Billboard advertising (Jan-June 1899)

I .'THE BILLB0AR5 The Billboard. PUBLISHED MONTHLY AT Ii7 East Eighth Street, Cincinnat, O., XT. S. A. Addret* all communications For the editorial or business departments to THE BILLBOABD t UBUSpJHO CO. Subscription, $1.00 Per Year, In Advance. ADVERTISING RATES: Advertisements will be published at the uni- form rate of ten cents per agate line; copy for advertisements must reach us on or before the twenty-fifth of the month. Our terms arecash. Billboard Advertising is sold in London at Low's Exchange, S7 Charing Cross, and at American Advertising Newspaper Agency, Trafalgar Build- ings, Northumberland Ave., IV. C In Paris, at Bretano's, 17 Avenme del Of era. The trade sup- plied by the American News Co. and its branches. % Remittance should be made by cheque, post-office or express money order, or registered letter addressed and made payable to The Billboard Pub. Co. The editor cannot undertake to return unsolicited manuscript: correspondents should keep copy. When it is necessary to wire us the instructions and copy for advertisements, great saving in the matter of telee-raph tolls may be had by recourse to the Donaldson Cipher Code. Entered as Second-Class Matter at,Past Office at Cincinnati, Ohio. JANUARY, 1899. ~ During the month just past a gen- tleman who has written much that is. valuable on advertising, called at the otnce of "The Billboard." He was in- terested in adverties. He was, in fact, not averse to engaging in the work of constructing the science himself. He has already done much, very-much, in another held in this direction—in fact, he has achieved »oth fame and for- tune as a result of reducing to a seience a branch of business which, vhen he took it up, was as unsys- tematized as advertising now is. The uiseussion which ensued was long and interesting. At the outset he argued against the advisability of the whole scueme.. This, of course, was with a view of bringing out a defense which would outline its advantages and worth. He argued well, in fact, with marked ability. * * * To begin with, he stated that in these days the artisan inventor was the one who led. The scientist, he averred, followed after. He quoted a professor at Cornell in support of his position as saying, "Ton practical fel- lows are always away ahead of us folks in the schools." At the time he seemed to have scored heavily with this point. If this was truth, and it seemed to be, what manner of use could science be to art? Of what real practical value and utility would adverties ever amount to? If a rule of art becomes a prin- ciple of science instead of the reverse, then surely science has but a poor place in ' our work-a-day world. A correspondent, also eminent in adver- tising realms, assumes almost identi- cally the same position. Says he: "While art utilizes all rules it also transcends them all. A really great painting—a masterpiece, can not be made by rule." * * * A well-known bill posting expert of New York contended that it was not possible to eliminate the element of chance from advertising, and even if it were it was not desirable. He in- sisted that it was the uncertainty of the outcome which kept the business alive. In his estimation advertising is a gamble—not altogether, of course, but to a large extent. Numerous other correspondents have advanced arguments along substan- tially similar lines, and yet the facts remain unchanged. Science is pro- gressive and science leads art. Science is truth and the laws thereof. Art is merely their application. The artisan may and does blunder into and unfold new truths now and then, but the scientists are moving ahead regularly and orderly and accom- plishing more daily than the blind and misdirected energies of the whole army of artisians do in a year. * * * The discovery of the planet Nep- tune, one of the most brilliant of the scientific feats of the present century, aptly illustrates our claims. For many years the planet Uranus, or rather its orbit, had been a source of embarrass- ment and confusion to astronomers. They found it impossible to adequate- ly reconcile the ancient and modern observations by any one set of ele- ments, and the error increased rapidly from year to year. Bouvard early suggested that some other planet caused these apparent irregularities, and acting upon the suggestion M. Leverrier, a French astronomer, en- tered seriously upon the tasK of de- termining the position of the sup- posed disturging planet. He began by revising the theory of Uranus at the instance of M. Arago. » * His first memoir on the subject was read before the French Academy in November, 1845, and hU second :n June, 1846. The third was lead Au- gust 31,1846, and the discovery of ihe planet followed almost iiuiaediataly thereafter. 