The billboard (Mar 1898)

THE BILLBOARD In the first place, inexperienced people are hired—trays or anybody who will work cheap. They are entrusted with valuable circular* and pamphlets that coat a greit .leal of 1 ever. All we ask of any one of our men to distribute is an average of from 6ao to 800 per day. There are firms in this coun- try who understand distributing thorough- built up enormous business rough e for 11.] thci ask the dis- iat some firms try to v.;t down the price of distributing and really offers priceless than what the work ran be done for honestly. The advertisers do not figure how well or honestly a front- door, house-to-house distribution can be marie, but how cheap he can get it for, and therefore actually hold out induce- ments to have their distributing matter thrown away, burnt up, put in sewers, and in fact, sometimes not put out at all. as the Dr. Miles Medical Co., of Elkhart, Ind; Wells, Richardson Co., of Burling- ton, VL; C L Hood & Co., of Lowell, Mass.; Dr. Chase Co., of Philadelphia, and a great many others whom 1 could mention: They are always willing to pay a fair and just price, and do not want any advertising distributed at $1 or (1.25 per thousand, because they know it cannot be done honestly for that price. The 1 of the shrewdest advertisers THE FOSTER PRINTING CCS The Feister Printing Co., of Philadel- phia, Pa., large edition printers, have at the expenditure of considerable time and money compiled a list of reliable distrib utors throughout the United States, and have published same in the form of a hun- dred page volume, size 5x7. The list contains the names and ad- dresses in about S30 towns (all over 5,000) in 482 counties of 48 states and territories. It is alphabetically indexed and arranged o do the work for a lower figure. They them. They continue to pay $1.00, and it is worthy of note that they continue to get the very best service to be had. It pays them to pay $1.00, and it would pay others It gives the It gives the population of the It gives the name of the county. It gives the population of the county. It gives the name and address of the distributor.. It gives the names of the railroads. It gives in bouse* or places where only < be placed But old advertising firms who hare been distributing, and have it don: by legitimate distributors, who make a specialty or that business, know better. you Can always rely upon the experienced distributor to put out your advertising matter honestly where you pay the dis- tributor a fair price for his work. Very often firms offer the distributor Ji. and 50D.etiD.es gb as high as «t. S o per thousand to have a good front-door, house- cities distributing can be done for $ 1.50 per thousand, bat there margin in.it- The price for distributing should be never under fi per 1 er put out. It stands to m that no one will work for nothing. A great many advertisers Can lay it to themselves for not having their matter 'properly distributed when they do not al- low a satisfactory price for same. Distributing, like other lines of busi- ness, has made great progress, and in a great many dties is strictly up to date. should be take ing of the pamphlets or circulars that are to be distributed. No matter how well a circular or pamphlet may be printed, if it be improperly worded, it cannot bring good returns. Among the progressive advertiser* of this country, s great deal of baae and money are put into the wording ami printing of their pamphlet*, and I W.Uy say to the advertisers who do dis- trihutinj as ■ method of bringing their ■Mia. before the public, there is n> better ' ering the price. It is an they know that there is a tribntor in that town or city. There is now an Association thoroughly established called the In Distributors, which really vouches for its members. If advertising matter entrusted and properly di ample recourse, that is, he car. fall the distributor matter or improperly distributed it, the ad- vertiser will receive back the amount of money he paid the distributor. The Miles Co. made complaint to the secretary of the claim, to the Dr. Miles Medical Co., and the latter seeing that the association at large was good at heart and meant to do their work right, endorsed said draft and returned it to the secretary. Therefore it behooves all advertisers to patronize a legitimate distributor just as they would patronize them by buying their goods so advertised. JaS. persistently sought ti tising of the I. A. of p. Secretary Stein- brenner has been cajoled, implored and " threatened," but to no effect; He refused would not bring This is only an attempt to get even- rival association. All of the real distrib- utors in the country are members of the I. A. of D. If s and outcasts. tXttritwang Ru- st', the dates of the tion for Tuesday. Wednesday. Thursday and Friday. July 19, 10, ir and 23, and. ^matter,- -..va^ntraiv. chosen Chicago as the place of' meeting.- / - V "'^AIABN B. The vote was as follows, vizi":—-.- - - '"-. ;. \- "~ Geo. W. Vansyck!e^oluinbus, "o. I^A. ^t..*! Denver, Colo. W. E. Patlon—Chicago, -111.** i ■ P. M. Groves-^Cliicago, HL i 1 of the 1/A, of D., liud: ■ neatly received letters from adver- «™ who want to distribute this section ! '..ntry, and offer J1.15 and J1.50 per 1 been turned down. It ia impossible and go to work to make it a Douglas^Buffalb,: It. W \V. H, Case'—■Chicago, III.' ■ • - - _ ■ President Reid—Cincinnati. O. ... The Lydia Hnkham Co,, of W. H. Sleinbreuner—Chicago, III. " ■■; Mass.. pay distributors Ja.oo per 1,000 Now let everybody pull off their coats all of their work. They never try to iates, and they look: a i on all