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8 BILLBOARD ADVERTISING. ■ortli, while on the other they are not bo do the work for the price, d of advertising always ends in id ridicule. Good advertising is IK more than merely a mechanic's vide. It is becoming closely allied to a brains, business tact Luminous Funis. —I notice' a great many queries about luminous paints. There are several substances of a phosphorescent nature, such as sulphides d barium. The remitting light in a marked degree. Good emitting light for four to six years. It is said by scientists that it absorbs it business men would put y and thought into their they do in politics, hard for them, would disappear like the t recipes for luminous apparently, because it is fashionable, paints: Take 3 parts of Dammar varnish While there are many others who are to 1 of of luminous sulphide of calcium, favorable to advertising who would do it f rontside work ; for inside use. 50 parts if they could see any benefits derived of white gelatin, 50 parts of glycerin, 200 therefrom. Whose fault is it that it does 1 arts of water and 150 parts of luminous not pay f It is both the advertisers' and sulphide of calcium. The varnish should the people who do the work. On the one he pure to give the best results. No var- aide they are not willing to pay what it is A cheap siring for rough, weather-beat- en hoards may be made by dissolving shellac in sal-soda and adding some heavy- bodied pigment. This size will slick to grease spots. Linseed oil may be added if desired. Lime water and linseed oil half. To make isinglass size, for glass gilding, take distilled water and bring to a boil in a clean tin vessel. Put in a piece of isin- glass about the siie of a nickel to each qnart of water and boil down to about one-half and filter through clean niter Itnrtnr.at I* Kay. III*., is Tin: Stiltw-" ■-<■■ ' - The Paris Exposition of 1900 will add n few novel features that were not seen nt the Columbian Exposition. One of them will be a bicycle palace. The X-ray will also cut quite a figure, if it doesn't get the novelty all worn off before that time. "All kinds of if signs, except poor sign' R. Burnitt's letter hep is are profitable. Ind Ter.