The billboard (Jan-June 1899)

til : i it j ill hi 1**1 V : !-' tin Iff 8 The Billboard. Published First of Every Month, at 127 East KiglUh Street, Cincinnati, O., U. S. A* Address alt communications For the editorial or business departments to THE BILLBOARD PUBLISHING CO. Subscription, S1.00 l'er Year, In Advance. ADVERTISING RATKS: Advertisements will be published at the uni- form rate of ten cents per agate line; no dis- count for titue or space. Copy for advertise- ments must reach us on or before thetwentv- fifth of the month. Our terms are cash. The Billboard is sold in London at fww's E.r- clutnge. 57 Charing- Cross, an<t at American Ad- Vfitisinj? iVeiospaper Agency, 'I rajalgar Build- i/rgs t Jforthumbertan I Ave., it'. C. In l*aris, at Jirentano's,jy Avenue de COpera. The ttade sup- plied by the American Aewx Co. and its brandies. Remittance sh.ntld be made by post-office or eje- Press money order, or iegis*ered tetter addressed and mads p.tvahte to The Bittbcard Pub. Co. The edit.fr can not undertake to return unsolicited manuscript; correspondents should keep copy. ll'/ten it is necessary to wire us the instructions and cofry for advertisements, great sarin-* in the matter of telegraph tolls may be had by recourse to the Donaldson Cipher Code. Entered as Second-Class Matter at Post Office at Cincinnati, Ohio. MAY, 1899. W'iHi this issue we take Advertics out of the editorial columns ami give it a department of its own. This course is necessary because of the rapid advances it has made of late, and in order to provide more room in which to print a larger installment each month. At the outset the work progressed slowly. It was all so new, and had to 1h> so rigidly and repeatedly tested that no great amount of matter could 1>.> prepared, even in a month's time. It is forging ahead much more rapidly now, and in a highly satisfactory manner. We are in a position to state un- equivocally and unhesitatingly that Advertics has discovered much new and important truth, and is in a fair way to discover much more. We can also assure our readers that we are fast approaching a stage where it will be possible to make it less heavy and recondite, without writing loosely or being prolix. A few observations in a lighter vein may not be amiss now. * * * The art of advertising without a due regard to its science degenerates into empiricism; and the science without the practice of the art becomes little better than a code of barren abstrac- tions, lacking the vitality of develop- ment. We are constructing the sci- ence of Advertics for practical men. We expect the science to go hand in hand with the practice of it. Every step in advance taken by the one should be followed by corresponding progress of the other. It is the busi- ness of Advertics to discover laws and arrange them; that of advertising to test ami try them. Advertics will imild up a structure of general rules and principles; advertising supplies the facts—the materials—out of which and upon which the structure is reared. In this connection we wish to ac- knowledge the inestimable aid we THE BILLBOARD. have .had from the -records of the ad- vertising journals. Without recourse to their files the task would have been .well-nigh, if not altogether, impossible. • ■■■■■■■■■'■.■■.'■** * Printer's Ink. Profitable Advertising, Advertising Experience. Fame, Km ins. and all the others hare been placed tmder contribution, and all have yield- ed richly and abundantly. They give- US facts galore—a perfect riot of them —in which the scientific mind may fairly revel. But though prodigally lavish in their abundance, there is no more order among them than exists in a load of coal. Arrangement and connection are entirely absent. Their teaching is al- together without method, and they are hopelessly handicapped by the lack of it. No man ever became a. great teacher until method had be- ' come to him a living and substantial reality. Archimedes was a great discoverer, lint in a sense his genius died with him. He did nothing to perpetuate himself, for he had no recognized method, and bequeathed to posterity no creative principle beyond the iso- lated facts and disconnected proposi- tions which he discovered. His mind was essentially individual, and his contempt for concrete science, which he was eminently qualified to adorn, caused the secret of his power to die with him. * * * It is a matter