'He wrote to his friend, Dr. Galle, of Berlin, requesting him to search for the planet with the large refracting telescope of the Berlin Ob- servatory at a particular position in the heavens which he indicated. This letter reached Berlin, September 23, and the same evening Galle discov- ered the planet at almost the identi- cal spot pointed out. That was the achievement of a scientist, and all the artists and artisans in the world could not have accomplished It. Art fol- lows close upon the heels of science, but the latter leads the way in the search for new truths. Results Worth The Five. John Foy, of Glencoe, Ontario, used to be a printer. He writes that the Xmas "Bill- board" was a very pleasing number.. „c acknowledge the receipt of a handsome souvenir, "A Merry Christmas from Neva- da.'* It was sent us by John H. Dunlap, of Virginia City, Nev., and contains a splendid portrait or that city. It is reported that the California Fig Syrup Co. will take up distributing all over the United States this coming spring. By ?ain W. Hoke. If every man who starts out to do distributing could realize the results obtained by Pillsbury's Vitos in Cleve- land, O., some months ago, there would be no further difficulty for good distributors to secure reasonable pay. Pillsbury's agent came to Cleve- land, and consulted William A. Moul- ton, who wanted $5 a thousand for distributing samples of Vitos Break- fast food. The price astounded Mr. Agent, and he inquired around to find some other distributor, and was final- ly rewarded (?) by finding a man who agreed to do the work for $1.25 a thousand. In his dilemma, he talked over the matter with the agent for Dr. Burkhart, who happened to be in Cleveland at the time, and they agreed together that both prices were out of reason—one too high, and the other too low. As a compromise, however, one-half the town was given to the cheap man, and the other half was given to Moulton. The distribution was watched, and it was learned that Molton's men went to the kitchen door, knocked at the door, and waited until some one appeared, to whom the package was handed with a polite, pleasant re- mark, requesting them to accept this sample package of Vitos, the new Breakfast Food, and if pleased with it, supplies could be found at the neighboring groceries. The other men did not absolutely throw the packages into the yards, but took them in, and left them on the doorsteps, which some people would imagine to be all that is necessary. The results in actual sales in the Molton district were something enor- mous, not only on the first canvas of the retail' grocery trade, but also weeks after; whereas the sales in the other sections of the town did not.ag- gregate more than half enough to pay for the cost of the distributing. I do not know the name of the cheap distributor, lit was not Bryan), nor am I acquainted with Mr. Molton. I am not writing this to praise one, nor to run down the other, as the probability is that the cheap man did all he could for the money he charged. What I particularly wish to impress upon the distributors is that by hold- ing out for it, they can secure pay which will justify them in doing per- fect work; and, that after doing one perfect job, the same customer will return frequently for the same kind of work at the same prices; whereas, on the other hand, the cheap distrib- utor either makes no profit on his first order, or if he makes a profit, he seldom gets a second order from the same advertiser. While on the subject of good dis- tributing, I want to tell about the results secured by Dr. Burkhart from his advertising matter placed in Greater New York by Harry Mun- son. While the distribution of samples and circulars of Dr. Burkhart's Vege- table Compound was in progress, and after the distributing was ended, Mr. Leach, Dr. Burkhart's representative, called upon the wholesale drug houses and solicited orders. He states that he never met with such a cold reception as he received from these same wholesale druggists. One of theni said to him: "You people from the West come Into New York City and spend a little money, and expect people to fall over themselves in their effort to get your goods. You load up the wholesale druggists, the sales do not material- ize, and you cease your advertising, and leave the wholesale houses in the lurch, with a large stock of your goods on their hands, for which there is no sale." There was only one way in which the goods could be placed, and that was on consignment, and in June, 1S9S, Mr. Leach obtained consent of the leading wholesale druggists for consigned shipments. Knowing his article, and knowing the thorough way in which Munson had performed the distribution, he loaded the