The billboard (July-Dec 1898)

iif'l Jfr m PROCESS WORK. A wood* engraving Is cat by hand on box- wood in such a way as to leave the printed part in relief. Tbat is, tbe skilled engrave! cuts away the light portion of the drawing furnished him by tbe artist so that when Ink from, the roller of a printing press is spread over the surface of the block so cut, all tbe lines of the drawing appear on the printed page, thus reproducing the design. The en- graver therefore comes between tbe designer and the public, and if not highly skilled in bis art, sadly misinterprets tbe.artist. In no case does he give a fac simile of the picture as supplied him. For this reason, artists hail with delight the newer fashion of process reproduction, since this being in tbe main mechanical, does give an exact fac simile of all the delicate hues and tones of the original picture. Since photographs can be readily used Instead of drawings, the ordinary adver- tiser can largely reduce tbe expense of bis cuts by eliminating the artist to some extent from bis bUl. He can not do without the artist entirely, as a skilled man must be called upon to make desired changes, put In the required letter- ing, and effect an artistic arrangement, with- out which a. cut Is not generally attractive, and so fails of its purpose. In process work the design of the artist or whatever Is to be reproduced, is photographed upon metal and tbe lights of the picture are bitten away by the use of acids rapidly and mechanically, instead of being cut away laboriously and slowly by an engraver. Every engraving technically consists of three parts—dead blacks, pure whites and the intermediate tints between these extremes, or -what is called for convenience, half-tones. In a photograph these bait-tones are made by the delicate shadings from one tint into another,* but thi3 is not possible to the engraving, for the rea- son that the printing press uses a solid color, generally black, and therefore there can be no gliding imperceptibly from one tint into another, since all portions mked up by the rollers of the press would appear as simple, solid black. These half-tones, in the wood engraving, are effected by heavy or light lines, or by light and heavy dots. In the same way, a pen-drawing shows the half-tones. In a wash-drawing or a photograph, however, the ' half-tone is produced ty tints or masses of light or heavy shade, without strong lines or decided dots. Therefore, to reproduce a photograph or a wash-drawing, the wbole surface of the picture must be broken up into dots or lines. This, in the lithograph or print from the stone, is produced by graining, but in process work is generally effected by the interposition of a screen between the sensi- tive plate and the copy. This screen is made by ruling on a glass plate fine lines, crossing each other in two directions like the mesh of a sieve, and then filling the grooves thus made by some opaque substance. The re- sulting negative .made with this screen is made up of large and small dots at greater or lesser distances apart^ An engraving from this negative gives what is known to the trade as a half-tone block. This half-tone block Is not fit for ordinary newspaper print- ing; it can be so used, and is so used to some extent, but the result is not sightly. In weekly papers or in magazines where a bet- ter quality of paper is used, better ink pro- vided, and more care taken with the press- work, the effect of a good half-tone is admir- able and where great care is taken, highly artistic. One thing we observe from the above is that it is simply impossible to make a line cut from a photograph direct. A half-tone can be made as the surface can be broken up into dots or grains, but as there are no lines in the photograph to start with, there is no way of making a direct reproduction from it which shall be made up of lines as in the ordinary newspaper cut. The only way to make such a cut is to have a drawing made from it by an artist and a cut made from that drawing. Newspaper cuts are most- ly In outline and are quickly made by experts in that line. To facilitate matters, however, a photographic print is made on drawing paper, over which the artist draws his lines and afterwards the photograph is bleached out with'mercury or cyanide of potassium, leaving only the lines drawn by the artist. As anything can be photographed and any- body can press the button of a kodak, the range of subjects open to common mortals Is immense. .These snap shots are good as far as they — and are valuable as sugges- tions, but since the standard of taste is ad- vancing with each day, and the public is be- ing educated up to a higher and higher standard, (at least here in the United States), one should be chary of relying on bis own unaided judgment as to what is or is not attractive to the public. It Is well to con- sult a trained man In this line, just as one does In any other. If I have" made plain to the reader the dif- ference between line and half-tone, I am sat- isfied for this time, for my experience shows that the majority of laymen need just such instruction. Any question as to process work or advertising, or matters of interest con- nected with photography will