The billboard (Jan-June 1900)

3SsSilfiffi&3S3SlS§iSiK U .The Billboard. Published First of Every MontJt, at 127 East Eighth Street, Cincinnati, O., U. S. A- A-ddres* all communications ,For the editorial or business departments to THE BILLBOARD PUBLISHING CO. THE BILLBOARD Subscription, $1.00 Per Year. In Advance. ADVERTISING RATES: Advertisements will be published, at.the uni- form rate of ten cents per agate Hue; no dis- count for time or space.' Copy.for advertise- ments must reach us f on or before thetwenty- :fifth of the month. Our terms are cash. The Billboard is sold in Lontfon at Lotv's J£jr- IJl change, SI Charing Cross, and at American Ad- Vfc.vertising Newspaper Agency, -'J rajalgarBuild- 1fc-\ings, Northumbertant Ave., IV. C. In Paris, at i:Brentano's,sj Avenue de COprra. 7he trade sup- i plied by the American Acivs Co. and its branches. Remittance should be made by fost-ojffice or ejc~ Ifress money order, or tegis'ered let. er addressed {*. and made parable to The Bitlbca'd 1'ub. Co. ,.# r The editor-can not undertake to return unsolicited ^manuscript: correspondents should keep copy. x When it is necessary to 'wire us the instructions \ land copy for advertisements, great saving in the fl '-.matter of telegraph tolls may be had by recourse to 1 <the Donaldson Cipher Code. I ^ Entered as Second-Class Matter at Fast Office H^at Cincinnati, Ohio. Entire Contents Copyrighted. All rights reserved. APRIL, t"?00. As annotuiecxi it would be, this issue is especially devoted to the interests of the members of the International Association of Distributors. This organization has accomplished for its interests what the agents of few, if any, other combinations or 'unions have been able to effect for ftheirs. It has recalled-the profession tfrom the depths of dishonesty and sus- fipieiou into which it had fallen, until ithe calling now stands redeemed, re- spected before all men. It has forced from the business corrupt and unprin- cipled men—men who cared not for the interests of their patrons or anything [• else, except that they made a few dol- lars at some one's expense. In place- of this class, it has enlisted earnest, responsible workers, who earn a live- lihood through their efforts; who take pride in their profession. It has gain- ed the confidence and trust of the mer- chants and business men, and has re- instated city distributors in favor. It has been instrumental in ushering house-to-house distributing into the great popularity which this method enjoys among the general advertisers of the country. While we are recount- ing these reforms, which have been accomplished through the association, we must not fail to give full credit where it is due, even though that honor should rest upon ourselves. "The Billlward" has been the announcer— the advisor, the mediator, the friend, the supporter. It has been the cease- less advocate of all that is good, hon- est and business-like in"the profession, while it has as earnestly denounced everything that has had a tendency to injure either the good name or the best interests of the business. That "The Billboard" deserves all that is claimed . in this connection is apparent to. every candid, fair-minded man who has read its columns and noted its policy. This fact will speak eloquently of the ben- efits of the paper, which has been ever intent upon proclaiming the loftiest aims and best interests of the calling to. which it devotes its energies. * * Often have we heard it said, "You can not dictate to theadvertisers." The statement is a perfectly natural one, and lit its sentiment is found a trait peculiar and 'almost universal. You can not dictate to any one with im- punity. However, there are ways in which advice may l>e given to another without incurring disfavor. Chief among these methods is the friendly suggestion; and we mean to "take ad- vantage of this privilege and offer a little friendly advice to our friends, the medical advertisers. The subject on which we desire to speak is in connection with the ex- ploiting of patent medicines, through advertising pamphlets and booklets. Especially about those works in whie'i the wording is not only highly objec- tionable, but is prohibited by law, and the distribution of which becomes a crime. Several well-known heavy distributing firms which heretofore have not been offenders in this re- spect are putting out booklets which, if inspected, will not bear the test. The question is an important one,andisnot confined to the fields of the distrib- utor. Many papers throughout the land, notable among the number being a Cincinnati afternoon daily, have re- fused to accept advertisements couch- ed in questionable language. This should