Billboard advertising (Mar 1897)

2 BILLBOARD ADVERTISING. DILL POSTERS^ „ DEPARTMENT^ lot of letter w The George Teleston Milling Co., St. The American Cereal Company, Akron, O, baring passed back to the control of putties who managed it several years ago, is likely to resume advertising posters and bulletins before many months. While there Is n complaint that those recently in charge have expended enor- mous sums for publicity, it will be found on investigation that the bulk of the is, of course, to be faithful to out door advertising, and thus make sore of the one profitable form of publicity. L- C Pollen is advertising manager oF the great J. C Ayer Co.. Lowell, Mass. The bnsraeas of James E*. Pepper, Lex- ington, Ky., has passed into the hands of Mrs. Pepper and a syndicate of British capitalists. A company, styled James B. Pepper & Company, has been organized to conduct the manufacture of the Pepper whiskey. Mrs. Pepper will be president The Stover Bicycle Mfg Co . of Free- pojt. Ills., will use a one-sheet largely era. Address the president, F. M. Robin- bill poater, in Canada, and 1 The bill posters of New Jersey have formed a state association. It is called the New Jersey Bill Posting and Display J. F. O'Mealia, ; E. Slocomb, R. Fitzgerald, ; J. F. Whitehead, Passaic, treasurer. One of the Eastern papers, in an account of the meeting, gravely asserted that " letters Iwere re- ceived and" rend from tbe following peo- ple, viz: AL Bryan, of Cincinnati, Wm. Campbell, of Chicago; B. Canal!, of Al- bany, and W. Leonard, of Grand Rapids," Now that's rather hard on Bailie. We And what a pity more of them don't exercise this talent by writing a letter in the shape of an ad, and sending it to various adver- eoahtj. I received a letter from J. D. sr. of ASheviUe, the other day, advertisers, and in good display, would have cost Mr. Flummer not more than a five-dollar bill. And bow strange it is that when one of them does make up his mind to put an ad say something in the most unnatural way possible, instead of writing as he would talk when trying to get an advertiser's CANADIAN BILL POSTERS Cut tins out, sign and mall«to W.V- Scan*, -That for c advertising purposes, a very large amount of lithographic and other printed matter for wall posting and exhibition in store windows is annually used by your Memo. -• -That such goods are not manufac- tured in Canada to any extent, bnt im- ported from the United States: 3 That the customs duty on the afore- said goods of 15 per cent and i 5 cents per THE BILLBOARD'S VICTORY. Printers' fat has finally capitulated, and will hereafter conduct a department devoted exclusively to the billboards. This paper has always been the apostle of newspaper advertising. It has always heretofore preached for publishers exclu- sively. It could see nothing commend- able, or even legitimate, in any other aveiiue to publicity. Despite the fact that all the other advertising papers one after another gracefully yielded to the inevita- ble, Printers' Ink held out stubbornly. Bruins, Profitable Adivrtising, Fame, Art in Advertising, Push, The Western Advertiser, The Advertising World, all recognized tbe merits of the poster long ago. The Bill Poster, of Chicago, The Bill Paster, of Toronto, and Advertising Experience came into existence in the meantime, and did likewise. And now Printers' Ink swings into line and makes the victory (our victory) complete. We claim the credit, all of it. When we first few of tHe leading t, bill p e, they did n r, you hear so little about tbe their forthcoming revision of the Canadian tariff, may see fit, for the before set forth, to rec reduction in the duty on imported adver- tising matter, as aforesaid, as may in their Purely Personal* ■riof December Mr. Chapman. Sr.. died. Fri- to jBj.m. of which Iw.oao is la real estate, the nS baal' 1 ** P hV"bee K ^tgitotA at f^toco.' herein- sad they ai t>»ddrcased*c>'r^"o l"lh FtfBnaMaaaa V ' Brownwood, Tex . la a proleaslonat ,„,g, ,., f neuter. He own. the bourd. It Brow I1»t£,l __. Heaeor & McIMIMUd, ot FMtorla, (J., advise H thai they have one thousand leet o! bjards ni.,1 K "v Ihree-Sheela. 