receive consid- eration If addressed to "Process Work/''care of this paper. PHILADELPHIA. A case stated was yesterday filed in the Common Fleas Court between the city and ex-Sheriff Samuel M. Clement, in which the court Is asked to decide whether Mr. Clement has the right -to retain certain fees collected by him during his term of office, from Janu- ary 1, 1894, to the first Monday of January, 1837. amounting in the aggregate to $5,872.50. or whether they Bbould have been turned into the County Treasury. A good paint for bulletins Is made by dop- ing linseed oil with paramn oil or kerosene, and using plenty of color. Such paint flows easily and will generally stand for the requi- site time. • THE BILLBOARD. SYRACUSE. SAN FRANCISCO. Geo. Castner secured the contract for ad- vertising the big State Fair, as witness the following clipping: W. Judson Smith, general manager of the New York State Fair, which takes place the week of August 29, yesterday closed a con- tract with George Castner, the veteran bill poster, for handling all the advertising mat- ter, in the way of poster work, for- the forth- coming exhibition. This is the largest bill posting contract ever consummated in Syra- cuse. It provides that over 25.000 sheets of matter shall go on bill boards, 3,000 pieces or window work to be put out and upwards of 50.000 couriers be distributed. The territory to be covered by Mr. Castner reaches from Albany to Rochester, and from Binghamton' to Ogdensburg. the contract calling for all intermediate towns and vil- lages to be thoroughly billed, and. all the country within a radius of forty miles to be covered. This Willi require from eight to ten teams and upwards of fifty men, who 'will be kept busy from now until the exhibition takes place. T. V. Maxwell was convicted by Police Judge Low July 111 of a violation of au ofdl- nance which provides that advertising femes shall not be erected along the Are walls of buildings within the fire limits. Maxwell Greeted the fence in question July 14 on top of the buildings at the corner of Market Street and City Hall Avenue. He was gi.en a permit by the Supervisors to raise the structure. The Fire Department objected to .the .fence, however, and under the general law which forbids such structures caused Maxwell's arrest. Judge Low held that the Supervisors could not go behind their orig- inal ordinance and that therefore their-per- mit was invalid. The press in various localities objects to the Geo. W. Chiids Cigar posters, on the ground that the use of the philanthropist's portrait is impious. The claim is but a thin disguise to veil their chagrin over the in- roads^ that the bill boards are making on their advertising columns. ••--; ~ }: ' -, R. H. FORGRAVE, The Billboard has made an arrangement with Mr. Forgrave, whereby he will hereafter conduct cor Sign Painters' Department exclusively. NEWB URGH , N. Y. Newburgh, N. Y. needs a bill poster. It is a city of about thirty thousand, with ten thousand surrounding, and a good man there should be able to work up : good business. Mildrum, of Yonkers, or Sprenger, of Pookeepsie ought to put in jjlant there. Fishkill-on-Hudson, West Point, Cornwall, Haverstraw, and other good towns nearby could be included in the circuit. The bill poster now at New- burgri has very few boards, and advertisers are unable to get reply to letters, especially if his few boards happen to be full. It is also said that he gets orders and never attends to them, and never replies to inquiries. COUNCIL BLUFFS. A bill poster's license was granted to C. W. Nicholas and permission to erect a bill board on tbe bank of Indian creek, near the Main street bridge. Austin, son of John G. Reese, has entirely recovered from the accident which befell him in the latter part of June. At the annual meeting of tbe Montana bill posters held in Butte Monday, M. J. Wells, of this city, was elected President for the ensuing term. Mrs. Geo. Tisdale, the bill poster at Mont- gomery, Ala., is the association member at that point. She has opposition, and deserves all the support that the other members can give her. Remember, send your paper to Mrs. Geo. Tisdale, 314 N. Lawrence Street, Montgomery, Ala. BILL, POSTERS Who are Up-to-Date, All Use The Williams Typewriter Is a machine of the highest standard. Visible writing, simple and easy to learn —a child can operate it. Address EDWIN A. HARDIN CO. No. 519 Walnut Street, CINCINNATI, 0. Billposting Trust* The proposed United States Bill- posting Co. — Preliminary Steps have been taken in the gigantic deal—Proposed capital $5,000,000 —H. G. Wilshirc the projector. It has come. That is to say the pre- liminaries have been outlined and steps looking tov ard the formation of a monop- oly which will control absolutely all the posting of the United States have been taken. II. G. Wilshire is the promoter and just as we go to press confidential circulars have been received. The move- ment will not be allowed to languish, but will be pushed vigorously. ■We cannot as yet offer any comment upon the scheme, as such information as we now possess has been given us in confidence. Next mouth however, we will devote ccnsiderable space to a discussion of its various