The billboard (Jan-June 1900)

THE BILLBOARD Sfe Bill Posters ^ DEP4RTMENT >( TOPICS BY THE WAY. Protected byJoHs B. Rindfleisch. Cleveland, O., Dec. 24, 1S99. Clerical objections to the more realistic in ill board advertising are not well taken, ince it is not the bill boards, but the stage oards that bring out the really obnoxious eetures. It is true, the bill board acts as magnet and feeds the susceptible mind, but the pure-minded all things are pure. Hon! oit qui mal y peme. is as true of the sug- estive theatrical poster as amy other medium f so-called questionable import or drift. The heaters would be filled without the risque mster as attraction. The modern craves the uggestive and sensational: hence the de- moralization of the art dramatic. You can ot reform the character of the poster without rst reforming the character of the plays and ersonae dramatis, and, better still, the hu- lan mind in general. The spite fence may be made more attract- >-e by painting it over with advertisements. An itinerant billboardist removed all the Post No Bills" injunctions from a fence, and len plastered the remaining space with bills. [e was duly hauled up, but proved to the sat- ?faction of the court that no such signs 'were rsible. There being no witnesses that he re- loved the sign, he was discharged. Decreasing revenue may ultimately induce 7 lephcne and telegraphic companies to lease beir poles, or go into tbe advertising busi- ess themselves- The modern tendency to t nothing go to waste will sooner or later like heme in this direction also. The idea of city store waste franchises is prtainly timely. These waste receptacles rould be conveniently placed along the side- alk curbs. They would furnish a new field the ad. exploiter, and ideally serve the un- sternatically distributed gutter-dodger. A few wagon manufacturers have under- fctn to sell the farm-wagon privileges them- Flves. making it plausible to the farmer that s thus buys at a certain discount. Well, me farmers are "easy picking." The question of placing express and moving agtns in traffic-congested cfties has- always - een a tore one. A nillbaordist now offers > build- a shed m a central location, equip with a perfect call-service, providing the ity permits bim to use the exterior of the uilding for advertising purposes without ■anehise fees. The offer looks practical, and lould meet little opposition. . As a new method to carry en vehicular ad- ertising, it is suggested to co n s tru ct a trail- rg board over the wheels, thus practically icloeing them. The boards would thus serve two-fold purpose— as a. mud-guard and ad- ertising board. Of course, the idea must ? carried out so as net to interfere with ie motions of the wheels. A stout canvass ay be a good substitute. Interior street car advertising is now being eneraliy accepted as a current medium. here is now a man who suggests a lateral -ame on the outside of the cars below the of, which may be made so ornamental as to disharmonize the- view. These signs lay be illuminant or not, as per carrying cut idea. They may be placed under glass or a material proof against the ravages of the eatter. The illuminating idea, however, im- :ses roost. A billboardist has undertaken to supply all uck and expressmen who apply, with storm mbrellas free of charge. These umbrellas r canopies are of a water-proof materr-i, of ighly lacquered white and black, the adver- eements imprinted thereon in corresponding >lor. The advertising cap has gone somewhat out use since the tobacco companies have gone Tit of the campaign business. Few other .anufacturers ever us'd them as extensively, n its place, an enterprising distributor offers newspaper bag to newsboys which is weath- r-procf throughout and h°s compartments for anch and other things. The newsies approve f tire bag, for those offered by the newtpa- ers "do not keep out the wet." A manufacturer has come cut with a dinner ail, in the shape of a field Bask, the lower ralf to be used for scli<^3. the upper for iquids. It is roomy enough to held the av- rage white man's din-rcr. and yst looks neat nd compact- It is provided with a strap and . icyr-le attachments- There is no ad. on the UEfhtCnieie. .-.s it m»r be called. It can rrly be obtained in stores selling a. certain rttcle. j*rd every one knows what that arti- I? is. The device is fully protected by patent igbts. The blctter advertisement business is now s- perfect as the railroad folder service; in act. it's become part of the latter service. . Calendar or almanac advertising is not 'learly so popular as a few years ago. the in- -urar.