The billboard (July-Dec 1898)

8 THE BILLBOARD Mr. Fairehild: Mr. President and Gentle- men.—1 want to extend a. most hearty and cordial invitation to this association to meet at Cincinnati. Member: Where is that? (Laughter.) Member: It is' a suburb of Chicago. Mr. Crownover: I don't offer our town. "The Twin City," St. Paul and Minneapolis, as it would be* too far, but I invite each mem- ber of this association to call on me there. Secretary reads a letter from Appleton, Wis., extending a cordial Invitation to the convention. And we have an invitation from Detroit. - Member: I should like to read Section 2, Article I., of by-laws: "The regular annual meeting shall be held at a time and at a place to be designated by the Executive Commit- tee." President: I understand it is the duty of the Executive Committee to act when the as- sociation is not in convention. W hen this body is in session, they are the power that does elect, so you are not depriving your Ex- ecutive Committee, of any of its rights and privileges when you name- the place of our next meeting to-day, for our Executive Com- mittee are taking a part. We should consider the matter of .convenience and transportation in deciding this question—not many of us travel on .passes and other kinds of trans- portation. There are a great many who can not come a great distance to attend one of these conventions, so it would be advisable to locate your convention as convenient as possible, and at a. time when we can leave our business the best. Mr. Fairehild: Mr. President; I think it would be wise to discuss the matter and lo- cate the convention in Cincinnati, but I think the power should remain in the hands of the Executive Committee to change that location if circumstances should come 'up making it desirable to meet some other place. Mr. Hill: I think we should locate it where we could get special rates. We could not get any rates here. Next year the Christian En- deavored, meet in' Detroit, and tbey always get cheap" rates. Ballots -were distributed. Cincinnati. Detroit, Denver and Appleton -were-lhe' cities voted on. Result of first ballot: Cincinnati, 36; Den- ver, 5: Detroit, 11; Appleton. 2. Result of second ballot: Cincinnati. 31: Detroit, 21; Denver, 1. President: 1 will ask for a rising vote, without motion. All those favoring Cincin-. nati as our-next place of meeting, please rise to your feet and remain standing until the Secretary- counts you. Thirty-ntne for Cincinnati. President: Those -.voting Detroit as our next place of meeting, rise. Twenty-six for Detroit. President: Cincinnati is our next place of meeting, subject to the consideration of the Executive Committee.. Are there any sugges- tions as to the time. Would any preier to have the convention meet in the winter? Member: I think about this time of the. year.U the best, as there is lets business beingdone. Secretary: We should arrange our meeting so as not to conflict with the convention of the bill posters, as many of them are mem- bers of our association. Mr. C. C. Cox. representative of Orator F. Woodard,.cf New'York, is introduced, and a speech called for. Mr. Cox: ' Mr. President and Gentlemen.— I thank you 'very much for the privilege of addressing this assembly. I have met your Secretary and Mr. Clough. and bad . some curiosity to see you as a convention. I am plad I have met you and congratulate ycu on being, a fine-looking body of business men. I represent the Grain-0 business; most of you know something about us as general dis- tributors.. , ' The following motion was put to the house and unanimously carried: "That a. vcte of thanks be extended to all the officers of this association: to the stenog- rapher, (Miss Gijmef). who has served us; to the general advertisers and their represent- atives, to the press, and to the proprietor of the Leland Hotel, who has treated us with so much courtesy. Mr. Bryan moves to adjourn "sine die. Motion duly seconded. _ President: It is moved and seconded that this association adjourn, "sine die." Unanimously carried. OFFICERS FOR 1898-99. JOSEPH REID.." Preside-t (Kansas City, Mo.) W. H. STEINBRENNER Secretary (Cincinnati. O.) 0. P. FAIRCHILD Treasurer (Covington. Ky.) W. H. CASH. Soliciting Secretary " (Fort Wayne. Ind.) R. S. DOUGLASS First Vice President (Memphis, Tenn.) W C TIRRILL Second Vice President (Lima. O.) JAMES A- CURRANA.