features. The Following Preamble and Resolutions Were Passed at the I. A. D. Convention. Chapman's Bulletin Service at Cincinnati Is the best. Yellow on black is the strongest combina- tion in sign painting. Whereas, The Internal Revenue Tax imposing one eighth of one cent on proprietary temeilie>, if imposed upon sample packages intended as advertisement* for distribution from house to house is prohibited, and. "Whereas, The law does not impose any such tax on free samples, but explicitly reads: "Articles manufactured to be sold *': and. Whereas, Some officers of the Internal Rev- enue department have erroneously construed and attempted to enforce said tax against said free samples: and, Whereas, If it continues to be enforced it will work great hardship to proprietary remedy houses, and rob over five thousand distributors throughout the United States of a livelihood; and. Whereas, We do not believe that the framers of the measure ever intended that it should be enforced against advertisements or sample packages, intended to create and build up demand; now therefore: Resolved, That we. The International Asso- ciation of Distributors in convention assembled at Chicago, July :9th -22nd, individually and collectively protest against the enforcemeirt of said tax ; and be it further Resolved, That a copy of these resolutions and protest be drawn up and signed, and for- warded to the Commissioner of Internal Revenue with a request praying for a special rule which will exempt our business from total annihila- tion. WE WANT YOU ... To become a subscriber to UP-TO-DATK IDBAS, because we believe it will be beiu- ficial to you, and, again, because we want jo cents for a year's subscription IT WILL P»Y YOU To subscribe for UP-TO-DATK IDEAS. II has many good suggestions every month, which will be worth much more than their cost to you. SAMPLE COPY SENT FREE. UP-TO-DATE IDEAS PUBLISHING CO. GRAND ISLAND. NEBR. THE BILLBOARD « fair« Department * JUDGING. In our experience in Judging (In the show ring) borses and sheep, we have found it quite different from the way we were taught was right to do, viz.: give our reasons for placing first, second, third etc., as we had to do under Prof. J. A. Craig's instruction at the University of Wisconsin, As there is usually more competition in Bhowing borees we will take them for an example. Tbe average county fair has at least three days for Bhowing stock, and asks the people to pay for admission, and the people have a right to expect something of a show. Every- body likes to see a good horse and every man that has a good one wants people to see It; hence tbe only just way is to have a horse show every forenoon and a horse race every afternoon. Invite the patrons of the fair Into tbe amphitheatre Instead of charging an ad- mission .fee and keep everybody out of the show ring, which should be In front of the amphitheatre. In this manner spectators are comfortable and not In tbe way, and the ever-present small boy is provided for and the Judge has an opportunity to do his work justice. Since tbe single Judge system has become almost universal it Is all-Important that he be a man of integrity and honor and thor- oughly competent to do the work he has in hand. Tbe simple fact tbat he must rendei his Judgment public and give bis reasons therefor Is complete guarantee that no one can use moral suasion, money or friendship to Influence him, as the public will be Its own Judge, do what be will and say what be may. On the other hand, exhibitors will know that everything is a "square deal" and "above board," and that the "rake-off" method is not In operation. We believe that much less dissatisfaction would be found among exhibitors, andthe Judge would not be called on two days after the class was shown to give bis reasons why "my mare ain't better'n tbe old hide you give first to." Ho has the animals tbere before him for compar- ison, and If he is competent, he can Justify his decisions beyond question. In no class of stock would it be of more advantage than sheep, since tbe Judge sees a mutton sheep with bis finger tips. Tbe no k- master's art has covered many very serious objections which are invisible to the naked eye. but are readily discerned by tbe expert's finger tips. With such practice in vogue, and orderly, attentive onlookers, the giving of premiums would be more than a mere handling of colored cards and ribbons and granting the privilege of drawing so much money from tbe fair board. We hope tbat the progressive fairs of 9S will print in llifir premium lists the name of tbe judge In every class, and his reasons for placing the awards should be made public In every case of competition.