The billboard (Jan-June 1897)

10 I E€CC€R$ epicoR. f A Under this heading the publishers invite a W fttc and full discussion of any and all mat- 9f ters of inter est tn advertisers Bill posters^ dis- w tr'butors. sign painters and Fair managers* w when couched >n courteous language. Of A couau we do not necessarily endorse the views # and opinions of our correspondents. m « ft Butte. Montana, Dec 17th, 1F96. Billboakd Advertising, Gentlemen:—Will you please answer the fol- lowing question, for which I enclose stamp: "Should a party starting an opposition bill posting business, be entitled to the use of the word 'city' before the words bill poster, when the original city bill poster is still in the busi- ness?*' Respectfully yours, Gordon Culver. If the original bill poster did not employ the title, either or both may use it until such time as the postal authorities, or a court of equity decides to whom it belongs. Both are city bill posters, but one only is the city bill poster. It may goto the one with the most boards, and it may go to the original bill poster. (Editor.) Wallace, Idaho, Dec. 16th, 1896. Editor Billboard Advertising, Now what the devil is the matter with yon? It's nearly a month since I sent you $1.25. and not a word from you yet. I sent the money for a years subscription to Bru.BOARD and an auto- platr. It was much, the same: last year! I have not received the- December number of Bill- board yet. You make me tired; you do upon my word. I'll bet you two or, three dollars, or a half, that yon ain't any good. May the devil admire you. James C. Campbell, Pioneer Bill Foster, Wallace, Idaho. It is all Margie Bowman's fault. That fac-simile scheme is hers, and she is some- times awfully slow, in fact slower than cold molasses about filling orders. We '11 send it though Campbell, even if we have to go to Boston to get it. (Business Manager.) , Indianapolis, Ind., Dec. 20th, 1E96. Editor Billboard Advertising. near. Sirs—Christmas number of' Billboard received, and it is certainly a "beaut. ' particu- larly so. on account of newsy matter contained init. Let it always be so. Also pleased wiih my ad. and will remit for same early this coming week. Keep my half- tone till farther orders from me. Since last writing, we have' distributed 35.000 for Hood's Sarsapartua, 31,000 for Dr. M iles, also 89 Druggist packages for Dr. Miles, 3,000 for Butterick's Patterns, 10.000 more for Dr. Williams Pink Pills, and 400 large oilcloth signs for Battle Ajc Plug. Dr- J. Hi McLean Medicine Co. have placed their distrilratrag in the Tiands of bill posters here, and the matter was all thrown over the' fences into yards, and the streets are covered with them. They also left as many as fifty in a bunch in groceries, etc. Dr. Morse's Indian Root Pills, True Remedy Co , and Dr. Jayne & Son, also got very poor service here. Dr; Hand's Remedies for Children had a good job of distribu- ting done here lately, but do not know who did the work for then*. We notice the following new posters on the boards: Dr. J. H. McLean Medicine Co., Dr. Sawer's Family Remedies, Washburn-Crosby Gold Medal Flour, and * Columbia Soups and Catsups," made by Mullen-Blackledge Co., of this city. They are billing heavily, with an elegant lithographed stand. Thanking you for past favors, we beg to re- main. Very truly yours, _ Vansyckxb Advertising Co. By Geo. W. Vansyckle, Manager. Pern. Ind^ Dee. 12th, 1896. Editor Billboard Advbrtisiko. Dear Sir:—The Christmas number of Bxll- boarp is at hand, and must say that it is simply ka dandy. If a man can examine the pages of Ifhis valuable number of the Billboard;; and MLLBOARb ADVERTlSINc!. not see or learn anything valuable about adver- tising, he is exceedingly dull. If it is not asking too much, I would like if you would send a sample copy of the Christmas number of Bill- board to the list of merchants herewith enclosed as they are .the leading business men of Peru, and do extensive advertising. Some of them tried the billboards for the first time the last year, and seem to be -well satisfied, so much .