druggists heavily with all sizes of the preparation, placing with Crittendon 200 uozen of the 25-cent size, 100 dozen of the 5v-cent size, and 25 dozen of the dollar size, and plac- ing with every house in the same pro- portion. Upon calling on these whole- salers again In December, he was met by the buyer with a statement that be believed some of the goods had been sold, and he would find out just how much. Sending a messenger to the department for a statement from the department head, the buyer was very much surprised to learn the enormous quantities of the goods that had been sold, and when he learned just what stock of goods had been consigned to him, and what a quantity had been sold, he remarked to Mr. Leach, that if he had been consulted as to the quantity to be sent, he would have asked for possibly a gross of the small size, and probably a dozen of the two larger sizes. The buyer was very much aston- ished at the extraordinary sales that one distribution had produced. Mr. Leach tells me that Munson's men stop at every drug store on their distribution route and ask for a label which they paste in their scrap-book carried for that purpose. They ask the druggist or his clerk if he carries Burkhart's Compound in stock. If the answer is "No," it is noted on the label. He Is then asked if he has ever had any calls for the preparation, and that answer is noted. Samples are also left with the drug- gist, and he is told by the distributor of what is being done in tht; neigh- borhood, with the further information that all wholesale drug bouses can supply Burkhart's Compound, and that, as calls for the remeiy are bound to follow the distribution, be is advised to put in a stock of the goods. American Newspaper Directory. The American Newspaper Directory con- cludes with Its December Issue the thirtieth year of publication, and George P. Rowell, Its founder, who has personally conducted It during the entire term, finds In the fact Just cauBe for satisfaction. The, first directory. In 1809, was the beginning of newspaper cata- logues, handbooks, annuals and manuals—a large and prolific genus, of which It Is but just and fair to say the Directory has always remained easily the first. Mr. Rowell has developed more thoroughly, perhaps, than any man the question of circulation of news- papers; and friends and foes havo long since credited him with justice and Impartiality. Mr. Howell's statement, that from the begin- ning no paper has ever been accorded a high rate on account of friendly considerations or patronage, or a lower one on account of ill- temper or Ill-will, is borne out by tho facts, though lu many cases it has been difficult to convince Interested parties to the truth of the assertion. The last Issue of the Directory reports over 21,000 publications In the United States and Canada, of which but little more than one-fourth have an average circulation of 1,000, THE BILLBOARD • COW1UCTID BY OEFARTMINT Friendly Overtures to N.S.P.A. By President of National Association of .Master Painters and Decorators. Mill Run. Pa.. Dec. 8, 1S0S. To all whom this may concern: Our missionary leader In the interest of siKii painters lias awakened deep interest "The Painters Magazine," of New York City, Is aiding us in Its ablest manner, resulting in President Ilrankin extending open arms toward N. S. P. A. His excellency, viewing preparation for an organization, and judging from reports the promise of a large attendance by sign paint- ers from all parts of the country, he recog- nizes the Importance of such organization, but questions whether all the benefits and advantages of such an alliance such as pro- posed could not be gained through the me- dium of the National Association of Master House Painters and Decorators. He extends an invitation to the sign painters to join with that organlation:— Philadelphia, Nov. 19. 1SS8. As the President of the National Association, I take upon myself the privilege of inviting them {the proposed Alliance) to send exhibits to our convention. As sign writing is an important feature of the paint- ing and decorating business, and there is nothing In our constitution and by-laws to prevent them from becoming members of a local State Association, it would be well for them to become members of our organization. The advancement made in sign writing in America has become so great in recent years as to cause the sign writer to be termed an artist in every sense of the word. There is no country in the world in which sign writ- ing has so much Improved as in this country. We therefore gladly welcome into our fold the men who have been instrumental in ad- vancing that branch of art to Its high po- sition. We look forward with pleasure to the exhibit which they