Billboard advertising (Jan-June 1900)

THE BILLBOARD (The Billboard. Published Weekly at J17 Bast Eigfesfc8te<^eisoa»!ati, J '01ii®, tr. S. A. Address all communication's for tho editorial or. bosi sjartments to THE BILLBOARD PUBLI SHING CO. 'ubscriptkra, &-00 a year: 6mos., 52.00; 3 mos-, tf i.co, in advance. : ■ ADVERTISING RATES:' - J Advertisements w; be published af the uni- jprm rate of ten cents per agate Hut; no dis- - j punt for time or space. Copy ft isements | lanst reach us before noon on Saturday previous JJ3 week of issue." Our itrau-; art: cash. |v '75lr Billboard issold" in£^ntfon~at':£ow r s JEr-" ihange, sj Charing , Cross,: anttrt American-Ad~[ | *ertising- Newspaper - -^gffney^-: 2 r&/ajg-ar:' : £uiid~ I'ngs, wrtkumberland -Ave~>M r L.C± lM:;Paris, at ~ \3rentisno*s^S7 Avenue deCOfi^r^^ : The trade sup~^i ^li^.bythf American:. A^ps^u^nd: its firvnehes^': i'\ Remittance: should be:madeliyp6st-oJJice:or:ex~ , vress money: order, : or.i-egis*ered^letter■addressed ., \lmlmafo parable to The-JSitlboa . jj The editorcannot'undertake to return unsolicited: \nanuscripti' correspondents should keep copy. \\ When'it is necessary to'-imre ;us the instructions] find copy-for a d ve rtis ementsfgrztit saving in:the '{natterof telegraph- tolls-may■-£# Madby-recourse'to-'' the Donaldson Cipher Cede, H Entered asSecond-Class Matter tit Post Office Ht Cincinnati,: Okie. * ■ * :!" - Entire Contents Copyrighted. '..:V :*[",' All rights reserved. ' Saturday, May %% J500. -j . ANEXT OPPOSITION . -. j l Oppcsstir»u has b<?e:i the problem', i -hich has bof.fanTtiit the Associated I ' "I M Sill Posters more rLart ;»i ! other trade :, uestio combined, for t?<? simple Jeascn that in spiro- of the- leost rigid :| egulations if has never eeaKed to fcx- fit.in.certain i»j>j-<«3 and in various Jo- I alities. Those who are meat rape- ienced and conversant with the sub- setfreely declare 1 that, there is onlj "ne sure way of driving ait iippoKJng lant ont of the business, and that in t for a bi;! poster to fight his own bat:-. le by starving .mi opponent oat cad ] eeping the work off las boards at j ny cost." The'only r^fjsHi-einents for sucroess; 1 such a contiws, are a thorough nowledfi^* of the business, full con- dence of th* local commercial com-; mnity, coupled with tact aucl a lim- ed amount of capital. Agrtb>.Si. this omposite and w> operating force, no i mount of aggressiveness, backed by bnndant buuk-roils, can eventually ri'imuh: It is well-known ibsi ;a;my "oppesi- ions have f&ijed disastrously in the ast,not because<vf jasufficieiiA fincuee; ut owing to. tbv. ,Iack .ul practical J fij nddetailedkno-re-ltsSgc of the modern "j JT ystem of bill posting. Without this j-gfi Jiowledjft, which can only be s«:-- }|§ uired by time and sxp^rienv. there W an be no suece; asid this; fact is ji" ally realized by the leading rcpre- |1 .intatives of the craft. *. ,*■ ■* One ijf the greatest latter-dav bii'i psting- fig-Ms took place last ■ snai- ' ier, - and 'although.' this contest, was a bmparatlfe brief one. The a'siount of X>U dcj» te-rtst-ity ami darc-devi! Ae- ^cedisphiysO by therespactiveglad- ltors -was sr> maddening and fool- [ardy that vrticn the smoke and din of jattle hjsd'c!ea.rcd away it was found! jbiar- the casnialty list included an a^- Xrejjaits- ioas of sci'i^Uiliij Etor."-. than pO,000, abo;st.evenly divided. Yet" this ftnpehdous -'clrts'i ailjjht hav<; waxed fiuch loager^axul stiJi hotter Lad not il one of the field officers litterally got down on his knees and begged his as- sociates of-the fiast to hasten to his support Ksxj save his firm from an- nihitaticn. These. men of the East put the w.hole machinery of their o'r- . ganized force into action," and then ; responded;' -Theirefforts -were not in ' vain, - for they succeeded ia bringing ■ about a condition'of peace, it is true, but was ii not at. th>? hurrkiliating sac- • rifice of a ' one-sided -compromise? - . And even at that t.he surface-condition of peace obtiiir.et! can not conceal the old scars and aching wounds, and from thost- apparently serene sk>»s it would not be surprising to behold a thunder-, bolt dart suddenly forth at some fu- ture date. * ■■■*. *'■•." In San Francisco, up to within a few months ago. a bitter fight was in progr'.