The billboard (July 1897)

2 THE BILLBOARD Bill Poster^ . DEPARTMENT^ THE PRESIDENT'S CALL. President's Officii. Cleveland, O., June 18, 1S97. To the Members and all Bill Fosters throughout the United States and Can- ada. Commercial Advertisers, Theatri- cal Managers., Circus Proprietors and Agents. (dim. came running 10 the rocne. They Wo nun] ford secuied per. The ■ of the CALL. To the Members and Brother Bill Posters 0/ the United States and Canada, Association of the United States and Canada will be held at the St James Hotel, St- Louis. Mo., on Monday, Tues- day and Wednesday, July 26, 11 and 18, as indications we are assured the at- tendance will be the largest hied instill A great deal of business of vital import- ance to the craft will come before the Siebe & Green, of 'Frisco. prosperous Western Coast and working np a wonderful interest in hill- board and outdoor advertising. Although in business since December of 1895. they have become the acknowledged leaders, and practically the dictators, of the post- ing business in San Francisco and all that biy region. They command fully four- fifths of the available bill posting space in San Francisco, and in the five and a they turned their al- and Alameda county they have entirely crashed ont all oppo- sition that has been long and seemingly United States and Canada will be held at Atlantic City, N. J., commencing July 13. Arrangements have been made to hold the convention at the "Brunswick Hall." corner Atlantic and Indiana avenues. Rates have been made by hotels as fol- lows : The Mansion House. $ 7 double or (a.50 single per day; the Rudolph, {2.50 ' ' ?i 5 ° day: the St; Cr"™ 1 **- *3-5o lo a?I taesnbenand allbUlpoal- ers. matters of vital importance will come up. and much will depend on the manner in wbich they are disposed of. It is my earnest wish, and that of all the officers of the association, that every member, and all trjase who are not mem- bers, but eligible to become such, attend this meeting. We are all equally inter- ested in what is done at this annual con- vention, and I believe that it is the duly of everv bill poster to attend, and by his counsel and vote help to mate laws which will be of benefit to the craft in general. Members and delegates from state as- 1. also those who desire to be- will please report at ^,1. " at 10 duetni the IUrwJ*h*"le*feSnsoikwa'lWa Z ta 5rT KrSy'iinTbV {^of lb? Bonington, it, Isabey, ind other famous litho- ting forth yonr.efforts Mid giving us y-rar That try and the peer of them all; clearly demons!rating that the broad and liberal n which be readily seen how firm a positi. _ & Green occupy, and how they rally hold the key to the Pacific Coast n the basinets of the firm are well Known in Sao t ran Cisco. Geo H. Siebe. the senior member, is of the family of Siebe, a name that is hnnrced and re- spected wherever the influence of San political life North Attleboro, Falls village. Plainville. Heeb- (•mrille, Dndgirille. BH bs b Corner. Chartltv •nil Rehaboth. J F. Clark, the entcrprMai hilt mater of Conwav. Ark., write" thai he will continue to read and advertise in The ku> _ . celebrated anecdote of Louis Sene- t rider's lithographing hia mother's wash- ing as the initiation of the art is contra- dicted in part by Mr. Curtis, who states that when Senefelder had produced hia raised letters on stone, with the washing list, he had not discovered lithography. ful b in| Fred"™ Siebe, ai _ D. Siebe, the present d The^followine clipping, entitled "A^WcIt Or- St. James, from $1.50 upward fable, engaging personalty, he lias n marled ability and is rated as a . get there hustler in the business, has been associated with Mr. Siebe since the partnership was fint instituted. He is piobahly the liest au- thority on the details of bill posting in ing the popularity of President 0/ '/he International • of Advertising Ex- Coast.' Siebe St Green, as now const a great team. 1,00k out lor th. •■ay tbeir card will read: "We conliot the billboard ariverU>ing of the Pacific Coast." As it now reads, they control the billboard advertising of half of California. was to end in the discovery of lithograph- ing itself, which does not depend upon a raised or an inciaed line. 1708 is the date of the real invention. The dale usually given is 1796- The history of the experiments and the gradual veering toward the great inven- tion is well worth knowing. Senefelder. like many another inventor, reaped little pecuniary benefit from his invention, even when he saw it used throughout Europe. He himself received a pension from the Bavarian government, but not till 1815, and he died nine years later. It took twenty yearn for lithography to be appreciated in its bearing upon art. Gcricault was the first >o employ it, at first timidly and ineffectually. The fn- --oglish Farrier" is the only one mil's pieces reproduced. He did ighty. Gericault died before proceeded Ic Hart that Ihey had' no rSht~t< boarejL.odltiatthryn,.,., he r. ,. The edition is limited to 750 copies, is got up in the best style and is a triumph in its line. The photogravures, twenty- two in number, are remarkable. (D. Ap. Poster printers ought to lake a greater Bterrat in bill posters and bill posting nan they now evince.