will make at Cincin- nati in conjunction with that of our own as- sociation. Yours respectfully. P. J. BRANKIN, Pres. X. Aes'tiof M. P. & D. of U. S. A. "The Painters Magazine" says editorially: "Coming from such a source, the invita- tion will no doubt carry great weight with many of those interested in the project of forming an alliance." In a private noto from the editor to the Secretary of the Committee on Arrangements, be says in effect: "The Painters Magazine" is doing all it can to advance the interest of the Sign Paint- ers Alliance and to. make its organiation suc- cessful. If the Eign painters can come to an understanding with the Master Painters and Decorators. It will be best for them to join hands. Any suggestions you may offer will be gladly received with further information concerning the proposed alliance." For the benefit of all. and to clear uo all questions relating to the proposed N. S. P. A. we wrote "The Painters Magalne" an ex- haustive account entitled. "The Idea of The National Sign Painters Alliance," for pub- lication in its January issue. We recommend Its reading and our course taken in treating the subject in question. Solely we can not speak for a majority of of the committee. No word or act of mine shall,retard or hinder progress of X. S. P. A. The 'feasibility of wholesale alliance Is not apparent. Is the constitution of the Master Painters and Decorators, like tho family um- brella, broad enough to shelter all coming beneath its protection? Does it mean fostering care or fusion ? Do we not want to enact laws for the purposes already contemplated? Forming N. S. P. A., does that imply neces- sity for local State Associations? Affirma- tively. N. S. P. A. would be the Supreme Council to charter State organizations. It is prohnble. however. N. S. P. A. laws will bo constructed along the lines of I. A. of P. and A. P.. P.. whose interests arc quite If not nearly identical with ours. Here is food for thought. Being no theor- ist, but plainly practical, we hope "What is to be. will be best," and that N. S. P. A., soon as it Is born will be able to sit up and notice. We commit the idea of-the National Sign Painters Alliance Into hands of its sponsors. Respectfully yours. ALLEN E. HARUAUGH. She Paints Signs. Not the Inst Interesting woman In the city who earns her livelihood by what is gener- ally looked upon as distinctly a man's work is Miss Lucy Huffman, of Kdgworth, the only woman Rlgn painter In Pittsburg. Llko most of the other working women of our clty there is nothing of the new-womanish tyno about Miss Huffman. She is a young look- ing girl, small and excessively modest, and very womanly. She believes In doing with her might whatever Is given her to do. That is why she is a sign painter. Something llko ten years ago she came to Pittsburg from West Virginia looking for something to do. She was engaged by a painter to do stencil work, a task needing no greater skill than the ability to dip a brush in the paint and daub It back and forth on tho stencil pat- tern. Other girls had been engaged for such work before and have since, but nothing came of It. Tho girl, however, hud eyes and used them. She watched the men employed around her as they made tho stencil pat- terns. Sho saw how letters wore formed and how tho two parts were held together by tho necessary strips placed with tho construc- tion of tho letters. A few months were more than enough for her to learn all that. Then the man who had employed her left the city. But another painter who wanted some one to do his sten- cil work for him had heard of her and sent for her. Could she make stencil designs? he asked her. There is where Miss Huffman rose to thfe occasion. She had never tried to make a design, but she watched so closely she knew exactly how it wrt- dpr-e and >he had si lf-c'onfldei.uc to know she: could dj it. So she answered yes, and at once went to work. Then came a day when she painted her* first sign. She had practiced making letters w-hen not busy with her work, and had acquired a steady hand. Hut for a time no opportun- ity aroso to put her new accomplishment into practice. One day she was left alone in the shop and a Chinaman came in and wanted a laundry sign painted. It must be done at once. Wall Sing was determined to carry it home that evening. As there was no pros- pect of any of the painters returning before night Miss Huffman determined to paint the thing herself, and paint it she did. Wah Sing went off at night-fall proudly bearing the new sign that was to help him outshine the rival laundryman, and Miss Huffman was a sign painter. She has been employed by the same firm. Cook & Co., ever since, learning more and more about the work every year, and very much amused at'the