be a warning note to advertis- ers. A revulsion of feeling for im- morality and impurity is being felt from New York to San Francisco, and sooner or later it will reach our friends. If at that time the tone of the advertisement has not been modified, the entire system will be endangered. After stopping the placing of the of- fensive advertisements, prohibiting the distribution of any and all matter would be but a short step. We do not say that this is probable, yet it is possible. Therefore, we be- lieve that this tendency toward in- fraction of the law should be discour- aged, alike_ by advertiser and distrib- utor. A prominent member of the Board of Directors was last month reported to have acknowledged that the practice which prevails in the Associated Bill rosters of allowing the President to choose the Board of Directors, is en- tirely without precedent in all organi- zations. He acknowledged that the board was invariably, composed of the men who worked for the President's election, admitted that a seat on the directorate T\as the reward of the support given, and- allowed that the practice was bad and even vicious. But he pleaded in extenuation that the end justified the means. Said he: "Intelligence must rule." To illustrate his meaning, he pointed to the South, and said: "If the niggers down there wore allowed to vote they would elect niggers, and they would rule the white people. This would be an unbearable condition of affairs." Continuing, he observed: "Now the men of brains and intelligence in the Associated Bill Posters are also in the minority. "We have got to run the association. We can not allow ourselves to be rid- den over by a lot of tangli yahoos. So that is the reason we work the scheme. The board is framed up to run the as- sociation, and it comes pretty near doing it." . AVe can not say that his exact words are correctly reported, biit that was the substance of what lie said. One thing we are sure of, and that is, if he had ever imagined that his words would find their way to "The Bill- board" he would have bitten his tongue off before he uttered them. He is not the only one of the gang that has spoken in that strain. As a matter of fact, it is customary, really so common as to lead one to believe that the gang really believes it. They have mastered a few little tricks in the art of wire-pulling and log-rolling; the good-natured indulgence of the members-at-large allows them ta work them, and lo! it is done. They straight- way congratulate themselves and tell one another what a heluva smart set of fellows they are. Then they take on airs, flock by themselves, and pose as the brains and intelligence of the association. If an ordinary member ventures a suggestion, he is promptly suppressed. If the member persists, he is frowned at, sneered at. jeered at and finally browbeaten into silence. The fact that 'the ordinary member may have pos- sessed more brains than the whole gang put together makes no differ- ence. He did not belong to the gang, and for that reason' ought to be promptly choked off. Does this actually happen? Is it overdrawn? Ask any one who lias at- tended a convention. They will tell you it is true—every word of it. It is the superior class, the brains * and intelligence, that monopolize the discussions. They are on the floor all the time, and one after another they spoilt long and pompously. Sometimes they squabble among themselves, and then the convention hears two sides of a question; never otherwise. As a rule, their programme is well mapped out and planned, so jars are not of frequent occurrence. It is a most disagreeable task to drag incidents like the above into print, but we are colnpelled to do it. The good of the. association de- mands it. Advertising Rates. Every now and then we receive letters from bill posters or distributors complaining that our advertising rates are nigh. Such is not the ease. As a matter" of fact we maintain the lowest rate that obtains among legiti- mate class publications. It varies slightly, but It is always con- siderably less than nine-tenths of a cent per thousand circulation. The circulation of "The Billboard"" exceeds ten thousand ali the time. Some months it exceeds fifteen thousand. Let us suppose that it averages 12,000 the year round. If we sell a man an inch of space it means an inch in each copy, or 12.000 inches in all.' We charge him for this space 91.40. Now, we will take on the other hand, the official organ—it of the flamboyant soap wrap- per covers. Let us suppose that its circula- tion is. say 1,000 copies. It charges any old price it can get. but most commonly seven and one-seventh cents a line, or one dollar per inch. A man that