The billboard (Jan-June 1899)

II t J - I ,,.. ulties upon an object or objects of knowledge'. It is secured variously. Anything that Is curious, new, unusual, odd, strange or mysterious will obtain it readily, in its non-voluntary phase. This process is usually referred to as "attracting," and by the way. attrac- tion is a correlative of attention, the one literally signifying "a drawing to" and the other a "stretching to." But there are other ways and means. An appeal to the aesthetlcal faculties—to the sense of the beautiful which is-in all men, rarely fails. The incongru- ous, the bizarre, the grotesque, the fantastic, are all resorted to with suc- cess. From these facts we may deduce the general law of involuntary atten- tion, viz.: ATTENTION IS INVOIj- UNTARmY ARRESTED BY THE UNCOMMON OR UNUSUAL. We often hear 1t said that a loud noise will invariably attract attention, but this is not necessarily true. It will if it is uncommon or unusnal. If not, it will .fail, as witness the uncon- cern of a broker figur.ng up his mem- oranda on the crowded floor of the stock exchange. He is totally oblivi- ons to -the shouts and turmoil about him. Note the operative' among the Jennies iri a cotton mill. The clashing din of the machinery is unheard. In the roar of battle the boom and crash of a r great gun Is unnoticed. The separate noises in these cases produce no individual Impression on the presentation-continuum. Each is heard but not noted severally and sep- arately, and if remembered at all. it is only as a. whole—a confused jumble. This gives us the law of .attention proper, viz.: THE INTENSITY OP ATTENTION IS INVERSELY. AC- CORDING TO ITS EXTENSITY. The mind can attend to more than one thing at a time. One may whistle while walking, sing while playing an accompaniment, and compose and write a letter simultaneously. In like manner one may listen to two or more people at one and the same time, and attend to what each is saying, but the impression made or left upon the mind by each person is less and less faint, accordingly as their-number is few or many. This brings us to another important • concomitant of attention, viz.: IN- TEREST. If the broker on the floor of the stock exchange hears his own name called, his attention is attracted instantly. If a stock that he Is carry- ing Is?- mentioned, all his faculties are on thfe alert immediately. Or suppose it to be his wife's name, or that of his brother, or an Intimate friend, a well 'known competitor, a client or custom- er, a casual acquaintance, a firm he knows by reputation only, or a firm hereto nnheard of. the interest loses potentiality as we go down the list. The foregoing phase may be aptly termed self-interest. It secures atten- tion. Involuntarily. But there is an- other aspect in which interest may be viewed. "We will suppose the atten- tion has been attracted by the un- usual. Unless interest steps in at once to hold it the impression will not be sufficiently- strong to endure. If. on the contrary, the intelligence does prove appetent (interesting), the at- tention may be held until the impres- sion is deepened into conviction. Generally speaking the mind has ap- petency for all knowledge, and the un- known will prove interesting always under certain circumstances. If alone in a country station, awaiting a belat- ed train, the most trivial facts are carefully considered, provided they are. until then, unknown. Among the distractions of the wheat pit only the most potent considerations of self-in- terest prevail. (To be continued.) THE BILLBOARD New York. Here is an advertisement that recently ap- peared in a Washington City paper: "The United States Government will soon require in. Washington the services of from 2,000 to 3.000 clerks on the twelfth decennial census. Salaries large for the kind of work—at least, two or three times those paid by private es- tablishments; vacations, holidays and sick leave in abundance: requirements slight: ex- amination farciaL Let no one on account of age. Infirmity or neglected' early educa- tion hesitate to apply. Address your Sena- tors and Representatives at once." Executive Committee Meets—The Official Organ Needs More Money and Gets It. (Special Correspondence.) Buffalo Bill is gone, but the Forcpaugh- Sells Show is in town, and the bill posters are in clover. By the way, 1 was mistaken in my report to you about the Union Bill Posting Co. I find that there" is or has been such a concern, and, so far as I can dis- cover, it was formed by Van Buren and Stahlbrodt, who had a sniping contract with the American Tobacco Co. and the. Uneeda Biscuit people. And my informant tells me that they formed the Union Bill Posting Co. in order to get workmen at cut prices: but the strike of the men knocked out this ex- : pectation. From another informant I learn that the Union Bill Posting Co. was formed by Pratt and Stahlbrodt and Houghtaling, and that it was done with the idea of getting the the- atrical union bill posters to do the work, with the expectation that they could in this way cover the theatrical fly posting along Broadway and other prominent heart-of-town thoroughfares. In addition to the-paper named above, the following posters are in view-on Harry Mun- son's bill boards, a portion of which Is also shown on the boards of Reagan & Clark and Van Beuren & Co.: Borough Park Suburban Homes. 