The billboard (Apr 1897)

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IS THE BILLBOARD I Want To Place Your Bill Posting I I have made this style of advertising a study for years; and in that time I have placed the posters and other display for a number of large firms. I have traveled from town to town, and per- sonally superintended the placing of this matter, and I am thoroughly conversant with the needs and the capacities of the various cities and towns. I have letters, recent letters, from nearly every bill poster in America, naming rates, and stating their ideas of the quantities of paper needed to adequately cover their territory. I have the estimates of the largest theatrical booking agents, as to the quantities of paper needed to bill the various towns that their shows reach. Here, at your service, is the bill poster's estimate ; the theatrical agents' estimate, and my esti- mate from my own experience and from my knowledge of what other advertisers are doing just now and the results they are obtaining. I can do you lots of good in this line. You, yourself, have not the time to do this work. Your sales- men are worth more to you selling your goods. Your jobbers,-or sell- ing representatives in the 1 various cities, each has an idea of his own; you can't follow them all j and, after all, their opinions are not from ex- HAYMARKET-THEATRE BLDC 161 -WEST MADISON ST. CHIC And, my services cost you noth- ing. That's right- nothing. Come and see me ; let us talk the matter over. }evnv 107 Wist 28th St, NEW YORK. $EE!