Billboard advertising (Jan 1900)

THE BILLBOARD TIPS. Sen-Sen Gum, Rochester, N. Y. i'ettijohn-'s Breakfast Food, O. J. Glide Co., Nt-w York. Porto Rico Cigar Co., Cincinnati, O. l£ J. Reynolds Tobacco Co., Winston. N. C. Jackson Square Cigar, New Orleans, La. G-lcuce Cigar, New York -City. J. S. Hill & Co.. Cincinnati. 0. lineman's Pepsin Gum, Cleveland, O. Marker Collar, Troy. N. Y. Jobann Hofl"s Malt Extract, New York City. Quaker Oats, Gude. N. Y. Ked Cross Cough Drops, Chicago, BUI Post- ing CO. Alexander Gordon, New York. Coffee, McLaughlin, Chicago, 111. Star Tobacco. Liggett & Myers, St. Louis. Friends Oats, Muscatine, la. Old Virginia Cheroots, American Tobacco Company. Mennen's Talcum Powder, Newark, N. J. George Monto & Co., tobacco, Detroit, Mich. Prickly Ash Bitters. St. Louis, Mo. Pe1ser & Co. (Uncle Jerry Flour), Chicago. Polar Bear, Luhrman & Wilburn, Cincin- nati, O. Dr. Pearce, Buffalo, N. Y. One Night Corn Cure, Baltimore, Md. Fritz Bros., Cincinnati, O. Spiltman & Ellis. Covington. Ky. 1. H. Zelin. Philadelphia, Pa- Aunt Jemima Pancake Flour, St. Joseph, Mo. L. Steinberg & Co., Newark, N. J. Desnoyer Shoe Co., St. Louis, Mo. Ohio Coffee Co., Columbus. O. tarn. \V. Hoke, New York City, Dewberry and Hcury George Cigars, llaker Cocoa, Dorchester, Mass. Alexander Gordon, Detroit, Mich. Haas Bros., Cincinnati, 0. Geo. Joffee, Cincinnati, O. Sprague, Warner & Co., (Cruno), Chicago. Chicago Great Western. E. T. Ratterman & Co.. Cincinnati, O. San Francisco. As an example of pure American enterprise, calculation, energy and up-to-dateness exhib- ited in the bill posting world, the firm of Siebe & Green, of San Francisco certainly stands forth as a model one. It has long been the largest bill posting and' advertising concern on the Pacific Coast, and has offices ill many towns throughout California. They have spread and spread, and many times it seemed that the limit had been reached, but they have continued to grow, until now. like Alexander of old, they must go in search of new fields for conquest. Honolulu. H. I., V. S. A., is their latest acquisition. They have purchased the leases for most of the valuable space for advertising there, and early in the year 1900 Siebe & Green, "everywhere seen." will dcorate the tops of sign boards in that city. The property that they nave secured' is sit- uated- on King Street, in the heart of Hono- lulu, and the extension of King Street, known as the Waikiki Road, which is the only drive- way to the best residence por ti o n of the city, as well as to the bathing resorts on the Wai- kiki beach. This road has the only car line in the city and. In addition to that, is traversed dally by nearly all residents of Honolulu in going to their homes or to the beach to bathe, which is a daily practice of almost every resident of Honolulu. It is their intention to erect boards upon wbich painted signs exclusively are to be placed, none of the surface being for bill posting. The boards erected are to be 10 feet high and any length desired, not to exceed 40 feet in length for any one sign. The fences. In sec- tions of 10 by 10 feet, will be built in San Francisco, the matter painted on them in their shop in that city, and shipped to Hono- lulu ready to be put In place, thus Insuring style and accuracy in the matter painted on the boards. The large Influx of people to the islands since they came into the possession of our C.overnroent, together with the increased yield from all products of the islands, makes that section e decidedly thriving one, and one in which- all American products should very shortly supplant any foreign articles- now in that market. Siebe & Green must be heartily congratu- lated upon securing this privilege, which is a tribute to their energy and far-sightedness. Added to this, we receive the news that biebe & Green have invaded San Jose, which town is now controlled by the Mercantile Bill •■osting Company. This company and the local merchants become alarmed at the in- vaeioni saying that It would be the meaus of making San Jose merely a suburb of San Jrancisco, tiros driving them out of business. These merchants were instrumental In hav- ing an ordinance passed by the Common council, which fixes a license on posting, tacking, painting, etc.. of $75 per quarter, violation- of which ordinance shall be punish- able by a Due of not lees than $100 or by imprisonment not exceeding thirty days. An- other ordinance bearing upon the same sub- ject was passed, which provides that bill Boards', signs, etc., may not be built to ex- ceed ten feet In height. It was provided that ttic ordinances do not apply to any adver- tising