2S-shects, 8 months' contract. Old Crow Rye Whisky, S-shects. Quaker, Oats. 24 sheets. Old Valley Whisky, 24-sheets. Blue Label Catsup. 24-sheets. Eldridge Bicycle, S-shccts, IG-sheets and 24- sheets. D. M. Williams & Co.. Dry Goods. Johann Hoff's Mall Extract. S-shcets. New York World. 24-sheets. Careful Carpet Cleaning Co.. S-sheets. Red Raven Splits, 12-shects. The R. J. Gunning Co., the great display advertising concern of Chicago and the world, write that their business this year is unusually good, not only on their bulletin board system in Chicago and throughout their "Big 11 Circuit." but also in wall dis- play work throughout the country. Promi- nent among their new patrons are the Chat- tanooga Medicine Co., Coea Cola Co.. Pabst Brewing Co.. and Haserot Canneries Co. Does Billpqsting in Small Towns Pay. H, T. HAYES, The well known and popular Advertising Manager of the Dr. Chase Co., of Philadelphia. My informant also tells me that one of the sections of the Theatrical Bill Posters' Union is that the members will not cover each other's paper; and as a consequence, there was trouble, because the Union Bill Posting Co. desired the theatrical people cov- ered, and the men rather than do so dropped their brushes and struck, not for higher wages, but against this order. Uneeda Biscuit is on the boards here. In- cluding Brooklyn and Jersey City; 24-sheets and snipes are being used. *».' W. Ayer & Sons, the newspaper advertising agents of Philadelphia, are placing the business here and elsewhere. The paper is equally divided between the three bill posters. Cremo Cigar is on the "L" platforms, and will probably also use the bill boards. Sam W. Hoke seems to be busiest among the solicitors, i His mammoth prlntcry is running night and day. Hawes Hats are having their usuaL spring display on the boards. The success of Hawes' and Young's hats on the bill boards has en- couraged another hatter, Wallach, to try them, also, with apparent good results. Van Beuren has got out a new 8-sheet for Jack Rose Cigarette, something much nicer than this article .has posted In the past. Los Angeles. A Fierce Fight Ended—H, G. Wilshiie Purchases the Opposition Plant. (Special Correspondence.) Los Angeles, April 14.—The remorseless warfare that has been waged relentlessly here for months past, came to on end today, when II. Gaylord Wilshire acquired by pur- chase the plant belonging to the Los Angeles Bill Posting Co. On April 2 the latter Con- cern bought all the bill hoards in Pasadena belonging to the late Josiah Horton, and had prepared to reach out in other directions. Mr. Gaylord is said to have paid a "ond round price ror the opposition plant, but ub it gives hltn a monopoly of the business. It will soon bring back the purchase money. Gaylord Is getting rich rapidly. HIb oil lands and other real estate is growing In valut at a moBt phenomenal rate. Ho Is very popular, and his large circle of acquaint- ances are much gratified at his good fortune. WM. II. KNSSLIN, of Batcsvillc, Ind.. was a "Billboard" caller April IB. Mr. KnsHlin is a member or the Batcsvillo Bill Posting Co., the concern recently started in that city. He is a practical painter; and paper hanger, hut likes bill posting and distribut- ing best. - Seeing the article In the March "Billboard" by Sam W. Hoke, entitled. "Can the Serura in the Small Towns be Improved?" I read it with much interest, as I have been engaged to a certain extent for a number of years in painting advertising signs, posting, disti'ih uting. etc. I "had often wondered why the great mnss of showy, attractive advertising matter, cost- ing many thousands of dollars, was always' displayed in large cities, covering every hill board, blank wall, fence and every other imaginable place, from one years' end to the next, while the small towns, country villages and public thoroughfares are almost entiri'ly neglected by all classes of advertisers who make fine showings. The circuses and other large traveling shows have alone learned that a large poster showing in the country was productive of large returns in town on show day. Along the L-roads In New York City every available space is covered by posters and at- tractive paintings. But watch the travelers eight out of every