—Geo. E. Douglass. Hillsboro, Ills, will give a free street fair, Sept. 21-24. AH communications should be addressed to the secretary, Edward A. Cress. A Plea for the County Fair. The following Is from the Oglethorpe (Ga.) Citizen: We will welcome the return of the county fairs, which are held so seldom in this splendid State, and especially in this good old county of Macon. We have seen them in the thriving litUe city of Marshallvllle. and gala times there were, the neighbors all as- sembled, vlelng one 1th the other for the blue ribbon cattle or the prize-winning products of their soil. But they are held so seldom, tbey are almost memories. Who does not love the county fair, with Its herds of cattle, flocks of sheep, tbe finest horses, coops of chickens, baskets of vege- tables, clusters of fruits, products of domes- tic industry, and so forth and so on—how tbey all make themselves felt and remem- bered! What a stimulating effect they have upon the industry and thrift of the people! How can we over-estimate the benefits? Every county should hold a fair at conve- nient times and bring the people and their nocks and products together. Aside from the friendly rivalry it Inspires It inculcates among the people a deeper Interest and sln- cercr sympathy one for the other. Here will be asserted tbat "fellow feeling which makes us wondrous kind." We need to get closer together fellow-citi- zens, and be more closely Identified with each otner s happiness and prosperity. We ought to strive to know each other better, so that we can be more sympathetic and helpful. i£°. un u y tal ™ w,n do mucn on U>ls line, -.eta have one and bring together all tho mS .1" »,* r » na . •"»«*. friendly reunion. «ISi ?i. the d ,', BpU J*" beautiful and attractive. %?, tb . e . y . wII L tc " ln eloquent silence a story or rertlle lands and happy homes. They will >>e alluring to strangers, and we would not De1 surprised to see a new era of Improvement follow the Joys of the county fairs. The Washington (Ind.) Free Street Fair wants attractions of all kinds. Communi- cations to C. G. Gardiner, Washington, THE TROTTERS AT FAIRS. The trotter bas never feceived the proper recognition from the fair associations, says the Northwestern Horseman. While unde- niably the- greatest attraction there, the tend- ency of secretaries has not been in any way extravagant in offering inducements to the owners of good horses to contest on their tracks. They generally show an extremely economical weak streak when the purses and stakes are awarded, and evince an unhealthy yearning for an expensive balloon ascension, which is usually a fizzle, or a bicycle exhi- bition, which is as free from excitement as a funeral. The error of such a course is at once apparent. Without encouragement at home, the industry of breeding, training and driving the trotter must inevitably languish. Look for a moment how far-reaching in ef- fect Is this want of encouragement. The breeder, without the incentive of a good mar- ket, loses interest in bis choice and selection of stock; the lover of the light harness horse owing to the lack of opportunities to try the speed of bis horse, is satisfied with medium specimens of the equine family; the driver and trainer are forced Into other lines of em- ployment or leave the State, and dealers and buyers make their purchases elsewhere. Make It profitable to produce, train, and drive trotters on the tracks of the Northwest by making the purses and stakes liberal, and the greatest impetus possible will be given to the business. We subsidize and grant bo- nuses to hundreds of industries not one whit more deserving. Why not. then, unite and give all necessary aid and encouragement to an enterprise in which the Northwest can easily excel ?—Northwest Farmer. Fair managers seeking a special at- traction will do well to correspond with the marvelous Irwin Family, whose advertisement appears in an- other column. Jas. Irwin is without any doubt the greatest head balancer that the world has ever seen. Dora is a remarkably clever juggler and horizontal bar artist, while James Leo does the neatest club-swinging act on the running globe that Is now liefore the public. The Irwin Family are artists in ev- ery sense of the word. They have played Keith's circuit and all the leading vaudeville houses, and are prime favorites from the Atlantic to the Pacific. WESTERN SLOPE FAIR. MONTROSE. Colo.. July 16.—(Special.)— Last evening the Chamber or -Commerce held their annua] meeting for tbe purpose of elect- ing officers. It was the largest meeting ot this body in years. The officers elected for the year were: F. D. Catlin, President; J. L. Atkinson, Treasurer, and W. O. Redding. Secretary. The general expression of the revival of business by tbe members of the Chamber created great enthusiasm, and it was unani- mously voted that the Western Slope Fair be held on the 22d. 23d and 24th of September, and the following Executive Committee was appointed for tne purpose of managing tbe fair: Dr. A. Johnson. A. Walters. John To- ' bin, J. J. Ross. John Deeble. T. W. Monell, A. F. Reeves, C. E. Dungan, W. A. Thomas, and W. C. Redding. The personnel of the committee insures the success of the fair. Novelty and aerial acts, aeronauts, Midway features, etc., are wanted at the big Fort Wayne Street Fair; address : Louis Heilbroner, Ecrt Wayne, Ind. The Rhode Island State Fair. A great week of racing and general enjoy- ment Is promised by the Rhode Island State Fair, beginning at Narragansett Park. Provi- » dence,, on the first Monday in September. ' There will be three races each day, with i purses of $1,000 each, named for the most ! popular classes of horses. The association ' will give ln the aggregate $15,000. and a most brilliant season Is predicted for the historic- old track. To close on August 22, the asso- ciation has opened eight $1,000 purses for 2:08, 2:13. 