Billboard advertising (Jan 1900)

THE BILLBOARD cbaner & Miller, Ann Arbor, Mich, fcennedy & Kergan, Detroit, Mich. lofTee and Spice Co., Columbus, O. letter Drug & Chemical Co., Boston, Mass. [he Guarantee Medical Co., Hot Springs, |. & G. Corset Co.. New York City, r. Klick & Co., Cincinnati. O. Pfelffer Manufacturing Co.. St. Louis. R. Feil & Co., Cleveland, O. frank O. Reddish. Le Ray. N. Y. jr*. H. Comstock, MorrUtown. N. Y. lohn Morrow & Co.. Springfield. O. H. Hill Co., Detroit, Mfc*. Iwvelty Plaster Works, Southville, Mass. Ikron Cereal Co.. Akron, O. |cma Kure Co., Harris-burg, Pa. P. Urban & Sons. Drugs. Allegheny. Pa. t-uscatine Oat Meal Co.. Muscatine. Ct. Tillsbury Milling Co.. Minneapolis, Minn, luffy Malt Whisky Co., Rochetter. X, Y. laristadt Med. Co. G. Vctter & Co.. Cleveland. O. to. nig Medicine Co., Chicago. Ian Camp Cookery, Indianapolis. Ind. Iondon Manufacturing Co.. Minneapolis. |ath'-rir.on Chemical Co., St- Louis, Mo. B. Ford Co.. Wyandotte. Mich, nison Drug Co.. Lexington. Ky. Ji£1a Spice & Drug Co.. Marietta. O. |air.Im's Wizard Oil Co.. Chicago. Ibe Glebe Remedy Co.. New York. Ir. N. C. Davis. Ibiloh Consumption Cure, leruna Drug Co.. Columbus. 0. lycia E. Finkfciam. Lynn. Mara. •. Kilmer's Swamp Root. Binghamton. I. Heed. Lowell, Mass. Ir. Miles. Elkhart, Ind. Jr. Sfcuop. Racine. Wis. iLutcher Med. Co.. Chattanooga. It. Jacob's Iixtitute, Chicago. 111. Ihunh & Co.. N. Y. City, fcb. t Chemical Co.. Cbrcagi.. Ir. Chase. PbMadc-Iphia. eers & Hank, 130 Nassau St., New York. C. Hubingcr & Co.. Keokuk, la. |r. W. S. Rurkhart. Cincinnati. Yovldirnce Medical Institute. Chicago, nie Dcdds Co.. Buffalo. N. Y. Ihtitlanocga Med. Co.. Chutjtanooga. W. Brant Co., Albion, Mich, fchui J. Mtlbourn. Baton Rapids. Mich, ectral Pub. Co.. Battle Creek, Mich. perous and never go back on the "only.'*" I hope to live to see the time when each and every member will be notorious for his honesty. J. W. McMAXAMA. Manager the Twin Cities Distributing Agency. li PITTSBURG LETTER. tor of "The Billboard:" 1 few insignificant creatures have made tensions of believing that the I. A. of D. an organization run by one man. Now, m a number of this much accused and about association, and I say now and s that any person or persons who make h a statement tell lies absolutely. o*w, for a man of such intelligence (?) as ley to make a statement of this kind, is nge, to say the least. wcr.iter if his failure to secure the so- orship influenced him in this matter? cw for the take of argument. let It be i for a moment that it is run by one man. m perfectly satisfied to allow this "one i," or any other, to run an organization . I held members-hip in. If said organiza- will benefit me as much as the I. A. of has. I tcck this agency when the former er bad been running It for several months, revenue only, and had driven most all the inees away from it that he had ever con- led. To-day this agency is doing all the rrbuting that is done in this section by and all cf its former patrons, with one p'ion. Of course this has been made pos- ? by giving a service that is unexcelled, it was the I. A. of D. that again attracted e people who had been driven away from • by reason of ill treatment. In this office bundant documentary evidence to sustain fully establish this position- Who would be willing to have a "one man." or "any organization," put him in a position to ease bis business from practically noth- to an average of 400,000 pieces per month, ave only controlled the policy of this acy since February JL 1899. What more tence is needed-to illustrate the benefits to ierived from membership in the I. A. of Any man who says that it is run by e man." is "either a knave or a fool." is perhaps both, an't worry. Brother Reid. because they e copied our Constitution v "imitation is : sincerest flattery.*' you know, and per- 3 they had not the brains to construct one heir own. S'Long Annie Runey. "there's ions in it—on paper." but with the largest tcope ever constructed you will fail to them elsewhere, agree with, "the joDly m-uc." No inserts me. and by "The Billboard," boys, for it is ding by us. and has always stood for h and justice as against oppression- and Dg. ere's to the "Champion" Stelnbrenner; ■' : his shadow never grow less. Confusion lis enemies. ' ere's to Reid: the grand old man of the . of D. May he be happy and prosperous. ire's to all of the "boys." and. yes, Brid- -shake. old boy. May you all be pros- Editor "The Billboard:" Dear -Sir—On receipt of the November issue of "Billboard." I read the comments of both