The billboard (Apr 1897)

ilffi MtlBOARfl All wo often poster printers make the mistake of over-accenlualion. Displaying several lines in close proximity to one another defeat! itself, weakens the poster and inars in appearance. One idea to one ad in a good rule, anil it ought In he Saver Tonic is posting a 3-sheet and a i-sheet in the annexed districts. The order goes through (am W. Hoke, who is also placing it through the southern Harry Munson is now building all his new hoards of galvanized iron. A city ordinance compels tbe use of metal on all elevated billboards, and Harry noticed that paper on these hoards needed renew- ing very rarely, and therefore adopted the plan throughout the entire city. line to one pos'.er. Discard caps wherever practicable; use lower case wherever possible. Result: perfect posters that read like lightning. The Singling Bros.' order was taken from The Great Western, of St. Louis because it was not being properly cuted. so it is rumored. The Goes Co., of Chicago, did tbe posters of the Whitney Carriage Co., of Purely prenatal. Tots wan turned down and another nimble aidItofh**""" NEW YORK NOTES. There is an advertiser in New York City with a wad of pasters. He, and his news- '» Guru Kola Gum. placed by Mr. Ban ford Robinson, of Philadelphia, is among the new paper on most every subject that could be thought of; and that while tbe old men were dreaming of dreams the young men were seeing visions, and making the visions realities. It has struck me that the bill posting business ts just now undergoing a grand transformation. While some of the old bill posters fondly cling to the memories of the past, the new generation are braochiug out in every direction, opening up new fields, routing out old defects, brightening up the service in every way, and in fact placing the business among linn with others. He suggested that an agreement should be entered into for mntnal protection; protection against, each other as well as against the. rapaci- ties of the advertiser on the one side and the landlord on the other. A rate was agreed upon, to be charged for all work. Higher prices could be se-, cured tut no lower should be taken (And the rale has been maintained) spacewaa bis forever. When b Is lease ei- pires and the landloid wants more money threatens to go to Ibe other men. Mr. <t Tenant tells him to go to. or words to that effect. An agreement was made to report to each other when one has made a bid on a piece of "space," and no one else there- after needs that piece of spare al any Tbe meeting of the executive committee of the Associated Bill Posters Association in New York brought a great many bill posters to New York, and showed them Brian it Co, of Cleveland. O.. have bought out Major Bills, of Toledo. This gives Bryan & Co. control of C'eveland. Toledo and Akron. Jon. A Itilen fa manager ef of the Ureal Western Show ITinltae Co . o! St D. R. TALBERT. Theabovetiair-tooeisan excellent port rail of paper adverts Mr. D. R. T S |bcrt,vtui. fr»m i.iKt. ■. «t ii'.i.od i.S papera and c Randolph street Chicago, ptaces^ihe ponlm of M™«o.in^iS Sept/«th. iS.a^and^pcnt his^earvy yeara^in * t f the California I am not going to get up on my hind legs and say that competition is to be sought after. I only say that when it does exist there is only ooe way to make tbe best of it. at day, that touches upon this very point. I hate been, off and on. loi about two year* tatkiog to him about bill posting, and U y. ing to get him interested. Finally he asked me for lists of the various bill post- era in a number of citie*. and stated that raveled most cities and towns I Hal he 'waa very Kmalt- Aflei the entered ihr rrapluv of ihtf California Fie Syrup lather and mother, both having Co.. and with tbe exception of a brief period, hoa %Ev£j^>^tBMCl§im orer aaaatfaffet ^V^f^S^e^ outft Your Younfr Men Shall See Visions, and Your Old Men Shall Everybody said it was suicidal; but it one man Joel, a, 18: Act*.*.17- I heard a mighty good sermon from the above text, preached by a man who prob- ably never heard of a bill posters' war. A dream is a reflection of something that has passed, white a vision is the cre- ation of the fancy. This preacher ca to tell us effete But the _ got the others together one day and sug- gested that railroad companies do compet- itive business and never think of boycot- ing a shipper because that shipper some- up out of the West limes ships by another line. He wondered why it should be necessary that bill post- "Take this back." he sai out fully ; yon may, if yon w which you think .the best bill p each town, but I would like my salesmen to see tbem all." When 1 told him that he had a complete list he could hardly believe it, and he said that he felt a little bit like he would be 11 — much in tbe power of in the position a fac- tory wonld be in, if there were only one railroad leading from its town. 1 don't know if advertisers generally think this ttT^kind"* '""* £tBt "P™""™ of If this feeling should become common, it certainly will become necessary for the associations, (ottbe Amalgamated Asso- ciation, if they should amalgamate ) to take some action toward disciplining those hill posters that wilfully offend the ad- vertiser, or treat him unfairly. And in severe cases this discipline should consist in the Association itself putting in a bill. (Kilting plant in that town, so as to assure y good paper it is, too. to ten us eneie^ternrrstnattne young wny «snou.o ne necess^ ma r«i. post- And liberty right now of men were going ahead, that they had new ing should be the only lawful business seeinga vision of this very thing beine ideas, new thoughts, new notions on al- that could not be carried on in cotnpeti- done, not five years hence.