-.Tbird Vice President (Denver. Col.) EXECUTIVE COMMITTEE. THOMAS KAIN MiCdletown N Y F. M. GROVES Evansville. Ind L. H. RAMSEY Lexington, Ky Howard N. Holshouser. of Covl-g"on. Tenn." sends us the official tuUng of the Commissioner of Internal Revenue in regard to free sample packages- We * give it he.e- with. viz.: "Samples of medicinal preparations and Schedule E tav lie reme.v d fWrn tin l".ac; ef mantfacture for free distribution wiih.ii: stamps or payment of tax. Every sample so re motPd- must nave legibly prlnted > thereon the f-liowinR. notice; \ : t • This "is a free sample removed from the : : factory for gratuitous distribution. Any : : person'selling or exposing it fcr sale will : - be "liable to'air the pains and penalties of : • the law pronounced against persons vio : - lating Schedule B.—Act of June 13. 1898„ : Advertising as, an Art. X-Rays Revealed. So cleverly have business men arranged advertising, almost every conceivable form has been invented to attract the eye. ("1" indicates one dollar.) The fields of literature, music, painting and the polite arts generally are being explored in search for materials which may be used to attract custom; even the sun, moon and stars have been playing their pans, until it seems they should protest againit the great bur- lesque. Does old Sol rise earlier tor having supposedly having taken a pill, or can the man in the moon wink one eye because of having received a chew of somebody's to- bacco? We beat the world with Yankee ideas of "Yankee notions." The burlesque of yester- day is to-day a veritable accomplished fact. Caricature is the hot-bed of invention. The cartoonist, working for bread and butter, points his pencil and aims bis shaft of ridi- cule in a sneering mood at supposed impos- sibilities, not realizing his own genius, but striving to raise the laugh, fails to patent his absurdity, and wakes up next morning to find his fun turned into'solid earnest by some shrewd Yankee, who patents it as his own invention and reaps a wonderful harvest of royalties from the manufacture of a really practicable working device. It is one thing to discover the X-rays, and quite another to make the X-raise. Talent may think, but tact will raise a ten-dollar bill. "Quacks may prescribe, ducks can lay eggs, a hen may incubate the yellow brood; but it is shrewd, cool calculating determina- tion that hatches golden eagles and double- eagles. Disbelieving in a veritable Santa Claus, or in spirits, genii, fairies and the like. Puck, the comic illustrated weekly, has made mil- lions out of the Shakespearean fancy. It has , tickled the public. Puck, becoming pro- nouncedly successful, has its imitators. Palmer Cox, the poet-artist of New York, invented and peopled the world with the irre- sistable and ubiquitous Brownies, first in a series of toy books; now they "cut their shines" as a well-paid investment by many manufacturing firms to advertise. Brownies are found in our coffee and upon our table- cloths; they form rag-doll regiments, and per- form neck-breaking feats for a "chew of Thingumbob's tobacco. It is not that they are real—it is a pleasing, delusive fancy, delight- ful and merry, and appealing to appetite— touching the pocketbook through the love of humor. A recent advertising "craze" in magazine work was a sort of lexiconic orthography- lists of words to be spelled from a certain given word. There were also drop-letter puz- zle contests. In short, they were monstrous lotteries. The illustrated rebus has played a- big pait in the game. The retail trades also employed the illus- trated rebus, as did also the soap and coffee' trades. Prizes for solutions were offered with- out fee. Everybody puzzles their brains to win gold: age or sex making no difference; the turn of Fortune's wheel gladdens few hearts and sad- dens many.. (As in the experience of the writer, who* out of many contests received $2.50 gold in one case on a rebus, and this year a $50 (?) watch and chain by payment of $6 for a five years' subscription to pre- vent forfeiting the chance of having a chance at drawing the $300. The magazine came six months. The watch and chain came by mail —not by express, as agreed and paid for— BROKEN. Not a penny is received ever after, although they agree to print names of successful contestants. Nothing like that ap- pears.) . Signs and symbolism are the foreshadow- ings ; of truth through which we reach intel- lectual height and scholarly