of wonder that our advertising journals, otherwise so ex- cellent, should be so woefully want- ing in this respect. Method is every- thing. Its importance can hardly be overestimated. Socrates was not a great geometer, but he gave us a meth- od of philosophy which determined the character of the schools of an- tiquity; and the catechetical form in which he gave his instruction has been distinguishe'd by his name. Euclid, very likely, never discovered a single proposition in geometry, but he gave irs a synthetic method that will endure as long as science is cultivated. Ba- con made no discover}- in mathemat- ics, nor did he add one fact to our stock of physical knowledge, but he effected a greater purpose—he gave us the method of universal philosophy. Newton was a great discoverer in every department of mathematical and physical science, but lie also gave us, in his Trincipia, the embodiment of a synthetic method of teaching mixed mathematics that will probably en- dure : and co-exist with the law of gravitation itself. So it is with jour- nalism—the most distinguished teach- ers are ever those journals which have shown the greatest predilection for niethod. ; * * * It will be a great surprise, we take It, to most of our contemporaries when the work is completed, to liiirr how their voluminous desserlalitins have been boiled down. Their tiles will till a big wagon, but it is doubtful if Ad- vertics will necessitate over ".00 pages. Svo. When the facts have been sift- ed, the duplicates discarded, the im- perfects set aside, and pseltdo ones thrown out. the mass shrinks wonder- fully. Then when the remainder is systematically arranged in an orderly manner, the pile will go into still less compass. Hut it will all be there- tiled, you might say, alphaltetically ar- ranged and labeled. Beference may be had to any portion of it instantly and conveniently. Tedious considera- tion and the delay incident thereto will very nearly all have been done away with. There is plenty of-hard work involved in the construction of Advertics, but il is effort well spent. Additional New York, The Executive Committee met April IT. pursuant to the President's cult, and trans- acted considerable business. Much of the proceedings are suppressed for obvious reas- ons. Hagar. manager of the St. Louis Bill Posting Co., came armed with an option on Gunning's interest in that plant. He-was very sore over the fact that Campbell had induced "The Riuglings" to use William- son's boards in St. Louis. Mr. Campbell did not deny the fraternal conduct imputed to him. The matter went over for thirty days. Ramsey was present, but on the mourners' bench. He came out openly when question- ed, and said unequivocally that he did take work from Hoke, and allowed him commis- sions. The matter is still in abeyance. W. H. Donaldson was fired out of the the association bodily. R. C. Campbell was appointed, an official solieitcr. —"■ The Directors of the official organ met and decided to continue the publication in spite of its losses. Mr. Murphy, of Brooklyn, is reported to have subscribed for.a large share of the stock, and thus provided the sinews for the ensuing year. Mr. Hoff's salary was raised, and the outlook is promising. All of the bill pesters employed by the so- called Union Bill Posting Co. struck April 4. They refused to cover in sniping. This is one of the rules of the union, and lather than violate it when requested to do so by their employers, the men laid down their brushes. Old Time Circus Man Dead. fohn H. Pendergast Passes Away at Exeter N. H., Aged 70 Years. Exeter, X. II.. March 2.",.—John II. Pen- dergast, and old-time circus manager, died at the Exeter Cottage Hospital yesterday af- ternoon. He had been ill for more than a year, and two months ago came to the hos- pital for treatment. He was born in Barn- stead, and his age was 70 years. 1 month. Mr. Pendergast was in the show business nearly all his life as a circus manager, lie had traveled all over the country, but had exhibited principally in the Southern States. For several years he had made his home in Newmarket, where he was previous to com- ing to the hospital. He is survived by three sons. Isaac H. Pendergast and Vila Pendergast, of Merri- inac. Mass . and Andy Pendergast. of Nuw- buryport. Mass. He also leaves one sister, Mrs. Miranda Prescott, of Hampton Falls, and two brothers, William and Charles Pen- dergast, of Newmarket. Clayton. Mich., is the Mecca of runaway couples from every part of the State. -Tlios. Tall is the Justice of Peace, and bids for the matrimony business in this fashion: IF A MAN'S IN LOVE—That's his business. IF A GIRL'S IN LOVE—That's her business. IF THEY CONTEMPLATE MATRIMONY— That's my business. TIIOS. TALL. Justice of Peace. P. S.