ten men are no sooner seated than they arc buried in the folds of a New York daily, and become oblivious to sight or sound until their station is an- nounced. On cable cars and other lines the same thing is noticable; while on the street one would think that everybody in New York was just two minutes late, which Is largely due to force of habit. No time to see any- thing but business. In small towns and villages the people, while none the less active and intelligent, move with less rush, and although it takes them a little longer to get there, still they know what they have seen and heard on the way. 1 am thoroughly convinced that a more generally read or better remembered adver- tisement never was posted than one ' have in mind. It is situated on a country road, where city as well as country people pass. Whether bent on business or pleasure, wheth- er walking or riding in carriage or on bi- cycle, every one's attention is sure to be drawn to it. because it is by itself, and is so different from its surroundings that it is brought almost forcibly to your liotiee. Don't be afraid ;o let your sign stand ort alone, for the more isolated it appears, the surer it is to attract attention, and the better it will be remembered. Hiding with a gentleman one day. and passing an advertising sign which 1 had put up the year before, he remarked: "I'll bet I hi,ve read that sign a hundred times." On being asked why he read it so oftrn. he re- plied: "I go over this road : often, and I am srre to see it. and read it every time, because 1 have nothing else to do. and there is nothing else to attract my attention." I asked him ir he read the ads when he got in town, he replied: "No: there are so manv there and so many other things of Interest' that I never read any of tJiem." Are there not thousands of others like; him? If so. and bill posting is used as a means to accomplish results, then would not a small nart of the posters displayed, if placed In the country towns and leading thoroughfares, prove a paying investment? Although no inspector could be sent over the country, tbe plan mentioned by Mr. Hoke, as practiced bv the Savannah and Augusta bill posters, could !>■> used with perfect safety. The traveling of a circuit of towns might make the price a little higher in some coses, vet I believe the advertiser iright sow seed on much poor.r soil. A. F. TALLMADGE. ncnr.ansville, N. Y., March 20. Chicago. Paul Schaefer Gets $12,030 in Stock- Gunning is Setting a Fast Pace for the Old Company. (Special Correspondence.) The American Advertising & Bill Posting en. Chicago, certified to an increase in cap- ital stock from $60,000 to $72,000. It is un- derstood that the $12,000 increase goes to I'aul Schaefer , in payment for the Chicago Mill 1'ostlng Co., recently merged into the American. The Gunning Posting Service has opened under most favorable conditions. They are now posting for the Columbia Theater, Grand opera House and Studebaker Hall, and also have paper out for A.M. Revell & Co., American Wall Paper Co., "Dunlop Tires," "Casrarets." and a number of small adver- tisers. From all indications their plant will he kept full solely on account of the greater prominence of their locations, and the su- perior service they guarantee. Mr. Edward T. Page and Samuel Davis, of this city, have established a unique school for the teaching of the practical side of ad. writing. They at present have'an' enroll- ment of some twenty odd students. The course consists of instruction in composition, use of words, type, display, illustration, lith- ography," paper, rates, space, and all other details involved in the advertising business. The town as I write-Is. resplendent with the paper of Kingling Bros., and brilliant as it is the show surpasses it. There never was a greater concourse of people on the streets than witnessed their parade the night of Apri I 12. The American Hill Posting & Advertising Co. claim to have practically lost contracts for $50,000 worth of bill board advertising, owing to the fact that the agents for Mc- Vicker's Theater have posted their announce- ments over those of other of its customers, instead of confining themselves to their own space. An injunction has been granted the complainants by Judge Chetiain. preventing the theater company from interfering with the complainants. The injunction specifies the manager of McVicker"s Theater. Sport Hermann, and all employes, and restrains them perpetually. Billposting in Denmark. Queer Conditions that Obtain in Copenhagen Giles Pullman, the veteran circus agent who is now touring Europe with a band of Sioux Indians, writes Interestingly of the bill boards of Denmark In a recent letter to "The Billboard." Says he: "The dob and dead wall, on we know It in America, does not exist and would not be