acquirement. Delightful as Puzzledom is to the senses. it is handmaiden to the common education, a gymnasium for mental athletes. The prac- ticability of this mental recreation is the llcx- bility of thought, penetration of idia. the see- ing of both sides of a subject, at once: it dis- covers ambiguities—"I,udi-;s" Cluthing Heady to Wear," and not "Ladies' ready to wear Clothing"—and with an incisive scalpel dis- sects double - meaning, anticipates and reads the mind of those with whom we converse, especially those with whom we wish to make bargains. Summarising: Wide-awake men of business have discovered the unknown quantity, speaking algebraically and as illustrated by the sign "x:" have reared a superstructure expressive of the sciences and arts, and have found the touch-stone of success in coupling Utility with Ability.-and-Precision and De- cision, so essential to the expert, be it in art. literature or applied science. Then and only then, are all theories, even though imagin- ative become practical. With earnest desire for an eatly organiza- tion of the National Sign-Painters' Alliance, and for the unbounded success of "The Bill- board" and all its readers, we thank the edi- tor for space aceorded the writer in making his initial bow. ALLEN E. HARBAUGH. Pennsylvania Billposters' Association Meets at Allentown—Manager Worman Provided Kiche-Zettle that De- lighted the Inner Man. (Special correspondence.) Allentown. Pa., Aug. 111. 18flS. The Pennsyl\aiiia Bill Posters' Association, which was in session yesterday at the Acad- emy of Music, were taken in tow at 4 o'clock in the afternoon by Manager N. C Worinan and taken on a trolley ear to Northampton and Siegfried. \\ ith them were Mayor F. E. Lewis. C. M. W. Keck, Hon. Wm. H. Sow- den, Alderman A. W. Haines. Fred. K. Kra- mer. Martin Klingler, John Fry, John White- sell, Alfred Holstein and newspaper men of Allentown and Bethlehem. At Northampton the fine brewery of the Northampton Brewing Co.- was inspected, together with the wet goods that are there manufactured, and by unanimous accord, it was decided that both were of the very best that can be made. Pres- ident Henry Kirsch had the "party in charge and treated them in his usual generous man- ner. At Siegfried, C. N. Albert's Allen House and Noah Weiss' Mt. Vernon Inn were the stopping places. The inn and its surroundings were viewed with evident delight. The mu- seum was the source of much surprise be- cause of the excellence of the things on vew. On the return trip the stop was made at J. V. Huffort's Academy of Music Restaurant, where a delectable menu was enjoyed. The table was handsomely spread and "the room was beautified by an abundance of flags. A "dummy" bill poster stood guard at one end of the table with a paste kettle and brush. What was enjoyed follows: Kiche-Zettle. G'frorene Oischters uf der Sehal. Gedeiwelte Krebse. Gedciwelte Klams. Lobbschter Z'lat. G'schtiemte Klams. Gait Schunkeflaesch. Schwe izcr Krhs. Gebulterte Riewe. Gepickelt Kraut. Neue Pickels. Welsebkorn. T'matts. Zellerich. Sardiens. G'saitzte Gruene Blaume. Klam Brieh. Wasser, Kalt Odder Haes. Sigars. ' Sigeretts. Allentown Grundniss un Reading Bretzeis. For Haem Nemme zu die Frah Odder zum Madel. President Mishler was toastmaster. and called upon various banqueteis for a few "re- marks. The affair was a decidedly pleasant one. |W<er fYmleiv W. W. Newman, of IlunUville. Ala., ovm a ouarry or lithogutphic stone near that el y which is as line in quality as anjthl.g ihn conns from Snlcnliofen. lie is gring to or- ganize a stock company. to deve'ope this pioperty. The Donaldson L'thograph Com- pany, of Cincinnati, tested the stone timor- ously, and iironounere it excellent. : The New-burg Dally News Company, of Newbuig, N. Y.. has gone out of Ilthog.aph- ic poster printing entirely. Fied Felton. of the Central City Show Printing Company, or Jackson, Mich, is asp diieetoi-in-chief cf the Jackson Camiva". and he is making it boom. "" ' Ault & Wibcrg. cf Cincinnati, have just brought cut a poster red that is .about the reddest red that was ever read on a, poLter. It is fairly permanent and very cheap. The Hcl'.ebuig Photp-Giavlr.g Company, of Cincinnati, are achieying an env'ab^e, iepu- tation fcr the superior quality of their ha'.f- tone cuts. V . * In wilting to adrei Users' nicu'tl n tli2 fact that ycu saw it in "Thj.llillboa.id.". . Every poster 'printer, 'and