gives them an inch ad. gets an inch In every issue, or say 1,000 inches, and he pays a dollar. Now, which is the cheapest, 12,000 inches for $1.10 in ."The Billboard." or 1.O00 inches for $1 in the literary soap wrapper? Instead of kicking at our rates the com- plaintants would see that the official organ is charging them just twelve times as much as it is entitled to, and act accordingly. Our rates are not as cheap, because we can not give 12.000 insertions for the price of 1.000. Neither can a bill poster post 12 001 sheets for the price of 1,000, nor a distributor distribute 12,000 pieces as cheaply as he can 1,000. Just One Kind. Through the influence of the times and the wide-spread reputation of the Interna- tional Association of Distributors, applica- tions to that worthy organization are raining in upon the Secretary, until the work prom- ises to become more than he can manage, even though he has already added an addi- tional clerk to his force. However, come what may, the work will go merrily on, ev- ery application will be given consideration, every point for or against the candidate be duly weighed: the reputation of each pros- pective member is "closely investigated and unless he can come in without a single black mark, he can not come in at ail. The I. A. of D. is known to the world as an associa- tion or organization—yes. it is that—but It is more. It has also the properties of a brotherhood—a fraternity. Each member aids and promotes the interests of his fellow-mem- bers whenever possible. If n member of the I. A. of D. renders a bad service or in any way defrauds or swindles an advertiser, the los3 to the advertiser is made good from the treasury of the association. Thus every member shares bis proportionate part of the expense. The association enrolls only men who make distributing a part of their business and con- duct their agencies in a business-like man- ner. The vast army of persons who enter distributing because they believe that it af- fords an easy manner of making money can find no place in this conservative combina- tion. During the six years of existence, the I. A. of IX has worked unceasingly in the in- terests of the profession and the advertisers. The fruits of this work are apparent, for about four hundred and fifty tried and true men are now within its fold. As it is in life, so will It be with this as- sociation—some will drop out and perhaps be forgotten, but there will ever be young, en- ergetic recruits from which to fill the ranks. The association is fully established, and will last and prosper, as long as the method of advertising through which ft owes its exist- ence continues to find favor among the ad- vertisers. The full advantage of belonging to the I. A. of D. Is known and appreciated only by those who are fortunate enough to hold franchises from It. However, to any one who has followed the history of the or- ganization or who has been interested in dis- tributing In any way, can not fall to recog- nize what the association has done for its members. The association was launched with the purpose of bettering the condition of men in this employment, of raising the stand- ard of the business, and of winning the con- fidence and trust of the advertisers. That it has in a great measure accomplish- ed all of these objects can not be denied, and that it will continue the good work which It has so successfully carried on, is Just as cer- tain. The International Association or Distribu- tors stands at the head of all organizations which have to do with men identified with advertising. It was the first of all associa- tions to tax itself in order to insure strict ful- fillment of contracts. There are other or- ganizations: in fact, dozens of them, but the I. A. of D. is absolutely unique in this one respect. THE BILLBOARD .-* The I. A. of D. Is closely tmitntcd In title because Its name is synonomnus .of honesty, thoroughness and reliability. The Ad. Writer is Worthy of His Hire. Every now and then some advertisers, ex- asperated over the highly colored claims of the ad. writers, loses his temper and berates them soundly. If he gets real mad he is l.kt- ly to claim that there Is nothing in style, nothing in knack, nothing in experence, nothing in science of ad. writing at all. In fine, he is likely to go as far wrong in one direction as tbe egotistical and over- wrought assertions of the ad. writer usually do In the other. The following is a paid advertisement, copied, verbatim, from the Times, Calcutta, India, viz.: . '■ • ■ "Gentlemen who' come in hotel not say anything about their meals they will be charged for. and if they should say before- hand that they are going out to breakfast