The billboard (July-Dec 1898)

The Best Results of all the Year; vs. The Worst Results of all the Year. ec§£ If you are in doubt about Billposting, try it NOW, When no other kind of advertising can be made to pay. ec§£ BHXPOSTING, While good all the year round, is specially valuable in the Summer, when the people are on the streets, when they are in no hurry, when they have time to read the posters-(if time were needed); when they have no inclination to read the papers* All the time is a good time, but right NOW is absolutely the BEST time. WhUl EtoSZJ^ t0 ** BiflpOSting ' ^ for Hokc ' *»• Hokc V $*«< W. Hoke, and refuse all substitutes and $am * W ^f % "^T i7^ Ae t M ^ te » of Americ * ** °f such a nature as to assure the advertiser of absolutely s^^^a^^^^z^ m vaIue ' *-* ""*■' ta *» - d — Phone 2074-38 V Jwivfv.QjKojie/ Long-Distance Billposter, 25 J Fifth Avenue, J East 28th St., NEW YORK rc<^^ v ^ >.*^**r.2^^r=-x I THE BILLBOARD Vol. X., No. 7. CINCINNATI, JULY 1, 1898. PRICE 10 CENTS PER YEAR, S1.00 POSTERS IN 3800 B. C Relics of the Dim and Distant Past Recov- ered and Brought to Light—Recent Ex- plorations in Egypt Prove Conclusively That the Poster Was in Use Over 5,700 Years Ago. years B. C, which offers a reward for two runaway slaves. Theatrical and circus posters have been unearthed at various times in the ruins of Pompeii, but this recent discovery throws all these finds in the shade. We have known that the booksellers have from time immemorial enjoyed a and date of costly funeral pageants by posters nearly, if not quite, four thousand years before the Christian era. Verily, the poster is as old as man him- self, and will endure ns long. Fitzgerald, of Milwaukee, is popular. Yes. he's a pirate: a pirate king. II Bill- board's" editor is rather fond of kings. Explorers among the ruin- ed pyramids of Sakkarahre- cently discover- ed among the sarcophagi aud mummy cases of some ancient tombs a roll of prehistoric post- ers. Egyptolo- gists aver from their character and inscriptions that they belong to the period of King Merena or King Pepi, both of Dynasty VI. There were twenty -three copies of. the poster, all made from the same stencils. There were two and possibly three colors used, ap- plied in flat tones, and the posters were nude of vellum or fine parch- ment. They were in a fair state of preservation, al- though stripped of their wrap- pings by ancient tomb breakers. Four of the posters were in tact. The re- miinder were, more or less fragmentary. The ground color was origi- nally whi>e or yellow. Isisand Nepthys are de- picted overshad- owing the hier- oglyphed in- scriptions. Red and gold were used in striping and borders. The find is regarded as a most important onej'almost as im- portant, in fact, as the fragments found by Colonel Howard Vyse in the upper chamber of the smaller pyramids of Gizeli. tike King Menkara's remains, they will be sent to the British museum. Henry Savage, in "The History of Advertising,.".mentions and describes.a papyrus poster bearing the date of 146 There can be no better advertising than exhibiting. Be it a show window, a drummer's sample or an exhibit at a fairy' or exposition, if properly placed and handled, it never fails to pay. When an advertiser combines exhibiting with dis- tributing, as Dr. Bnrkhart, of .Cincinnati, is now doing, by distributing samples from house to house, and then reinforces the effect with post- ers, he obtains peculiarly for- cible advertis- ing. Dr. Burkhart has been com- pelled to double his capacity four times during the past year," and he has not used a line of news- paper space. Patriotic flap- doodle in your a d vertisements is as badly out of place as bu- rn o r. Confine yonrself to a common. I sense, statement of facts; make it plain and sim- ple. Give prices and place, and that's enough. The men who have studied ad- vertising, t h e longest are the ones who con- cede most read- ily that they know compara- tively little about it. This would seem to, indicate that ad- vertising, like theraputics, is - at present mere- ly a progressive art. Let us hope that it will not prove as great a laggard. H. G. WILSHIRE. Manager of The Wilshire Posting Co^ Los Angeles, CaL special right in the matter of the poster, and illustrated advertising posters adorned. the book stores in the streets of Athens aud Rome in the time of the Roman. •Empire. We know that in the Temple of! Herod the Great at Jerusalem there were posters warning certain foreigners not to ■ enter certain exclusive and sacred pre- cincts, but we never knew until now that . the Egyptians used to advertise the plaec If it's a sin to start an opposition posting plant against a brother bill poster, is it also a sin f start a bulletin sign plant in oppo- sition to a brother bill poster? Respectfully submitted to the American Advertising & Bill Posting Co.. of Chicago. W. B. Lowden will attend the Buffalo con- vention as a delegate from the New Jersey State Association. He is one of the owners of the Paterson plant, which is a member of the New. Jersey Association. '. . Go slow in the beginning Do not attempt too much. Pick. out a field that is not too large, and then cover it thoroughly Never, never spread yourself out too thin. Always be the most in evidence, no matter how you have to contract vow territory in order to do it. That is the way to use the billboards. The billboards are the quickest-acting of all advertising media. - George Leonard; makes a. good presiding- of- ficer, they say. * ." . -C." -. „J- ! I 1 yyawu