in fact cveiy' etherprinter, 'ought to subscribe, for "'The . Billbcaid" one year—-one dollar. The Donaldson, Lithograph Company, r'f Cincinnati, have closed contracts to supply 114 hall shows with paper during'the theatii- eal season of 1S9S-99. This mammcth con- cern moves into its new home October 1, where, with largely increased faci.ities. it will easily, take rank as the large-t poUer printing plant in the world. Another cylinder press added du ing July . will enable Hennegan & Co.. of Cincinr.at'. to keep pace with their large and- always flowing tiade. t , ( John Hennegan. of Hennegan -& Co.. Cin- cinnati, possesses hiiti ionic ability of the veiy highest order. / Mr. Hennegan put in two seasons on the road in his younger da} s. Vaiicus existing firms have, fiom time to time, c aimed the honor and distinction ef having printed the fiist lithographic t tar. el. To set this-matter light, and settle all dis- putes, we will state that the fiist poitar. 'larger.'than., a whole sheet was completed May 22. 1S70. by the linn of Ferden & Meyers. a film no longer in existence, but which in t no year mentioned was located at tha -earner, cf Wil.iams and Fulton streets in New Yo k. It was a two-sheet printed on a press 42 by i*f; and executed in five impressions under the diiectict; of Piter Oiatuer, who eiuoyed quite a reputation as a lithographic ailist. The poster was made for Lydia Thompson- Jake Ottman. founder of the Ottman. Lithogiaph Company, was book-keeper in the eo.-.c:rn,At the time, and Emil Kothengatler was a mere apprentice. The press, it is said, is still in <-xiEtei.ee at Seibeifs. The Aluminum Plate" and Press' Company. K7 Nassau street. New Ycv.:. aie adveitisi:.g the me.its of their process. . • . ..,. :.i !t •:". '■ The first big hit made by an American poster in England was a twenty-one-sheet made by the Mettopolitan for Flank Fiayiu- in 1S73. ... The Donaldscn Lithograph Company t*as added Emil RGthengatler to its already lar.;e foice of aitists.'" One of J. F. CMsalia's Boards, in Jersey City, N. J. THE BILLBOARD. eOMOUCTBD BY ORAve, It is very aggravating, when using two or mure colors, to happen to dip the brush in Hie wrong color. This may be obviated by using a receptacle in. say, three divisions. Pave lids for each of the two end divisions un hinges, and in such position so that when one division is in use, the other two may be covered by simply throwing tae lids over in the same manner as a double box with a lid only made large enough for one fastened on a hinge in the center to throw both ways. The utility of such an arrangement will sug- gest itself when working on a ladder, as It will save bothering with two or three buck- ets Its usefulness may be further aug- mented by having it arranged so as to fasten to a belt around the body, as a carpenter does his mail pouch. Little tin Bhelves. with clasps, may be put on the front side to hold the brushes. We have mentioned in these columns be- fore about the advantages of a stone and muller in the sign painter's shop. We find that some of the younger members of the profession do not know what a stone and rnuller is. The stone is a level marble slab of any size, say over fifteen inches square. It matters not of what shape it is, so it Is large enough. The muller is a small piece of marble of such a shape as to be easily held in the hand. It is used for grinding paint. What is more, paint can be ground finer with a stone and muller than with any paint-gritding apparatus that has ever been invented. To use such an arrangement, lay the slab in a horizontal position. If you wish to grind- dry colors in oil. such as Prusian blue or any of the water colors, pour some of the dry color on the stone. First free it from lumps by washing them or otherwise disposing of them. Do not put too much on the stone until you get up to handling the muller. which you will accomplish in one or two trials. Now. pour on what oil you think would bring it to a consistency, when ground, to that which you buy in cans. If you get it too thin, it may be easily remedied by putting in more dry color. Now, with the muller, rub the dry color into the oil and keep on rubbing until when you take a bit of it between the fingers it feels perfectly smooth. Some? test it by spreading a little on a piece of glass and noting its covering prop- erties. Coarse paint docs not cover well on glass. If it does, it is always