tolerated. Fur- thermore, as there are no largo stands print- ed, there is no need of large bill boards. There arc boards, though, well placed and nicely kept. For the most part they are about the size of a one-sheet, although some few are as large as a three-sheet. Each newspaper has a line of boards. They use the space (or themselves, or they sell It lo others. Municlpnl sanction must be had for every hoard placed, and sniping Is prohib- ited. A big circus will put out thirty whole- sheets and consider themselves well billed. They charge one mark (25 cents) per sheet * for a month's showing, but they hang the paper with the exactness and care exercised by a paper hanger in America. We thought the price outrageous at first, but ns soon as we looked Into the Bervlco we saw it was worth It, nnd results prove It. Notice. The fifth annual meeting of the Itockv Mountain Mill Posters' Association, con.pris*- lug Colorado. Utah, Arizona. Wyoming and New Mexico, will be held at the Windsor Hotel. Denver. Saturday. May 6. ISM. at 10 o'clock a. m. sharp. All members of the As- sociation are urgently requested to be pres- ent, as business of the utmost importance will come before the meeting, and there will also be the election of officers for the ensuing j year. The candidates for office must be prcs- " | ent at the election. It is also of great importance to all bill posters, who are not yet members, to be present, and if not able to attend, to send in their names and membership fee. so that their application can be acted upon at this ireeting. I trust that all who ore able to attend this meeting will be present, and I also extend a hrartv invitation to all our customers and advertisers, nnd I assure them that a pleas- ant time and a reception will be awaiting them. Fraternally yours. A. H. SEARLES. Secy.-Trcas. vJ. 1 '. 0 b i 1 ,' ncstpr who fan not afford to "ad? jcrtise h s business is poor. Indeed, .and will '»■ poor his whole life long. I*. I!. Oliver, of Flndlay. O.. called at the office of "The Billboard" April 17. Denver. (Special Correspondence.) A temporary Injunction was granted the Colorado Bill Posting Compnny from tearing down the signs of the former company. The two companies rtro rivals In the bill posting business, nnd each use bill boardH all over the elty. Tbo Colorado Company al- leges' that the Curran Compnny, to annoy and destroy the business of its rlvnl. mali- ciously pasted on the boards owned by Uio Cniorndo Company Its own advertisements, nnd removed Ub rival's sign from tho boards. THE BILLBOARD. San Francisco. (Special Correspondence.) _. San Francisco, April S. The committee on the bill posters' strike in Slcbe & Green's reported that no satis- factory result had been reached at the con- ference. The foreman of the establishment is a member of the Theatrical Stage Em- ployes' Union, and that body has promised the committee to take the necessary steps to in- duce him to join the Bill Posters' Union. The prospects for a settlement of the strike are considered fair. A DEAD WALL. Controlled by F. C Parker, Macon, Mo. An attempt was made to force the R. J. Gunning Co. to remove their bulletin board surrounding the site of the Post Office in Chicago. This Is without doubt the strong- est out-door advertising location in the coun- try. The first Intimation they had of the attempt was in the nature of a telegram from Washington, stating that an order would be issued the next day to take the boards down. Although greatly pressed for time, they were able to l-ring sufficient In- fluence to bear upon the authorities in the shape of telegrams, telephones, etc., to have this action deferred. The move was prob- ably engineered by the other firm in the town, who were unsuccessful bidders for that concession. The protests were based on the grounds that the board and signs were of an objectionable nature, while on the con- trary the reverse is true. The Gunning Co. are very particular as "to the nature of the article and style of design an reading mat- ter painted on ail their boards, and this is especially true concerning the boards sur- rounding the Post Office. Obituary. Josiah Horton, city bill poster of Pasadena, Cal.. died at his home in that city, April 2. Deceased was a member of the Pacific Coast BUI Posters* Association, and popular among a wide circle of acquaintances. The ma^iy friends of Olin S. Sutliff, city bill poster of Gloversville, N. Y., will learn with regret of the death of his wife, Minnie, which occurred Monday. April 17. The de- ceased was -16 years cf age. The funeral services, which were impressive, were held from the residence April 20. the interment taking place at beautiful Prospect Hill Cem- etery. There was a profusion of lovely flow- ers, the offering of a wide circle of friends. Evansvillc, Ind. Evansville, March 25.