The billboard (Jan-June 1900)

isKafHBSSSSaNSBSES&KSaBS * ,9- V - -r 10 THE BILLBOARD. THE BILLBOARD NOTES. I The Automaton Advertising Company, 21 •i North Thirteenth, street, makes a specialty of manufacturing advertising automatons. They, send some half-tones, illustrating some new and original ideas. A little folder which conies from the En- terprise Printing Company of Cleveland. O.. His a good example of brevity, force and good {printing. The following are some of the articles which {had good showings in New Tort last month: i Friends Oats, Healio Soap, Star Tobacco, Jl*ea & Perrins Sauce, Darling Condensed J J Milk, Le Roy Cigarettes. |1 These days, when many large daily news- ||papers are cutting down their circulations '■•because of the increased price of paper, many 1 new advertisers will be added to the list of fPartisans of poster publicity. In the early part of February Cressy Mor- Brison, Secretary of the Association of Amerl- Ican Advertisers, sent out a letter to all pub- lishers of newspapers and magazines in the Jnlted States claimed to have a circulation of nine thousand or over.' The letter asked if fjthe publisher would be willing to submit his oka and records to the inspecton of an ac- Icredited representative of the Association during the present year without further no- jtice, the object being to ascertain the exact I irculation. The answers received up to Feb- Jruary 28 numbered 367, classified as follows: ^Unqualified affirmative replies, 315; qualified • affirmative replies, 29; negative or indefinite replies, 23. - The Geo. A. Miller Printing Company, of Des Moines, Iowa, has issued a very novel ad effective circular. It consists of a book- let, fastened to and covered by a sheet "which can be folded in such a way that the booklet [is securely enclosed. The entire scheme can Jthen be mailed for one cent. The -very nov- ffelty of the thing is enough to make one open lit. We do not claim that posters are the best ledium for all articles, but we do claim that hey are the most valuable for more products than any other medium. If you are one of the merchants who cites as an argument against advertising that you [do not read ads yourself, just question your- self on the matter. Do you know "Uneeda [Biscuit?" Are you acquainted with the fact [that Royal Baking Powder is "absolutely __ ure?" Have you heard that Paine's Celery Compound is good for the blood? That some ' ne once said, "Good morning; have you used 'ear's Soap?" That the "Wool Soap Babies" Jare one of the cleverest advertising hits ever discovered, and that "Ivory Soap Floats?" Tou know these things, and you wouldn't unless you were reader of advertisements. The fact is that it isn't always a case of one looking for advertisements that makes them a reader of advertisements, but that, adver- tising is thrust upon you.—Ex.. Dr. Hubbard's Kidney and Bladder Cap- sules will make a trial of the bill boards un- der the guidance of Lawler Bros., the bill posters of Greenfield, Mass. Geo. P. Ide & Co., Troy, N. Y.. have yelded to the persuasve arguments of W. J. Mc- Allister & Son, of that city, and will try posters. The entire matter has been placed in the hands of Messrs. McAllister & Son. They will design and superintend the print- ing, as well as apport!on and distribute the paper. ■ ' The Boyd Chemical Company, Columbia, . C, patent medicines, will utilize a one- ring circus to advertise their remedies. They are now actively engaged in organizing it. They have ordered a 90-root round-top, with a 40-foot middle piece, and will carry forty- two head or stock. The Dayton Coffee and Spice Mills," Day- ton. O.. will post forty "towns in Ohio with eight-sheets very shortly. They will only take jobbing towns, and .will contract for thirty days' showing, then skip a month, and theo follow with thirty days more. N: F. Randolph, Marshall, Mo., is adver- tising his Twenttieth Century Cigar with one-sheets and quarter-sheet snipes. The new magazine gotten out by the Peru- na people looks enough like a "sure enough" periodical to he one. The appearance of the cover, makes many look inside who would, not open it if they knew the contents. A woman in Iowa found a watch some time ago. valued at $100. She returned it to the owner, who had advertised for his property and had promised a reward of $25. She d'd not receive the reward and brought action as a test. The burden of the ruling was that persons losing