—T always reserve the right to kiss the bride. Terms liberal. Time given if de- sired. Wood taken in part payment. Billposters' Appeal. The New Haven Hill Posting Co. has filed in the Superior Court an appeal from the tax assessment levied against them by the Board of Assessors. The company when it returned its list put its liability on $1,000 wortli of property. The assessors doubled it. making it $2,000. When the old business was con- ducted by Co. Biakeslce he returned to the Assessors on his list a horse and wagon, val- ued at.$100. tt. was at that figure for twenty ' years. The Assessors now tax the Bill Post- ing Company by the square foot ot bill boards. LEXINGTON, KY., Is considering a pro- hibitive anti-snlnlng ordinance, aimed espe- cially against itinerant tin sign tackers. Providence. Rhode Is'and Legislature en Billboaids. (Special Correspondence.) Providence. It. I., April 15.—A suininai, „f the procccdnigs beiore me House Coiiiu.i'u,.,. mi .itniiiiary will prove interesting to r. ,,1 ers of "The Billboard:" The act is the outgrowth of an indignation meeting held recently by the residents „i j-.iuiwoi.d. to protest against a bill l> u ;ir.l which had uci 11 creeled In that suburb, ,inii which, tncy considered, marred tin; beamy of tne landscape and decreased the value of adjoining property. Secretary Lawton, of the Gorliam .Mann- lai-turing Company, speaking in mvur ot uii> bill, said that the people wnu advocated (he bill did not wish to have nil bill boards abol- ished, but there are places where .-very mm woman and child will say that tuev -.iv consummate nuisances. Charles c. Ames, manager of the Ol.l Col- ony Kill Posting Company, which owns tne bill board in question, contradicted the siaie- n.ents of .Mr. Lawton, and a rather spmt.Ml dispute in regard to the condition of i| K . property and tne action of .Mr. Ames' n when asked if they would not remove the rubbish on the lot. Assistant City Solicitor Baker, appcarhi" for the Providence City Council, was tne next speaker. He said that that body was anxious to have such a measure passed, lie thought that Mr Lawton represented the feeling 01 almost the whole population of the section of Klmwooil 111 which he lives. If the bill boards can not be suppressed in such a coimnunitv i„. thought that the Legislature ought to" pass some law that would take into consideration the rights of the neighboring propel tv own- ers. Henry W. Ccokc. the r?al estate agent spoke in raver of the bill, on the grounds that the boards are seriously detrimental to the value of neighboring properly. William 11. Hall said that he was opposed to too much legislation restricting the rights of business men. and that on that giound he was opposed to the passing of such un aet as that proposed. He thought that everv man who has a grievance against his neigh- her oLght net to be allowed to go to me Legislature and have hills passed that were detrimental to general business inter.sts In many cases the rent or the bill boards en- ables people to pay taxes, which are high in Providence, on property that is standing i.lle. .Much businiss has already been driven awav from here on account of restrictive legisla"- tion and by lark of public spirit, he said lie cited the instant e of the law that pro- hibits the erection of wooden awnings in front of business places. He characterize J the proposed act as the mest foolish, trivial and one-sided petition of which he had ever known. Ex-Mayor McOninncss was the next speak- er. He said that the Old Colony Bill Post- ing Company erect no unsafe bill boar.ls They pay to the citizens of Providence ?:: tm' per year, which represents taxes on more than $200.00.1. They have always conformed to the city ordinances in regard to the post- ing of hills, and with their UT bill board* they have never had a complaint from the police. He asked where the distinction as to what was or was not a bill board was tn be drawn, and characterized the net as an "xatllple of class legislation, and thought If