sandy-look- ing. Paint thus prepared beats anything you can buy; besides, you can grind up anything that comes handy. Common cement ground in oil in this manner makes a first-class high-colored paint. In connection with the stone and muller, a large spatula, which is a double-edged knife, will be needed. While we are talking about grinding paint we might as well tell you hov to make a good water color in dry cakes. Grind in the same man- ner as just noted, but instead of using oil. use water. As the grinding progresses, put in some gum arable and grind it up along with the color. After the grinding is com- pleted, make it In cakes by putting it in oiled paper molds made in the form of small paper boxes, like you have seen the Chinese make. Allow the water to evaporate and the cakes to become dry. The gum arable will hold the mass together, and you will have just as good a water color as you can buy. U preferred, you may grind it in glue water, but it will be harder to melt when you wish to use it. Iceland moss, a thick, slimy sub- stance, is what Is used in making the water saved and used with the aid of a stone and colors that you buy. Much paint that is re- garded as useless and thrown away might be muller. Old paint skins, odds and ends. etc.. may be thrown on the stone and ground into fairly good paint. The light colors might be ground by themselves, the dark colors being treated the same. Sign painters are fast beginning to realize that the value of a sign docs not depend so much on Its artistic appearance as it does on that of its worth, as an advertisement. "To draw trade" is the intuition that governs the action of all advertisers. What is the use or a sign ir It Is not to augment the busi- ness it represents. A sign may be used merely to mark a place of business, and as such, proclaim nothing that might Influence a prospective customer; yet it Is an adver- tisement so far as it goes. Being at the place where the business is done, it serves rather as a guide-board; and further than that, its influence is lost. But where the sign is distant from the place of business, the more value It has as a drawing means that Induces people to go to that certain place of business or to buy a certain product, the more It partakes of the nature of a good ao- vertisement. To give sucn worn value is the oucstlon. "BUY YOUR SUIT OF THOMP- SON." Here we have a fair sample of what is usually seen along country roads near towns, In the suburbs of cities, and indeed on some of the btg bulletin boards. Where Is its value as -an advertisement nny more than It proclaims that Thompson is a tailor and In keeping his name before the public? It Ib true that the passer-by will road it. for perhaps it stares him in the face in such a way that he can not help it. He rends it, and that is all. If he thinks about It at all, he reasons: "Why should I buy my suit at Thompson's sooner than where I have been tutylng them?" "Are his suits any belter, or nre they any cheaper?" He reasons ir they were, he would say so. The word "Thomp- son" conveys nothing to him. One-half of the world. If not more, wnnt the most they run get for their money, and the r*st want the best. In thlB case, such an advertise- ment is only excusable where Thompson is famous as a tnilor, and It is already under- stood so by the public. Reasoning In this manner, it is plain to unde;rstnnd. then, that a sign, to be valuable aa an advertisement, must carry more with It than merely a corn- mandatory phrase. There must be some- thing that will tend to induce people to go to a certain placs beforo they will to others of the name kind. And, another thing, wouldn't it be well to expunge this commandatory- phrase business from advertising altogether. It Is not understood, however, as a direct command, but it would look better and be Just as well in some other form. The simplest method of putting on smaltz is to first paint the letters in the colors they are intended to remain and let them dry. Then paint in the background around the letters and sprinkle on the smaltz. When dry, shake off the excess. Painters who do much of this kind of work have a bellows to squirt on the smaltz. It is just as good when done by hand, when a little care Is used to get it on even. EXECUTIVE BOARD Of the House Painters' National Association Met at Cincinnati. Mayor Welcomed Them—Program Adopted for the Meeting in Cincinnati February 