valuable articles and ad- vertising a reward for their return can not escape he payment thereof under the statute if they give explicit directions in he adver- isement as to where the articles-are to be re- turned to secure payment of the reward. Two of the heaviest poster advertisers in ;fl England are the companies manufacturing - °*] Mellins Food and Reckitt's Blue. The Advisor says Sam W. Hoke is prepar- J ing for an aetive spring and summer cam- fpaign. That wasn't so hard to guess. The campaign will render the coming fall I somewhat unseasonable for the advertisers. | The most should be made of this spring. Some of the New York afterncon newspa- ipers are using big poster type in their make- i up. They seem to recognize the value of the i poster style, and can not be blamed for imi- i tatine; it- .. . The Co-operative Medicine Company, of . Cincinnati has taken to the bulletins to push ; Coughine and other remedies. "Hutch" is a new stomach and dyspepsia ■ remedy- It is manufactured by" the Wcod- i ward Med'cine Company. This company un- ■ til lately has confined its advertising to Can- : ada, but will now conduct a vigorous cam- paign in the United States. They use the catch line, 'Hutch—a doctor for ten cents." "Profitable Advertising" gives the follow- ing: "The average circulation-of the larg- est dailies is about 100,000; of the largest peri- odicals about 200,000, and of the largest class publications about 200,000." We will add—of posters in the largest towns 500,000. Miner, of Uneeda fame, who controls the waste paper boxes in Chicago, has been re- fused the privilege of setting up his recep- tacles in Washington, D. C. Royal Baking Powder and Solar Baking Powder are having a great fight in New York. I is another case of trust and anti- trust. The Indian Food Company, 2S9 Fourth ave- nue, New York, will soon advertise a new food for dyspeptics. Newspapers will proba- bly be tried first. The International Traction Company of Buffalo uses posters to advertise their line to the Falls. We understand that the re- sults have been excellent. "Ye Old Grist Mill" is the name of a cereal which has entered the field as a rival of Fostunx Food Coffee, There are rumors of a new million-dollar eereal company, with mills at Chicago. If this proves true a new general advertiser will undoubtedly be added to the list. The advertising of the Walter Baker Cocoa is conducted through their home office at 138 State street, Boston, Mass. The industrial number of the * American Journal of Commerce is a splendid number, is printed upon good paper and is compre- hensive in its scope. Many good half tones of prominent citizens, public and commer- cial buildings appear. Altogether- it is a commendable work and an excellent piece of advertising. - A circular sent out by the Boston Globe says: "Do you know that while Massachu- setts has but l-400th of the National areaa. one-thirtieth of the population of the United States is within fifty miles of Boston; one- twentieth cf the wealth of the United States is within fifty miles cf Boston; one-thirteenth of the Clearing House business of the United States is done in Boston; one-fifth of the sav- You can force the jobbers and retailers to handle your goods quicker by posting and distributing than through any other medi- ums. The Advance Chemical Manufacturing Company, 208 Olive street. St- Louis, are new advertisers. They manufacture a metal pol- ish. Posters may possibly be needed. Harry Kramer's Souvenirs; We are in receipt of a souvenir - from Mr. H. Li. Kramer, General Manager of the Ster- ling Remedy Company, in the shape of a Spanish silver pesita coin, mounted in a gold band. For this remembrance we desire to express our appreciation and thanks. The coin is one of a number recovered from the wreck of the warship "Infanta Maria Teresa." Mr. Kramer purchased them through a broker, paying a goodly premium over and above their intrinsic value. It is Mr. Kramer's custom every year to send-to the boys on the road representing the whole- sale drug concerns a little token of remem- brance. This year he was at a loss to know what to send them. He heard of the coins, procured and had them set and sent them out to the traveling men with his compli- ments. The coins will no doubt be cher- ished by the boys, as it will by us, as a rare and valuable souvenir. Death of W. R. Vaughn, Jr. Well Known Advertising Man of Cincinnati. Walter Vaughn, who was formerly con- nected with the Advertisiug Department of the Cincinnati Post, but at the time of his death was with the Kansas City World, died March 7 at Kansas City. The direct cause of his death was the shock caused by the amputation of his right arm. The operation was rendered necessary through injuries re- ft - " • .