or dinner, etc.. and if they say that they not have anything to eat they will be charged, and if not so they will not be charged, or unless they bring it to the notice of the man- ager of the place, and should they want to say anything they must order the manager for one. not any one else, and unless they bring not it to the notice of the manager they will be charged for the least things ac- cording to the hotel rate, and no fuss Will be allowed afterward about it." We think the most rabid anti-adsmitb on earth will admit that it would have paid this advertiser to have employed au ad. writer. Don't let your matter be wasted, stick to the I. H. of O. members and be safe. A New Paris Plan for Adver- tising. A new plan of advertising has just come into vogue in Paris, namely, tbe use of tbe new police kiosques, as advertising mediums. At the head of every important cab stand, or station, in Paris there is a kiosque. The latter must not be confounded with tbe or- dinary newspaper stalls that bear the same name: The former act as the sentry box of the policeman who is in charge and who con- trols the cab stand, and registers the hour when a vehicle departs from, or arrives at, the stand. The municipality until 1895 had to pay 28,000 francs ($5,600) for the main- tenance of its 230 police kiosques. and which displayed no sign of any advertisement. For- tunately, a councillor hit upon the excellent idea of utilizing such kiosques for advertis- ing purposes, and duly suggested his proposal to the Municipal Council. The better to con- vince the latter body of the many advantages to be reaped by adopting such a common- sense course, he affirmed that it would bring in a handsome revenue to the city treasury. Instead of the latter having to meet a dead outlay every year as heretofore. Suffice it to say that the practical idea was at once ap- proved of and carried unanimously. It was decided to erect new kiosques so as to suit the wants and purposes of all classes cf advertisers, while retaining the original aim of such kiosques which were to be "sen- try .boxes" for the police watchmen. Now the municipal revenues of the city of Paris Is about 315,000.000 francs (t63.000.000) Tor a population of 2,000,000 inhabitants. One-half of that sum is derived from the octroi, or customs dues, the remainder from a miscellany of resources. 262.000 francs 1)52.400) alone representing the proceeds from advertising concessions. Thus the 380 news- paper kiosques, or stalls, situated in the capi- tal yield 83,900 francs ($16,780) annually; the 225 Morris columns, entirely reserved for the- atrical posters. 80,000 francs ($16,000): the 320 pillar letter boxes yield 32.000 francs ($6,400). the rest of the amount emanating from Iso- Intrd booths and minor concessions. To the lotal must be added the proceeds of the new rcntalB of the 250 • police kiosques, 31.000 francs ($6,200). In other words, the c'ty derives .100,000 francs, or $60,000, annually by conceding advertising privileges. When the Municipal Council In 1SS7 voted '11c transformation of the police kiosques, after some few changes in the plans, six con- tractors came forward. Finally M. Boutnrd, '" October, 1898, was accorded the concession. 1110 leading head-lines of which comprise the following: To pay 125 francs ($25) per an- num for every one: of the 250 kiosques to b* • rcctcd. In accordance with the new approved •ii-sign. Tbe municipal authorities have n mil veto over all the acts of the contractor.' who has had to deposit the sum of 25.000 ri-iiucs ($5,000) In cash as security, and who '"list also pay the rent of the leased kiosques .v.ry si x monthB In advance. 1 tie contractor constructs the new k'osque. '•Hi•!> cnatine at least 1.200 francs. ($2.0001. and •'- to defray all expenses connect»d with 1'i-tr erection, fitting up and care. He must I,,'"' 6 ?" necessary renalrs. as well as s»o J ■" .the kiosques tire painted periodically, the •'•■I- to preserve them. n, "'i.Ur efert of Pol,<- e reserves to lilllls-K ,, ... to r< "»" v e nil sorts of ob<ectlonabto • ■'■ itlscjments. The advertisements must bn . 