-ce and patent medicine factors .alone verdoing the thing. The decadence is chiefly :ue to the flood of cheap productions of no NOTES. specific character. They were calendars— that's all. The houses sending out really artistic things, with the advertisement assim- ilated without offending the critical eye or bringing out the fist-on-the-eye view, are still popular, and have at least one chance i n te n of being preserved, or holding their positions in the home, office, store or fac- tory for the year they present. The oneness in calendars is doomed. Cleverly executed original ideas of compact form and handy, is what is wanted in the calendar line for all purposes. A distributor offers to furnish stained glass transoms, which automatically display the month, day and date. Tire glass is furniisuod by a manufacturer co-operating in the scheme orr shares. A distributor hss obtained a permit from the Council to trot through the streets, advertis- ing chariots drawn by goats, reindeers and dogs, handsomely togged up with advertising mantles, headpieces, breast shields and sueu. The animals are warranted to be humanely broken in- and- used. Theater entrances ought to be porticocd over the sidewalks to distinguish them from the common facade line.. One of the surest and best metbeds for bill pesters to avoid trouble with city councils and" selectmen is to hire land from private individuals on which to erect their boards. Them erect them back from the street limit and not over the heights proscribed by the fire regulations. North Adams, Mass., has a new distribut- ing, bill pesting and advertising company. New boards have been placed in the city and suburbs, securing considerable space. Boycotters and Intimidators Enjoined. Union labor all over the country has been greatly interested in the fight between the Sun Printacig and Publishing Company and Typographical Union No. 6. All of our readers are probably acquainted with the origin of the difficulty, which arose from the fact that the "Sun" decided to con- vert the office into an "open." or "non- union" cne. "Thereupon the members of tie union abandoned their positrons, and have since engaged in a boycott on the "Sun" Company, which has been carried en- up to the time Justice Bcokstaver, in a special term of the Supreme Court, granted an injunction pending the trial of the "Sun's" action against the striking printers and afllies. The prayer for relief covered the following "points, restraining the officers of the various labor organizations from advising or requesting ad- vertising customers to desist or refrain from advertising in the papers named, and, second, from resorting to any species of threats, in- timidation, force or fraud for such purposes, or procuring other persons so to do, and from preventing cr attempting to prevent news- dealers from selling such papers; third', from mafcirg any requests, giving any advice or resorting' to any species of persuasion, threats, intimidatrens. force or fraud to bring abcut such result; from "picketing" the es- teWifhmert of the plaintiff or any of its branch offices, and by request, advice, per- suasion, intimidation, threat, force, fraud or defamatory publications, inducing its em- pfcyes to quit the emptoymecit of this plain- tiff, and. fourth, from, in any other manner or by any ether means, interfering with the property, property rights or business of the plainliff. The Euffalo "Times," in one of its recent issues', printed' the following:" "The Pan- American Bill Pesting and Distributing Com- pany promises to revolutionize the business in Buffalo. The incorporators are John B. Se- wall. Malcolm J. McNiven, Joseph Mayer and James Stell." On reading this notice, we im- mediately wrote to Mr. Fi'lbrick's company, asking him about it. Tbe gist of the reply which we received is as follows: "We have . been doing bill pesting and distributing in Euffalo for the past twenty-five years: have never had any opposition: do not know of any at present, and do not expect any." If the new company is organized, it must be keeping itself very well under cover, or it would have been- found by the ever watchful eye of the WMtmier & FMbrick Co." Last month "The Billboard" got hold of a rumor that was being circulated among the knowing ones that the Bryans were likely to get Columbus after all. It was only a ru- mor, and it seems was not a very substantial one at that, for Mr. George L. Chen- nell. manager of the