«o in fact, that they are going to advertise more extensively the coming year by posters. One merchant told me last week, that he thought posters was a rather expensive way to advertise, until he tried it: but now he believes it is the cheapest way, considering the quick returns. It has taken a good deal of persuation and argument to get the merchants of Peru started to advertise on the billboards, but I think there will be but little trouble from this on, as several promised me they would give orders for posters in the spring, and asked me to get prices of the latest patterns of posters for the coming season. . Business has been good this fall and winter, and I expect to build several more good bill- boards at once, in order to accomodate all my customers. I have also concluded to take a dose of my own medicine, that is I expect to adver- tise my own business on my own billboards, as soon as I find posters suitable for my business, (bill poster and distributor.) I would like to warn the craft against Geo. E. Mitchell, proprietorof theKovelty Plaster Works I*oweU, Mass. I posted 200 sheets of paper and distributed 2.500 booklet* for him last July, but have been unable to get anything for my work yet. The banks inform me that the Novelty Plaster Works has no commercial standing, and from what I hear from other sources, I have concluded that Mitchell is a dead-beat. The Great Wallace Show arrived home, and went into their winter quarters, December Sth. The Wallace Show made the greatest effort and accomplished the most good of any show on the road last season. The show made its first stand in Peru, April- iSth, and closed the season in Mississippi, December sth; having traveled over 19.250 miles, using 25 different railroads. Start- ing from Pern, Ind. and going to California, over the Atlantic and Pacific, and returning on the same road to Colorado, and again returning to California over the Northern Pacific and back through Canada, by way of Detroit, Mich., and then south to Texas and Mississippi,-closing the season in Mississippi; returned home to Peru, Ind. I wish to sanction what Sun. W. Hoke says in the December number of Billboard, headed: "Don't Neglect the Villages." I firmly believe that a great many advertisers make a great mistake by placing all their advertising matter in the targe cities. The most good is not always accomplished in the largest crowds, too much excitement, hurry, bustle and attractions for people to notice posters or advertising matter distributed throughout the city. Take the smaller towns, and people have n't so much to attract their attention, and they will invariably read and notice all attractive posters, signs and other advertising matter. While there are not so many people in the smaller towns, yet you will find there will be from one hundred to two hundred per cent, more of the people of the smaller places read your ad., than they will in the cities. I am also afraid that most of the advertising agents or solicitors are following in the same channel, but probably for a different purpose, as they get better prices for posting in ' the cities. It looks as. though they only send work to the smaller towns, when they have more paper than they can use in the cities. If the bill posters in the smaller towns are left to hustle for themselves, what encouragement is there for them to belong to, and help to support an association. Wishing Billboard Advertising and the bill posters in general success, I beg to remain. Yours trnly, Cbas. W. Stutesma.v. Australia; Adelaide, Nov. 13th, 1856. Editor Billboard Advextisiku. Dear Sir:—It is extremely pleasant to be able to send you a few lines about billboard adver- tising and other matters, which I hope will interest yon and the fraternity. I was very pleased to get a letter, also half a dozen papers, and you must convey my many - thanks to Messrs. Donaldson & Co., for their trouble in sending me price lists, etc. I may state that the people of Adelaide are not entire strangers to Messrs. Donaldsons* work, as I was much pleased to decorate my hoardings with some of their beautiful pictures, for Messrs. Fitzgerald Bros.