Mr. Reid and Mr. Stein-brenner relative to the slurs cast at the I. A. of D.. by the publishers of "Bill-Poster-Display Advertising." Tho e gentlemen have put some very pertinent questions to Messrs. Runey and Stahlbrcdt. which I think those gentlemen will find quite difficult to answer without admitting they are that an advertiser had to send bis own men out in order to get his distributing matter l-ut out at all with any degree of certainty, to say nothing of having it put under the doors or into letter boxes, and if put out at all. was thrown in the yards or scattered over the streets. Why I have seen many a lot of nice booklets scattered over the floors cf bill rooms throughout the country that it it is quite likely advertisers had paid for b?ing distributed. There has been a radical change since the organization of the I. A. of D. Now an ad- vertiser can send his distributing matter to a member of the I. A. of D., and can depend on getting it put out according to contract or being paid for any that may be wasted.: Now, such a system is a revelation to the advertiser who has been getting swindled for years by unprincipled distributors who w;re not honest enough to even put the matter out, let alone do the work as they agreed to. 1 met the Chicago member, Mr. Clough, on the street a few days since, and he had just time to speak to me and to say he was so very busy that he did not have time to be even sociable. He told me he had four or five large contracts on band, and that he would be kept busy for several weeks with what orders he had on hand, yet he ex- pected more shipments any day. Now, how do you account for Mr. Clough getting so much distributing work to do. I can tell you. Any advertiser can depend on getting just what Mr. Clough agrees to give him, and every advertiser is given the very best service possible. That is the secret of Mr. Clough's business, and he is fully entitled to S. M. BOND, holds I. A. o! D. Franchise for Williamsport, Pa. net sincere in their claims, that in attempting to organize a rival association they have only the welfare of their members and the Inter- ests of advertisers at heart. Since when did the few that control the Bill Posters Association awake to the fact that advertisers were entitled to any protection from distributors. Strange they did not think of that long ago and not leave it to an independent organization of distributors to take the initiative. - I don't think the good reputation of the officers or members of the I. D. of A. is go- ing to suffer to any great extent from any- thing that may be said by a few jealous rivals, who have just found out that the dis- tribution of matter from house to house was a form of advertising fast gaining favor among a certain class of advertisers, thanks to the efforts and members of the I. A. of D. who have done so much to improve the service and demonstrate to advertisers- that such work can and will be done honestly. I: con- clude, advertisers owe that association a debt of gratitude for what it has already accom- plished- in toe way of improving the distribu- ting service, and I am sure all the leading -man-ufacturers of proprietary medicines ap- preciate their efforts. How long since was it every piece of distributing matter he gets. So it is within the power of every distribu- tor, particularly In the larger cities, to gain the confidence of leading advertisers, and not only secure all the work they have to offer, but to induce them to increase their appro- priation from house to house work. When a distributor once gets the confidence of an advertiser, be has a good foundation to build on, as it does not take long for other adver- tisers to And out that they can depend on getting good, honest service from the same quarters, and they solicit the distributor's services instead of the distributor soliciting their business. I am sorry to see Runey is endeavoring to organize a rival association, and that he could be so Influenced as to give bis association a name so similar to the International Asso- ciation of Distributors. It looks like a bold attempt to deceive, and I dio not believe Runey is responsible for tbe adoption of a name al- most Identical with that of I. A. at D. I give Runey credit for being more honorable than, that, and I believe be is being led by a few that merely want to use him for their own selfish interests. Advertisers who Epend a great deal of money in house to house distributing, want to see the I. A. of D. succeed, and It will, too, independent of any malicious slurs that may be thrown