7 to 10, 1899- Big Attendance Expected and Many Serious Questions to Be Con- sicbred. The Executive Board of the National As- sociation of Master House Painters met at the Grand Hotel, Cincinnati. Aug. 10. and was called to order by Chairman P. J. Bran- kin. President of the National Association. Secretary-Treasurer Kennedy, of Cincinnati, was at his post, and a large majority of the committee was found to be present at roll- call. The committee is made up of the following gentlemen: P. J. Brankin, President. Philadelphia. D. T. Holland. Vice President. Troy, N. Y. Joel Kennedy, Secretary-Treasurer, Cin- cinnati. M. Dougherty, Chicago. John D. Tobin. St. Louis. Thomas ^Williams. BrooKiyn. Titus Berger, Pittsburg. J. C. McCarthy. Chicago. M. T. Shay. Boston. G. W. Guthrey. Lancaster. Pa. The committee met with the following gen- tlemen from Cincinnati: John Theobald. Allen G. Meakin. J. Wm. Theobald. Gus Wrampelmeler. Chas. Grace. John Thorbeck. Calvin M. Fenner. John Grace. P. J. Nohle. F. Oscar Theobald. W. E: Keehan. Ernest W. Osborne. A. Belville. After the reading of the minutes of the last meeting, the Chairman introduced Mayor Tafel, who welcomed the delegates to Cin- cinnati, assuring them of the pleasure it gave himself and the citizens generally to have as their guests a body of gentlemen represent- ing an association of standing and influence in the world of trade. In the delegates the Mayor, recognizing the advance guard of the National Association, tendered to the com- mittee and to the association the freedom of Cincinnati and of everything within her gates. He was followed by Mr. E. P. Wilson. Secretary of the Convention League, and after response by Chairman Brankin, the committee got down to business. THE OFFICIAL PROGRAM. The Committee on Program of Business reported the follo\.-ng, which was approved and adopted as the official order of exercises of the National Association, which will meet in Cincinnati Feb. 7. S and 9. 1S99: Call to order, Tuesday, Feb. 7, 1S99, at 10 a. m. Prayer. Preliminary remarks. Appointment of Committee on Credentials. Reading minutes of last convention and meeting of Executive Board. Report of officers. Appointment of Committee on Resolutions. Reports of committees. Reports from State officers on the standing of State associations. Report or Committee on Trades School. Paper by Titus Berger. former President of the Association. "An Appeal to the Trade to Give the Apprentice System a Fair Trial." Paper by Mr. Daugherty. of Chicago. "Proper Methods." Report of Committee on Analyses. Report of committee on the subject of the admittance of manufacturers and journey- men to active membership. Discussion of the subject of "Specifica- tions." In addition to discussions by mem- bers of the association, there will be an in- vitation extended to eminent architects to take part in the debates on this question. "The Question Box." a new feature. Exhibition of practical work by mcmliers nrd apprentices. New and unfinished business. Election and Installation or officers. Selection or place of meeting in 1900. Adjournment. FEATURES OF THE ASSOCIATION. "We expect 200 members of the association to be In attendance." said Secretary K vi- ne dv. "And in addition there will he many of the wives and daughters of the delegate, together with a large number of materi.il men. so that wc can e'onfldently look for not 1ms than 400 strangers in Cincinnati at the met ting or the association. The headquar- ters will be at the Grand Hotel, and the meetings for business will be held in Lodn--- n.om G. Odd Fellows' Temple, the nand- ronicrt lodgcroom In the city. We will hav« cvii'bltlons or painters' material ii. the ni'll of the Grand Hotel, and in the south corridor the exhibition of practical work will continue during the sitting of the association. "The Committee on Entertainment has not yet concluded just what the features will be, but they will be in line with the credit of Cincinnati and the local association. There will be a special feature every evening. The ladies in particular will be cared, for, and a round of festivities will be about what the Entertainment Committee will provide. There are not so many papers to be read as at former meetings, but the business will be as interesting, if not more so, than ever be- fore in the history of the association, and the coming meeting will be the fifteenth. One of our principal