The billboard (July 1897)

4 THE BILLBOARD To Split of Not to Split- The editor of The Billboard, in the r carrying Santa] Midy Postei Tally Ho" and " Search have each ~" " won't be "heldup." The Billboard's editor advises bill posters to allow them: selves to be held up. Giving an adver- tiser a commission is .simply cutting rates, pure and simple. And can a trill poster afford to charge Bee man's Chewing Gum 3 cents and then accept x% cents from Royal, simply because Royal says. "Take iji or nothing"? If accepted, how long will Herman continue at 3 cents? Iris a well known fact, however, that the Royal Baking Powder does place ad- vertising in newspapers that do not give them a commission, although they try to create the impression that they get com- mission from all papers. The weak pa- pers give np the agent's commission, of course : . and the weak bill posters will probably do the same thing; and Royal Baking Powder will probably give their business to the stroog bill —- "* rates and claim that they s from all. just as is done w™ ™= Let us look at this matter in another light, and see how it seems to the bill pester; It is well known that the editor of The BillboiRD is also iweiested in ' selling commercial posters, h are sold through bill post- ers get a nice, handsome .For selling these stock post- ers, and consequently sell lots of them. But suppose, after a bill poster has worked np some store keeper to wanting these posters, that store keeper says, "1 will go to headquarters and get these posters, and save the commission you would oth- - get-" And then suppose Air. - Laml ,s. B t by fat ■tte. shows a very band ~„ .. iman looking with admira non toward what would probably be tin Admiral if the poster were not cut oil short. As it is, you see the Adn epaulet and a part of his arm and s the balance being hidden by her ___ . The poster remarks that " The Admiral is the Favorite." Hoke's establishment at this time fairly glows with sketches which he is submitting Code Co., arid recently with Gi Sbanghnessy, expects to go it a Several poster makers hive tried the experiment of sending their own sales men through the country to sell posters to retailers, bat I think tbey have invari- ably found this method very unsatisfac- aand verv expensive, and if any are doing it I am not aware of the fact it is why I sav that it is strange liter of Tbk Billboard should give below. We advise two forms because in order ft cover the whole list of advertisers thoroughly it is necessary to write to some advertisers that know nothing of the advantages of this form of advertise- ment. People of this kind must be told of its strong points. Yiu must let them know how and why it is powerful, prompt, economical, etc. before you cm excite their interest On the other band, if you were to write such a letter to Hood. Ayer, Syrnp of Figs. Cbnse, Pink Pills, etc., who know all about its strength, yon would only arouse impatience. A firm that is already using distributing matter mind, that the chief object is to keep your name before them. Do not fail to cany a list of your ptt- rons on your letter-head, and every time yon get a new house add tbeir name to your ist at once; even if you have to get a rubber stamp in order to do it. If, on the contrary, you have a list of firms who confine their advertising to pa- pers and periodical publications, or you have secured the names of o number of parties just starting in business, a something after the following styli G. C. C-, of Syracuse, wants to ki.or. how lo draw on a client. Purchase a 1 anv stationery store a book of blanl drafts. Fill out one as follows : Turn the dealt 0 like this r something af visahle, viz.; have to offer them. Make your short, and keep your name befor constantly. Write them at least once every Munson has Wool Soap exclusively; ilso 6.000 sheets of Admiral Cigarette paper in all sizes from Hoke, for a three monlhs run. Dunlop Tire and Hawes Hat: also use Munson exclusively. _ " Sam Pratt's Aromatic Gin " ; s Cigarettes" 1 exclusively. at ns from all the billboards. 11 is effective piece of wood-work in one ing, a bine ground and a white lett Beeman's Pepsin has a new IS sta Cleveland Bicycles has a peculia er. It is 4 shee'-S high and abou thirds as wide as an 8 sheet, Ihoagb it petted to post it as a 3 sheet ai price of a 3-sheeL An anonymous correspoudeu SUl Poster intimates that t"-" posters who refuse Dollars' pape only bill poster who ever refused per is one whose work has been s< isfactory that Dollars had t< J Sir- Bradley, the founder of Asbury thoratjli. mavWail you have guessed or sur- atttutiDii L« Jours absolutely, eatlusi veiya nd , ... . . ... ISSN. SMS? 'CXt bouse, slore lo^lorr. w hand lo hand, n, rti. J. J.C., Nashville - See Form No. 13 of Thr Billboard for June. J. A. S.. r The draft may now be deposited in Sur own bank for collection, or it may forwarded to a bank located in Ihe city where your client does business. In this latter rase the following letter should accompany it, viat: jiember of the Cincinnati City Directory publishing firm, died May 12 at his real- — rt Eighth street, Cincinnati.