The billboard (Jan-June 1899)

il 1 it TMfi BILEBdAM) m til. In. The Billboard. PUBLISHED MONTHLY AT »7 East Eighth Street, Cincinnat, O., IT. S. A. Addrean all communication* For the editorial or business departments to THE BILLBOARD PUBLISHIHG CO. Subscription, fi.oo Per Year, In Advance. ADVERTISING RATES: Advertisements will be published at the uni- form rate of ten cents per agate line; copy for advertisements must reach us on or before the twenty-fifth of the month. Our terms are cash. Billboard Advertising is sold in London at Low's Exchange S7 Charing Cross, and at American Advertising- Jfewspaper Agency, Trafalgar Build- wgs, Northumberland Ave., H-~. C. In Paris, at Bretano's, 17 Avenue del Opera. The trade sup- pried by the American News Co. and its branches. ^Remittance should be madeby chegue,post-office or express money order, or registered letter addressed and made payable to The Billboard Pub, Co. The editor cannot undertake to return unsolicited ma *Z scr **t; correspondents should keep copy. ■ When it 11 necessary to mire us Ike instructions and copy /or advertisenunts, great faring in the matter of telegraph tolls may be had by recourse to the DomUdson Cipher Code. Entered as Second-Class Matter at Post QM~ at. Cincinnati. Ohio. APRIL, 1899. It Is necessary at this stage of our investigations that we take up what may lie termed the Psychology of Ad- vertics. Psychology is the science of the mind, or rather, it is the science which inqnires into the working of the mind with a view of discovering the regular laws which govern all its op- erations. It is' an. inductive science. The agent of observation is ptfre self- conscionsness. Self-consciousness is not mind; It is a faculty of the mind. Neither is -Jt consciousness which sig- nifies; the mind awake and working. Self-consciousness is a power of the mind that enables It to be aware of itseir. to observe its, own conditions and. exercises. Hopkins defines it: "The knowledge by the mind of itself. uj the permanent and indivisible sub- ject of its own operations." MeCosh styles -it: "The power by which we take cognizance of acting—say, as thinking or feeling, as remembering the past or anticipating the future; as loving, fearing, resolving." When we turn the mind in upon itself and^ fix its attention upon itself for the purpose of studying the opera-' tions ofItself; we are exercising the-- faenlty of self-consciousness. Psy- chological observations are obtained entirely and exclusively through the instrumentality of self-consciousness. ■ * * Every person who undertakes to dis- seminate incentive, regardless of the motives which actuate him in so doing, . addresses himself to Hie mind of ah- : other person or a number of persons; -". hence, what is mind? It may be said ' at once that no reply Is possible which '. will not raise a question for every one ' it answers. For all, that we:can not - dismiss the- question. It must be con- sidered; and it Is well worth the while. Everyone Is aware of sor. which he terms, I'myself." i He speaks of "my limbs," "my body," "my head," , "my brain;" therefore, this something which he terms "myself" is none of these. It is there, - though. He is con- scious of it, knows it and feels it. It is something which lie knows is not a part of his physical being, although closely identified with it, because it and his body tire independently of one another. When the body has been long at work," the mind being the • while inactive, the former •' grows weary while the latter is comparative- ly fresh. Conversely, after long, pro- tracted mental effort the mind de- mands rest, although the body may not require it. On the pther.hand, the body affects the mind and the mind the body. The .former is . especially noticeable in illness, while after in- tense thought or severe mental strain- ing, it is not uncommon for the muscles to feel as stiff and sore, as if ' they had been overtaxed at exercise . or arduous labor. * » These analogies may be multiplied, but no matter how many are cited they will not help us to a definition of mind or explain what it is.-/ We can not know what it or anything is, in its essence. We can know things only through their attributes. It is thus tnat we define ice by its properties, cold,* transparent and brittle. In this manner only can we define mind, soul or ego. We can but point but the at- tributes which, in their entirety, dis- tinguish it from all other things.. This is done when we define it as: "That which, of. its own force thinks, feels and .wills and which! while intimately • connected with and closely .dependent upon the body, is in no sense identical "with "the'physical organization.' eration, while important, is but a means to an end. We arrange and systemize them .'