cares is the subject of trade schools, and it is in the hands of a commit- tee of gentlemen who will give it the most careful consideration and present the subject to the association in a manner that will make its discussion a matter of pleasure as well as interest." The members of the committee were given a trolley ride through the city and suburbs, enjoying the surroundings of the Queen City to the utmost. "The Billboard" has made arrangements to present a full stenographic report of the forthcoming meeting, and will publish it in the form of a special.issue Feb. 15. RBB JACKET VBRJMTIsION Outwears all other Vermilion. Just What You Want Send for Sample. BILUNOS, TAYLOR & CO. Cleveland, Ohio. I believe that show caTds inside the store hcln to sell the goods. They frequently suggest to a visitor a want of which he was scarcely conscious. You know this is said to be one of the objects of newspaper adver- tising—to bring to people a feeling of a want previously unfclt. - These inside cards, to be put in show cases, tacked on shelves, or attached to goods, should not be very large. One-fourth of a 2'i:-£b sheet of board, or 11x14' inches, is a er ?t enient size, and frequently it will be found advisable to cut these in two, making them 7x11. White board I believe to be pre- ferable, and the lettering should be di-tinct and not too large. Two or three words in "lower case" letters in the centre of th8 card, in black or dark blue, makes a tasteful and effective piece of work. I know some stores where they put out from two to six full-sheet show cards, out- Fide the store, every day. Some of them have these ordinnry "A" signs, others have per- ' manent bulletin boards. These cards are painted with black paint, made by just moistening lamp black, with linseed oil, add- ing a small amourt of most any kind of var- nish, and then thinning it down workable with turpentine. Unless too much oil Ss used, this mixture will not spread or run on cardboard or muslin. Like all other show cards, these should be worded so briefly and pointedly that the passer-by comprehends the meaning at once without any conscious mental effort. And they sbould be changed daily. You can buy cardboard for 75 to 90 cents, a hundred sheets that is good enough for the purpose. The making of these handsome, varl-col- ored show cards is an art in itself, and it is obviously impossible to so describe the work ss to enable ot«:ers to do it without further instruction. But the combining of colors is slmost a fixed science, and can be described dearly: and notes on this and kindred sub- jects will be piven next month. C. S. ANDERSON, in The Advertising World. An Irish Sign. There is a Gaelic sign at 63 Dundee strwt. in the Back Bay. Boston, that has attracted much attention and controversy. We give it with a literal translation interlined: Padruig Sh. (Sheamuis) UiLuasaigh, Patrick J. (James) O'Lusld, Ceannuighe Tobac, Dealer in tobacco, 'Na bhlocaibh, no'na chipinibh, . In blocks or in cigars, Piopaidhe a's mtnearaidhe; Pipes and small ware: Gual a's adhmud. Coal and wood. Tunna no cliabhan. * A ton or a basket. Sign painters in small towns can add to their earnings, amazingly by devoting their off-days and spare hours to bill posting and distributing. There is many a town that can not support a bill poster or a distributor ■which would nevertheless furnish a very snug sum annually to a sign painter and in- crease his earnings wonderfully. If there is no bill poster or distributor In your town, look into the matter. Join your State bill posting assoeiation. and then join the In- ternational Association of Distributors. You will soon thank us for this suggestion. We present this month the portraits of two representative sign painters of Chicago, viz., Mr. Fred. Jones. President, and Colonel Burr Bobbins. Secretary-Treasurer of ..the Western Ad-Sign Syndicate. This concern, though only recently born, is said to be mak- ing things very interesting for Gunning. Geo. W. Evans, of Cedar Rapids; la., favors Cincinnati as the place to hold the prelim- inary meeting of the American Sign Paint- ers* Alliance. W. F. Williamson, of St. Louis, is very anxious that the preliminary meeting of the . sign painters' league bo held in St. Louis. "Red Jacket Vermilion" is a recular fire- cracker red. and durable, too. Write Bill- ings, Taylor & Co., of Cleveland, O., about it. The National Association of Master