firm already located In San Jose. hiebc & Green entered protest, feeling that me ordinance was an unwarranted attack upon themselves, and that tiiey had been leg- >Mated against through the Influence of an- other corporation. Tim ordinance can not stand the test of the courts, because it is a clear case of "dis- 'rimitiatlon against one portion of a busi- ness community that will not affect another. «>ml therefore Is Illegal. Whether or not the i.iUinunee Rtands, Siebe & Greene Have es- tiiMMind a branch, and experience has stay US l ° 8By tnat wnWB °>ey go, they A Warm Ball in New York. A ciub of so-called bill posters of New York the members of which are dubbed the "Snip- ers recently held a decidedly Interesting and lively ball at Tammany Hall—in fact, it be- came so lively that about 4 o'clock a. m the revel was abruptly broken off, which re- sulted in the manager of the hall and one of the dancers receiving urgent invitations ™ the m °raine session of the police court. This is how it ali happened: The tickets for the affair were twenty-five cents each, drinks not included. Up to midnight everything went along smoothly. About 150 persons were present. After midnight several small fights occurred, which caused the music to stop and the dancing to be interrupted, but were not serious enough to break up the ball. These preliminary bouts were merely skir- mishes, and it looked as if they were to lead on- to greater and' more important engage- ments. The feeling at this time existing be- tween the management and the participants can best be understood by the following ora- tion, which was delivered the day after by one of the Snipers: "Dey run a snide game ore usi." "Wat fell, of course we let out a cough when dey charged 75 cents fer a round o' drinks. We wus no Waldoff-Aster coterie, wid silk dips an' fat check-books. We cudn't stand for 75 cents a roun' widout hocking our uiamon's and 'potnecaitin' our bank stock, an' we didn't come to the ball prepared' to do dat It was a put-up game to do us. an" I knew it long before de trouble kern ter a bead (pho- netic spelling)." About 4 o'clock the pros- pects for a sure enough "rough house" were elegant. The manager tried to get the danc- ers' to leave, but they refused to go, deter- mined to Etay until daybreak. A policeman was celled, but he could do nothing. Then the manager turned out the gas, and some one shouted "Rouse mlt the Irish." Every- body got out—how, nobody knows—and, mar- velous to relate, only one man was found unconscious after it was. over. He claimed that he had been clubbed by the manager, but the court decided that he was merely intoxi- cated, and fined bim $3—such is the irony of fate! Private Joe's Book. Joseph D. McManus, a sketch of whose campaign in the Philippine war was published in our Christmas number, has written.a book relating his experiences. The volume is en- titled "A Soldier's Life in the Philippines." It will contain about 200 pages, and is sched- uled to come out about the 1st of February. Autograph copies will cost $1. It will be a book of short stories, sketches, etc.. and will give his opinion and estimate of the life of the American soldier in the Philippines and the habits and dispositions of those with whom he is thrown in contact. Many happy and pleasant experiences will be related, as will also many that were not quite so joyous. On the return of Mr. McManus from our new possessions, be was urged by bis friends —among whom were R. J. Gunning. O. J. Gude. Thomas Murphy, Col. Burr Robbins, Geo. Siebe and others from the bill posting world—to publish Ms experiences. He Anally consented', and- has already received' enough orders- to pay for the first edition. Anyone who desires to get a copy of the first edition should send in his subscription to Mr. Mc- Manus in- person, care Sdhlitz Hotel. Mil- waukee. NOTES—Cont'd. At the last meeting of the New York Bill Posters' Union, new men were elected for the ensuing year to fill every ofllce. The body now contains more members than ever before and applications are received at every meet- ing, notwithstanding Uiat the initiation fee has been raised to $50. The following are the new officers: J. Pine. President: A.