- a % ings of the American people is in Massachu- setts savings and co-operative banks, and that Boston is the second port in America?" No, we don't know all of these things, and what's more, we doii't believe them! Boitou is all right, and so is the Boston Globe, but one can't swallow everything people tell us. Omaha now has the waste paper boxes. In the latter part of February a bill passed the New Jersey House of Representatives- prohibiting the use of the American flag for advertising purposes. A recent ruling is to the effect ~that the Federal statutes make no provision to pun- ish a person who uses the mails to tempt an- other to buy immoral books or obscene p*e- tures, and then, failing to deliver such arti- cles, retains the money sent him. . The washboard manufacturers throughout the country have formed a trust. That's what we would call "rubbing it in." W. T. Wagner & Sons, manufacturers of Kissengen and Vichy Waters, are advertis- ing in the Cincinnati street cars. That they are novices can be seen at a glance. The idea presented is- the old one of "before and after." The cards are very poorly printed in yellow and black, and the whole thing looks sloppy. These faults could be over- looked to a degree if the copy was gocd. but when we see."write for catalogue" and fail to find any address whatever given, we -won- der at the carelessness that could have been guilty of such an omission. Avoid putting too much reading matter on your poster. Let the printer advise you, he knows best. Not a single advertiser who has ever given posters a fair trial fails to recognize their excellence as a medium for reaching all . classes. A little boy living at Wilmington. Del , recently died from swallowing a number rf pills made by a well-known advertiser. It was discovered upon analyzing the.p : lls that thev contained strychnine. Matters are like-' ly to become unpleasant for the advertiser. reived in a wreck on the Missouri Pacific at Independence. His arm was crushed at the eibow, but Vaughn refused to undergo au operation until the doctors declared it was necessary to save his life. The arm was taken off at the shoulder, and the patiant lived only an hour after the operation. Walter Reuben Vaughan was born at Coun- cil Bluffs, la., in 1870. He entered Cornell after attending the public schools there, and, upon graduating, went to Omaha, where he became identified -with the Democrat as ad- vertising solicitor. Five years later he went with the Chicago Mail In the same capac.ty. He entered the employ of the Seripps-Mc- Rae League in 1892. and worked, as formerly, in the capacity of advertising agent. He was unmarried, and made bis home with his brother, Edward A, who Is employed in the postal agency of the Cincinnati Post Of- fice.- Two other brothers. Dr. William D. Vaughan, of -Cincinnati, and David H. Vaughan, of St. Louis, their unmarried sis- ters and his parents ,wbo live in Washing- ton, survive him. Billboardisms. While they are about abolitiriiifc obscene and suggestive posters,- wouldn't it be time better employed to abolish obnoxious litera- ture with which teem bookeries and libraries?. The theater is an entertainer rather theji a school of ethics, and disseminates- imoraliz^"~ Ing influences only when the minds of Che audience are susceptible to such. Suggestlve- neES Is not demoralizing upon pure nor schooled minds. It only rouees the untutored brute inetinct and injures by contagion only when fcully Interpreted. Printing bills arc considerably higher this season than for some years past, but there seems to be no retrenchment as to quantity, for try as they may. poster advertise they roust. But then, any fair attraction plays to crowded houses in these days of dollars easier So get. Cleveland, Ohio, has a. new theater just opened—the Empire—and another under way, the Olympia. Both are under a management that prefers outdoor advertising to any other. An Ohio department store has now under contract a lot of standard base balls, to bo furnished free to its customers. The spheres bear the firm's advertisement in a neat, in- offensive manner. They