Paint- ers and Decorators is to be reorganized on lines which will admit manufacturers and journeymen painters. The organisation is dying of dry rot and this stco will bill it entirely. What the National Association needs is a definite and well-defined aim. and until this fact is recognized it will continue to languish. Every sign painter should interest him- self in the American Sign Painters' Alliance. A protective league is badly needed. »i . a' J - Bra bkin, President of the Na- tional .Association of Master House Painters and Decorators of the United States, has ?.?IL Invited to Liverpool, England, to act as judge in awarding the prizes in the apnren- Srt« y, C °r test , at i the annuaI meeting of the British Association of Painters and Decorat- ors, to be held in October next. Chapman's Bulletin Service in Cincinnati has one merit that commands the advertis- er s consideration, viz., every board Is lo- cated on a thoroughfare. Subscribe for "The Billboard." One year- one dollar. ■* Sign painters will do well to write to F. E. Marsiand. 190 West Broadway, New York Inn 8 ™£Z*£ ma °«'?<-t»« s a very attractive and saleable line of enameled iron signs !^ C l, 1 . ame "' nonse numbers, agency and' advertising signs. They give the exclusive agency of their entire line to but one man In a town, and It is worth having. Write the Indiana Ladder Co.. of Indiana, Pa., about ladders. •"»«», Mention "The Billboard" in writing to ad- ve?tisers. - Isaac M. Monk. Ike Monk, who went to Dublin, instead of M rfVi=\f"K, B ," k 0 ? 0 ™- as ambassador, to the British bill posters' meeting, cabled from Dublin on the 16th that he had arrived iS good time and had been handsomely received. ™»™?. nk w i" BU 8Sest that England send us an ambassador next year, and doubtless we laillrMl^wauker™ "' entertataln 6 a dele- FINE WORK At Charleston, Vest Virginia. xJK" P - ™ Harri8 ' Proprietor of the well-known arrived^ 6 Sh ? W8 ' ^^ that whelthe bSovJ arrived and put up at Charleston. W. VaT E. H. Carwithen. the bill poster at that mil* fame to the circus lot early, ancl ren^reslSted that he had lost or mislaid his co^frart and order for the bill posting he had done for the show,and presenting hit bill, requested set c^ft- . Mr " Harrts demurred, but ui»n h^^Tufw^StSKX' 0 " 0na " y ^ pr^edTbe^^^^^ W H th f, n bad lost the amount in his resort pay°twfce? ra Th e £? "'% DatUral,y "*u3°to pay twice. The saloonkeeper got out an at- ^n n d e t?me and COn,Pe " ed tbe ^ » • Mr. Harris retaliated by having Carwithen ?,T^. ed - a ? d «>"mately had Us mSnT£ ™ turned to him from Carwithen. Asked for his side of the story, Mr. Car- withen responded as follows: ,^;^ n \ in ™ ec ?i pt x? r your ,etter °' «>e 22d. in bnl^or 0 !,^- H " Haf's. which is the first I meTut"ide'„f^rYef4 1 a,1Jr eta ™* **> lnBt cotfn 1 ?, th ! f ar l 2 te " h ' m about the City n£«£X l ai % ln l th v e , city licenEe - as » "as re- SHj E L. to . d 1 by his "«""■ (Freed.) When I told him of the same, he asked for the checks on the show, one for lot rent and one for bill "I at once told him that I had got on a drunk and pawned them, and that the man whom I had let have them had gone up in Missouri, which was true: but he had left toe checks here, unbeknown to me. and Mr Harris paid me in full for both the lot ani the boards, and I was on a spree at the time so I came down in the city and got on a good Jag. "About 5 o'clock I was arrested, and de- manded a trial at once. Harris claimed he could not stand trial at once, and gave bond to come back. I was released on my own recognizance, and when Harris did not ap- pear on July 7 or 8. my brother paid the money to Judge C. W. Hall, who claimed he was Harris's attorney. "I wrote two letters to Mr. Harris about same, and he never answered either of them, so if he did not get his money he is to blame, but if he had stood trial on June 30 in the' evening I could'have beaten the saloonkeep- ers who had.his show attached, but he would not do so. "Besides. I" never asked Mr. Harris once for either money or tickets. He dunned him- self four or five times, as did his Treasurer, Wilson. "After telling them what I had done with the checks, they insisted on raying me. and of course I took the money. This is about all I have to say for my side of the question at present. Wishing "The Billboard" good suc- cess, I am, yours truly, "E. W. CARWITHEN. "City BUI Poster." 'II 1 1 1 >t