.'with the purpose of understanding their relations and as- sociations and discovering the laws which govern their modes of opera- tion. To do this, we resort to experi- ment. This is a form of observation in.. which we artificially place the agents of nature in new and different environment that we may note their action the more clearly. The reader, by looking into his own mind, can see that upon certain intelligence being presented to his mind that: (1) his cognitive faculties acquired the intel- ligence and assimilated it. and, (2) that the assimilation affected his emo- tional faculties, that is to say, he felt elated, gratified or disappointed at the intelligence, and, (3) that in conse- quence of tliis feeling he resolved or willed to do this, that or the other thing, this latter being an exercise of the motive faculties. By this experi- ment he establishes a regular order in which the faculties engage in ex- ercise. (To be Continued.) Heart to Hearti |?alks #fith Publishers* : ' Billboard Callers. P. B. Olliver, Findlay. O. W. C. Ttrrill, Lima, O. Fled. Golmar, baradoo. Wis. G. H. Otting, Newport, Ky. E. M. Eurk. Dayton, Ky. H. A. Rugg. Barr. Vt. A. S. Fry, Kenton, O. • The student of Advertics must also be a student of mind. He must ol>- serve its manifestations and classify them.- Almost anyone, no matter how • unaccustomed to this kind of ; investi- gation, can very readily discover three different "and distinct = classes by ;ob- .-" serving theworkihg of his oWn>mind. In the first place/he-is aware that the thinks and knows things/: Secondly, he may ascertain that^heifeels pleased or pained. Thirdly, he;may_-findvthat- I>e rMh e< or iritf? tit do thlnj?.«. The powers of mlatl which p«*forms r these actions are faculties, and'-the "three • di- visions, cited ahoveHlustrate-the-three, principal _grpiip§ in ^thejur/i'elassifica- tiorji, viz.: (l),The Gpgnitlve-Eacultlss, (2) .the Emotional Faculties, (3) - the -Motive' - Faculties., .^vBaeh: '/ot -;these -classes is, in turn, divided and su">- \ 'divided -and, - -i t "may "be' 4ajdf».ln .-differ- '-■ . cnt manner and under different names; by different schools of psychology. >Ihe classification of the' principal di- visions mentioned ai>cw;, however, Is ;"iinIyeirsaUy,;Sanefioned : ;::and''iapproyed., r * * .... .., .. v. ...,.*. ...... . .... .... ,.,. . -We : must not,stop.with the classifiv cation-of the faculties". Their enuin- The general advertiser, by which is meant an advertiser, intent upon cre- ating a market for wares or commodi- ties of general consumption, should . never start with publications. They .scatter too.'iniu-li. Too' large a propor- tion of their circulations will fall out- . side.the zone of his operations. All demand created in remote districts, wherein his wares are not stocked. Is woolly lost. The percentage realized on is therefore saddled with the cost of that which is wasted, and the re- - : suits.obtained come too high. ■ It is like banking away with an old- time blunderbuss charged with a hun- dred balls. If two of the bullets hit, the marksman did Well. Modern ingenuity, however, has pro- vided the rifle. In the hands of an ex- . pert a hundred bullets not infrequent- ly hit one hundred times and very sel- dom indeed average more than 3 or 4 per cent, ot blanks. Modern ingenuity has also perfected : bill posting, bulletin spstems, distrib- uting- and' exhibiting. They are the ^agencies, of- publicity which the'adver- tise can control, keeping them ".train- ■:.;.: ed- upon : and confining their execution -to/certain..and. well-defined limits of ; territory.. : '" ..',.-. -'^:--: '-There may be metal lost. There'al- ^waysjs; In every engagement; but.the /loss Is insignificant compared with the .wanton waste of publications. "' If yon believe In the dogmatic meth- od in advertising, if you believe In a ^declaration or a series of declarations :rpqunded into ; t.he rhind of the public • ;by sheer : fprce of repetition and -cease- MlesfiC iteration,- then use posters. They ;reiterate: more In a day than newspa- pers do in a month and they cost oh! so much less. " , ..^HIsHonor^—"What's the charge; officer? Drunk?"--:.'.- <■ Officer McBrorix—"No, sor;-crazy." His Honor—"How do you know?" •; Officer McBronx—"Well, sor, he Is the pro- prietor of a dally jmper, and I heard him tell a man that the paper probably bad the small- eft circulation in the city, and so—— His Honor—"The padded cell. Quick!" MR. JOHN BUISBEN WALKER.