will employ adver- tising men to interest amateur teams, etc. Some business bouses have employed the bulletin board of the l newspapers to attract ■trade. They get the most Important news through ticker service from the newspaper offices, and these bulletins arc conspicuously posted or chalked up. A new wrinkle for the newspapers to secure advertisers, but it looks rather cheap for the newspapers. The old style calendars are rapidly going . out of use as regards business houses. The .tendency now is to post a date sheet or card printed in large plain letters in store-rooms and offices, this, strvice to be performed daily by an employe, or, as is now the ease in large cities, by professionals. These date farmers, as 1. might name them, can be plainly seen from the street, so as to be of as ready service as the street clock. The painted boards., such as are now in vegue, are fast losing their novel effect for the reason that no matter how artistic the painted ad., it will jade upon the eye in a short time. Bill board advertisers have "seen" this point, and are again returning to ' the litho. Besides the weather and small boy and ether bill board vandals are effacing- the painted ads. as readily as they would paper, thus destroying the effect as well as outlay, which is considerable in most cases. The painted boards are now mostly used at build- ing sites, and the consequent wear and tear and soil practically obliterates the good there is in such ads. in a few weeks. To some- what overcome this drawback, some board painters are now employing hcee and other renovating means and substitute clap or scenery boards to the stationary kind. Thus, they move a fence of advertising from one site to another, thereby bringing variety Into the scheme and ton-ing up the waning interest of the advertiser and looker-on. I recently noticed a paste-wagon construct- ed on the plan of a coal-tar transport, but this wagon was autovehicular. The idea is said to work satisfactorily, and - does away with a lot of trouble. Boots made of alligator leather have almost disappeared. To infuse now interest into this line of leathers for footwear, a manufacturer who is also a multi-store owner is now keep- ing live alligators in Ms show windows, to- gt'ihtr with the tanned hides and .finished product prepared therefrom. He is also hir- ing ambulators known as "alligator boys" to ad-v-eitise Che product. This ought to be a source cf joy to Myers. Autovek'icular advertising Is slow exploit- ing, but there will doubtless be a world of it in another twelvemonth. What is sauce and baked beans to one may be tobacco and corn-juice to another, Is-the somewhat McPhersoneEoue motto over a Michigan town bill board. It is not always the population, but the peo- ple making up the population that renders bill boaid and other advertising profitable. There may be a raining town of 5.000 souls, in which a corset ad. would not fetch a hun- dred custcmei-s, and an industrial county seat of 5.000 wMcb may interest all the cor- - set-wtariug females. Magnetic advertising is what the people crave nowadays. Make it so. A Western jeweler is about to bring out an emblem representing a sign and tack' ham- mer. It isn't the war tax that has decimated the paitettt-mctticine fraternity, but the surtax upon public credulity. Cheap service invariably means dishonest service. There are no bargain-givers among practically and professionally schooled bill potters and distributors. Good advertising novelties lose caste In the hands of cheap fakirs. Every State ought to have laws prohibiting the vandalizing of the bill boards by severe penalties, and advertiser and bHlboardis-t ought to co-operate in the enactment thereof. Physicians now prescribing pharmaceuticals direct have added a new field to bill board advertising and distributing, fully compensat- ing for patent medicine deficiencies. Catalogue advertising portrayed upon the bill board is a new departure. A certain car- riage manufacturer is thus proclaiming all the styles and parts thereof wluich he turns out. Letter address: "M. A. Bondy, I. A. of D. Mail Carrier. What does the title mean? M. A. B.: It stands for M. A. Bondy. the I-am of Detroit. Bring me more like it." The mutoscoi-e Parisian picture exhibitor is striking snags, but there Is the slot ma- chine man and others. Anything that de- tracts from church attendance and attracts police.department raid greed, must bd pre- pared