surprise of people who see her for the first time as she sits, brush In hand, before a good-sized sign, deftly out- lining and filling in the letters. She does no outside work, having no desire for notoriety but anything that can be done in the shop she can do. She likes her work, and when, as occacionally happens, she is given an or- der for "something fine, don't bother about the price," she has an opportunity to dis- play the originality and delicacy one expects to find in a woman of artistic tastes. The odor of paint and turpentine, the general lit- : ter and untidiness always associated with a paint shop, do not disturb her. and she finds her work thoroughly congenial. talned. Always outline so the filling In comes on the inside of the letters, except X and Y. The filling in will come on one side. W is the widest letter in the alphabet. One- third wider than H Is about right. Almost any kind of a letter may be formed on these outlines. A shows how a. simple block may be formed. B shows a full block. E show the frntril. T is Egyotian and tho rest Koir.au. V. hi n riling crt block letters make the horizontal bars a little narrower than the perpendicular ones. If these instructions are followed faithfully, the learner, in a short time, will be able to form letters, freehand, without a ruler, com- passes or any other guide, except the eye. Spacing should be determined by the form of the letters. Between full letters, such as H and M the space should be wider than between such letters where a curve exists, or between those that are open. For example, V G. The space should then be narrower. There is no definite rule for spacing. Prac- tice alone will teach you. As a general rule make the spacing between open letters nar- rower than between full letters. If the let- ters are full letters at the bottom, let the space at the bottom govern, let the space at the top and open at the bottom, regulate the space by lettine the bottom of the letters fall where they will. (Continued.) Maintaining an Advertising Busi- ness in Towns of 5,000 Popula- tion and Less. Sign Painting in all its Branch- es. — Outlining. CHAPTER III. With true outlines, the balance of skill re- quired to make a neat letter is limited to a little careful practice in the use. of the brush that a straight, clear cut edge may be made. It is conceded by all good sign painters, the fewer the lines in the outline the better, and also that the letter when worked will present a more handsome and artistic appearance than one that is drawn strictly to measured lines. We present here a system illustrating eight letters of the alhabet which are said to be both the most difficult to out ine and to paint. According to this system it Is only npessary to draw lines defining the extreme limits of the height and width of the letters and, on which lines almost any kind and style of let- ter is possible of being built. I always take B as the euage by which to determine the width of all the rest of the alphabet, follow- ing the rule as we shall cite it. Form the outline for B by drawing a line around the outside showing the limit as shown by the full black line in the illustration. Make the loop a little smaller than the bottom both in height and width. To outline A make the bottom a little wider than B at its widest part. C should be as wide as B is at its widest part, while E should be a little nar- rower. Make the bottom stem of E a little larger than the top stem. D should be as wide as B. Make the ton stem of F as long as tho top stem of E. Form G exactly like C. but a little wider. At the bottom draw a line from the top of the curl downward to the base line, and widen this bar as wide as the wide parts of the letter. Make H a little wider than the widest part of B. Make J half as wide as H. That Is. the curve part. Make the bottom part of K as wide as the bottom part of A. and the top a little nar- rower. Let the slant line of K that forms the lap strike the perpendicular line at about or a little below the center, and let the bottom slant line strike the lap slant line half ways or in the center. Make N the same width of B. How to outline M is shown in the en- graving. The rest are all easy until you get to W. For this draw two Vs smaller than the corresponding V would be. let the middle lines cross each other at a point which, if filled out as shown bv detailed lines, would make the full width third stem. For a block letter let the top of the two middle lines just touch each other instead of crossing. Now. after the outlines for the letters of the sign are drawn, take a brush that will make a narrower line than the broad parts of the letters are to be and proceed to paint by be- ginning on the outline and working each bar out