2:18 and 2:25 pacers, and 2:10. 2:14, 2:18, and 2:25 trotters. The entrance fee is five .per cent., with five per cent, from money winners, and the races will be mile heats three in five. All entries and other com- munications must be addressed to the Rhode Island State Fair Association, Box 1425, Providence, R. I. Fred. S. Halleubeck. of the Hudson (N. Y.) Fair, wants to hear from grafters and fakirs. Everything goes. INDIANA. The prize list of the State Fan: has been published, and is now being distributed by Secretary Kennedy to former exhibitors and others who are interested ln the fair. Ac- companying the prize list Is a statement from the State Board ot Agriculture, which reads: "For the last four years the management of fairs waa confronted with 'red-ink* bal- ances, until they,, together with the public, gave utterance to the cry tbat 'the day of fairs is past.' Nothing has been better dem- onstrated by the innumerable hosts that at-' tended the fairs ln 1897 and the rejuvenated interest in ail departments than that these conclusions were based upon false estimates. While this is true of fairs generally, it is especially true of state fairs, and no at- tendance in the history of the Indiana State Fair will approximate tbat of last year. The management are therefore pursuing the work ot arranging for the fair of 1498 with restored confidence, renewed energy and bright pros- pcts, and will certainly' come up to the stand- ard made for them by those who Intrusted them with their duties. "Tears of experience and the demands ot tbe times have advised some changes, and this year it will be a pleasure to both the exhibitor and the visitor to have the exhibi- tion of horses and cattle on a broad plaza intervening the grand stand and the race course, where the exhibitor can have the benefit of having his herds viewed and criti- cised by the masses instead of the few, and the visitor will enjoy a comfortable seat while he witnesses the performances on the track and the show of horses -and cattle at the same time. This arrangement will re- move the judges' and timers' stand to the opposite side of the course, thus avoiding an obstruction at the critical point of every race, 'the finish.' "What Is termed 'The Battle of the Breeds' is destined to become a most interesting part of the live stock show for 1898, and what particular breed and what particular blood lines will produce the prize sweepstakes herd will be determined in this contest of all breeders of all breeds of beef cattle. Ev- ery department has been revised, and the needed additions and deductions have been made until the following prize list is 'up to date.' "In the matter of special features we can only say at this time that the best tbat money will buy will be offered, and every- thing that will make the next State Fair in- structive and enjoyable will be provided." Accompanying the list is a great deal of information to exhibitors and the rules un- der which entries may be made. The fair runs from Sept. 12 to 17. A race, program has been prepared for four days, during the week, for which purses aggregating $7,60j have been offered. The speed program is to be superintended by M. S. Claypool. All races are to be in mile heats, best three in Ave. Purses are to be divided at 50, 23. 15 and 10 per cent. There must be five en- tries and at least three to start in each race. The work of the fair will be divided into various departments, with a superintendent to oversee it. Following are the depart- mental superintendents: Admissions. Aaron Jones, South Bend; grand stand. Knode Por- ter. Hagerstown; speed, M. S. Claypo.l. Muncie; horses, John C. Haines, Lake; beef cattle, Claude Matthews, Clinton; dairy cat- tle and dairy products. Mortimer Levering. Lafayette; swine. Mason J. Niblack, Vin- cennes; sheep, H. B. Howland, Howlmd: poultry, Cott Barnett. Logansport: art de- partment. Jas. E. McDonald. Ligonler; hor- ticultural. E. A. Robison, Rocklane; agri- cultural. John L. Davis. Crawfordsville; me- chanical, W. W. Stevens, Salem; privileges. H. L. Nowlin. Lawrenceburg. The fair will be formally opened Monday. Sept. 12. The next day will be free to chil- dren under twelve, teachers in charge ot pupils and old soldiers. A pet stock exhibit will be conducted ip connection witb the fair by the Indiagua Pigeon and Pet Stock Association. Numer- ous prizes are offered for foreign and native birds and pet fowls. Tbe prize list contains offers for over 1.201 different classes of entries. Mr. Miles, of the Akron (Ohio) Street Fair, wants "Midway" attractions. The American Association of Fairs and Ex-* positions meets at Omaha Oct, 26 next. The management of the great Allentown (Pa.) fair bas gotten out a splendid speed program for its fall meeting September 19 to 23. In addition to the purses, which range from $300 to $700, the sum of $250 will ba given to any horse- that will beat 2:10 either at the trot or pace. This, of course, will be given to but one horse, and that to the one that will make the fastest time. Entries will close September 6 at 11 