Columbus Bill Post- ing Company, writes that there is- no possible chance for such a thing to happen; that the stock company which has been formed with {20,000 capital has rebuilt the entire-plant and is still adding to it by build- ing new beards every day, and that ever since the present management has taken hold, the business has been excellent. Mr. C. G. Gillum is no longer in the bill posting business-. He has sold his plant at Sallda, Ccl.. to Mr. Swe-m, who is con- nected with' the Salida Opera House. The lion- and the lamb supped' together ana made merry in each others company Decem- ber uth. in New York Billy Liowden and Alex. Clark, of tbe New York Bill Posting Co.. were enjoying a spleu- 4id>. spread at the Astor House, when wnu should- walk in nn them but Barney 'Linn, O. J. Gude and Sam Pratt- The flow of soui <in<l cood fellowship which resulted from trie i«Wrali' '*> meeting, lasted late into trie night. Which party stood for the lion ana which for the lamb, deponent sayetb- not. There is a bill posters' union in Buffalo, which numbers twenty members. They hold a charter from the American Federation ot Labor. Mr. P. C. Zehrung, of Lincoln, Neb., states that he has bought out the plant which was formerly managed by Mr. W. I. Spear. This leaves the Zehrung City Bill Pesting Co. with no opposition. They now have 8,000 feet of bill boards in choice locations and 60.0CO to reac* them. The bill posters' directory is more popular than ever, and no wonder—for. it costs but one dollar to be in it, and it gives ten times that amount in good substantial advertising. A good plan, and one which is being car- ried out by a number of bill posters, is the placing of a. projecting boaTd on the top of their bill boards. This ledge does much toward preserving the paper from the snc» and rain, and answers much the same pur- pose as- a heavy moulding. Mr. J. D. Gray, of Painesville. O., has pur- chased the interest of Mr. Rotter, who was formerly associated with him in the bill post- ing and distributing business, and will per- sonally lock after the distributing and tack- ing. Nelsonville. In the Hocking Valley, was re- cently visited by two enterprising men, who went to advertise their "Olympia" brand of whisky. During the night they covered bill beards in town with immense pesters setting forth the merits cf the liquor. The adver- tisements for "Rolled Oats," "Tobacco," "Medicines," etc, were, hidden from view. The town bill poster had them arrested, but the matter was compromised, and the original ads. replaced. By tfca-t time, however, every- booV in that part of the country knew all about "Olympia." The judgment which Mrs. Fitchert. admin- istratrix of the estate of her deceased bus- band, George II. FHchett. obtained against the officers of the American Bill Pesting Cm of Brooklyn, has been reversed by the su- preme ccuit, because the evidence wis defect- It P. CRAWFORD—AT HOME—SULLIVAN, IND. lve. A new trial was granted, however, with leave to apply for an amendment of die com- plaint. The Rochester Bill Posting' Company has been having its troubles with the City Coun- cil over big bill boards on North St. Paul Street, for which they did not secure permis- sion, from the Common Council, to build. The passing of anti-billboard ordinances has become an epidemic in California. The pa- pers' of that State have howled continually fcr the past few months about the unsightly bill beards. One glance at -their advertising columns is sufficient. It will tell the reason quicker and more effectually than words can possibly do. It will also convince one that it was about their turn to howl. The "Tlmes-Mirrtor," one of the papers which' used' its influence to have the bill board 1 , banner and sign ordinance passed in Los Angeles, now seeks exemption from tbe latter, for their skeleton electric-letter sign which is suspended across the street, and for all similar signs suspended at a height of at least twenty feet, provided that the signs be not more than four feet in height and se- curely fastened. The petition was signed by several influential firms, but, contrary to ex- pectations, this amendment did not go through as they would have liked, and it is not at ail improbable that the paper will yet have to take a little of tbe medicine which they helped to manufacture for others, and which was intended to kill the opposition to their advertising columns. •Mitchell, Ind-., Is a thriving little town at the crossing of the B. & O. S. W. and the Monon Railways. W. M. Muneon