gradually until the proper width is at- By Robert Henry. Will the business of outdoor advertising pay in towns of 5.000 and less? Is a question that is propably asked the "Billboard" more than any one other. Now, to take any one of the three popular divisions, sign painting, bill posting, or distributing alone, the possi- bility of making it pay to an extent that would be considered remunerative is limited to the extent that the town is enterprising in a business way. Either branch followed sing- ly would hardly be remunerative enough to rely on absolutely for a livelihood without the operators' wants are very meager, the right kind of a man in a flourishing town of from 2.500 to 5.000 population will derive considerable income therefrom. It is safe ■ to say that he will derive more income from it than from any other single business, that is usually maintained in such sized towns, in proportion to the amount of capital invest- ed. Practically, he need invest no money for a while. Space, such as the sides of old sheds, fences, etc., may be bad for the ask- ing. Boardines may be built as the business progresses. The distribution business needs but a pair of stout legs and a little energy. Now take the three together. They are so nearly analogous that they can be worked to- gether without either one being in any wise detrimental to the other. In fact, they are so closely allied to one another, that com- mon sense and business tact demand that they should be worked conjointly. The old adage: "The heel always follows the toe," is demonstrated, in as much as the increase in one branch of the business will increase them all. The more distributing one man has done, or is doing, the more sign painting or billposting bis competitor will do, and vice-versa. We will use no more space in maintaining that this is a fact: for it i=. Com- petitors always vie with each other in pro- mulgating, or* promoting their favorite plans of securing or maintaining their respective businesses, particularly in this charactertis- tic of business houses in towns of this size. When practicable sign painters should con- trol the distributing and bill posting busi- ness: but. as a rule, they do not. Why this is the case is hard to say. Probably the narest solution is, the distributing and bill posting business is a comparatively new thing in such sized olaces.and has been taken up as a chance job by some one who still maintains it.'' Done- before the local sign painter thought about it: for. the fact is. where the possibilities of bill posting and distributing have been brought to the atten- tion of sign painters in such towns, particu- larly if he be a young man, he has taken hold of it. and. as a rule., is making a suc- cess of it, which, of course, is eoverned in decree by the enterprise of himself and town. To be a good sign painter in connection with other branches, goes a long ways tow- ard insuring a successful business. The sign painting bill poster has a decided advantage over the bill poster and distributor. His business keeps him informed. Many are the dollars he can nick up in the course of a year it he is able to paint a fair sign. The sign painter can post bills or distribute circulars, but the bill poster or distributor can't paint signs; or, at least, he thinks he can't. With good letter patterns of different * • i .- — —i. »-! sizes and styles, those which are cut true, about all he has to learn is to apace correct- ly, he can paint good signs, as good as the ordinary sign. After he learns to make his paint work smooth and cut a clear edge, and with good brushes, with an hour "or two's practice, he can make just as true a letter as the pattern is. Any one who has a hand steady enough to take a lead pencil and fol- low a mark which Is already marked on a piece of paper can follow a line with a little brush full of paint- 1 have seen little boys 10 and 12 years of age, by means of a letter pattern, paint as true a letter as any sign painter on earth cart paint. All there is to painting signs with patterns is to strike two straight lines to mark the top and bottom of the letter, lay on the pattern and mark around it with a pencil. If glass, or soma very smooth surface, take a new sharpened piece of chalk. There are two ways of paint- ing to an outline. One is to have a brush that will fill over one-half of the face, and painting around one side to the outline, then doing the same to the other side, when the letter is completed. Another is to take a jfine brush and run a line on the outline, then fill- ing in. I prefer the former when practicable.' To shade with patterns, draw the letter in outline by marking all around the pattern. (Remember that a properly shaded letter is always shaded on