fcr these unpleasantnesses. When the boardist sticks a bill after the lithographer;, has been "stuck," he does net. necessarily "stick" the public Paste''Vith-siww haste; Is the motto of a ' Wetterner. The automobile Is now depressing the horse show business. From a booklet: "Our business has been so prosperous, the founder of this press clipping l.tiieau Is now clipping coupons and putting his paste upon tbousand-dr'llar bills which he recklessly handled. New brands of cigarettes are now as scarce f.s advertising buttons. The Lnrlllnrd people may issue a cap which cups the climax. J. u. R. j of Wichita, intend that this year's festival shall be as large again as the one held last year. A large pigeon, poultry and pet show, vau- deville attractions, flower, civic and carnival parades, a reunion of the Civil and Spanish- American War veterans and the State troops will he features of the carnival. The asso- ciation has been very successful In getting subscriptions, and the list will be double the size of last year's. All things point to a suc- cessful issue, and Wichita's Festival prom- ises to be one of the best entertainments ever given in the Southwest. Hagenbeck's Sale at Cincinnati. On Thursday, March 22, occurred the first big sale of Hagenbeck's animals at the Cin- cinnati Zoo. Representative circus and show men from all over the country were present. Among them were noticed representatives of the following: Lincoln Park Menagerie, Chi- cago; Charles Woodford Circus; the Ben- jamin F. Wallace Show, Peru, Ina.; the John Robinson Circus, Terrace Park, O.; Midway Carnival Company, Cleveland: Great Oriental Carnival Company. Cleveland; Pawnee Bill's Wild West, and others. Major James Wallace, of Cincinnati, was auctioneer. There was a fine assortment of animals put up. although most of them were more or less under the weather* after their long trip. Some of the purchases were as follows: The Pittsburg Zoo bought a full-grown bab- boon, with male, for $50. The egg-laying mammal, echidnas, was not sold. In the i-arnivora the principal animals sold were a chetah leopard, $255, which went to Lincoln Park menagerie: thoroughbred Bengal tiger, $425, Ben Wallace Circus: African male leop- ard and Indian female leopard. $425 for the pair, Canton Carnival Company; male leop- ard. $145. Chattanooga Zoo: South American puma. $30, Sells & Grey's Circus: pair of spotted Australian cats. $30. Philadelphia Zoo: stuffed gorilla. $300. New York Museum: thoroughbred lioness, $260, Ben Wallace; pair of kangaroos. $S0, John Robinson. After the morning sale, dinner was served in the res- taurant. At 1:30 there was an exhibition of trained animals which were sold. Chattanooga Spring Festival. There are to be many other important features at the Chattanooga Spring Festival beside the street fair. There is to be a grand tournament, participated in by fifteen of the most prominent towns in Tennessee, Georgia and Alabama, each town sending three knights and maids, the winning knight crowning his lady Queen of Love and Beauty. The Flower Parade is to be one of the finest ever given south of the Ohio River. One feature of it last year was a representation from fifteen adjacent cities, each city sending an elegantly decorated float with a Queen and six Maids of Honor. Each float was at- tended by six mounted knights, decorated in their Queen's colors. The Queen of the city having the best decorated float was crowned Queen of the May. The grand coronation will take place in the Auditorium in a blaze of electric and calcium lights. The great stage holds 500 participants, and will be beautifully decor- ated in flowers, and the exercises will consist of the unmasking of "Baldur," the God of Spring and King of the Festival, who is at- tended by his brilliant retinue. The crown- ing of the Queen of Love and Beauty by the winning knight in the tournament and the crowning of the Queen of May—this honor going to the city furnishing the most ele- gant float in the Flower Parade—will also be features of the evening. The spectacle is further augmented by hundreds of daueing girls and other features, forming in all a most brilliant sight. The Riverside Street Fair. From April 7 to M, inclusive, a Street Fair and Carnival will take place at Riverside, Cal. The city has"set apart during that time eight blocks on the main street for the pur- pose of booths, a Midway, a circus exhibit and other features. The