The billboard (May 1899)

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THE BILLBOARD GUNNING'S CHICAGO POSTER BULLETINS THE LATEST IN DISPLAY ADVERTISING. ENTIRELY MODERN IN CONSTRUCTION. AHEAD OF THE TIMES IN CONCEPTION. THEY GIVE REPRESENTATIVE POSTER FROMINENCE IN CHICAGO. BUILT ON THE LINES WHICH HAVE MADE GUNNING'S PAINTED BULLETINS FAMOUS THROUGHOUT THE ADVERTISING WORLD. HIGH-ART IN POSTING. IS A STRONG FEATURE OF THESE POSTER BULLETINS. THEY ARE ATTRACTIVEs THE PAPER IS -BLANKED IN" WITH APPROPRIATE!.Y COLORED BORDERS TO ADD DISTINCTIVENESS AND INDIVIDUALITY. AN IMPROVED WAY OF DOING IT INCREASES THE ADVERTISING VALUE OF THE PAPER—INCREASES THE BENEFIT TO THE ADVERTISER. 200 STANDS EQUAL 400 MORE VALUABLE ADVERTISING AFFORDED BY 200 STANDS ON OUR SERVICE THAN EY «J0 PUT UP IN THE OLD WAY, BECAUSE OUR POSTER BULI-ETLNS ARE CENTRALLY LOCATED, ARE AT "LIVE" POINTS-NO UP. ALLEY OR DEAD-STREET LOCATIONS WHICH CAN BE HAD FOR THE ASKING. IN THIS SERVICE WHAT YOU'VE GOT TO SAY ON POSTERS WILL RING OUT WHERE THE PEOPLE «HE-EVER» PltCE YOU'RE POT. WE BACK IT WITH OUR REPUTATION FOR TWENTY-FIVE YEARS' CONTINUOUS LEADERSHIP IN ATTENTION-COMPELLING, DEMAND CREATING OUTDOOR DISPLAY ADVERTISING. FOR POSTER PUBLICITY AT ITS BEST IN CHICAGO, SEND PAPER TO THE GUNNING CHICAGO POSTING SERVICE The R. J. Gunning Co., Proprietors. 289 Wabash Avenue, Chicago.