-' Circus, the only Australian circus in the colonies. There were some very funny litho window one-sheets, a clown holding up a donkey, and a couple of mules in a wagon ; those two were impressed u*. on my mind rather vividly. Adelaide is such a small city that I could uot promise faithfully to comply with your wish of a letter every month, but I will be pleased to send you on one as frequently as possible. It is about nine years now, since I started in the advertising line, and I am proud to-day that I have got it all under my wing now. The whole of the railway advertising and hoardings, some hundred railway stations and fifty hoardings; some of our largest hoardings are about 168 feet x 11 feet, and others from 60 to 100 feet x 10 to 14 feet high, and we manage to keep them clean and nice. The advantage I have had is that I was born in the heart of the city, and at election times or other busy times, that the candidates were either my school masters or school mates, so you see it is a great advantage here I ran a magic lantern advertising medium, and got on well with it; that ran about nine months; and often I get a small crumb outside my posting. I have on my boards: Hires' Root Beer, Walker's Canadian Club Whisky, Barry's Triscophorus, Ayers' Hair Restorer, Warner's Safe Cure, and Snylist & Colan's Coctions. What do you mean by bulletin boards? I did a lot of delivery for Sapolio Soap, although they seem to let the colony go now; they have discontinued their ads. everywhere. You may inform any circus coming over here, that they need not bring any bill posters, as I have just as good men here as you have in America. My men were as good as Sells Bros.' men, when they arrived here, and I had the pleasure of showing them the route of hundred miles, north, south, east and west of our capital. I shall be very glad to give any entertainers any information about the colonies; do not let them think it is a trouble, as that is the sort of trouble that never troubles me, it is a pleasure. Although Adelaide is small, we are very good and Adelaide supplies manv a company with a saver, to return to Sydney or Melbourne. I shall.be pleased to hear from you regarding ad.: " Make your own cuts. 1 ' Will you kindly send me the receipt, as I would like to include that in my advertising, because, although I am a strong believer in ads. and bjards, I am .not so single thoughted as to say that a small cut does not answer, as I am sure that a picture is of more value than small type. Now as for prices, we always quote for double demy sheets or double royal. I can place fifty double royal three-sheet posters on fifty hoard- ings for twelve months, for the turn of /"23-is. Auctioneer bills, double demy, we get 20s. for 1 undred, for fly posting, that is as you would call guarantee two weeks, and for thirty days . guarantee show, we would get 30s. We post all the year round for the Theatre Royal. The show runs about 20 feet x 10, each stand of thirty stands, say about a thirty-sheet double royal, we get ^4-ios. per week. For delivery, house to house samples, I get 20s. per thousand, and they are done well, inspected and partly delivered by myself, so there are no monkey tricks about that. I don't wish to blow, but 1 have risen to the top of the ladder by careful attention to the business in hand, whether the bill posting or delivery. We have a by-law here prohibiting dodgers being given in the street, because they are, 1 think, the most stupid way of advertising, as nine out of every ten does not read them, even if they do,, the matter leaves the reader's mind as soon as he consigns the hand-bill to the gutter. Dodgers of course serve a better purpose when they get at the home end of a journey, to the wife or inmates, and then their earthly mission is coming to a rapid end, especially if they are printed carelessly on common paper. In the railway advertising I can put up a poster not exceeding 4x4, on hundred stations for jf4o-is. Painted and framed, 3x2 feet, /25-is. Painted or framed ad , 4x4, j£°30-i»., twelve months, hundred stations. We have just com- pleted a contract for Ayers' Specialties. I am awfully infatuated with my advertising work. I