-Jansen, Vice President: J. McBride, Treasurer; R. W. Scott. Financial Secretary: A. Powers. As- sistant Financial Secretary: C. Holmes, Re- cording Secretary;. W. Jones. Corresponding Secretary; Gecrge Torpy, Sergeant-at-arms; P. Kane. Assistant Sergeant-at-arms; T. Sheehan, J. Busby and D. Myers, Trustees; D. Buckley. H. Myers and A. Rutland-, Com- mittee on Candidates; J. Holmes'. Delegate; P. Curry, co-delegate. A new bill board ordinance has been pre- sented to the Judiciary committee of Chi- cago. ' It licenses bill posters, restricts the height of bill boards to twelve feet, requires a license of $25 a lineal foot, and prohibits the erection of boards near boulevards, so as to obstruct the view of the lake. Objec- tionable showings are also prohibited. The Sicux City Journal for December 19 Is a splendid special number. A. B. Beal. the proprietor of the bill posting plant and the manager of the Gland Opera House in that city, is given a fine send-off- Under his management the success of the play-house has been remarkable. It is said that Paris is seriously consider- ing the offering of rewards for the best post- ers on the city boardings. This might be the answer to the question, .how to improve the appearance of the bill boards which has been worrying the "Scapa" societies. Theatrical managers by no means smile at the prevailing fancy for highly colored lith- ographs, called the "poster craze." This whim of young women to paper the walls of their dens with posters has cost the managers lots and lots of money during the last few years. The craze has also been instrumental in getting many bill posters into trouble. The pretty window cards and half-sheets have a marvelous way of disappearing. People who would think it wrong to take anything from the counter at a store or even to ride in the street car without paying their fare, will roll up a poster and- carry it home without their - conscience troubling them in the least. With this fad in vogue all over the United States, and' single-sheet lithographs costing between five and ten cents, one cam see that it means no small loss to the theatrical managers. Three meanings of the word "post" are: Post paper, post yourself and poet a letter. Ail three of these the bill posters should and can do. Post a letter to "The Billboard" Publishing Co., Cincinnati, O.. telling them to place your name on their subscription list and bill posters' directory. This will bring to you the means whereby you may post your- self and also post papers. If you don't be- lieve it, try it If you do believe it, do it. No bill poster should be without a circu- lar setting forth' the advantages of bill post- ing as an advertising medium, to be sent to local merchants to pave the way for a per- sonal call. It is a very poor principle for bill posters to quibble with the advertiser over small . things. Be wilting to concede a point or two. I It will pay in the end. foster fYinlciv Editor of "The Billboard:" Dear Sir—We have been very busy V this month in spite of our competitor. If he only knew it, he is doing us lots of good. Fol- ■ lowing is a partial list of wfrat we have done this month* 3.000 memorandum books for J. H. Ziclen- & Co.; 200 signs and posted 350 one-sheets for this same firm; 2,000 pieces for Dr. Chamberlain & Co.; 4,000 samples for E. B. Sutherland Med. Co.; also, posted 10 , twenty-four-sb.ee* stands for California Fig Syrup Cto. Have made several new contracts, and as- sisted several traveling men. "Seven Barks" , almanacs were distributed here lately, service good. The following have also been distrib- uted in our city: Street & Smitth. Tip Top Weekly (might have had better service), Ken- ton Baking Powder, Health Food Co. (ten and fifteen samples in a grocery, no house-to- house work. Crown Baking Powder received a very bad service. C. I. Hcod & Co. received the poorest dis- tribution we have ever seen; simply stuck in gates, thrown in yards and on porches by a . cripple. It seems strange that such a firm as C. I. Hcod & Co. will pay a good price to have their matter wasted, when obey could ; get a lettable service at the same rates. Hoping 1 have not takn too much of your valuable space, and wishing success to "The Billboard" and my brother distributors and bill posters. 1 am, yours respectfully. Newark. O. E. O. BURROUGHS. Advertisements under this heading will of. ? published at the uniform rate of io cents pel- I line per issue or |i oo per vear. * l Boston Job Print. Co.,4 Alden. Boston.Mass.! Brooklyn Dally Eagle Job P. Co.. B'yn.N.Y, Calhoun Printing Co.. Hartford-. Conn. Calvert Lltho Co.. Detroit. Mich. V Central City Show Print. Co.. Jackson.MIck. ,<i Central Lith. & Eng. Co., 140 6th Ave.. N.Y.l '■< Correspondent Show Printing Co.. Plqua, O Donaldson LIth. Co.. Newport, Ky Erie Show Printing Co., Erie. Pa. Enterprise Show Print, Cleveland, O. 1 r > Forbes Lith.Co..l81Devonshire.Boeton.Mas(. Free Press Show Print. Co., Detroit, Mich.l Great Am.Eng.A Prlnt-Co.,57 Beekman.N. f. .» Great W. PrlntCo.,611 Market, StLouls Mo., i Greve