the bottom. As a rule the left side of the letter is shaded, but this is not imperative.) Then move the pattern down and as far to the left or right (which- ever side you wish to shade) as you wish the shading to be wide. Now, be careful, and only mark on the outside of the pattern, or rather, on the outside of the lines. Never mark on any side, which side overlaps the letter, or the part of the letter, that is to be the face. You will avoid this if you will re- member to never cross a line of the main letter with a line of the shading. After this is done some of the parts will be open. Con- nect each end of the outlines of the shading by an angular straight line with the corner of the letter that is diagonally opposite to it. It is unnecessary to say to paint one part one color and the other part another, but wo will say that the letter will look better if the color of the shading does not quite touch the color of the face of the letter., thus leaving a small line of the ground color- exposed. To make a poster letter, outline the letter and shading in the manner described above. Paint the face of the letter, then around the whole letter, on all sides, inside and out draw a fine line. If the letter is. say. three inches high, make this line about one-eighth of an inch wide. Six inches high, make It about one-quarter of an inch wide and pro- portionately, as the letter is under three inches and over sir. Black is usually the color preferred for this fine line, no matter what the color of the face of the letter is except black. Then paint the shading. There may be so many shadings to a letter as wanted, made by patterns. No matter how many you wish, outline them all and loin the angles before beginning to paint- Now. it is to be seen, after the novice has gained sufficient control of his hand, which only takes a few hours' practice at most, that the appearance of the sign, good or bad. will nearly altogether depend on the patterns, good patterns, good signs, and vice versa.-. Another advantage gained by the use of pat-^ tens is the facility with which they enable: one to do work. In this they are a decided - advantage to the expert as well as to the novice. Then, again, the different styles of^- lettering, otherwise than what he makes him- self, is another consideration. There is money in sign painting, but it must be done at a reasonable- price. The day of fancy prices has gone by for everything, bign painters must come down with the bal- ance. It used to be customary to charge ten cents a letter for plain signs, but you can't get it any more. People won't pay it. With patterns at two cents a letter for plain letter- ™F„ Una ?I six .">ehes in height, an active man. with a few days' practice, can make from two and a half to five dollars per day. This is not half the price that is usually charged. Charge a reasonable price and the ™~ k '? ??, urs ' for »"* k «>ow that It is the most lasting advertisement they can get i„Ti h »iii£ OU i wl8 £. to make a '"""ber of signs just alike, lay the Eign off with patterns on manila paper. lay all parts of It off before you paint any. the shading, border, punctua- Ina rSi arks ;K etc ' .,T ake a Pejorating wheel and follow the outlines carefully. Use a soft wm.SS'S! to ,ay ,. tne ***** on - so t»e wheel will cut through the paper thoroughly. Then take sand paper and smooth the rough side. m*° re t l U wi i h the Perforator, and repeat with the sandpaper as many times as Is necessary until the holes are perfectly clear and the paper smooth. Oil the paper with linseed oil and lay away to dry. To use this. wiT th e Perforated design on the surface w P, cre the sl8n ,s to be painted. Fix it so it w «ii y „ SeC J2 ei I in p,ace - Take a Pouoee bag filled with finely powdered charcoal or whiting, according to the color of the sur- face—charcoal for light surfaces and whiting i? r ^.? ark ;. t Go . a " OTer tne design, tapping lightly with the pounce bag. When the paper is lifted the design for the sign will appear in outline, and then may be painted in. Bet- ter trace the charcoal lines with a crayon or pencil, for they are easily destroyed. It is needless to say that the more careful the at- tention is given the manilla design that the nicer the sign will be. and the greater the facility with which it may be painted. The best patterns are made from straw- board for several reasons. The chief reasons are they always retain their shape, being easily held in place when in use. and when oiled and shellocked are almost as stable as metal patterns. Oswego. N. T. HARTFORD CITY, W0. Pop. 6.000. C W. ABBOTT, Billposter and Distributor. All work done by men. Satisfaction guaranteed EM. GARDNER. Billposter and Distributor i MONT1CKLLO, ARK. Population 1,500.