should'like to be able to design a poster. I paint stands frequently now with printers' ink and turpentine. I should be glad to have a letter from your Mr. W. X. Burnitt, regarding painted posters, and any receipt he may let me have, will he thankfully received. I admire your paper, or rather I should.say our paper, Billboard Advertising, very much, and will look for it as regularly as my monthly accounts, as I hope to make it a good asset to me. Wishing you and all a Merry Christmas and Jolly New Year. Yours truly, Fred. Coombs. HE'LL USE POSTERS. Lectures on Modern Advertising. Nathaniel C. Fowler. the''] "Doc:or of Advertis- The wide dissemination of the truths and axioms of the art of advertising among business men, must necessarily benefit the newspapers, for the interests of both advertisers and news- papers are so closely linked together that what- ever tends to make clear the science of advertis- ing is of direct aid to the newspaper. The announcement, therefore, that Nathaniel C. Fowler, Jr., the recognized leader in every- thing pertaining to advertising,, is to begin a scries of lectures before popular audiences upon advertising topics, will possess unusual interest for newspaper publishers. Here is an opportunity for wide-awake jour- nals to exploit themselves and instruct their ad- vertisers w Let them engage Mr. Fowler, hire a theatre, and issue tickets to all the local adver- tisers, requesting their presence at the expert's lecture upon advertising. Local journals could combine in this work, dividing the expense and reaping a share of the financial benefits result- ing from the practical operation of Mr. Fowler's ideas by local •advertisers — Netvspaperdom. Mr. Fowler is the apostle of newspaper advertising but we will wager that he will advertise his lectures with posters or— lecture to empty benches. (Editor.) International Convention. Promptly at 10:30 a. m. Wedncslay, January 6th, President Schaefer will call the semi-annual convention of the Inter- national Bill Posting Association to order. Bill Posters will be present from almost every state in the union, and the attend- ance promises to be very large. The meeting will be held at the Hotel Emory, Cincinnati. Prominent among those who will be present will be: Clarence E. Runey, of Waukegan, Ills., C. C. Max- well, of Lincoln, Ills., P. G. Stout, of St. Louis, Mo., J. E. Williams, of Chicago, Ills., W. B. Lowden, general manager for Harry Munson, New York, Jam W. Hoke, New York, C. S. Houghtaling, New York, and many others. A well known member of the New York State Association in a recent letter, ob • serves "you should bear in mind that there are many towns that will not sup- port two bill posters." Without refer- ence to our correspondent we will state that any fool knows that. When such a town already has two bill posters, how- ever what are you.going to do about it? Let them go on fighting under the regime of the 'close' association ? or bring them together, convince each that there is a god in Israel, adjust their differences by arbitration ? The open association will do this latter. Keeping one of them out- a 'closi-' association only prolongs the strife indefinitely. If Stahlbrodt could only take.his pen in hand without putting his foot in his mouth he might buy Profitable Advertis- ing and have a paper of. his own; ''thus catering to the interests of all concerned," <n * AS * * * eonuencions, T«t«» etlrtrativM, €tc. $ Under this heading -zve publish free of 2 charge the dates of all notable events, which tt arehkelvto attractlarge wncoursesojpeople <B to any one particular city and for this reason W prove of importance to advertisers, showmen, w streettnen, general passenger agents, etc. w The list is carefully ren-sed and corecled W monthly. W r3tfc^A£eAAAAAtSA£ca»t%a»a%B3£A£!£t5tf Atlantic City. N. J. Seventh Annual Convention of the Associated Bill Posters'Association. July 17-20. 1897. J. Ballard Carroll, sec'y, Albany, N. Y. Boston. Mass. National Leagne of Commission Merchants Jan. 16, 1897. Chicago, III. National Association Moulding and Picture Frame Manutacturers. Dec. 15, !S97- Chicago. 