Lltho. Co.. The, Milwaukee. Wis. .. Haber, P. B., Fond-du-Lac, Wl» : < 1 Hennegan £ Co.. 127 E. 8th St. Cln'tl. 0. - 9 Morgan, W.J.A Co., StC. and Wod,Cdeve,0„' i Morrison Show Print, Detroit, Midi. <J National P.i Eng.Co..346-8 Wabaah.Chi..I!I.i ? Pioneer PrlntCo.,214 Jefferson,SeatUe,W«shj. union and Advertiser Co.. Rochester. N. Y* ! •' ONE OF ED. HARTER'S BOARDS, WABASH, 1ND. The Grignard- Lithographing Company h> { been incorporated at Jersey City. N J 'I do lithographing and printing. The capi" ,* stock is $125,000, and the incorporators at f Alber Grignard, Marie Grignard. Isaac Potter. George P. Miner, all of New Yo»-l City, and Henry Crowther. Ridgewcod. N. The office is at 83 Montgomery street. Jersir* City. jfc Fire recently visited the Louisville Lith; graphing Company, and resulted in a loss jv about $2,500, which was fully covered by f/i surance. , * The Lithotone Colortype Company a / cently incorporated concern, win do thr<s color printing by a new process. Tne Inci' porators are Warren F. Furbeck, Cbas " Saalburg and William P. Allen. Mr. Sa.' burg is the inventor of the process, which to be kept a secret. Mr. Allen was formei associated with the Chicago Colortype Cm pany. The capital stock of the company $200 000. $125,000 of which is paid up wi $75,000 reserved, and no stock for sale. The following demand was made by the v IS Louis Press Feeders' and Assistants' Uni ; No. 43: "Journeymen cylinder press feede. on all presses 24 by 36 and" over, $12 a we* Conditional members, $9 per week. Pony nit- feeders, $7.50 per week. Nine hours to cq stitute a day's work, six days a week's wot Time and one-half for overtime. Double tit for Sundays and all legal holidays. Nigise scale $13 per week. Five nights, ten hotf I per night, snail constitute a week's wort-' a The journeymen press feeders have been p»; $9.50 and were offered $11 by the employe: but the men held out for $11.50. Finally (i matter was left to arbitration. A represent , tive of each; side was chosen, who were to t l S cide upon a third person, whose decision ni $ to be final. The method and details of a new sysb' of 'lithographic printing has just been A'i closed by a series of fifty-one patents fesu. under the following names: Paul G. Frau-j felder. Wm. H. McEqtee, Claude A. O. R«l » sell, Edward Het and The American LitrJ 1 graphic Company, of New York City. T> 1 system is a modification of the zinc plate s^S i tern, or zincography, which was tried soi 1 twenty-five years ego and proved a failu ■ 3 The series of inventions include the follol Ss ing principal Kerns: I.'A zinc surface, fonni " by electro-deposition (by electrotyping). \ A method of adapting such zinc surfaces, tubes that can be slid on and off printi) cylinders. III. A method of registering tj transfers on zinc surfaces, so that in muli colored printing the machinery will auu matically register colors. IV. A method : multi-color printing by which a seiies ' colors can- be printed from a roll, or frt, single sheets, without waiting for the dryi- or the ink. V. New and novel methods inking from air-tight fountains, supplied i tubes, ucder air pressure. VI. A means doing poster printing in colors in one imprt sion by supplying the color in minute spi) to the ink rollers. ■ Poster winters will be interested' In t irtiHp which appears m another column n titlfd, "Posters not Copyrightable.'' < The Donaldson Lithograph Company i <" (=r<-rowded with orders. The mammoth' <: •?ers of tli» big Buffalo Bill Snows, The Gre Wallace Shews, The Sells-Forepaugh Shov "a»w Bill's Shows. Ntckle Plate Show ot>'.. are capable of taxing even- the wonde 'ill opacity of the greatest poster prtnte. ! n the world . ) I ■""a- Ojputt Co. and the Slebert Lithograi i Co.. both of New York City, have combing i Uncle Sam is going to be a big printer U h fore he gets through. The new Govern-mei i Printing Office will cost about $2,000,000, a ' M is said that even after its completion . • will not be large enough to meet the demam A upon it. The new building will be eight sbori S in height, and Its floor space will be aba H nine acres. The floors will sustain a load S3 000.000 pounds. The building will be constructed In such substantial manner that nearly the etrtt- space can be filled with paper and books wit;* cut injuring its stability in any degree. A" cess to the various- floors will be obtained »: twelve electric elevators. The building w? be lighted with 7.000 incandescent lights. '■% refrigerating plant will furnish cold flRer, water on every floor for drinking purposes. *! f large crematory wilt destroy all the refn material, and will aid in heating water, eti