11. s. !!?:>!'•.■■ i* Q.?lnn'tnI^P»V^"rt*Ad5!°lo!I"of K victor. cote! —^SiyBtB M^jet Sa™nac!"Mtcf!ti afiti poster who also conducts a drug store and a bociV note Fred. C. Parker, of Macon. Ma is reported lobedulog ■ Rood biulacaa.-i— It * Simpson A Son. of Astoria. Oregon, have bought out their competitor), and Ibe agenla say ifiry for the bill posters of America. She has done it, too, in spite of a great many of them, for while the battle was thickest, when it waS'still anybody's fight, a large number of influential bill posters not only withdrew, their support, but actively op- And yet we'won, and the victoty is en- couraging and reassuring. We feel that we will now accomplish the object of our ambition and see the day when all adver- tisers will concede that the billboards are the best of all advertising media. Not auxilliary, not supplementary, bnt the principal—the mainstay—the foundation upon which the whole edifice of advertis- younxAera. He is very popular in Ionia.—-— Col. Burr Robbim. Praidenl of the American Bill Polling Co. came out victorious In the ca*c in which the ci^sho-_piinter. John B. JrfTery. Pg*g^jv^^ I " , j4[ le(, h !i y f 1 * •""'aided fery B'JKVli'sillf SillVN'SffotiTi e.adc hbobligatlona to col. Rohblns. This ltd to suits and counteriuita, and finally to an iu dlclment lor perlnri agalun JeHery. The charge wu not prosed and he was acquitted He tEen instituted this mil Tor J ioo.ooo.oj against Col. Robbing .Beglng "bust of prooeu. ?lal,„. ing thai [he latter was Instrumental in securing Bit indictment. Thecase wmctotrtal Kc-h jtf They Kndered°a aen'lrt ^ertlO™ cb^'iin'."''?. to3oa. m.. sad resulted In a most complete and sweeping victory lor Col. Burr Bobbins, and u dismal. Jisanroua defeat/or JeBery. -W s. von nK.ol Fa rmcr Cit y. I Us. posti sialej- n to- a s. - - Selii.'ii " i?. n "crabc'r h of the ill'. oFoZ^l Clco. It, Leonard, of Grand Rapid. -Ill attend probabmty larjteiy^compjjecl of Al. Srill.ell- Ills., mails circulars, tcprttcrlts'' thr Henry gramme prMlcaxr^anT* publishes a pouflry bodgtville. Wis., runs s shoe stole, a harness shop, a clothing store, and manages the opera ■. ougfl, lD keep him (airly -ell occu- Si the Califor indebted to Ml comes nearer getting what be pays for— all he pays for on the boards than in any other known medium. y iu'li ':> ; - ■ 11 i!%i3n™rcpn'iM .;:.:.:„■,:■;';;.;,: Utah, are part leu la rly amloui to aeeiire copies ol BILLBOARD ABVIITIBWQ ol the iuuci Novem- ber and December, ism and February sad April, vned by the hett*. died January l"h'. VbbaVaMwfjl £"<xiiii ued under lira managemrotot hi. .on Lewis A. Oatea. J. M. Knficrtaon. the Mil poster al Bowling r.reen, Ky„ I. also the teaaee and msc sow that he has been suspected of pos- saing a tank of generous dimensions, it this is the first time we have ever perhaps one of tbe biggest feats ever attempted in lithography was accom- plished last week by The Metropolitan Job Printing Office. The New York Journal sent copy for t.ooo iS-sheet pic- torial stands in four colors to this Concern on Wednesday si ternoon, February 3, with the positive requirement that they must be delivered tr " *" This a the billposlers Saturday ithograpbic stones 1 ay the job was completed e dead walls ami fences s. Tbe stand is a mnii ,f art.-AVK. York Press.