exclusively, to the in- terests of the Associated Bill Foat^* Association, of the ITnited States and Canada, and will be published imder the auspices and supervision of the ezecntive committee of that organization. We presume that it will in some meas- nre be devoted to the popnlariizing of the poster, and upon this presumption we .bespeak for it the supprot and endorae- ment of bill posters and adveitiaeis everywhere. Hitherto we have occupied this field exdnsi-vely. Alone aoA uaaided among twenty thousand publicati9ns, all of wham were busy in extolling space in periodic cals and openly decrying the Inllbdaids, we have battied for the poster. At first the unequal contest seemed hopeless. It was like the piping vcnce of an infant raised against the mighty roar of Ifiagara, but slowly and surely we have stemmed the current Printer's Ink, Profifahle Advertising, Art in Advertising, Fame, Business, Push, The Echo, ResuUs and Brains, all speak in just and fair terms of the pictnies on the waU, and not a few of them have devoted an entire department to this particular class of advertising. . We welcome TAf BUT Paster heartily. The field is wide and the work is hard. We have have much need of its help. If there is not room for it saaA. ns, as some few people affect to believe, then the theory ..of the survival of the fittest will soon be demonstrated. We do not antici- pate sncb an issue On the contrary, we would like to see more, many more, to aid us in preaching the gospel of paper, paste and push. '