The billboard (Jan 1899)

THE BEXBOARD The Billboard, f, " sisli the s not desirable. He iu- Results Worth The Five. By tarn W. Hoke. distributing could realize tile result* obtained by Plllsbnrys Vllos Id Cleve- furlber dltnculty for from these name wholesale druggist*. One of thorn said to hint: "You people from the West come luio New York City nod spend a little money, uuil expect iwoplo to fall over themselves In tliclr effort to get your goods. You load up 1 druggists. Hie sales do Izo. and you cense your advertising, nnd leave the wholesale bouses Id tbe lurch. Wltb a large stock of your goods on their bauds, for which there Art is merely their application. Tbe artisan may and does blunder into and unfold new truths but tbe scientists are During tbe month just past a gen- f, called at the was, in fact, o engaging in the work of S the science himself. He has already done much, very much. In he has achieved >oth fame and for- science a branch of business which, i.hen he took It up. was as unsys- tematized as advertising now Is. The luscnssioD which ensued was long and . At tbe outset he argued of the planet Nep- tune, one of the most brilliant of the scientific feats of the present century, aptly illustrates our claims. For many years the planet Uranus, or rather Its orbit, had been a soort ly reconcile the ancient and observations by any one set of ele- ments, and the error increased rapidly from year to year. Bouvard early ue other planet tered seriously upon the task of de- termining the position of the sup- posed dlsturging planet. He began by revising the theory of Uranus at of M. Arago. over tbe matter with the agent for Dr. Burkhart, who happened to be in Cleveland at tbe time, and tbey that both prices were >ne too high, and other too low. As a compromise, however, one-halt tbe town was given to the cheap man, and the other half handed with a polite, mark, requesting them to accept this sample package of Vitus, the new Breakfast Food, and If pleased wltb it. supplies could be found at the neigbboring groceries. Tbe other men did not absolutely throw tbe packages Into tbe yards, but took them in, and left them on tin- doorsteps, wbich some people would Imagine to be all that Is necessary. Tbe results In actual sales In tbe Moltou district t tbe thorough way In which Munson had performed the distribution, he loaded the druggists beavllj with all stzes of the preparation, placing wltb 200 uozen of the 25-cent size, 100 dozen of the Ik-cent size, and 25 dozen of tbe dollar size, and plac- ing wllb every house In the same pro- portion. Upou calling on these whole- r. he was met quantities of the goods that bad been sold, and wben he learned Just wbat stock of goods bad been consigned to him, and what a quantity had been sold, he remarked to Mr. Leach, that if be bad been consulted as to the quantity to be sent, he would have asked for possibly a gross of the small size, and probably a dozen of the two larger sizes. The buyer was very much aston- ished at the extraordinary sales that one distribution had produced. His first memoir on tbe subject w the one who led. The scientist he averred, followed after. He quoted a professor at Cornell In support of his position as saying, "You practical fel- ; always away ahead of us place in oar work-a-day world. A indent, also eminent In adver- ts almost Identi- I position. Says he: gust 31, 1848, and the discovery of 'he planet followed almost Immediately thereafter. He wrote to his friend. Dr. flalle, of Berlin, requesting him n Ob- the heavens which he Indicated. This letter reached Berlin, September 23, and the same evening Galle discov- ered the planet at almost tbe Identi- cal spot pointed out. That was the achievement of a scientist, and all the artists and artisans In the world could not have accomplished it Art fol- lows close upou the heels of science, but the bitter leads tbe way iu the search for new truths. >gh to pay I do not know the name of the cheap i not Bryan), nor 1 with Mr. Motion. I am not writing this to praise one, nor to run down the otber, as tbe probability is that tbe cheap man did all he could for the money he charged. What I particularly wish to Impress upon the distributors Is that by hold- ing out for It, they can secure pay wbich will Justify them in doing per- fect work; and, that after doing one perfect Job, the si first order, or If ho makes a proflt he seldom gels a second order from tbe same advertiser. it is noted on the label. He Is then asked If he has ever bad any calls for the preparation, and that answer is Luted. Samples are also left with tbe drug- gist, and be Is told by the distributor of what Is being done In th>- neigh- borhood, with tbe further information that all wholesale drug houses can supply Burkhnrt'B American Newspaper Directory, results secured by Dr. Burkbart fi his advertising matter placed Greater New York by Harry Mun- after the distributing was ended, Mr. I*och, Dr. Bur khan's repreneotnllve. called upon the wholesale drug houses and solicited orders. met with <""■• J.:iiL:i-...] ii.oro lhntnu B l)lj. pert While the distribution of samples and circulars of Dr. Burkhnrt's Vegc- f, m with |mSm •at in