passed, it would he declared unconstitutional A general discussion as to the advantages to property owners that come from the op- portunity to rent their land tempor.irilv to the bill board people was entered Into. .1 .11. Blodgett summarized Mr. McGuin- ness position on the question in the state- ment that he considered it a "deprivation of property without due process of law." Mr. Ames said that he alwavs considered, so far as was possible, the interests of the owners of land adjoining that on which his beards were erected. .lodge Blodgett suggested that the building or a school building would be much more objectionable to most people than the hill boards are. as it would he more permanent. At :i:»i. as all who desired to tie hcird on the question of the passage ot the act hail e-nrcssed their opinions, the hearing was adjourned. An .-idvertiser should he n close sliiil- ent of hnin.-in n.'ittire. If lie is ijrno- l'iint thereof lie is much like a con- tractor who sets to work to renr .1 {Tl'ctii modern oflice bnildiiiir without .'ill Jircliitect. f.nckinjj knowledge i>i" tlie properties of tl aleri.il employ cd in Hie slrtictttre, and with only rule of thiiiiih to jriiiile him. he essays his task. When it is completed lie finds a porfion of the foundation sink- ing, the lower walls cracked hy press- tire or ruptured by insiiflicicnt ftinlinir II is true he may console himself with the reflection thai his plan would have been excellent were II not for the pe- culiar properties of his materials, lull Hie wiser course would have been I" have first made himself ncoualnioil wlih the nil hire of his material, or em ployed some person who possessed I In- knowledge. Ignorance of menial philosophy Ii:i- led many an advertiser Inln erroiieoii methods and systems of advertising The. Gardner, Mass., merchants have one ed against program advertising. THE BILLBOARD fair - Department Advertising Exhibits Do They Pay? An Incident Which In- dicates That They Da. Last fall during the St. Louis Pair while the visitors were jostling for a good position from which to witness one of the races, there happened to be gathered some half dozen or more gentlemen, all manufuctureres, around a certain implement exhibit, when the con- versation turned to the subject of showig poods at fairs and whether the advertising derived from such exhibits justified the out- lay. One gentleman who has always in the past made an exhibit at the St. Louis Fair, but was among the stay-outs this year, said; "The time was when the big fairs were ex- cellent places to advertise and .for that mat- ter, to sell gcods as well. Hcally we used to look forward to Fair week here as a season of big contracts, but dealers are not buying nowadays as they did then, and about all there is in it for us 1st what advertising wo pet out of it, and I am inclined to believe that it is not worth what It comes to." "Now, I agree with you on one point," said another, whose line was liberally rep- resented on the grounds, "but I can't think as you do that the advertising derived from a nice display at the big fairs is not worth every cent of the cost. As for the dealers not contracting as they used to, you are right, but we remember dealers generally have improved their business methods of late years, and one of the improvements seems to be in their buying. They buy close, as a rule, and they prefer that the manufac- turer carry the goods until such a time as they need them, which, according to my way of thinking, is not so bad after all, because we all know that the average dealer is not prepared to take as good care cf a stock as are the jobbers or manufacturers, and when they get their goods In several months before the demand comes they do not look bright and fresh when trade opens up. The dealers and farmers eoire to the fairs to look over the goods and. in my opinion, much good advertising is accomplished if we only could trace it." "Yes. you are right about that." said a com planter man, "for I remember one in- cident that proves it to my satisfaction. Right here in this very building a few years ago my people had an exhibit and as the week drew to a clcse we found, as We thought, that we had made a mistake in coming with our exhibit. The next spring I received a letter from an old farmer asking the price of our planter, stating. 