at it, its officers and members, by a publication that we all know is printed in the interest of a very few. Trusting you are sharing in the general prosperity, and wishing you every success, I am. Yours very truly. The above communication' Is from a man well known throughout the advertising field, who acts as agent for a large advertising company. He doesn't wish -his name pub- lished for obvious reasons. S. At. Bond, Williamsport, Pa. Mr. S. M. Bond, whose photo appears in this issue, is the distributor for the city of Williamsport. Pa. He is a" charter member of the International Association of Distribu- tors, and through the good- influence of that organization, for honest and faithful work and for the interest he takes In behalf of the ad- vertisers-, he is gaining the confidence of all the leading advertisers throughout the coun- try. For the past four years Mr. Bond -has work- ed unceasingly to build up an honest distrib- uting business, and be is now reaping the benefit of his labor. The business men of the city recommend- him very highly, and he is known to be an honest, conscientious man. All persons having distributing to do in WiHramspc-rt, Pa., will do well to have Mr. Bond look after their interests. NOTES. E. S. Robinson, who held the I. A. of 1*. franchise at Cfoillicothe, O.. died at his home on Dee. 22. W. C. Tirrill. of Lima, writes that his dis- tributing department has done exceedingly well this last year, having placed 150,000 more pieces thun he did in 1S9S. We arc in receipt of a most convenient and desirable combined note-book, atlas and guide from Mr. R. D. Leonard, of the Leonard Advertising Agency, Boston. Maes. The beck is- well calculated to get close to the hearts, memories and pockets of the adver- tiser-. J. E. Strcyer, who formerly held the I. A. of D. franchise at Rochester, N. Y., has given up tho distributing business, in order to en- gage in a more lucrative business. .Mr. J. V. Carter, distributor and sign tack- i-r at Brockton, Mass., gets out a little cir- cular, whiih is headed in this way: TO ADVERTISERS who can net afford to have -their matter wasted, thrown away or destroyed, and who, instead of trying to see how cheap they can get their distributing, sampling and sign- tacking dene, would rather have faithful and thorough service, and the most families reached for the money expended and amount ct pieces used, this little sheet is respectfully ad'-reused. Bryan & Co. have been awarded the I. A. of I), franchise for Dayton. O., which town was li ft vacant by the retiring of Jas. McConnon. Ill tho folder entitled "Proper Distribution." issued by Dillon & Fogle, the Cross Road Hill Posters and Distributors, of Normal, III., tiny state that they cover McLean, Tazewell. Wor.dford, Livingstone, Iroquois and Ford Counties: travel 1.100 miles of selected public roads, work in 195 towns, 5,000 square miles or territory, with a population of 235,000 peo- ple. They certainly have a big field, and one in which there is little competition. James WithrTspocn. who travels for Dr. W. S. liurkhart, speaks in the highest of terms of the service rendered him at Macon. Ga., by Mr. F. H. Powers. Gto. Protzman. Roseburg, Ore., was sixty- six years old on Dec. 7 last, but he still gets around as lively as ever. There must be something in the outdoor life of distributors that keeps them so hale and hearty. New I. A. of D. Members. The following names have been added to tho roll of the I. A. of D. since Dec. 1: II. C. Ruth & Co., Olney, III. Davis & Knoblock. Bremen, Ind. Nelson Matlcson. Flint. Mich. D. A. Osborne, St. Joseph. Mich. Chas. Vancil, Groat Bend, Kan. Ernest M. Love. Tiflln. O. H. G. Householder, Roseburg, Ore. L. E. Van Ronk, Central la. Wash. Wm. Roercht, Eau Claire, Wis. C. M. Haughey. Mason City, III. Jr.bn H. Harmon, Galeton. Pa. Jas. G. SHckney, Tallapocca. Ga. I- S. Worcester, Lawrence, Mass. Jas. T. Center, Nevada, la. •H. T. McCrum, Fort Worth. Tex. Frank J. Flsk, Rochester. N. Y. D. A. Osborne, Sturgis. Mich. Jas. Donaldson. Alma, Mleh. Bryan & Co., Dayton. O. K. L. Allen. Dows. Ia. A Warning. Editor of "The Billboard:" Dear Sir—Through your columns we wish to warn- firms doing distributing in Bremen against giving their work to Geo. Snyder, lie distributed ceverai thousand circulars for the Boston Medical Institute of Chicago, III., and we found a market basket full bidden in - the office on the Fair Grounds. Also, some of them had been lorn and thrown along the road- rrom the Fair Grounds to tbe town. Yours respectfully, DAVIS & KNOBLOCK. Bremen, Ind.