— We would like to oblige you, and would If i there .-was any feature that merited criticism. In simple truth, though, the March issue of the Cosmo- politan is as near faultless as it is possible for. human endeavor to make it. • This admission will grieve our heart for a weekand a day. • COL. G. B. HARVEY—$225,000 for the North American? Wlieu! If you really paid that for it, you are a farm- er, and you have bought a gold brick. Really, Georgle. you must be anxious indeed to get back in the business. You will be back in earnest if you are going to allow yourself to lie sepa- rated from your money in this wise. Have a care. After the gait you have been going for the last few years you will find pushing a pencil for grub- well, irksome. KAY T. OltrswOLD.—The covers are beautiful, but have a care. The swapping -habit" grows'on one. Look at Rowell. See what you may come to. You are ruining your chances with the Associated Bill Posters by accept- ing Hoke's advertising. If yon per- sist, Profitable Advertising will never —no. never— l>e the official organ. ADOLPH S. OCHS—Suppose they do think it has cheapened the Times. What matter? Because a thing is cheap, it does not necessarily follow that it is teetotally devoid of merit. .Tust'you see to it that it does not be- come nasty, and you will hot fall quite as low socially as a barkeeper. Have done with protestation and vigorous denial. You are putting the public "on." JAMES GORIX)N BENNETT.—No. "We doau' eayah, ef yo' neber come back." What are we to understand from your determination? Are we to suppose that you have reached the conclusion that yon can hot kill the Herald? Are you ready at last to acknowledge yourself defeated? GEO. T. ROW-HELL.—Pardon the liberty we take with your name, but you know yon are always kicking up the one and raising the other. But to get down to the question—we would advise you not to be so hasty. Haste is futile. Let us throw the cold light of science on the question. You said in your haste that all men are liars. If all men are liars, it follows that every man is a llnr. Now, George, no person suspects that you are either a eunuch or a hermaphrodite, hence you must be a man, and by syllogism a liar, which vitiates anything you might say under any circumstances. Haste is futile. This puts you right, G eorge. Whenever you find yoursel t in it similar dilemma, consult us again. Come to the fountain-head for information, but remember—we do not swap, and we have no exchange list. The price of the choice stuff is ten ci-hls a copy. In Boston a peculiar advertising device may be seen consisting ot a gigantic (ace, which appears to be enjoying a cigar, six feet long and one foot thick. The cigar grows bright as the smoker seems to inhale deeply and then fades as the cloud ot smoke blows in the air. The surprising effect Is accomplished by a clever and simple piece of mechanism, con- F.lEtlng of ah Incandescent electric light con- nected with a.steam pipe. . I . \ This department was created expressly tor the discontented readers ot "The Billboard" —the kickers, God bless them; may their tribe increase. We love them. Without the kicker ■ the world would cease to move on- wards. Were we all satisfied with the exist- ing order, of things there would be an end to all progress, l ambiUon would die, and man- kind would sink to the level of "chinks." Be it understood then that this department is the kicker's own domain. Here is where he kicks. If you have-a kick coming kick, and kick as hard as you like. Do not be afraid of being called a kicker. Rather be proud of it. It is a title of distinction. It marks you as a man of originality and re- source, and proclaims that you possess the courage of your convictions. Just to testify to the faith that is in us we are going to register a kick ourself. We want to Kick against the practice some kickers, have -if wrIUng on loth Bides of the paper. The mpbsltor kicks to us, and we are com- pelled to pass the kick on to the kickers. Kemember then. WRITE ONLY ON ONE SIDE OF THE PAPER. We also allow you the widest liberty, both in subject and expression, but we will balk if you do not confine yourselves to ONE SIDE OF THE PAPER. Incidentally, too, we would say. that it would save a great deal of misunderstanding if there could be a clearer conception of the mission of "The Billboard." It is not a police force for the punishment of crime; ,i* is not a promoter of private bcbemes.am. personal ambitions, nor is it an inquisitor to ferret out bidden evils in its field. On the contrary, it is an educational force, disseminating. the practical views of practical men. It is a source of inspiration and suggestion. It is a stimulant.to those of its readers who desire better conditions and Its every aim is to advance their inter- ests.