—Ill luck seems to come in a bunch to K. M. Groves, the well- known proprietor of a bill posting agency, lie has just recovered from an illness which necessitated a surgical operation, and his confinement in a hospital for several weeks, and this mcrning his residence was com- pletely destroyed by fire. Mr. Groves' home" was situated out on Lin- coln avenue on the Newburg Road, beyond the city limits. Owing to the difficulty of getting water to the place, the house was completely destroyed, onlv the front wall and porch being left standing. The family were asleep at the time the fire broke out, and were aroused bv the crackling of the burning building. It "is not known how the Are originated, or.in what part of the house it started. Brooklyn. The Aldcrmanic Committee recently passed a resolution prohibiting the placing "of signs and billboards on the buildings and bridges in the city. The American Bill Posting Co. has appeal- ed from the decision of Judge Gaynor, in the suit of Mrs. Fitchett. Berdnn & Co.. of Toledo, O.. have opened an office in Chicago for better distribution of "John Drew" Cigar,which-is being strong- ly advertised in that city. One feature of;" their promotive work is the "Gunning Sys- tem" of bulletin boards, a reproduction of the display being given in this issue. It is a strong illustration of the kind of work Gunning docs. Pointers. The following Arms are reported posting, °n.1 dealing direct with bill posters: The Wellman-Dwire Tobacco Co.. St. Louis. Mo. " Marble City Drug Co.. Knoxville. Tenn. The Liggett & Myers Tobacco Co.. St. Lo" Is. Mo. The American Tobacco Co., Jicw York. City. Ohio Billposters. The officers nnd members of the Ohio Bill Posters Association are notified herewith that the regular annual meeting of the or- gnnljn.lon w I be held at Toledo, May S and , n .$ a" " u ?n<-« n ce Is desired. Delegates he n,„ , A \ "' T- me ^'"R »* Milwaukee will nrtHnn'^- a '! d n,Uch other business' of Im- ortnnce requires your consideration and de- mands your attendance. W. C. T1RRILL, Secy. PMi» t .!l , .,57 , -\ torl, \- nKnt ,n Pennsylvania the Philadelphia Inquirer, in which Mr. Quay Is S?,,?„. t ,°. 1 bo n ""'' cl «"y Interested, hai been almost the only paper to support him Bv reason of its support of Quay, and It" attacks upon Mr Wannmnkor. Mr. Quay's foe thl ;™" kor advertising has been withdrawn! newspaper an annu » I .'°<»< «* W0.000 to the. The Little Rock Advertising Co., of Little Rock, Ark., has improved the bill boards of that city amazingly. Under the able and energetic management of Mr. Roy L. Thomp- son, new boards have been built and new methods introduced that have . completely revolutionized the order of things formerly prevailing in the Arkansas capitol. There are few better services anywhere than can be found at Little Rock. The Atlanta Meeting. All indications point to a large attendance of bill posters at the meeting called for May * r at Atlanta, for the purpose of organizing The Southeastern States' Bill Posters' Asso- ciation. There is a lively interest manifested in the movement, and everv bill poster in those parts, with but few exceptions, has signified bis intention cf being present. ^DEPARTMENT • Notes. The man that is bound, body and soul, to the way which he has been taught to work is never a success financially. Jt is unusual for a trade paper to put on' a long face, but a current number of a paint- ers publication takes a most doleful view of the direful effect of so many trusts. The fact cf the matter is, this "trust" business is all windwork. gotten out to score voters ■ About nine-tenths of the "trusts." syndi- nation cf newspaper writers. The most that are carried through to a successful organi- zation, prove to be only a source of trouble to the stockholders, and sooner or later burst. A great many mere are only so in name, the business carried on the same as ■t w as befcre. Tru sts are not dangerous until they begin to squeeze the public. "Rust" always rhymes with "trust." and the hand of Providence seems to delight in their inter- rr 'n"l',n.B- Today it's "trust;" tomorrow bust. Bust and trust, trust and bust, al- ways has and always will. utoT h ° Wb ' te Man ' s Burden -"—The distrib- Avoid using dryers in Japan colors-they do not need them. i,«'i and P'-<L raent - Properly combined, will last longer than either much oil and little pigment, or a great amount of pigment with b.:t little oil. The conclusion is urTwn from n b nrtS r »;»""• facts - tne P«>P" amount of o" binds the pigment, while the pi"aieut nro- mcn%. fr ° m the rav °scs P of the ele- mfr".!? S 3 '? f ° be dou °'e-bciied when it is F .•.' - a tPn, P"-ature that will scorch a feather for some time, about 350 Fanr er A T , h!! t r.. aSk ? tor - a ?00(J wa " Paper clean- ™.i. 