4 I saw it at the St. Louis Fair last fall, but can*t get one in this part of the country.' We sent a man at once to the dealer in the nearest town to that old farmer. It resulted in the farmer getting the planter he wanted and my company getting a foothold in a county where the trade has been growing from that day to this. How many more dealers were induced to handle our goods through our fair exhibits I wouldn't even guess, but that one instance has confirmed me in the belief that it pays to exhibit goods at the fairs. It is the advertising that pays us, not the orders taken while on the grounds." Notes From the Mansfield, Pa Fair. The Board of Directors elected for 1889 in Decembi r last have recently held two very interesting meetings, at both of which the question of getting to work early in every department has been thoroughly decided upon; committees are being appointed and the work of improving the now beautiful grounds will be begun as soon as spring opens. The question of salaries for the Sec- retary and Treasurer came up at the last meeting and was disposed of with satisfac- tion to all; the question of revising the cata- logue was taken up, and the committee ap- pointed at a subsequent meeting made a very exhaustive report, showing conclusively that their heart was in the work; this work will be continued until the catalogue has a thorough revision, and is brought up to date in every particular, offering very much bet- ter facilities for advertisers than formerly. The Secretary, Mr. W. P. Austin, is now ready to receive inquiries from special at- tractions, and it is proposed to get none but the best. This fair has been noted for years for the manner in which it has entertained its patrons in this direction, and no pains and money will be spared to make this feat- ure even more attractive than ever before. The question of advertising was taken up at the last meeting and discussed from every standpoint, and the entire contract Was awarded to Mr. W. D. Husted, who will fur- nish the posters, hangers, catalogues and all kinds of books and stationery, together with all the newspaper work, besides the posting and distributing of same, which will amount to several hundred dollars, in the aggregate. He will soon begin the work of soliciting advertisements for space in catalogue, assur- ing its early issue, which will be of great benefit to advertisers. Mr. Husted's experi- ence and thorough work along this line will no doubt be appreciated by the patrons, and, as one of the Directors aptly said after the meeting, that a big load of work had been removed from their shoulders, as in former years this work had been done by piece- work, and could net be dene as cheaply as to have it combined into one contract. Mr. Husted agrees to furnish every item down to the smallest connected with this depart- ment. The dates fixed for the 1S93 exhibition are Sept. 2fi-7-S-9.. and it is predicted that this one will outdo all former ones: at least- it will if gcod, hard, honest woik of the Di- rectors and officers caii make it so. With beautiful shaded grounds, an: pie room, fine water, half fare on railroads with all trains carrying passengers stopping at the main entrance to the grounds, first-class enter- tainment, and liberal trcatnent by the nianagencnt to "bank" en, so we take this opportunity of extending all a hearty wel- come and a prpmise of a most enjoyable time. "STOCKHOLDER." A Suggestion. "The Billboard" wants to offer a sugges- tion in advertising features: Offer a prize to the farmer who has driven the longest distance to attend the fair and paid bis admission. Do this each day of the fair and make the prize substantial. Offer a prize for the largest family that visits the fair, paying admission. Offer a prize for the largest party (in one wagon) to visit the fair. Have a Dewey Day. Make it the day you are afraid of. Just call It Dewey Day, and that magical name will do the rest. THE Minnesota State Agricultural Society gives $20,000 for Its speed programme at the September meeting. Aerial and Ground Acts. Are offered hy the Hutchison's Amusement Company, of Washington. D. C. under the management cf Trof. Ed R. Hutchison, who is an expert acrobat and experienced aero- naut. Fcr the past twelve years he has fur- nished the fairs and celebrations with the Grace Shannon Balloon Company, introduc- ing single and triple parachute leaps from one big ballon by ladies and gentlemen and dogs. For