manages a bill posting and: advertising sign company there, which has 8,000 feet of bill board sur- face. A Billposters' Trick. "Of course we used- to put up small bills wherever they'd catch tbe eye,' said a bill poster who traveled with a circus making one-day stands, "and one tiring we used to do that always pleased folks was to hang a bill from a ceiling. You bad to have a wooden ceiling, to start with, and then alt you wanted, besides the bills, was a tack and a silver dollar.. It took practice to do it. but when you'd got the knack, it was very simple and easy. "You attached two bills together, one at the foot of tbe other, so that it would hang down when the first one was attached to the ceiling. Then you folded tire Mils up. with a tack, thrust point upward through the top fold of the upper bill, with a silver dollar under it. up againet its bead and between it and the other folds of paper under it. "Then, some time when the room was full of people—this might be a hotel office, or perhaps a bar-room—you tossed the bills up. and there was weight enough in the dollar to drive the tack into the ceiling far enough to hold. Then the weight of the paper itself and of the dollar would open the bills out. and tbe coin would drop and you would ratch it as it fell, and-the chances are that not one man in five would see K fall. The bills would be seen, fastened up there somehow, most of the people wouldn't know how, ana opening out with' the lower bill hanging so you could read it. "This was not tbe greatest thing in bill posting ever was, but. as I said before, al- ways pleased folks."—New York Sun. Strike at Buffalo. The bill posters' union No: 411, the mem- bership of which is composed of the bill post- ers In the employ of Wbrttrmier & Filbrlck, recently decided to institute a strike, and' the members agreed to stick together and not return to work until all grievances were re- drtssed. Mr. KHbrick had been having some new boards erected, and- some of the regular bill posters bad been set to digging post-holes. Of course it was necessary to procure men to carry on the regular posting work, so two extra men were hired, but were laid off at the end of the week, when there was no fur- ther use of their services. The regular employes had complained sev- eral times about being compelled to work on Saturday nights at pasting the announce- ments of coming attractions before the the- aters and places of amusement, and one Sat- urday night did not show up, according to tbe una! arrangement. On' Monday the situation was explained to Mr. Filbrlck. who met the men in the work- rr.om and told them to state their grievance. Thty said that they wanted him to employ rifcularly -he two men who bad been dis- ci arped. so that they would not have to work at night., it was explained that night work was a necessity, since "sniping the daubs" rould net be done before 8 o'clock at night. Th<> nun would net listen to reason, so they wvre discharged, and o-r.fly those whom Mr. Filbriek selects will be taken back. The leaving of the men in a body forced Mr. Filbrlck himself to take up the work of post- ing, in the midst of which he was discovered by Fome of his friends, among whom was Mr. II. F. McGarrie. This gentleman', after watching operations for a few minutes, of- fered to bet Mr. Filbrlck a wine supper that he lould paste a stand quicker than Filbrlck could. The bet was Immediately taken, and the contest was held that afternoon, with Am'y Nlreehel—who holds "The Billboard" imdal as the champion bill poster of Amer- ica—as referee, and Harry Ferren as time- keeper. The contest consisted of the posting of flO EheetK. The actual time of the two con- testants is given, for Filbrlck nineteen min- utes and seventeen seconOs, and for Mc- Garrie twenty minutes and five seconds. Mr. McGarrie, when interviewed, gave as a reason for his dcrcat that he had failed to train prop- erty. I 1 I' TIPS. Sen-Sen Gum, Rochester, N. Y. i'ettijohn's Breakfast Food, O. J. Gude Co., New York. Porto Rico Cigar Co., Cincinnati, O. It J. Reynolds Tobacco Co., Winston. N. C. Jackson Square Cigar, New Orleans, La. Glcuce Cigar, New York -City. J. S. Hill & Co.. Cincinnati, O. llceman's Pepsin Gum, Cleveland, O. Marker Collar, Troy. N. Y. Johann Hoff's Malt Extract, New York City. Quaker Oats, Gude, N. Y. Ked Cross Cough Drops, Chicago, Bill Post- ing CO. Alexander Gordon, New York. Coffee, McLaughlin, Chicago, 111. Star Tobacco, Liggett & Myers, St. Louis. Friends Oats, Muscatine, la. Old Virginia