Billboard advertising (Feb 1897)

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BILLBOARD ADVERTISING. We have received numerous comuimii- ilions of endorsement relative to our on the Canadian tariff on posters, but up to this writing we had no word from the officers of llie Canadian Associa- tion. A petition would be tw pi MHM' and it Plight do a K"-' cl of K 00 * 1 - 1( would be stronger i it emanated from tin tion, but if lliev do nol ve will do s TIPS. rater should at once with the following firms if only to send them a circular and list of loca- tions. They are all posting: . Asit to bill posters we published it, we can only say that we deplore the incident U be confined to the west. rould like to bear 1 aU^sections with terms, etc. applied to the International that bill posters in general will do well to dwell at greater length upon the merits of their specially good locations. They advise a description of the board, points of interest in the neighborhood and above all things a careful estimate of the number of people who pass it daily. , is a handy and useful little book that ought to be in the hands of every bill posier in the cc a list of o' together with their ad- ratings. A mere glance e that are good and those that are dead beats, those that pay promptly and those that are sloiv. It costs but one dollar and is easilv worth it (or o Purely Personal. purposes. The prices includes the Pub- lishers' Guide for one year, which gives a list of new advertisers monthly. Re- member the price, fl-OOL Send it to the Publishers' Guide Co., 391 Minnesota Street, St. 1'aul, Minn. It is really a good "The value of Foster Advertising" a Art Print, 34 South 3rd St., Philadelphia, TbeSi/Z/bi/rrforJi much improved typographically its general make up. It ts a vet o be re- eady badly needed. Advertisers ■bout and pick out the locations ince, ought to pay for the privilege. Sac £™ "of jjhjjj uaaJpsEj^i2»i<£™S™?t! wiV™ K^'°"i™>'ir°i1h & mSbt. aad the re- If any of our readers file of BniBOARD ADVransctc which they care to pan with they can obtain a with us. We also want copies of Novem- ber and December, 1*94. Any one hav- gratulated on the change. The editor is very amiable over the ap- propriation (to use a mild term) of his title and abandons all claim to priority, The fact is, however, that neither of the parties on this side were aware of the ex- istence of the Pontiac or Kalamaioo pub- ntil the recent controversy several days in ord. client. Newspapers charge from 20 lo 40 advance for preferred position, ce of this kind on the boards is to the same thing. It should be termed "selected sen-ice.' We would then have three different kinds of ser- 1—Selet ted service protected and renewed. 1 - Run of boards protected and renewed. 3 Circuses would then see plainly tbat they were not unjustly discriminated against, and it would be a good thing all around. This matter should be taken up