'allowing is recommended T Mix to- f,in ? T,? n ^ P ° L ' Ud Cf rye n ° U! ~- make into a SI* , c „ cok Partially and remove crust . i. i"° tb ? moES OI,e oun oe of common salt and one-half ounce of Venetian. redTor burnt umber. Co over the paper, and as the dough gets dirty, scrape off for a new sur face. In these days it don't pav to efean paper without it is unusually costly. COLD AND BRONZE PAINTS Vehicle fcr. Indoor Work.—100 grains of pota'siT S? al ," i , n < f a ,? rain - of Ornate o pewder S ^ srains br °nze gg M^e.^o^^eris S>S&lF-' h F^-^r h l parts., aic-ooof, 10 parts,; borax shpibr. «« ?n rt h;„, An0th0 !; : ™"»'™ W varnish m benzine, and neutralize with solution „» KSSte 6 ' Shaki " S tOSCthcr and ""»-'£ ti yest Sign and Sign Bulletin Paint- ing. Development of the Learner. X*- E - HARBAUGB. -and for a whHe. 'wii,™ moT'V'd'rye INTRODUCTORY. Without trespassing ddmain of letter au- thorities who teach construction, it is with a sincere conviction that we are "called" to supply such hints as may seem of Interest and importance to the student of buleltin or ad. sign painting, and give a short analysis of the selection and remarks explanatory or suggestive of execution, avoiding technicali- ties, as far as possible, to the comprehension of the : student- System is very essential to dispatch. It Is an excellent plan to divide it up Into many "littles," and; then to take them up one at a time. Do not attempt to crowd the whole into your brain without order or system. System is the great time and labor-saver. "Why. this thing is an impossibility!" said one to the projector of a difficult enterprise. "To you it would be," was the curt and not inappropriate reply. Ruskin utters a great truth when he says: "It is no man's business whether he has genuius cr not; wcrk he must, whatever he is. but quietly and steadily. And the natural and unforced results of such work will be al- ways the thing God meant him to do and will be his best." A few points may serve to begin. "How does the new street sweeper come on?" "Oh," said Bill, with a critical, patronizing catcs." etc., exist only in the fertile imagi- air, "he may do well enough at plain up and down sweeping, but let him try his hand at a piece of fancy sweeping arount a lamp- post, and you'll soon see that he is no great shakes." \t is worth your while to learn the niceties of every art you may be em- ployed in. Put thought into your composition, as did a lame boy. who could open oysters, and when trade was dull, passing the little, shop you might hear him singing a rather odd song, while the music was something quaint and wild: "Fine clams as ever you ate: Clams a-talking. Clams a-walking. Clams a-jumping. Clams for dumpling. Clams for baking. How they're quaking. As they think upon their fate!" This song, all his own thought, was enough to tempt the lovers of clams to purchase, and often brought him a customer who bad stepped from curiosity. "What is your secret of success?" asked a lady cf a distinguished painter. "I have no secret, madame, but hard work." he re- plied. There are two reasons why some people don t mind their own business. One is that they haven't any business, and the other is teat they haven't any mind. The object of education is to prepare all frr duty and destiny: and any system of in- struction that fails in these respects is raise. The student who is not thorough is never well at his ease. It takes time to be' thor- ough, but it more than pays. Nothing we get in this life is to be had for nothing. Mircess is not thrust upon a man. If you want any gcod you must work for it The eye that never falters and the nerve that never quails, are the elements of victory in the mental and moral as well as the physical world. Don't skip the bard points. Ten million eyes have rested upon Raph- ael s Sistine .Madonna and Transfiguration, and soiled them not. ncr chared nor dulled their surface. Not half so softly does the dew steal upon the flower: not half so lightly does it rest there as docs the eye rest upon tte ob'ects of beautv. Be natural in expression of thought and feeling. W e had better study to develop our own faculties, though inferior, rather than attempt to appropriate another's, however svpericr. Our own will serve Us better be- cause designed for us by the Creator, and hence in harmony with our being. Our first *""*. ' a , to 'de-ntfy ourselves; to select the individual from the mass in order that we may obtain models of expression adapted to orr individual disposition and temperament. In our next we hope to throw light upon some of these questions. HENNEGAN & CO. Have just issued a brand new line of Posters for Picnics. Celebrations, Fourth of July, Fairs, Etc. If you wish anything of this character write for Free samples, HENNEGAN & CO. 127 L Eighth St., Cincinnati, 0.