Billboard advertising (Jan 1900)

THE BILLBOARD. Copyright. 1899. by p*n-amebic»n Exposition Co. HORTICULTURE GROUP. Pan American Exposition. f he Board of Architects of the Pan Ameri- ti Exposition, which will be held at Buffalo. Y., on the Niagara Frontier during Oe mmer months of 1901. is composed of eight embers—three residents of New York, two Boston and three of the city of Buffalo. The architects of the.three buildings bere- th are: Mr. Walter Cook, of the Arm of ibb. Cook & Willard. of New York: designs, e Stadium, the screen in front of the rail- ty station, and the Entrance of the Mid- fy; all cf these forming the Plaza. Messrs. ibb. Cook & Willard are the architects of New York Life Buildings in St. Paul, [mtreal. Minneapolis and Kansas City. They i now building a new residence for Andrew raegie on Fifth Avenue. New York. Mr. •ok is President, of the New York Chapter Architects, and was the only American on e commission which met at Antwerp and ii Francisco to decide the competition for ins for che University of California. Mr. rck studied under Vaudremer. VI r. R.- S. Peabody is a member of the firm Peabcdy & Stearns, of Boston, who were e architects of Machinery Hall at the orld's Fair. They built the Union League ub Building in New York and the Old uth Church in Boston. Mr. Peabody studied Dumais* atelier. He 1ms designed the H«r- ulture. Graphic Arts and Forestry Build- rs for the Pan American Exposition. Mr ; Edward P. Green is a member of the m of Green & Wicks, of Buffalo. Among eir works are the new Buffalo Savings ink. Albright Memorial Library at Scran- l. Pa., and the Syracuse University -Build- ?s at Syracuse. N. Y. They are the de- murs of the Machinery and Transportation d Electricity Buildings of the Pan Ameri- o Exposition. The Machinery and Transportation Build- r. 500 by 350 feet, faces on the Mall. This tiding is designed in a type of Spanish "naiseanee. with initial inspiration in the ssion Buildings found in" Mexico and Cali- nia, supplemented by later examinations Renaissance work in Spain, modified to it the conditions of the exposition with its y and festive surroundings. 4.n early traveler wrioes: "The mission tiding is in the form of a hollow square, >ng the front of which a gallery extends, e edifice, a single story high-, is raised a «r feet above the ground. In the interior is court adorned by a fountain, and planted th trees. For the erection of-the buildings, ge beams were transported from the moon- Ins, and the Indians taught to burn lime, t stone and make brick and tile." 3riefly stated, the Machinery and Trans- rtation Buildings form a hollow square, th arcades on all sides. In the interior is a ort 100 by 200 feet, adorned by a long pool waiter, with a fountain surrounded with rubs and flowers, artistically planted. This eet of water, with its calm reflection and atmosphere of quiet restfulness forms one the many little oases planned for the re- shtnerrt of the weary sightseer, f we add to the traveler's description that e roofs are of red tile, the walls of cement, e work is more ornamented, the structure vered with glowing colors, we have briefly correct description of this building. The facades present an arcaded effect cor- iponding in appearance to mission cloisters: e eaves, with great overhangs, add to the cturescue. Each facade is broken by an portant architectural feature, and each cor- t flanked with low pavilions, the design ving large, plain surfaces for color, while e eaves give deep shadows. The color scheme is made np in reds and Hows, light in tint. The loggas, balconies, pavilions and other aces are to be ornamented with shrubs, ties and flowers, blending with the coloring .- the building. The openings are grilled with specimens of .-ought-iron "pejas," or grill screens, such : are seen in examples of Spanish architect- ■e of the sixteenth century. The building has numerous entrances, the incipal ones being in the center of the four (cades. Once inside the structures, the size 111 be appreciated. All the towers, pavilions, and other proper aces are to be brilliantly illuminated and ide gay with banners and flags., HORTICULTURE. GRAPHIC ARTS AND FORESTRY. The three buildings for Horticulture, '-aphic Arts and Forestry, of which Messrs. ?abody & Stearns are the architects, form a ctureeque group at the end of the West irden. The largest of these, the Horticulture Building, stands between the ether two on an axis with the Garden. The Forestry Build- icg is on