— [The Editor.. ... Mattoon, III.. March 10, 1899. Editor of "The Billboard:" Dear Sir—Noticing the Inquiry of the Wiz- zard OU Co., in the March "Billboard," I am moved to offer the following suggestions: In every town that is large enough to have a rair. there is a man who Is recognized by a majority of National Advertisers. The name "ii S!S? - or . t J} te . man you can obtain from The Billboard." I will make an open re- port of the wagon work which I did for C. J. Hood & Co., of Lowell. Mass.. at the Mat- i™ if 1 ? F ?T Jn ' 9S - They shipped here 4^500 books of 2 ounces weight, being Hoods Farm Edition. My voluntary report was S8 per cent net effective circulation, 10 per cent duplication, 2 per cent loss in stealing town boys and others, also what was spoiled by horses In feeding out of wagons. I run personally from 900 to 2,150 a day one only to a wagon. There were some wag- ons that had two families, in that case i Kav " «""* on e of them a book, regard- less of how many seats there were in the wagon, but here at Mattoon there were more da£ aDy ° ne mttn could cover •" a estawwhJS" rf rf J°"^ i^ evcry rao ">'ng a\id fS X ^ ? d BU DrancI > houses. This obviat- ™i° lon .£, rUn bome ? nen m y wa K°° "as fc?«5iJ"i,i ? ta °".? ^ done "here.-a man Vh i. hls tow n thoroughly and knows where h^m^ B °5 8 W i" be ' otherwise It will take him one day to get the swing of things ' I *ettI„ W r°2 ; ,r , u H, »l««"-ouBh «nd EdwartsWU- ?h»« V tuck on , D °U> towns. In working all three towns I lost my time, postage ad" toZSSF ."I..* 800 In cash mor « tSST'toSl «MnS.n. 1 be " eve sever »J »™« held off on shipments on account of the extravairant claims and rates I was making! AnyhoSfthe "ow ?nce was worth what It cost f.l| W JJ,.S n 5 BW,r m "£ e a lln »»«l circuit this fall down through Egypt. Would like ad- yanc£«ports.from all Interested in thfs %x- In^ihS" .° f WO / k throu « n ' T »e Billboard " In th a class of work It requires a man wiih 5222 w *S0«t"Mvlce-* S, 1 ,, who £* work- nn. am f" ma . r J l ' t . <Say8 mnd PJcntcs. He must not be afraid or the dog under the waYon nor of any „f the horsf. kicking hlm^ne must.actually get the matter In the wagon m,tt m ™? »".* 8taD< L olt and '"row it hi? bSi must.put It In so-that it will show. Always Zu „£ ' »«»">--.troni. one side then you can tell when you have-worked everyone! In working carrlaires. put the matter In toTLSS!' b r tween . hark and cushion and top buggies^In front. Farm wagons will d P - IK-nd on where the horsra are feeding, but always work the same sWr and keep pancr rt h »w" ,ou c ". n Bee "• ' ^n, ' , wl » »«ve you cllirbing ud, to see it the wagon has been r or v e .'.; nd follow ,h q last two rul»s. Never w"eyour\w°? Rs hone5t as " the » a «er -,?i no ?5 T y . P"« r °n» 'rom an Ohio town makes It plain when he says, "the kind of m!r.„2 e J? a,tc ^ lR . 0 ."- e wno m'«ht entrr the United States Poft»l service et anv tl«*» " That Is the kind It takes for street and coun- ty f»lr wo"k. All matter of this kind shm-td be wnr^d .. wa ^ ons on,v '- '•"'then it will not Interfere wi** the regular house-to-houso w This work should at sll times be cbnsl<>rpd as special. It Is sneclsl. because at a fair wsgons come from 40 to BO miles.-thin I >now hy afklng. Every time I met a faggec team I ">sde Inaiiirl—". Th»re Is no other way by which Jib' - can be reached, a ronll order Ust wont do It. as they are all farr""rs In this dls'.rl-t «"d over half renters. There sre rnclrr. of mat- ter at various plsces, which I suniose wern smnnri) to druralnts. pn T knew p»'one.«-«clt or Hoodrs thst has been them fur ^j.montb- \ ^ nur.nld fri.nd. the drnratst. can"make 400 ■v --—^.