'r, . ?" lho El " ss Panels of the kiosque, I'lintiMl on raper and gummed thereon. but in such manner as not to obstruct the light. The kiosques are octagonal in shape, and ore about eighteen feet in height. They are painted oak color, and the zinc cupola Is bronze green. Inside are three gas burners; one for the use of the Superintendent of Po- lice, the others are intended to display, to "illuminate,"' in a word, the advertisements reproduced upon the glass panels of the kiosque. In front and on a level with the in- spector's eyfs when seated, is a small slid- ing window, an unmuffled piece of glass, through which he can see all that is going on outside. In the roof are fo'ur empty spaces that can serve for fanlights of for the pur- pose of displaying "illuminated" advertise- ments. There are twenty-four panes of glass, each 32 inches by 24 inches per every kiosque; twenty-three are devoted to all sorts of ad- vertisements. Round the center or body of the kiosque are divisions 24 inches by 8 inches; one of these small divisions acts as the Superintendent's "spy-hole;" the patten is in wood, each square being 20 inches by 21 inches: on these squares are affixed metal plates bearing advertisements. The question arises: Is this system advan- tageous? Tbe cost of lighting, heating and water supply and the care of the kiosque is 120 francs ($24), while the rent is 125 francs, or $25 annually. To this must be added the interest on the capital sunk. One-fifth of the space is generally written off as dead loss by the proprietors. Such are the charges. As regards the recepts, they are based on a letting standard of three to five years, and either per one pane of glass or per 150. Thus the cost of letting one pane for three years will realize 115 francs ($23), while for 15') panes it will be 57Vz francs, or $11 50. The cost of hiring one square of the sliding win- dows' $6. or $3 each per 150. The price of advertising on the patten is the same. The Boutard Company is free to make any bar- gain it pleases. Does the new system of ad- vertising, in Paris imply a sound specuiatirn on the part of the promoters? Statistics and figures will best prove. Advertising Agents Combine. The meeting cf tbe leading advertising agents cf the country took place in New York upon the date announced in last month's "Billboard." Twenty-seven agencies were represented. An organization, was completed, and the following members were elected as officers: President, Chas. H. Fuller: First Vice President. Lyman D. Morse: Second Vice •President, U. K. Pettingill; Secretary. J. Frank Hackerstaff; Treasurer* George Bat- ten. The objects of the association, as set forth in the preamble of the constitution =.nd by- laws, are as follows: To devise plans for fu- ture act ! on as may seem best suited for the furtherance of their common interests, believing that an interchange of ideas and a uniformity-of method will conserve the inter- ests of advertisers, publishers and agents alike, and that a better understanding of each other and a closer relation to the publishers will tend to correct many abuses now exist- ing. •* -*W The membership fee was placed at $100 and the yearly dues $25. payable in advance. The qualifications necessary to become a member are defined in the first article of the constitution, as follows: "Each member shall have an office for the particular purpose of conducting a general advertising agency busi- ness, whirh shall be properly equipped and furnished and shall be financially responsible nnd from exnerlence shall be able to carry on a general advertising business. Advertising Optometries! Special lies. The A. .lay Cross Optical Company, of New- York, operate an excellent plan, whereby their representative may receive due atten- tion, and. incidentally, orders from the opti- cians In large cities. They send out a cir- cular to those interested in a circut of towns, announcing that their representative, who in this case is Mr. A. J. Cross, will visit those towns. He will stay a week in each place, where he will deliver three lectures and de- vote four days to giving personal instruction. The lectures are to-be upon subjects of sreat interest to the profession, and will take place upon Monday, Wednesday and Friday evenings. The first lecture will be free, but the second and third, together with from four to eight hours of personal instruction, will be given only to those who order one or more of Mr. Cross's instruments. In the circular, which goes to all desirous of ad- vancement in the science of optics, are en- closed catalogues ard price list of the instr"- vents to be sold. Those who desire to avail themselves of the opportunity to hear the first lecture will be not'fied regarding the exact date pf his pronosed visit.