the season of '99 the professor has grouped together eight well-known artists, and is prepared to furnish a complete out- door show of aerial and ground acts. Among the repertoire will found the following: The Return Act Revolving Ladder, Flying Rings, Chair Pyramid. Triple Bars. Slide for Life. Brother Acts, Juggling, Wire Walking. In fact, it will embrace all the principal aerial and ground acts known to the gymnastic world. Among the track features is "Jack," the famous trotting dog. Prof. Hutchison has his office nt Washington, D. C. f where he can be addressed. Cape Colony Annual Fair. Cape Town, So. Africa. Feb. 20th. 1899. The exhibit, of carriages was excellent, among the exhibits from the United States being the manufactures of Secblcr & Co.. Lancaster Carriage Co., J. H. Birch, Buf- falo Spring and Gear Co., Cortland Wagon Company. The wire fence manufactured by Page, of Adrian, Mich., is used on the Fair grounds, and the country is billed with boards, viz.: "Page woven wire fence will keep a jackal out and an elephant in." White, Ryan & Co. are the exhibitors, and are also introducing Arbuckle's coffee by giving away 1,000 packages a day, and serv- ing the coffee by the cup at 4 p. m. each day. The show of bicycles is large, the Amer- ican makes being the Remington and Cres- cent. The Vacuum Oil Co.. of Rochester, N. Y., have a fine exhibit of oils. ' The Oliver typewriter is also largely in evidence. In fact, the exhibits of American productions are large, including the follow- ing: Oliver Chill Plow Co.. full lines: South full line; Hoosicr and Farmers* Friend corn- Bend Chill Plow Co., full line; Planet, Jr., drills: Decorah wind mills; Champion bond- ers; Superior 8 hoe drill; Osborne binder, reaper, mower and the full line of Osborne goods; American incubators and brooders; Goulds (Seneca) pumps; Silver Mfg. Co., pumps and feel cutters: The Deming Co. (Salem), pumps and horse powers; N. H. Nashun, churns, paper and paper bags: Fairbanks' scales; cream separators: Grand Rapids refrigerators; Eelipes atomizers; Dis- ton's, full line saws, etc.; Geneva Tool Co. (Ohio), full line rakes, hoes, forks, etc; gar- den seats; phonographs, graphophones and gramophones: Singer sewing machine?; Remington, Smith, Premier and Yost type- writers; McGuire's lawn mowers, and all kinds of American s:rali tools, too numerous to mention. I nctice the walking plows are supported at the beam by an adjustable axle on two wheels. I mail you the Catalogues of the Fair, and two newspaper clippings, from which you can, if you like, make up an article. Theohibits of sheep dips, and fertilizers were 'very. terse, "all foreign, no American. Cattle, pigs, horses, mules, sheep, goats and the beautiful Angcra goats are many and worthy of mention. Wish I had time to go more into detail. Yours very trulv, J. G. STOWE. State Fair and Exposition / Combined. J The Nebraska State Board of Agriculture and the managers of the Greater American Exposition, after discussion of the subject, have agreed to a plan for holding the Neb- raska State Fair within the exposition grounds the coming fall. At a recent joint meeting at Omaha the plan of co-operation between the exposition management and the Nebraska State Board of Agriculture, by which the State Fair will be merged into the Greater America enterprise, was ratified so far as the exposition was concerned. It is confidently expected the State Board will ratify the action of its committee at a meet- ing to be held soon. The Greater American Exposition agrees to place at the disposal of the State Board of Agriculture whatever space may be found necessary for a creditable exhibit at the ag- ricultural, dairy and apiary buildings, and to afford proper accommodations for all the live stock that may be placed on exhibition. The Greater American Exposition agrees to • employ such officers as may be mutually {agreed upon to superintend the agricultural .horticultural, live stock, dairy and apiary /exhibits. ■'tiTrJ'nnn f Ex P° sition directory appropriated {?100.000 for the organization of a colonial ex- I £?.-.' and to sena a representative to the (Philippine Islands at once.