— ■ THE BILLBOARD. game. Tour opera, house friend generally haa a ahow on fair week, ao he is out ot the game also; unless the kids will work for tick- ets. But the old I. A. of D. $1,000 bonded .time-tried men In every fair town on earth will be ready for your shipment in '99. A man who is able to do fair work is too valuable a.man to work for one company entirely in this class of work, so I have made a special rate of $1.00 per thousand for fair week only. On this rate you can come in by shipping - early. I want every one of the National Advertisers to come in on this call. I mean every one who 1b in the habit of hir- ing distributors. I wrote the fiester Printing Company, of Philadelphia, Pa., in regard to getting up 1,000,000 copies of a book for this use. This book should be one-half reading and almanac for 1900, and one-half National Advertisers. Ail ads. should be keyed so as to trace results, as these returns will even beat my 99 per cent efficient house-lo-houae work. Now, in conclusion, one word about what is called knocking. There is not one of the 385 members of the I. A. of D. who cares a fig for the work of any one advertiser in any one town. When one of us reports to you, or any other advertiser, that you are getting poor service, that service will 'stand inspect- ing. Should you, in making the change, give the work to any one of us we will accept it with pleasure, but we will nail every dis- honest man to the cross, be he manufacturer, traveler, pr a local distributor. We will get the outside service so that a man 1,800 miles from a distributor will know that his work will go out alone in regular house-to-house work, and the price will be just the same as thouph he had a high-salaried contracting agent on the ground who carried a sack when he was young, and tells the distributor what he did then and what he can get work done for In other towns. All that is necessary in dealing with an X. A. of D. man is to shin the goods and if you are all O. K. your work will be done all right, be it house-to-houpe or fair work. The price will be his regular one to all of that c1»or. Yours trulv. Mcpherson bros.. Original Free Street Fair Advertisers. Cleveland, O., March 22, 1839. Editor of "The Billboard:" Dear Sir—Noticing that Vansyckle, of In- dianapolis, uses the best part of two columns of your March issue in denying the charge of knocking that I mentioned in the February number of my publication, and as he goes further and attacks my local and national service, the article itself is the best proof in the world that he is a knocker, notwithstandr ing what he may say to the contrary. I still hold that Vansyckle knocked the work we did for John Morrow & Co., in his city, and as a result of his knocking letter John Mor- row & Cq.. were induced to place an order double the'size that was placed through me, thus Vansyckle holds that all results are from the order he did, yet he failed to prove the charges he made against us to John Morrow & Co., when it came to a show-down, and says in his article that work was not badly done, only fair; according to this, then, no distributor- could produce results in his city excepting .himself, no matter how well they did their work. For further evidence of his hatred and method ot knocking us we would state that we recently placed 20,000 books for distribution in Indianapolis with the same distributor ■ that did our former work. The distribution* was for Drs. Kennedy & Ker- gan. of Detroit. Mich., and 1 -wrote them be- fore the distribution started that if they re- ceived any complaints of the service, and it was probable that they would, that they sVould investigate the same at my expense, if they so desired. In reply to my letter the doctors wrote the following letter: Detroit, Mich.. March 9, 1899. Will A. Molton Distributing Agency, Cleve- land, O.: Gentlemen-—Your letter of recent date is be- fore us, and in reply would say that you have forestalled Mr. Vansyckle in his com- plaint to us: the enclosed letter speaks for itself. We have written him a letter, in which we stated, that we expected something of this kind, for, "of course no person Is go- ing to lose his business if he can prevent it: we also told him that we would give your agent a.fair trial, and that the results would Indicate whether the work was done faith- fully or not. Respectfully yours, DRS. KENNEDY & KERGAN. The following is a copy of the letter the Doctors enclosed us: Indianapolis, Ind., March 7, 1899. Drs. Kennedy & Kergan, Detroit, Mich.: Gentlemen—-We notice a number of your books lying in stairways and yards in the north-east part of this city, which appear to have been thrown there from the sidewalk. We do not know who is doing this work for you, but we think if the work was worth dis- tributing at all, it should have been well and properly done, as you no doubt expected it to be when you contracted and arranged for the distribution. Trusting that this information will be of some value to you, we beg to remain. Yours for perfect service, VANSYCKLE ADV. CO., Per Geo. W. Vansyckle. March 18th the Doctors enclosed me another lengthy letter written by Vansyckle