the north side, the Graphic Arts on the south, adjoining the lake. Arcades con- nect the three buildings, forming in front a semi-circular court. Between the arcades the ground rises slightly to the le vel of the Fountain of the Seasons. The area of the Horticultural Building is 45,000 square feet. The Graphic Arts and For- estry Buildings each cover 30.000 square feet, and are similar in design. In plan, the Hor- ticultural Building is scuare, with central lantern, rising to a height of 240 feet at the intersection of the four arms of a Greek cross, which includes in its angles four small domes. On the center of each facade is a deeply- recessed 1 arched entrance. The Graphic Arts and Forestry Buildings have four corner-towers, and on the'east fa- cade a vaulted loggia, of three arches forms the main entrance. Above the red roofs of Spanish tile, numerous lanterns, pinnacles and Venetian flagpoles, from which float gay- self lias been given to Messrs. Babb. Cook & Willard. cf New York, and the style adopt- ed—a very free version of Spanish architect- ure—has suggested the came of the Plaza, which has been given it. The central portion of this square is occupied by a terrace ouly very slightly raised above the surface of the square, and surrounding a sunken garden, in the middle of which is a band-stand. The terrace, as well as the garden itself, will af- ford a large space for listeners who attend the concerts which it is proposed to give. Outside, and at the north of the Plaza, is the railway and trolley station, from which it is supposed the greater number of visitors will enter the exhibition grounds. The rail- way station itself is masked by a colonnade flanked at either end by two colossal arches, one for those entering the exposition, and the other for those leaving it. This colonnade bounds the Plaza on the north. It is sur- rounded by a trellis, which it is proposed to cover with vines of various sorts. The west side of the Plaza is bounded by a, building which is to serve as a large restau- ■ r ■ COPYRIGHT, 1899, BY PAN-AM ERIC AM EXPOSITION CO- MACHINERY AND TRANSPORTATION BUILDING. ly-colored banners, add a festive picturesque- ness to the sky-line. The broad, white wall surfaces are orna- mented with colored bas-reliefs. Arabesques or twining vines of fruits and flowers, among the branches of which are children and birds, decorate the numerous pilasters of the fa- cades and arcades. Above the eastern- en- trance of the Horticultural Building are two colored compositions representing Ceres, the goddess of the harvest, bearing in her arms a sheaf of golden wheat. Her chariot is drawn by three lions led by Flora and Prima- vera. The decoration of the Graphic Arts and For- estry Buildings is chiefly confined to the vaulted ceilings of their loggias, where the brilliantly colored decorations remind one of the famous example of the Villa Madama. THE PLAZA. The northern part of the exhibition ground is occupied by a square about 500 feet from east to west and 350 feet from north to south. The buildings bounding three sides of this square and the arrangement of the square it- rant. The public passes through the lower arches of this building, which are open, in order to reach that portion of the exposi- tion which is to be called Vanity Fair, and which corresponds with the Midway Plaisance at Chicago. The restaurant building itself Is two stories high, and is about 350 feet long. On the east side of the Plaza is a building closely resembling the restaurant, which serves principally as the entrance to the Stadium, or Athletic Field, although portions are also used for exhibition purposes. This also has two stories, the upper story being a large, open gallery, from which views of the Plaza cn the one eide, and the Stadium on the other, are afforded. Finally, the Ecuth side or the Plaza Is bounded by the Electrical Tower, one design- ing of which has been given to Mr. Howard. The Stadium, or Athletic Field, has been, in all its details, a careful study. It resembles in a general way that erected at Athene » few years ago. although this one can be, of course, only a temporary structure. It will contain easily 23.000 spectators, ard is In- tended as a model of what It is hoped may be executed some day In permanent form. It has a quartet-mile running track and a suf- ficiently large space in the Inside of this to* any of the athletic games. Great attention lias been iwld to having a large number or aisles to reach the