Billboard (Nov 1897)

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1*HE BILLBOARD The Selection of Colors in Sign >ยป1 ele- lion of i parts should not be ignored, for both are necessary iti any work of color. Instead of calling it hyjthe term of "'barmonions contrast," we will call it "harmony in temperature," " by using yellow and red as the warm colors. There are only three primary colors. We think, in this wise, the theory of coloring can be best understood. Contrast is confined to light and shadow and the disposition of lines, and the proper balancing of con- trasts is what gives thecliarm to painting, and not the chromatic scale, as some writers would have us lielieve. To avoid dullness and a hazy appearance, we must strive to obtain the opposite. If there is an error made, let it he on the bright and clear side. This rule will invariably hold good in sign painting. If the ground is of a warm tint, such as a yellow or red in any shade, there should be blues and pur- ples in contrast, or some other of the cool tints; then we have a contrast of w will fall it. and observe the tint of the shadow thus cast. You will observe a compound effect, partaking both of the color of Ike block and alio of the ground. This may be successfully imitated by using a trans- parent color of the block, when placed over the ground it neutralizes and gives a As a general thing, jon will find that reds require a shade of a purple or dull brown. In some cases.'where the ground shade. /.ill r elation of golde ranging down to nearly black. Light pink on a white ground should be shadowed with a warm brown. For light grays and drab grays, shadow with rich brown; for greens, reddish brown shadow ; white to flesh color, rich purple shadows. As a standard rule, warm shad- ows to cool, light colors, and cool shad- ows to colors of a warm lint. Avoid the use of greenish blues and greenish yel- lows, they always present a sickly ap- Now, if it be wished to tone the harsh- ness of two contrasting tones without their losing any of their force by reason of the contrast, do so by placing a neu- tralizing color between them. Harmoniz- ing cilors consists of uniting a warm and cool color by the introduction of in- termediate tones or half tints. istic of a sign, for by this method we much in strong or gay colors as it does in the proper balancing of con trailing tones. If the ground be of a cool hue, stub as blue or any of its hues, reds and yellows are the contrasting tones. The three principal contrasts are blue opposite to orange, red to green and yellow to pur- ple. By carrying out this principle, you will have an endless variety of contrasts. ,ickly orayellow or a purple. The fact is at- tributed to the following reason : A color and its opposite naturally increases as it approaches, but when once they mingle they neutralize each other. Take a blue and yellow, for instance; their admixture produces a green, which does not resem- ble either of the colors. Summarizing the foregoing statements gives this rule; Never place a color made from two pri- maries on either of the primaries. If you want a good contrast, always take a hue of the third color. When shadowing let- ters, I would caution you against using a darker or lighter shade of the letter or effect, and will, with but few exceptions, partake of a natural tone. The rule for ing what the color of this shadow E. H. CARWITHEN. On Utti page we preseut an excellent portrait of Mr. E. H. Carwithen, the gen- tlennnly and efficient bill poster of Charleston. W. Va. Mr. Carwithen owns all the boards in his city, and enjoys a monopoly of the commercial and circus bill posting. He embarked in the busi- ness February 15, 1S82, aud has built up a plant in the meantime that is equal to any in the state of West Virginia. NONE SO LEWD AS A PROWLING PRUDE. The W billboard poster*, especially the pictures of girls and women smoking cigarettes. Sirs. H. F. Brown Has- been chosen presi- dent of the league and Prof. Maria Ssn- ford vice-president. Mrs. F. H Barnard will represent the league on the woman's For the past two years Profitable .-td- vertisiuH has been published from No. 13 School street, Boston, Mass. On Novem- ber t the office of publication was re- 1110 ed to the Niles Building. No. 27 School street, that city. W. C. TIRRILL. . Mr. W. C. Tirrill, whose portrait this month adorns our first page, owns the bill boards of Lima, Ohio, and enjoys the confidence and esteem of a large and and foreign. Although just turned thirty years of age, he has built up a business which many an older man might envy. Mr Tirrell was born at Lima August 15. 1867. At the age of twelve years his father died, and at fo irteen he left school and, much against his mother's accepted a position as property 1 assistant bill poster of the opera house- He remained in the employ of the theater in various capacities until he attained his majority, when he accepted an engage- ment with the Rogers Comedy Co., sea- *, brushes and paste. of a The f went in advance of the Holden Comedy Co., and in 1891 put out his own company. He married Miss Clara B. Cuff, of Van Wert, Ohio, in 1893, and the same year started the business which has been so Mr. Turell deserves his prosperity. OUR VOTING CONTEST. warrant us in stating that the chances are very slim for a meeting of the association next summer. Mr. Voude has about got ever;- plant of any- consequence in the kingdom, and onr correspondents think that this will put an end to the existence store. ' He bad r ly seen the men paste lithographs on the Fifty-sixth street fence. Mr. Stiefel asked the men if (hey bad posted the bills on the Fifty-third street fence and in the windows, but their cousel, C. J. pitcher, representing the Citizens' Onion, object- ed to the question, and Magistrate Kud- street fence, and as they had denied hav- ing done so. Mr. Siiefel's application for summonses for the three candidates. Miller, Derby and Culver, was granted, and Mr. Pitcher was instructed to bare them appear in court on Tuesday. There is some little opinion among pol- iticians 1 that the bill-posting firm of Van Beuren it Co. is not as intensely inter- ested in the arrest of the candidates as it appeared. Some men mentioned politics as having something to do with the at. tempt to have more arrests. Note the nnholv glee with which the Times (all the news that's St to print) The Christmas Billboard will mailed to pi the world. posting firm of Van Beuren & Co., : an application, October 33, to Magi* Kudlicn, in the Yorkville Police Court, of Robert Miller, Richard II. Derby aud Frederick Cult dates on the Citizens' Union ticket for Councilmen in the Second Council Dis- trict, on the charge of having caused their 1 be placed 1 by Van Beuren Jfc Co , without the con- sent of that firm. The application was a sequel 10 the ar- rest on October 22, of two bill posters, Frank Hassard. of No. 310 West Twenty- sixth street, and Allen, Jnckes. of No. 601 Evergreeu avenue, Brooklyn, under Sec- tion 643 of the Penal Code, which, de- clares that no person shall place or cause to be placed on any fence, house wall or other structure, bills, pictures, advertise- ments or anything else without the con- sent of the owner or lessee. Section 644, following, states that those persons whose advertisements are thus placed are equal- ly guilty with those placing them. The object in sixth street and liiglilb aveni Van Beuren & Co. pay fi. jou a year, and tbe section provides that the placing of the lithographs on a fence is presumably evidence of guilt. When tbe case of Hassard and Juckes was called, Samuel Hess, an en.plo; the bill posting firm, testified seen the two m fence at Fif.ysixth street and F.igblb