Cheroots, American Tobacco Company. Mennen's Talcum Powder, Newark, N. J. George Monro & Co., tobacco, Detroit, Mich. Prickly Ash Bitters. St. Louis, Mo. Peiser & Co. (Uncle Jerry Flour), Chicago. Polar Bear, Lufarman & Wllburn, Cincin- nati, O. Dr. Pearce, Buffalo, N. Y. One Night Corn Cure. Baltimore, Md. Fritz Bros., Cincinnati, O. Spillman & Ellis, Covington, Ky. 1. H. Zelin. Philadelphia, Pa. Aunt Jemima Pancake Flour, St. Joseph, Mo. L. Steinberg & Co., Newark, N. J. Itesnoyer Shoe Co., St. Louis, Mo. Ohio Coffee.Co., Columbus, 0. tarn. W. Hoke, New York City, Dewberry and Henry George Cigars. Ilaker Cocoa, Dorchester, Mass. Alexander Gordon, Detroit, Mich. Haas Bros., Cincinnati, O. Geo. Joffee, Cincinnati, O. Sprague, Warner & Co., (Cruno), Chicago. Chicago Great Western. E. T. Ratterman & Co.. Cincinnati, O. San Francisco. As an example of pure American enterprise, calculation, energy and up-to-dateness exhib- ited in the bill posting world, the firm ot Siebe & Green, of San Francisco certainly stands forth as a mode] one. K has long been the largest bill posting and' advertising concern on the Pacific Coast, and has offices in many towns throughout California. They have spread and spread, and many times it seemed that the limit had been reached, but they have continued to grow, until now, like Alexander of old, they must go in search of new fields for conquest. Honolulu, H. I., U. S. A., is their latest acquisition. They have purchased tbe leases for most of tbe valuable space for advertising there, and early in tbe year 1900 Siebe & Green, "everywhere seen," will dcorate the tops of sign boards in that city. The property that they have secured' is sit- uated- on King Street, in the heart of Hono- lulu, and the extensionof King Street, known as the Waikiki Road, which is the only drive- way to the best residence portion of the city, as well as to the bathing resorts on the Wai- kiki beach. This read has the only car line irr the city and, in addition to that, is traversed dally by nearly all residents of Honolulu in going to their homes or to the beach to bathe, which is a daily practice of almost every resident of Honolulu. It is their Intention to erect boards upon which painted signs exclusively are to be placed, none of the surface being for bHl posting. The boards erected are to be 10 feet high and any length desired, not to exceed 40 feet in length for any one sign. The fences, in sec- tions of 10 by 10 feet, will be built in San Francisco, the matter painted on them in their shop in that city, and shipped to Hono- lulu ready to be put in place, thus insuring style and accuracy in the matter painted on the boards. The large influx of people to the islands since they came into the possession of our Government, together with the increased yield rrom all products of the islands, makes that section a decidedly thriving one. and one in which- all American products should very shortly supplant any foreign articles now in that market. Siebe & Green must be heartily congratu- lated upon securing this privilege, which is a tribute to their energy and far-sightedness. ...Added to this, we receive the news that hiebe & Green have invaded San Jose, which town Is now controlled by the Mercantile Bill •■osting Company. This company and the local merchants became alarmed at the in- ^aeloni, saying that It would be the means of making San Jose merely a suburb of San Jrancisco, thus driving them out of business. I tiese merchants were Instrumental In hav- ing an ordinance passed by the Common council, which fixes a license on posting, tacking, painting, etc., of $75 per quarter, violation- of which ordinance shall be punish- able by a fine of not lees than *100 or by imprisonment not exceeding thirty days. An- other ordinance bearing upon the same sub- ject was passed, which provides that bill Hoards, signs, etc., may not be built to ex- ceed ten feet in height. It was provided that I,, °™nonces do not apply to any adver- tising firm already located In San Jose. biebc ft Green entered protest, feeling that rne ordinance was an unwarranted attack upon themselves, and that they had been leg- Mated agalnet through the Influence of an- other corporation. Tine ordinance can not stand the test of the courts, because It Is a clear case of "dis- crimination against one portion of a busi- ness community that will not affect another, ••ml therefore Is Illegal. Whether or not the J' •i, n « n S e R <and», Siebe & Greene have es- J«,.JS lcd tt branch, and cxpcrlenco has stay US 