111. Master Painters and Decorators Convention. Feb. 9-11,1897. Chicago, Ills. Annual Convention of the National Master Painters' and Decorators' Association, I-eb 9-11. 1897. Thomas A. Brown, pres.. Wash- iugton, D. C. Cincinnati, O. Semi-Annual.Convention of The International Bill Posting Association, January 5-ti. 1697. Cincinnati, '1. International Association, Sheet Iron and Cornice Workers. Feb. 8, 1867. Dayton, Ohio. Sixth annual Convention of the Ohio Master Painters' and Decorators' Associa- tion. July 27-28, 1897. W. J. Aljrecht, sec'y, Toledo, O. Galveston, Tex. National Editorial Association. Feb. 3-5. 1S97. Jefferson City, Mo. State Federation of Labor. Jan. 25.189?. Louisville, Ky. Stockholders Meeting. National Saddle Horse Breeders Ass'n. Feb. 2. 1897. Louisville. Ky. National Saddle Horse Breeders Association. Feb. 4.1897 Nashville, Tenn. Berkshire Record Association. Feb 10-11. 1897. New Castle, Peun. National Association Rod Mill Workers of U. s: Jan. 14. 1897. New Orleans, La. National Conference, Chari- ties and Corrections, Special Meeting. Jan. 14-17. 1897- . . New York City. N. Y. Society of the War of 1811 Jan. 8.1897. St. Louis, Mo. Third An nual Convention of The International Bill Posting Association, July 6-9. 1S97. Clarence E. Runey, sec'y, Wauke- gan. Ills. Washington, D C. National Board of Trade' Jan. 26,1897 Worcester, Mass. Bricklayers and Masons In- ternational Union. Jan 11,1897. Expositions. Chicago. 2n <l Western National Cycle Exhibi- tion. Colisium. 63rd St.. January 23-30, 1^97. New York.- 3rd Annual National Bicycle Expo- sition at'Palace of Industry. 43rd St. and Lex- ingtc.il Ave.. Feb. 6-13. 1S97. Inquiries aud . communications to National Cycle Board of Trade, 271 Broadway. Nashville, Tenn. 1S97. Sept 1 to Dec. 24. Omaha, Neb. Trans-Mississippi and Interna- tional Exposition, June i-Nov. 30, 1898 BILLBOARD ADVERTISING. U Poultry Show Dates. Lanark, 111 j an . 4-9. 1897 Albuquerque, N. M Jan. 5-9, 1S97 Hamburg. N. Y Jan. 5-9. 1897 Detroit, Mich Jan. 5-9, 1897 . Marion. Ind Jan. 7-12, 1897 Rochester, N Y Jan. 11-16,1897 Denver, Col Jan. 11-17,1897 Washington, D. C ..Jan. 12-16, 1897 Tiffin. Ohio Jan. 13-16, 1S97 Klmira, N. Y Jan. 18-22. 1897 Lincoln, Neb ....Jan. 19-22, 1897 Scranton, Pa Jan. 19-22,1899 West Superior, Wis.- Jan. 26-30, 1897 Pueblo. Col ., Jan. 26.30. 1897 Jackson, Mich Jan. 29 31. 1897 Allentown, Pa _ Dec. 19-26, 1897 Oneida. N. Y Dec. 29, 1806, Jan. 1, 1897 Rockford. Ill „ Ian. 10-23. 1897 Washington, D. C Jan. 12-16, 1897 G. F. BANGASSfcR&ca CITY BILL POSTERS AND DISTRIBUTORS, K97 Signs Tacked and Signs Painted. Own all Bil*- Boards in our locality. P. O. Box 38 MOM I N NV I LL.E. OREGON. The Hustler Advertising Co. CONTRACTORS OP 0UT-D00R ADVERTISING IN ALL ITS BRANCHES. Prompt Service by Reliable Hen. Careful House to House Distribution A Specialty. 24 North Miner Street, FT. WAYNE, IND IV. H CASE, Manager. RIIRNITT Designer of Descriptive DUIini I ' Po8ters,Theatrical, Com- mercial or otherwise.Block Stream- ers and Stock Letters. Office, Donaldson Litho. Building, CINCINNATI, O. P\ BILL POSTERS Paste brushes This Brush is manufactured es- pecially for us, and is fully warranted. It is the cheapest GOOD Brash yon can find anywhere. PRICES. This is our Celebrated "UNEXCELLED" The Best Paste Brush made. Popular everywhere on account of its great durability. 8 Inch, 8 •• 10 " SENO YOUR ORDERS TO $2.75 Each $8.00 M $3.25 " The Donaldson Litho. Co., Cincinnati, O. S25.80 PER YEAR SAVES By using our new wonderful process Tor making- laundry and Toilet Soap in twenty minutes. Agents can make big money canvassing and selling family rights. One family right mailed to any address for a silver quarter or thirteen two-cent stamps. ROANOKE SOAP CO. Drawer 13, Roanoke, Va. When you write, mention Billboard Advertising. J. S. CRAIG, 319 LEXINGTON AVENUE, HASTINGS, NEB. Own and Control all Boards and Privileges. 20,000 Square Feet of Boards. POPULATION 15 000. LICENSED BILL POSTING, TACKING, DISTBIBUTING, T@i®@tme @f mierman @wm®m F '€)t©i <U>m@T*M, ^» 7 and ,/oAn &. Stobinson, ^President. 7i/. JF. 'Donaldson, Secretary.