—Jersey Bulletin FAIR NOTES. \ THE PARQUES. The ilustration. shown on another page, of this unique cycling duo—Gertrude and Harry —hardly do these well-known artists justice, and it is said by those that have seen their pcrforn-ance that it is little short of marvel- Otis. The novelty presented by these riders is, first a lady trick cyclist actually accom- plishing unaided some of the mart difficult • tricks usually shown by male performers, and many that are not, and, second, the truly wonderful feats of Harry Parque, one of which is the riding up onto a twenty-inch- high platform and then descending a series of steps on the opposite side—a feat that we believe is unequaled in the annals of fancy and trick bicycle riding. He it was who, in 1>S2. rode down from the top of Pike's Peak, Colo., over the "cog railway The Newark (Ohio) Lodge of Elks will hold a Street Fair and Carnival June 5, 6, 7, 8 9 and 10. This lodge, although only a little oyer a year old, has already gained the rep- utation of being one of the best lodges in the Mate. Great preparations are being made by the commute, and everything points to one of the most successful Fairs ever held. JUe business men have taken hold or the project and are enthusiastically helping to ■""^u^ ^ air ' A street one-half mile in length has been secured, the space for booths has nearly all been taken and everything is going along with a rush. The committee has secured attractions which will he worth going miles to see. The Midway will be equal to the Midway at the World's Fair which attracted so much attention. Among the attractions will be the "Streets of In- dia, _the "Oriental Theater," Japanese The- » - , " Mo °rish Theater." "Trained Wild Animal Show," "Congress of National Danc- ing Girls, and the "American Theater " • presenting our new possessions, peopled with Cubans Porto Ricans. and Filipinos. «very day will be a big day. The whole week will he one jolly week. Excursions will be run on all railroads. Mayor Ath- c !! t0, i„ w,U tnrn the ke * s of th e city over to the Elks for the week, and if you want to be entertained and have a jolly good time attend the Elk Street Fair and Carnival at Newark. Ohio. The contract for advertising has heen given to Burroughs & McFarland All communications should be made to them COMMITT EE OF ELKS. Motor Carriage Exposition at Berlin. might also be in order to state that Mrs Park now holds the New York-Washington (D. c.) road record, in 23 hours, 45 minutes. We predict for them both a most prosperous season, which, with the novelty they pre- sent, they deserve. / There will be held at Berlin, from the 3rd to the 2Sth of September, 1899. an Interna- ..--—-„-. on one wheel. tional Exhibition of motor carriages, open to and also descended the Capitol steps in the I all exhibitors. The exhibits will be placed in Su-ntf ITV* ''"!? « tcr "S- Tbey are in 1 six classes - including motor carriages for private lif? Mr. and Mrs. Harry Park. It 1 passengers, motor carriages for freight, mo- tor cycles and trailers, motors and accumu- lators for motor carriages, and parts and wheels for motor carriages. The exhibition will be held in a covered building, known as the Excercier-haus. It will be open daily from 9 a. m. to 6 p. m., and it is possible also in the evening. A series of tests, races, etc., are also in contemplation. The ex- hibition space will be rented, and not more than two examples of the same class will be permitted to each exhibitor. Intending exhibitors must signify their in- tention of exhibiting either by letter or tele- gram before the 15th of April. The commit- tee has power to accept or reject any article offered. Photographs must also be provided, showing the carriages or other articles. There are other rules governing the Show. Neither prizes nor medals will be given. The advantage to exhibitors will be con- fined to the results of a competitive test, which will be made with great care.—Scien- tific American. The State Fair of Oregon (held at Salem) is trying a new plan this vear. The man- agers have realized the value of competition in getting a good show, and have divided the State .into four sections, thvs creating con- siderable rivalry. Two men have been as- signed to each district, each of who— will re- ceive $50 fcr traveling expenses, and they are expected to secure a creditable exhibit from their respective districts. ! , The mineral exhibits at this Fair will he j unusually fine, as large premiums are of- [ fered in this department. There will also 1 be racing for three days, with $5,000 in V purses. MAIN BUILDINGS OF THE PHILADELPHIA EXPOSITION. It