8ay th * 1 vbm tbey go, they THE BILLBOARD A Warm Ball in New York. A dub of so-called bill posters of New York the members of which are dubbed the "Snip- ers recently held a decidedly Interesting and lively ball at Tammany Hall—in fact, it be- came so lively that about 4 o'clock a. ra- the revel was abruptly broken off, which re- sulted in the manager of the hall and one of the dancers receiving urgent invitations atteni d tne morning session of the police court. This is how it all happened: The tickets for the affair were twenty-five cents each, dirinks not included. Up to midnight everything went along smoothly. About 150 persons were present. After midnight several small fights occurred, which caused the music to stop and the dancing to be interrupted, but were not serious enough to break up the ball. These preliminary bouts were merely skir- mishes, and it looked as if they were to lead on to greater and' more important engage- ments. The feeling at this time existing be- tween the management and the participants can beet be understood by the following ora- tion, which was delivered the day after by one of the Snipers: "Dey run a snide game ore us." "Wat fell, of course we let out a cough when dey charged 75 cents fer a round o' drinks. We wus no Waldoff-Aster coterie, wid silk dips an' fat check-books. We cudn't stand for 75 cents a roun' widout hocking our di&mon's and 'potheeaitin' our bank stock, an' we didn't come to the ball prepaired' to do dat. It was a put-up game to do us. an* I knew it long before de trouble kern ter a head (pho- netic spelling)." About 4 o'clock the pros- pects for a sure enough "rough house" were elegant. The manager tried to get the danc- ers to leave, but they refused to go, deter- mined to stay until daybreak. A policeman was celled, but he could do nothing. Then the manager turned out the gas, and some one shouted "Rouse mlt the Irish." Every- body got out—how, nobody knows—and, mar- velous to relate, only one man was found unconscious after it was. over. He claimed that he had been clubbed by tbe manager, but the court decided that he was merely intoxi- cated, and fined bim S3—such is the irony of fate! Private Joe's Book. Joseph D. McManus, a sketch of whose campaign in the Philippine war was published in our Christmas number, has written, a book relating his experiences. The volume is en- titled "A Soldier's Life in the Philippines." It will contain about 200 pages, and is sched- uled to come out about the 1st of February. Autograph copies will cost SI. It will be a book of short stories, sketches, etc.. and will give his opinion and estimate of the life of the American soldier in the Philippines and the habits and dispositions of those with whom he is thrown in contact. Many happy and pleasant experiences will be related, as will also many that were not quite so joyous. On the return of Mr. McManus from our new possessions, he was urged by bis friends —among whom were R. J. Gunning. O. J. Gude. Thomas Murphy, Col. Burr Robbins, Geo. Siebe and others from the bill posting world—to publish his experiences. He finally consented', and has already received' enough orders to pay for the first edition. Anyone who desires tx> get a copy of the first edition should send in Ms subscription to Mr. Mc- Manus in person, care Schlitz Hotel, Mil- waukee. NOTES—Cont'd. At the last meeting of the New York Bill Posters' Union, new men were elected for the ensuing year to fill every office. The body now contains more members than ever before and applications are received at every meet- ing, notwithstanding that the initiation fee has been raised to $50. The following are the new officers: J. Pine. President: A. .Jansen. Vice President: J. McBride, Treasurer; R. W. Scot*. Financial Secretary: A. Powers, As- sistant Financial Secretary: C. Holmes, Re- cording Secretary;. W. Jones. Corresponding Secretary; GecTge Torpy, Sergeant-at-arms; P. Kane. Assistant Sergeant-at-arms; T. Sheehan, J. Busby and D. Myers, Trustees; D. Buckley, H. Myers and A. Rutland-, Com- mittee on Candidates; J. Holmes, Delegate; P. Curry, co-delegate. A new bill board ordinance has been pre- sented to the judiciary committee of Chi- cago. ' It licenses bill posters, restricts the height of bill boards to twelve feet, requires a license of $25 a lineal foot, and prohibits the erection of boards near boulevards, so as to obstruct the view of the lake. Objec- tionable showings are also prohibited. The Sicux City Journal for December 19 Is a splendid special