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THE BILLBOARD In selecting Ihci tiers should try anil lill upon have the interests of the Hear! and the leisure and look after the affairs of II itrul to discharge the obligi This is all that " No. li-Otun. ll.irn y will follow m twedi The Value of Good Billboards. BV f a ji vr, hokk. 1 have said enough to fill :.l«jut the value lo the craft of I. ii ill. well kept trilllwarrls. catch Hoke paying n>< »„ v „"[ tlu-.,- .-jam melius'" Weil. Unlit-is iii.i -.| (l -ii.liii K his own monev. but as soon as he finds a hill poster doing these things he is cer- tainly going lo try to gel lliat man all the that his paper will go up on a c and you find that you cannut fulfill your strain anil tell him why. Do not let him find it out himself, or let some outsider report the fact. You yourself_should lie the first to tell him, and he will thank Ami 1 from Ilii.uioAKD fotthi Ti t 1ii licrc in New York recently serve lo illustrate my little talk ami act as an eveusc for this article. As is well known Ilie billboards in New i class that Well, some months ago hyouiei, 200 i:-shrci* (:. (jj6 per month ; put oul S5 l-shcels on th< ■ Ncarlv as niucl for i.iiYi sheets}, - Well. Hut might have Imi all on couul ol the superior seductiveness of the I. road solicitor.'" sa billboard. But br that u it may. Mr. Hyouiei look considerable pains to go around inspect his posters, birth on the 1 r billboards; _ _ the L in ■v.i shape, and he never found tbeiu tatly so well cared for on Ihe billboard*, tin the I. (hey were on hn. separated a few ... ... a hoard lo them- i. separated a few inches from the ncai Irani ; on the billlioards they jammed up against other posttrx. On the I, lliey «rrr all sur - with a atrip or clean while paper billboanli they were surrounded with a dirtv ragged to! of (raved edge* of oilier iieouleV ' !«ard. On the I. road an inspector covered the road every day.and repairs cverv slleel within an hour aner repairs wire needed ; on the billboards rains mav come and paper may go. Inn umil the a.l- icrtiser makes a kick renewing is seldom thought ol. (At least thai I am told was Mr. Hyomci's cupeticnce). KKSut,T.—tlyomei has contracted with ihe I. road for ipt i sheet apace* at foot of sution platforms, for a term of four months, throughout Ihe dullest season in New York, at a cost of ONli TIIIII'SAMI [KJLI.ARS A MONTH. Another instance: The New York ttwmal has been a good patron of the InlllaMtila since coming into possession ol its present owner. It has also good customer of (lie t. plaifoi . which it probably has expended ten limes the mency il has pul into New York City tailboards. llnl 1 have noticed during the last few weeks Ibat a number of the billboards are Iwiiig built into great big picture fmincs. Willi gold l.'lorenliuc molding, a ynnl wide, all around where the poster is lo go. and thai ihi* frame is being occupied bv Hie Journal posters. I am told llinl llle average [nice paid for these spaces (room for a 14-shcet aland ) is about |S per w. ■•■ eacli, ranging from (1.50 lo fia 1 believe the lime is almost ripe for fore, and will advise u what is needed, we will endeavor to sup- ply Ihe form in our July issue.