The billboard (Dec 1896)

BILLBOARD ADVERTISING. Billboard ftdverti5ii)4 the members of that organization were tbe regularly appointed agents—official of the Association. Without dwelling upon the fact that practically the resolution was adopted I Cleveland conventions, and is therefore will merely observe that it is the logical, the only consistent Don't Nealeet Trie VilUpes. BV JAM W. HOKE. The advertiser who posts the villages and small towns is still tbe exception and not the rule: especially is this the case if' ally unlimited. One notable exception to this rule was Mr. Bangasser, of McHinn- ville, Oregon, who says: "Send me all the paper you can at any time, and if my boards are foil there is tots of lumber and lots lots, and in twenty-four houra 1*1! have your paper well placed." "10 uses the newspapers places his appropria- v New York alone, there are Hoke, , Hole, Shaughneasy.none of whom are authorized "" a, and all of whom HERE'S a Merry Christmas to all our readers. It's a hearty greeting, too, for an em of unexampled prosperity is close at hand. McKinley's election has in- spired capital with confidence, hoarded gold is being placed in circulation, and money is seeking hand. The crops ai localities the largest prices of grain are mounting higher every thes- position will. Are they anxious to throw work into their oppositions' hands? Will they thus deliberately help to bnild np and strengthen their competitors' busi- ness? We think not And what of those with? if they obey the d( I will: he cnt down to me very possible amount, while the bulk will go to those who allow the customary Then, too. they will in- evitably incur the displeasure, if not the enmity, of the independent agents, and are thus paving the way, if not openly inviting opposition. Few will cart to do so. Most of them want more rather than in the field. They argue, and rightly, too, "the more agents, the more work." We think that all legiti- that the more the article i cussed the r Now, it is a well known fact that in small places everybody knows everybody else, and that in large places "nobody knows nobody else;" in New York and other cities the dweller in a fiat doesn't visit, or speak to, or even know the name of, the occupant of tbe adjoining Genial, affable, popular Harry M We have been a long, long time procur- i ig his photograph, for he is much averse to individual publicity. But finally, through the good offices of his right hand bower, Mr. W. It. Lowden, general man- ager of Mr. Minis- ur readers by n child that his portrait. be safely said that n. Used article to give it a trial, very seldom if ever mentions the fact to another; if he likes it he keeps on buying it, but he never thinks of telling his neighbor. On the other hand, in the villages, from the moment that the poster appears on the boards, Mrs. Smith, and Mrs. Jones, and Mr. Brown, and Mr. Robinson, all begin discussing the article advertised, and probably before night one or the other of them has given it a trial, with the result that next day all the town is advised that it is a good thing and should be "pushed along." . matter of theory at all. Born December 16th, 1S40, in New York, he has ever since resided in the Metropolis. He made his entry into the bill posting business in 1S79, as a partner jn the old firm of Ellsworth, Van Beuren 8c Street. In 18S3, Ellsworth died, and tbe firm name was changed to Van Beuren ■ciation idea, and always will. We believe it to be fully as an-American, impracticable and futile as ever. Filther- more, we will always be found on one side or the other of every important issue which arises in the future, t Some few unthinking enthusiasts will blindly obey the mandate, but they will be few indeed. The great majority will the lines, detect the real * tbe action of tbe "it will be vain 10 preach to jf fealty and loyalty. Tbey < theei They will point to the fact that Rife and Houck have gone into Washington and openly arrayed themselves against Mox- ley; that the American Bill Posting Co. is openly negotiating for Weber's boards in New Orleans; that Van Beuren is said to have furnished the money that instituted the opposition against the Memphis Bill Posting Co.; and what will the moguls of the A. B. P. A. do about it? What can they do, except declare the Association "open"' open to all bill posters of repu- A certificate of Of o come in posting villages and small towns; and these difficulties are so great in com- posting the large cities, that attempting it. Inmany there is no regular bill poster, if there is, he is employed by the 1 by a "fly-by, I have on file hundreds of It tiers from this kind of bill posters, stating that Ihey will place the paper for tbree cents a sheet and leave it up as long as possible, hut as the boards belong to the opera house, the paper will have whenever a show Only a number of sections, and an oft repeated statement was that the bill poster could not take very much paper until the end of the theatrical season; this kind of word and then again there may not. This is _ mooted question. There can be abso- lutely no doubt though, that his is the best balanced, best conducted, best pat- ronized, and best paying of any service in It is for this reason that we have so diligently sought to place hi-- portrait taches to™ man ofhis afuinmenls^and'it" is but meet that he should make some slight sacrifice in the matter of reserve that ^the interest and curiosity of the many may be gratified. hg vMunson occupies a palatial resi- dence at Munson, Long Island, a town named/after him by the pcstal authorities. He ;has travelled extensively, both at home and abroad, and is highly esteemed by a wide and ever-growing circle of friends and acquaintances. Of late years be has allowed the active conduct of his bua'njss to devolve upon Mr. Lowden, while he devotes himself to the joys of ease and leisure. His winters , came almost exclusively from small vil- arespent in Florida, where he has lages, where the amount of vacant ground of his own, and his summers at J