number. A. B. Beal. the proprietor cf the bill posting plant and the manager of the Grand Opera House in that city, is given a fine send-off- Under his management the success of the play-house has been remarkable. It is said that Paris is seriously consider- ing the offering of rewards for the best post- ers on the city boardings. This might be the answer to the question, .how to improve the appearance of the bill boards which has been worrying the "Scapa" societies. Theatrical managers by no means smile at the prevailing fancy for highly colored lith- ographs, called the "poster craze." This whim of young women to paper the walls of their dens with posters has cost the managers lots and lots of money during the last few years. The craze has also been instrumental in getting many bill posters into trouble. The pretty window cards and half-sheets have a marvelous way of disappearing. People who would think it wrong to take anything from the counter at a store or even to ride in the street car without paying -their fare, will roll up a poster and carry it home without their - conscience troubling them in the least- With this fad in vogue all over the United States, and' single-sheet lithographs costing between five and- ten cents, one coin see that it means no small loss to the theatrical managers. Three meanings of the word "post" are: Post paper, post yourself and post a letter. All three of these the bill posters should and can do. Post a letter to "The Billboard" Publishing Co., Cincinnati. O., telling them to place your name on their subscription list and bill posters' directory. This will bring to you the means whereby you may post your- self and also post papers. If you don't be- lieve it, try it. If you do believe it, do it. No bill poster should be without a circu- lar setting forth' the advantages of bill post- ing as an advertising medium, to be sent to local merchants to pave the way for a per- sonal csll. It is a very poor principle for bill posters to quibble with the advertiser over small . things. Be willing to concede a point or two. I It will pay in the end. Editor of "The Billboard:" Dear Sir—We have been very busy ) this month in spite of our competitor. If he only - knew it. he is doing us lots of good. Fol- , lowing is a partial list of wirat we have done this monthv 3.000 memorandum books for J. H. Ziclen & Co.; 200 signs and posted 350 one-sheets for this same firm; 2,000 pieces for Dr. Chamberlain & Co.; 4,000 samples for E. B. Sutherland Med. Co.; also, posted 10, twenty-four-shee* stands for California Fig Syrup Cfo. Have made several new contracts, and as- sisted several traveling men. "Seven Barks" , almanacs were distributed here lately, service good. The following have a-l^o been, distrib- uted in our city: Street & Smith. Tip Top Weekly (might have had better service), Ken- ton Baking Powder, Health Food Co. (ten and fifteen samples in a grocery, no house-to- house work. Crown Baking Powder received a very bad service. C. I. Heed & Co. received the poorest dis- tribution we have ever seen: simply stuck in gates, thrown in yards and on porches by a - cripple. It seems strange that such a firm as C. I. Hcod & Co. will pay a good price to have their matter wasted, -when they could ■ get a reliable service at the same rates. Hoping 1 have not takn too much of your valuable space, and wishing success to "The - Bilibcard" and my brother distributors and bill posters. 1 am, yours respectfully. Newark. O. E. O. BURROUGHS. M Advertisements under this heading will of. P published at the uniform rate of io cents pel- i!i line per issue or |i oo per year. ,f«- 1 ' Boston Job Print. Co.,4 Alden, Boston.Mas*.! Brooklyn Dally Eagle Job P. Co.. B'yn.N.Y/ 1 Calhoun Printing Co.. Hartford-. Conn. ■ Calvert Litho Co.. Detroit. Mich "" Central City Show Print, Co.. Jackson.Mick.i'1; "" " >., 140 6th Ave.. N.Y,1'>' Central Llth. & Eng. Co., «« bib Ave., n.x.-i-" Correspondent Show Printing Co.. Piqua. O. k. Donaldson Llth. Co.. Newport. Ky Erie Show Printing Co., Erie, Pa. Enterprise Show Print, Cleveland, O. i Forbes LiUi.Co..l81Devommire.Boston.Mas«. Free Press Show Print, Co., Detroit, Mich.! Great Am.Eng.ft Prlnt-Co.,57 Beekman.N. TV Great W. Print-Co.,611 Market, St-Louis.Mo.- Greve Litho. Co., The. Milwaukee. Wla. Haber, P. B., Fond-du-Lac, Wfc Hennegan ft Co.. 127 E. 8th St,. Cln'tl. O. - >j Morgan. W.J.& Co.. St-C. and Wod.Cdeve.O..' U Morrison Show Print, Detroit, Mich. National P.ft Eng.Co..346-8 Wabash.Cht lit ^tt'l Pioneer PrlnLCo..214 Jefferson,Seattle,Wash.1 Sfltl Union and Advertiser Co.. Rochester. N. Y„ ! 