Driving-Association will hold some line races. The week will lie a carnival one. This event will be thor- oughly billed throughout Southern California, ami excursion rates on the railroads from all points are to be had. Southern Inter-State Fair. The successful outcome of the Georgia suite Fair, held at Atlanta last fall, has In- disced the people of that city to organize a permanent Fair Association with a view to holding an Annual Inter-State Fair at Atlan- ta, the first of these to be hold this fall. Oe- ' toiler 10 to 27. : The outcome of the fair held Inst fall wns somewhat phenomenal in the history ,of J-outhcrn fairs. A guarantee fund of about Wjf.iwo was raised to promote the entcrflrise. Aflcr expending about $7,000 for general im- provement of the grounds and buildings and KiyniR all expenses. Including $1S.G21 In pre- miums, the management returned all of tho amount subscribed to the guarantee fund, mul had $10,000 left In bank as a nucleus for another fair fund. This sum has been quad- rupled and a permanent inter-State Fair Association formed. This is a gocd record and one that the people of Atlanta may well be proud cf. The management last year was practically in the hands of one man, Secretary T. H. Martin, and the simple statement that be is to he permanently in charge of the Southern Inter- State Fair is an ample, guarantee of its suc- cess. fireworks and other attractions, especially the great Street Fair, with -Midway, lasting one entire week from May 7 to 12th. Printing Exposition and Fair. Preparations for the mammoth Printing Exposition and Fair, to be held at the Grand Central Palace, New York City, from May 2 to June 2, are well under way. Over one-third of the available space has been already sold, and the rest is fast being taken. The quality and variety of the ex- hibits are to be all that can be des'red; and one, an exhibit of a complete daily newspaper plant (typography, engraving, stereotyping and printing), will be especially interesting and novel. The management has undertaken to inter- est printers within a radius of 200 miles, and all organizations connected with the trade will be invited to bold their meetings within the exposition building, and rooms will be provided for that purpose free of cost. Bill to Appropriate $200,000. A bill to appropriate $200,000 to the Phila- delphia Museum, to enable it to increase its facilities for the benefit of the American manufacturer and producer, is before the House and Senate. The object of the insti- tution and the bill is told in the following extract from u letter sent out by.W. P. Wil- son, Director: "The work of the institution has become so comprehensive that it is now serving all the principal manufacturers of the United States with the latest news regarding com- mercial openings for their particular prod- ucts in all parts of the world. Its reputation has become National and its influence inter- national. It has desired to make its useful- nessmore widespread and to give commer- cial information, without charge, to Cham- bers of Commerce and other trades bedies throughout the United States. That this ob- ject may be more successfully accomplished, it has been thought proper to ask for Gov- ernment aid." The Elks' Circus. A grand circus was given by the locar Lodge of Elks on March 26 at Music Hall, in this city, and a large/hilarious time was en- joved bv all present. The ring was pitched on the stage of Music Hall, with seats ar- ranged partly around like an amphitheater, and as no circus would be complete without a sideshow, one was to be formed in the front rotunda of Music Hall. The circus opened with a grand entry, and a program of unusual merit followed. Taken as a whole the circus was a high-water mark in the entertainments given by the lodge. Walker's Attractive Attractions. Mr. H. Walker offers so many varied and stellar attractions for fair and race meeting managers that it seemed as if nothing more could be desired; but new attractions de- signed to freshen up the performances and to keep them thoroughly up to date have been added in the form of the riding and driving dogs and monkeys and the diving elk. The driving horses and the guideless wonders are still popular features of the show. Prince and Princess Open a Fair. The Prince and Princess of Wales op?ned the fair organizfd by the Irish Industries Association, at the Mansion House, on the afternoon of March 16. Enormous crowds