on the 15th. Not necessary to publish as it simply intimates that the Vansyckle service is the only real thing, and that they do it all, and proper results could only be Secured through them. Attached to this letter was a note from the Doctors as follows: Mr. Molton: Dear Sir—Work in Indianapolis was satis- factory to us; the results prove the work was done honestly. If we were not satisfied we would certainly have good grounds for kicking, owing to Vansyckle's reports. We give your agent full credit, and answered Vansyckle to this extent, and guess they got little satisfaction froiu lis. DRS. K. & K. Results tell the service rendered regardless of false reports. However, I would be thank- ful to any person that can report poor work and prove it conclusively on any contract I place; and furthermore, will repay them all the expense of time and labor they went to In so doing, I guarantee to secure an honest service in every city I place, a contract, or pay damage. It is to my interest as well as to all honest distributors to ferret out poor service. Neither do I attempt to cut ao«n the price, thus crippling the service, as Mr. Vansyckle claims, as many distributors can testify, who have done my work, 'lis true that on trial orders, for new firms desiring to give our line a test, I have placed at a trifle lower price on first order only, and no distributor has refused to back me up, and as a result have a regular new customer at the regular rates. Mr. Vansyckle opposes and knocks me sim- ply because I refused to accept him as sole subscriber to my journal for his city, which I would not do. I do not set the price for distributing, nor never expect to. My cli- ents instructed me to place their work at Indianapolis at $1.50 per M, or not at all, for first order at least. A local agency stated to me that they could do my work satisfactorily at that price, and allow me a small commis- sion on same. They have done several orders for me, and no one has yet proved that their" work is not satisfactory. If. it had not been satisfactory I would have been convinced that Indianapolis could not be covered at that price, and referred all to Mr. Vansyckle. I am just as sorry as Van is that he tailed to prove his claims, as if he did I could get the price he asks. I don't intend to start a branch at Indianapolis, or to interfere with Van's' business. Why -should he attack me and make unjust charges because I happen to place with another party now and then? I presume the other party is trying to make an honest living, and do his best. 1 am not bound to any certain distributor, but desire to treat all fairly, and am just as anxious to get a good price as anybody. Vansyckle says he does not understand how I do work in Cleveland for $1.50, and'pay of- fice rent, livery hire, stenographer's and in- spector's salary, and make a profit. He says there is a screw loose, and quoted my figures of '97 as a guide. I would state that I have made some mighty improvements since '97. and it would pay Vansyckle or any skeptic to come to Cleveland for a week and look into my service, as it would probably benefit them. More than thirty representa- tives of my patrons have been on the ground IN GOSHEN (IND). and Investigated my service, without com- plaint. He says I don't control the business ot my. home city. I never expect to It I have to knock to do It. At present I get two- thirds of the business ot the large general advertisers, Btrictly on the merits of my serv- ice and reasonable rates; in spite of the fact that I have as competition the largest local wholesale drug house and the I. A. D. mem- ber, and any number of small fry who work by the day or any old way. Van--yekle says that if I would take a sack and cover the territory I am contracting for, I would gain some experience. In former -years I carried the bag in every leading city in thlB country, excepting the far West. I base my estimates on that experience, and the fact that they are now more thickly settled than in those days. Vansyckle says that John Morrow ft Co. made a mistake in allowing me to handle their matter. I am now placing th: second order, and further, have over two -million in addition from other houses to-place this com- ing season, and if Vansyckle cares to inves- tigate he will find that the distributors will get their price, if not above the rates now prevailing. Vansyckle says that competition injures the service. I can not agree with him. Dis- tributors competing for business understand that the service rendered Is the main and best inducement to get