'iV'f The Grignard Lithographing Company h> * rt(3(vn inr«r*inni,t«l ~-» 1 *Vi.__ i» - i & I, i been incorporated at Jersey City. N J do lithographing and printing. The capir. ,%■-,, stock is 1125.000. and the incorporators at nil Alber Grignard. Marie Grignard. Isaac ,-'.*!" J Potter. George P. Miner, all of New Yo^-ill City, and Henry Crowther. Ridgewcod. N.,A:: The office is at 83 Montgomery street, JersiFv ',' City. S|| Fire recently visited the Louisville Lith; i- graphing Company, and resulted in a loss ,f : about S2.500, wMch was fully covered by C surance. - V The Lithotone Colortype Company a fiOTJ cently incorporated concern, will do thri*. color printing by a new process. The tnctift porators are Warren F. Furbeck. Cbas Saalburg and Wflliam P. Allen. Mr. Sai-a burg is the inventor of the process, which : to be kept a secret. Mr. Allen was formei* Jl associated with tbe Chicago Colortype Cm !l pany. The capital stock of the company ' J200 000. $125,000 of which is paid up wi< STo.OOO reserved, and no stock for sale. The following demand was made by the i|& Louis Press Feeders' and Assistants' Un»KV No. 43: "Journeymen cylinder press feede. U on all presses 24 by 36 and" over, *12 a we« g Conditional! members, S3 per week. Pony prt * feeders, S7.50 per week. Nine hours to co stitute a day's work, six days a week's wor Time and one-half for overtime. Double tint! for Sundays and all legal holidays. Nig I scale S13 per week. Five nights, ten hotf ■;" per night, shall constitute a week's wort- The journeymen press feeders have been pt $9.50 and were offered Sll by the employe: but the men held out for S11.S0. Finally (i matter was left to arbitration. A represernl tive of each side was chosen, who were to <l .« cide upon a third person, whose decision W t to be final *« M ;»- 1 I The method and details of a new syst. of lithographic printing has just been dj: 'fJ|1 closed by a series of fifty-one patents isst' ij" under the following names: Paul G. FraUi- felder. Wm. H. McEqtee, Claude A. O. R« sell, Edward Het and The American Lit£ graphic Ccmpany, of New York City. T? system is a modification of the zinc plate s^ s, < tern, or zincography, which was tried soi In twecty-flve years ago and proved a failu < 5»i The series of inventions include the folio 1 $i i ing principal items: r.'A zinc surface, fonrp by electro-deposition (by electrotyping). S A method of adapting such zinc surfaces tubes that can be slid on and off printi. cylinders. III. A method of registering t? * transfers on zinc surfaces, so that in mulf 1 colored printing the machinery will aui) H' rcatieally register colors. IV. A method 5 2' % multi-color printing by which a series *•?■'• colors can- be printed from a roll, or frt, single sheets, without waiting for tbe dry! of the ink. V. New and novel methods inking from air-tight fountains, supplied tubes, under air pressure. VI. A means TO doing poster printing in colors in one imprt * sion by supplying the color in minute spi) £ to the ink rollers. > * Pos'fer orinters will be interested' In ti irtiHp which appears m another column ej titled', "Posters not Copyrightable.'- ( The Donaldson Lithograph Company I <"er<-row<?ed with orders. The mammoth' <• •?ers of tl*° big Buffalo Bill Shows. The Gre Wallace Shews. The Sells-Forepaugh Shov, "a*"* Bill's Shows. Ntckle Plate Shov <»!<•.. are capable of taxing even tbe wondu 'ul opacity of the greatest poster prlnte the world Ji ONE OF ED. HARTER'S BOARDS, WABASH, IND. ,p h«- 0|putt Co. and- the Siebert Lithograi Co.. both of New York City, have combing Uncle Sam is going to be a big printer B % fore he gets through. The new Governme) i'. Printing Office will cost about S2.000.000, a* f H is said that even after its completion : '■ will not be large enough to meet the demani A upon it. The new building will be eight sbori '■ in height, and its floor space will be aboT 5 * nine acres. The floors will sustain a load 85 000.000 pounds. The building will be constructed In such u substantial manner that nearly the entl^ space can be filled with paper and books wit* cut injuring its stability in any degree. A'- cess to the various floors will be obtained » twelve electric elevators. The building w l be lighted with 7,000 incandescent lights. !} refrigerating plant will furnish cold flRer, water on every floor for drinking purposes, r large crematory wilt destroy, all the reftr; materia], and will aid In beating water, etl » id I iji i