- if they fill out nnd return a mailing card which Is en- closed. The plan is n good one. nnd. since Mr. Cross is an.authority in his subject, the lectures, especially the first, will no doubt be well attended. The scheme is one which could be worked in many different lines, and we may expect before long to hear of any number of private lecturers. Louise Wins. The report of a novel legal contention be- tween landlord and tenant comes from Buf- falo. Mrs. Louise Groben owns a house at Caro- lina/and Niagara streets, which she rents to one Oscar A. Gens, who runs a store there. On the Carolina street side there is a fence, to which are fastened three big bill boards. Mrs. Groben, who is fond of a good play now and then, has been receiving theater tickets for the privilege of permitting these boards to remain on her fence. Mr. Gens, who also likes to take an occasional evening off at the theater, thought, as tenant,: that he was entitled to the tickets. The contest became so bitter that finally the manifold wisdom of the law was appealed to in the person of Justice Kenefitk. That able man decided that while the privileges of a back yard belonged to a tenant, the landlord had the right to dispose of any privileges which pertained to the fence. 'In other words, he told Oscar his name was guess A Gens. Mrs. Groben, when she goes to the theater, still sits in a plush orchestra chair in style; and Mr. Gens, unless he has the price to sit down stairs, must still pay his quarter and sit the show, out on a hard bench in the gal- lery. Revenue Regulations. The following circular has been issued by Commissioner Matthews, of Ohio: "Under a recent ruling of the Commis- sioner of Internal Revenue, this department is required to have Internal Revenue stamps affixed to all taxable documents, and the Superintendent of Insurance is required to cancel the same. "In conformity with this ruling all insur- ance companies, associations or societies will be required to furnish this department one. 10-cent revenue stamp on application for tie following documents: "Agents' certified copy cf license, agents' certificate of compliance for publication, cer- tificate of compliance for company, and du- plicate of the above or copy of any paper requiring Superintendent's certificate." New School Proverbs. Redeem misspent time by advertising. Add strength to your advertising by dis- cretion. lie doubles bis profit who advertises in time. - ■■■,"■■ The possibilities of advertising are infinit?. It is a bad ad. indeed that will not pay for itself. Pretending mediums should be put to the test. Rule your advertising with your reason, or it will overrule you. Advertising without foresight is but a tim- erous folly. Reform those things in your ads that you condemn in others. Pay not to fortune the regard you owe to advertising.- Reason wrapped up in a few words is gen- erally the best advertising. Advertising is fortune's right band, and in- dustry her lert. Business, like polished steel, must be kept bright by advertising, or it will rust. Advertising is the great pillow that up- holds the business man. Advertising, like a good shepherd, driveth man where it pleaseth. A New Rule in Advertising. A new rule in advertising has been made by tbe Cincinnati Post. AU objectionable and nasty medical and other advertsements have been barred from the paper, and the Post announces that henceforth nothing of a like nature to offend the eye or hurt the sense will appear in its advertising columns. The example set by this paper has been widely commended by business and professional men, and many clubs and other organizations. Suddenly Made Rich. Dr, James Dickson, who has been soliciting , advertisements for a daily paper in Rich- mond. Va., will no longer have to plod his weary .way from business house to business house endeavoring to sell space. He has been left quite a snug little fortune. His father, who died iu England, left him all his money. Dickson had not been very successful as a solicitor, and, in conseouence. owed con- siderable cf a board bill. When he returned, on the very day of having received the money to .h's boarding house he was told that he would have leave or pay in advance. He thereupon pulled out a thousand-dollar bill and announced that he would thereafter board at the finest hotel in the town. Posters Did It. The sales made by the National Biscuit Company during 1S99 increased more than n million and a half dollars. This was in sn'te of strong competition, showing that the advertising done by the company must have been extremely profitable, as the advertising bills probably did not reach more than a fraction of the sum represented by increased profit. EXCHANGES. Traveling Billboards. Bown town some peripathetic signs arc amusing. One man carries over his head a wooden bill board to which is attached no less than seven cuckoo clocks. Another has about twenty-five old watch case3 duugliug to a wooden clock. These Signs are sup- ported on the shoulder by iron braces and leather straps. In a high wind the fallows have a hard time to navigate.