p. m. The American Association of Fairs and Expositions at Omaha, Neb. Oct. 26 next. WEST VIRGINIA. Lots of Printed Matter Being Sent Oat by the State Fair Publicity Department. The publicity department of tbe West Vir- ginia State Fair, under the direction of Sec- retary George Hook, and under the imme- diate supervision of Bert Schwartz, is giving the approaching exhibition greater publicity than has been had by any previous fair. A tremendous amount of printed matter will be sent to all parts of West Virginia, eastern Ohio, and western Pennsylvania. It would take the whole of a mail car to accommodate all of the matter. There are 5.000 tubes, each containing one of the attractive litho- graphed hangers; these hangers placed in a row would be three miles long. Then theru are 10,000 premium lists, 4,000 race programs, 7,000 or 8,000 six-sheet posters, and 20,0.0 bul- letins. Properly distributed in tbe trl-state region, this systematic and expensive adver- tising ought to result in a largely increased attendance at the 1898 fair. The Donaldson Litho Co., of Cincinnati, make the largest and finest line of fair post- ers. Under the title "A Hideous Defacement of- Nature." the New England Grocer publishes the following diatribe against bulletins: No one will deny that there is nothing" more offensive to the sight than the hideous sign boards that are put'up by advertising men at many of the most picturesque and beautiful places of the country for the pur- pose of forcing on the sight of the tourist or traveler the wares and nostrums of cer- tain manufacturers and patent medicine men. Our beautiful parks and boulevards are de- faced by the presence of these revolting and disgusting signboards. They have become a nuisance in many ot our most beautiful resi- dence districts in tbe city, and It Is high time our authorities were doing something to abate it. We have called attention to this matter be- fore in our columns. One can hardly go anywhere about the beautiful parks of our city, or take a drive upon our fine streets, and boulevards without being confronted by these hideous sign boards. We can not take a railway trip into tbe country or visit any charming rustic locality without being stared out of countenance by these hideous placards. We doubt-if this kind of advertising pays, as it can nqt fail to annoy the observer, and to cause him to think ill of the wares and nostrums thus forced upon his notice. 'We are happy to hear that New England bas taken bold of the matter with a strong hand. On a late visit to tbat locality we were par- ticularly impressed by the abuse of this privilege, which had somehow been accoidid to advertising men. We are informed by an Eastern contemporary that "a bill bas been introduced in tbe Massachusetts Legislature providing that "no person shall place or maintain within 500 feet of a State highway, or of a parkway or boulevard, an advertising sign, or picture or poster intended to serve as an advertisement, if the superficial area of the said advertisement, either by itself or twenty feet of it. exceeds ten feet square." It is further provided that any person violat- ing the provisions of this act shall be fined not to exceed $100 for each week during which the violation continues." This is good sense; we need a similar law, not only in Il- linois, but in the other States of the West, In Minneapolis and other cities the nuisance has become almost unbearable to the citi- zens. To allow this abuse to go on until ev- ery picturesque buildiag, rock or fence in the country is painted with these gaudy, glaring and vulgar Inscriptions is to permit the spread of a nuisance that will become un- bearable to all people who have any sense of the sublime or beautiful in their souls.— Grocers' Criterion. Agreeing with our contemporary, we regret that the committee of our State Legislature to whom this bill was referred bas reported it inadvisable to legislate. The evil ought to be corrected by law. The expenditure Is wasteful and foolish, and the defacement of public squares is indefensible. We are glad to state that we find that in very many towns and cities of Massachusetts this defacement is prevented by local ordinance and by law. The advertiser who defaces public places can not bone to win a confidence from tbe people. He wastes his money and offends the consuming public at the same time. "The Billboard" Is regularly read every month by every bill poster in tbe United States and Canada. From Maine to Cali- fornia, from Manitoba to tbe Gulf, they all take it, and they all read it—every word of it. Paint your bulletins in such a way that people will inquire about the article you are advertising first of all. As soon as a person begins to inquire about an article he needs, that article is more than bait sold. -AND Am»i r £ ■»rlciiltur«i "oclety should Join the Uona Association of Fairs and Exposl- J. W. Fleming, Columbus, O.. Is Secretary ot the American Association of Fairs and Ex- positions. We are ready to begin advertising Kaliale extensively. We are going to post and distribute on a very large scale. We are now making up our lists. We want your addressed your terms. Write quick. KESSLER & KESSLER, Clayton lie!.. s