seats, and, In addition to the principal entrance on the west, there are provided seven large exits. These exits are made of tufflciei-t breadlh and height to ad- mit, in cafe or need, the largest vehicles oi floats-, as it is pioposed to use the Stadium for certain pageants. Exhibits cf automobiles in operation, judging of horses, live stock, ag- ricultural machinery, read machinery, etc. No exhibitor has ever had such a splendid arena in which such exhibits can be displayed and the Athletic Carnival to which the Stad- ium is particularly devoted Is expected to be one cf the rncst interesting features of the exhibition. The s-pace unc*r the seats is tti be ustd for exhibition purposes, and is in itself the equivalent of a very large building. The total length of the Stadium, including the building which fcrms the entrance, is about S7U feet, and the breadth about, 50U feet. Kansas City Carnival. The closing year has been very prolific In street fair and out door expositions. There has been more fairs and expositions held during 1S99 than has ever been known in the history of America. Every town, city .or hamlet held them with excuses and without. As a rule, public celebrations are held for the purpose cf celebrating some event, but this year, traditions were thrown to the wind6, and the energy of the American merchant in desiring to sell Ms goods readily displayed' itself through the latest advertising novelty— that of fairs and expositions. The street ex- position is the acme of artistic outdoor adver- tising in America. Among the many cities that held street ex- positions. Kansas City, Mo., is the largest city at the present, writing to hold a street exposition. It heads the list as the largest . one ever held in America.. - It had the largest number of square feet covered by booths, the greatest number of live exhibits, the greatest number of manufacturers giving a repro- duction of their plants ever held in any city outside of an inter-national expositor], the largest number of daily visitors and the largest midway ever given in a street expo- sition. The receipts received by the merchants and theaters were enormous. In alt previous years, the visitors returned to their homes at night. This year," however, they remained tor days at a time, and many nights during the exposition it was impossible to obtain a room in a hotel or lodging house. The weather (luring the fair was all that could be desired. The Directors of the Karnival Krewe, under whose auspices the street exposition was held, are a body of broad-minded gentlemen. They give a great deal of credit to Col. DeGarmo Gray, the well-know fair promoter, and- are exceedingly grateful to him. They proudly furnish statistics from the banks and mer- chants, shewing that nearly two millions of dollars in cash were brought Into and left in the city in exchange for the attractions of- fered. The parades of a Karnival nature, were more original and contained a greater number or. floats than ever berore. The reason of this was that Col. Gray, who was Director of Amusements at Nice and Monto ■Carlo for a number of years, gladly gave the merchants cf Kansas City the advantage of his many years of experience in Karnivals there. The pinnacle of success was achieved when the first "Grand Bai Mascue/'which closed the festivities and the exposition was held. Convention- Hall was the chosen place. It was a subscription ball, and the elite of society, not only of Kansas City, but of all the surrounding towns within a radius of 200 miles were present. The fun and frolic lasted until 2 a. nr.. when the theatrical companies playing in the city, started the Grand March— rrom the roof garden to the main floor, mak- irg a circuitous tour of the great building. Matthew's & Bulger's celebrated Farce Com- edy Company led the march. In the last Issue of "The-. Billboard" there appeared an article headed Leon County Fair, stating that Mr. Roberts, of Indianapolis, had absconded on the third day and defrauded the association out or $50 due for privileges. We beg to correct this, since we are in re- ceipt or a letter rrom Mr. Roberts, in which he says that he was not near Marquez. Texas, nor in Leon County, at the time or the fair, and that he had not been ,'or about twelve months. He contracted for the gaming privi- lege at the fair, but did not fill the contract. He sold the privilege to another man, who is probably responsible for the trouble. COPYRIOHT, 1098, BY PAN-AMCRICaN EXPOSITION CO,