business; thus oae and all do their best to render the best serv- ice. Competition makes distributors hustle for business, which keeps the city and name before the advertisers, who are thus influ- enced to place work -with them that would have been placed in some other line. More distributing is done in open cities where there - is competing distributors than In cities where It is heavily licensed,-or where distribution la controlled by one man. No distributor need fear competition, if his price and serv.ee la right. Competing distributors -seed not be at war with each other. "Vansyckle says he has no competition; therefore, why all this argument; why not let the other fellow alone, and let he and I take care of our business as long as the service Is satisfactory.. But If the service gets bad, then rip us up the back and compel us. to pay damages, v WILL A. MOLTON. t,.... - ..Savannah. Ga.. March 15. 1899 Editor of "Tne Biuooard:" .■*"*•.■"•**•, , } Z~^ to acknowledge, through the columns of The Billboard," the compliment ten- dered me in last month's Issue by-$am W Hoke, .on the service I have established in Savannah and Charleston. Hoke has tested the service in both cities thoroughly and knows - whereof he speaks. Contract was made with .me for a continuous showing of "Geo. W. ChUda Cigar" within two weeki after I announced, my Intention ot opening ■In Savannah, and It was the first commercial paper posted on my boards: began with 300 sheets per month, was increased to.489 and then to lOO sheets, which I- am now carr-rlna: •"I e8 ?!*i ,y l. wlai neBotuuions ror an increase to 9,000 sheets per month. I was induced to investigate the feasibility ot opening a plant in Charleston, by Mr. Hoke, in November, and on January 1, 1899, the Charleston Bill Posting Company was ushered Into existence. Mr. F. C. Fuller and myself owners, with Mr Fuller as local manager. "Geo. W. Childs Cigar was contracted for a continuous show- ing before we had taken out a license -or announced our opening. Hoke started our new venture with 50 eight-sheet "Early Bird , Tobacco, ' and 25 sixteen-sheet "Childs" Cl- As an Indication of what it is possible to do in a short space of. time.. notice our ad- vertisement for size of plant, and note'how we demonstrate through the- following tes- timonial from seventeen reliable firms In Charleston that our service Is beneficial to their trade. v We, the undersigned dealers in the city of Charleston. S. C, have noticed a marked in- crease in the sale of the Geo: W. Childs"CI-- gar during the past month, which w- b-li - ■ to be a demand .created by .the excellence of. the cigar and through extensive advert!'!—- recently begun by use of handsome post-rs displayed on bill boards by the Charleston Bill Posting Co. Signed: Fincken. Jnrden ft Co.; Win. Minnis ft Co.; J. Gatx: J. H M»r- tens: J. H. Hesse; C. F. Glenke; J. H. Duck- er & Co.: M. A. RIter; J. R. Burn: C. F. Hottinrer: J. SchUdressa: A. W. Rleck-: O. F. Hfdrich; The John Hm-kamn r.n.; A ": F. Tloscher; L. W. Lutlen: C.'-W. Wilki». We are now the only firm In.the ritv of I, CharlTton that ma»"-«"s a stx>clalty of oomi"T- - ri»i advertising. We -molov reliable whr»- hrln: our Fervioe in t"o l'fRt»■ibl'♦ , • , ^ j»f*-i».-*. ""■it is fn>arante<-d by the I. A. of D., end cur bill boards pre tho modern.Idea. b~st ton^Tf- and grooved lumber. TWnecf'rOlv. CHAS. BERNARD. WiJiismimort. P*., March 10, 1599. Editor of "The Billboard:" Dear Sir—I have the Fame old rtory to toll again this month, good honest -work bH"«^« more work. Mv men a-e kept busy all «*»y In"*. So far this year I have done more (Mr- t"-ibutimr and card tacking for our Iocs! flr-"-« than I have during anv pre«-Ioi'« yrir e^d I have been in the business in this city fO£ th" past sixteen years. I am now havine- kit country wngon don* ovpr in the gayost of colors. »nd th" f> t'ln over the entire county win be n"»de t>»«'" latter part of this month and for t*<e roi» purpose of lotting the neonle know**"'! »hoi-t tb" T.ydia Pinkbam Aledlcioo. 25«I0 books will be put o«t on the first trlr,. Th»« *»""» Arm has in tbo last six months oovor^d »n rr-v territory. They soproclste mod work and will give an honest diaxnautor plenty of work. Just closed three new contreots last week. Ono with the Singer Sewina- Machine Com-. T-»ny to post one and eleht-she^t roster*. T».n American Tc-biCep, Comoaov.. to tack ? 000 r-ri'o csllinP" too attention of the to»k»- to their brands, nf Old Vlre-inla Cheroots and . Sweet Caoorsl Ci-ars: and to.Pirtribute 1« 000 books fori Drs. Kennedy ft Korean.-C "«.,