were in attendance, and their Royal High- nesses received an ovation. - Harrison's Creoles. The Wichita Carnival and Fall Festival. Last year during the month of October "Wichita held her first street fair. It was so successful in every way. being attended by over 100,000 people, that it has been deter- mined to give another "carnival, and active preparations are now being made to that end. The merchants and business men of that city are enthusiastic over the results obtained from the patronage of visitors who attended ine fair, and the Fair Association, composed of the leading business and professional men Mr. J. D. Harrison, formerly press agent with the Walter L. Main Circus, was a caller at "The Billboard" office the other day. Mr. Harrison was in a very hopeful mood, and says that his new show, which is to be on an elaborate form of minstrel show to be held under canvas, will be the greatest that ever happened. He is to have a bunch of the most beautiful Creole girls to be found in the Southland a novel feature of the show will be the street parade, which will in reality be a long-distance cake walk, participated in by the Creole girls, with some dusky high-step- pers for partners. All the men of the troupe are to be colored, and are to be clad in red t white and blue. The Creoles will be arrayed regardless. Harrison recently bought a large number of ball gowns in Washington. D. C. and he vows that the combination of the gowns and the Creoles will prove a winning card. 11 Rapid Progress Made in Rich- mond Carnival Preparations. Rapid progress is being made in the Itich- mond caruival affairs, and the celebration promises to. be a memorable occasion in the history of that city. It.has been decided to hold three grand parades in connection with the carnival. Two of these parades will be held on the opening day of carnival week. One of these magnificent pageants will be held during the afternoon, when the King of the Carnival will be welcomed. The other parade will be held in the evening, and the mimic Mardi Gras festivities will then be participated in. This occasion will be made to resemble the New Orleans festival as much as possible, and thousands of merry-makers will throng the streets. The third of these parades will be given the last day of carnival week, and the King of the Carnival will be given-a grand farewell. Directors' Meeting. The Directors of the Hamilton County Fair Association met recently in the Dennison House, in this city, with President J. X. Orbison presiding. The fair grounds have been rented to E. Rose for the ensuing year. Secretary Samp- son reported that the privileges of the ap- proaching fair have been rented at an ag- gregate gain of $140 over the rents secured last year. The following' standing committees were announced for the ensuing year: Police and Grounds—J. L. Orbison. Entries and Awards—D. L. Sampson. Gates and Admissions—E. H. Huffman, P. Minges, J. Frey. Show Horses—William Bonnell, J. Frey, D. R. Herrick. Speed— D. L. Sampson, F. Fox, J. L. Orbi- son, H. A. Simpkinson. Cattle—T. E. Sater. * Stables—D. V. Sampson. Swine—P. Minges. Sheep—H. H. Roudebusb. Poultry—P. N. Wright. Fruits and Domestic Articles—M. Barnes. Grain, Vegetables and Flowers—P. 1*. Wright. Fine Arts—J. Benckenstein. Fair Grounds—J. L. Orbison, J. Frey, Win. Bonnell. Shows and Refreshments—D. L. Sampson. F. Fox, J. Li. Orbison. Print'ng and Advertising—D. L.. Sampson, J. L Orbis. n. Railroads and Transportation — P. N.- Wright, J. Frey, J. Benckenstein. - Mechanical Department—D. R. Herrick, P. Minges. Executive Committee—J. L. Orbison. T). R. Herrick. Wm. Bonnell, P. N. Wright, M. Barnes, J. Frey, F. Fox. Milwaukee to Have Fair State. It has been definitely settled that the next Wisconsin State Fair will be held in Mil- waukee. At full meeting of the State Board of Agriculture," held on the evening of March 7. it -was decided to accept the bonus of $15,- 000 offered by the business men of Milwau- kee. The Fair will be held from September 10 to 14 inclusive. One of the proposed features or the Fair, which" the managers are considering, is some sort.of night attraction to draw the people to the grounds after dark. They recognize that this is only possible when good light- ing can be procured. El.ECTRirnT miUXM/NO PAA -AMER1CA/N EXPOS 1] IOVN (op\ righttS99 '(h hm-Aiutm m ftpesrlmt ^v£?-. 8 -.g.g,.J^j?5f* s . 1 ^*''* , ? . ! *----—V^l« , w^—.-^l*-ho»-.-lrn«vmL-