—Amer.cau Advertiser. Meeting a Real Want. A Jeweler in New York City has the mis- fortune to be situated at a point where many laboring people leave the street cars for their walk to down-own stores and shops. Every niorning some hundreds of them would stop and light their pipes while con- sulting his regulator, using his windowsill and signs as match-scratches. As a remedy he put out a neat strip of sanded board let- tered with a request to use it and a bit of an advertising legend. It met with hisant favor, and has been the means of drawing attention to bis place and of bringing him a snug little clientele of patrons from the very men who thoughtlessly defaced his prop- erty.—Ad. Sense. Publicity. The Standard Dictionary defines the word "publicity" as meaning "the state of being, public or open, to common knowledge: ex- posure to the view or knowledge of the pub- lic;" Thus it will be seen that advertising, which is publicity, should be open to common knowledge, or within the knowledge of the public. The best kind of advertising is that advertising that goes right to tbe public: that reaches it in he most convincing way. Argumentative advertising is not tbe kind that should be used. The public, when reading your ad., is not interested In the other fellow at all: it is in- terested in what you have to say, and if you say it in such a way as to hold the attention of the reader you have accomplished what you set out to do. "Open to common knowledge" is a point often overlooked by advertisers. Some one says, "I'm after the' classes and not the masses." But the classes are made up from the masses, and there you are. It is true, too, that advertisers often sbcot over the heads of the people they want to reach. They do' not get down to the prope.- level, and, as a consequence, numberless ad- vertisers complain that their advertising does not pay. If an ad. is "exposed to view" and not within the "knowledge of the public," it is absolutely worthless. The ad. must be set and placed in sucb a way that it can be un- derstood at once. Street car and poster ad- vertising come nearer to the definition of tbe word "publicity" than the other forms of advertising.—The Advisor. Advertising a City. Advertising a city is just as desirable as advertising the business of a merchant. The latter conveys to the reading public the in- ducements offered by the merchants to the purchaser, while- the former tells the world of the inducements offered by the city as a place of business or residence. Every desir- able person who can be brought to the city, and every business man who can be induced to locate his business therein, becomes a direct benefit to the whole community. Alons this line the Welfare Association is issuing a pamphlet, entitled, "Jackson As It Is." The Council bad been asked to appropriate $81 for 10.000 of the pamphlets for distribution by our merchants in their correspondence and in other desirable ways.—Jackson Patriot- Part of His Business. "Reuben Glue," street advertiser and news- paper seller, recovered $200 from a firm for damages recently. "Rube" uses a water spaniel in bis advertising peregrinations through the streets. The dog and "Rube" understand each other and. make a good team. Rube converted bis money into bills of large and small denominations and gave them to the dog to carry. Rube himself was feeling well, and the dog was hilariously bouncing along over the sidewalk, shaking the money in his teetb, to tbe amazement of passers. Two policemen concluded that Rube needed attention, and, on a nominal charge cf ' drunkenness, arrested him. He offered no re- sistance, but declined to walk: so he was car- ried to the police station. "You are charged with being drunk. Guilty or not guilty?" said the court. "Guilty!" "How long have you been drunk?" "About twenty years." Then Rube explained what he meant. He said he took a drink every day: thought it was nobody's business but his own: did not believe that he actually got drunk in the legal and technical meaning of the word, but in his vocation as a street advertiser he was in the habit of "jollying people" and mak- ing fun. To this end he keeps himself cheer- ful. The court discharged him.—Indianapolis News. One notices even in England, the home or the proprieties, that the lady who drinks cocoa appears, according lo the poster, to re- quire very little else in the world—a yard or so of art muslin at the most. On the Continent she dispenses, so far as one can judge, with every other necessity of life. Xot only is cocoa food and drink to her. but it should be clothes also, according to the idea cf the i^'oa manufact«»rer.—.limes K. Jerome. In "Three Men on Four Wheels." The dead wall ceases to be dead when §■ clothed with an atracivo poster.—Printers* | Ink. I Kas-aasBMaasanr*^^