-},;? for about three years, and at the finish the accumulated losses, It in estimated, wtve considerably in excess of $200,000. • But from out that pile of charred r:s<jis rho phoenix of a. magnificent : out-door advertising service arose, vittl the Golden Gate city <-«33 to-daj' boast of a. plant sec- ond to nor>e in America. It can also justly tfJaim a triumvirate of pro- pi-ietts-.s who "ire tin brainy, awiomp- Jibfied nii-'i energetic as any to be foi'iia elsewhere in this line of busi- ness. : At the; present time Xew York- City appears to.be in aTathei sullen mood, and unless all signs should fail and the preflif'iiojis: of the soothsay*;is prove ervonooris, somi^titing. which - can not. be elastiiied as a mere skir- mish, ;wi]l;likely transpire before the Octobei ale begins to circulate.' Many bill posters are anaer r,\i^ impression ." that "this struggle will be a .sort of an underground affair until x'as rally- ing -wind-up, wlsiSe some ar« short- sighted enough to believe thax loving- cup aitAtlantic City may be an effect- ive means of reconciling the opposing Uirvp.s. Loving-cups have been called- into service in the past, but their cementing influence was found to be nhoiit as ephemeral a.-; the dparklfng efervescsjife they contaiis<sd. At all events New >;ork will continue to be the cynosure <si all eyes, until some outbreak neanirs or r,un.n- understand- ing is reached. • ■ - . ■ - T ■■■.■.*..* * . ■ , "• ATT.ANTIC CITY. Ky the. way, the Atlantic City con- vention K* nc:ir enough ar. hind to cause bill posters ;o begin to don their thinking caps. This resort by *-the : seashorewith its''fasubns"board-^: : walk recalls many pleasant reminis- cences it> the frates-oity. Three years have glided by since the Associated' Bill Posters assembled there, and, some of the events that took place, at that Trim" involuntarily flarfii across our minds., to-day..For instance, it will : ■ be remembered ho«- Cudc arrived in pompous stjle,- j»si a day late, with an attack of jrwii arid a coiured lack- ey in livery. Nor will it. be forgotten how Stahlbrodt made a iridtless at- tempt 10 have the editor of the official' organ banished. from the convention hall. And that wind-jamming stool- pidgeon from up the state. Who could forget him? Let's see; where did he come from ? Some village on the out- skirts of Buffalo,. with a population of about—well, Ruhey is familiar with such things. How-he, did pose and push his chest out! And, under secret instructions from Stahlbrodt, how he did spout throughout the various ses- sions, until he became a veritable bore. Wonder if he's going to monop- olize the floor this year. Then, again, there was our esteemed friend, Eddie Donnelly,, wyho met with an ' outside attraction about the middle of the meeting and never showed at a ses- sion thereafter. And the hall to which Sav Eobison first welcomed the visitors should not be left in the background of reflection's; nor Hote's beaming bunch of".dangerous smiles and still more risky stories. Shall these fascinating scenes and episodes be reproduced this year? Wait, and we shall see. , Favorite Songs of Prominent Craftsmen. Charlie Hager—"We've AH Been There Be- fore, Many a Time." Fred Fitch—"Oh! It's Easy; Dead Easy." Bob Gunning—"When the RobKns Nest Again." Sam Pratt—"Won't You Come and Play With Me?" Bailie Carroll—"Do They Miss Me at All; do they miss me?" Bob Campbell—"Oh! I'm the Bog'.e Man." • Charlie Bryan—"There's Only One Gang in^ All This Tv'orta for Me." Sam Hoke—"You Can't Lose Me, Charlie." " Biirr Robbins^-VI'm Monarch of All I Sur- vey.*''" r George Leonard—"Whistle, and I'll Come !o Ye, Uy Lads." Oscar Gude—"When This Creel -'War 'Is "Over."..' . ■ turn. Chapman—■'•I'm %Happy "cause Ma ^Honey's f;oai« to Town. 1 ' ■. ■ Barney .. Link—"The Cows Are in the .Clover." ■..-.--•- . "'. Frank Fitzgerald—"On,"tie Sidewalks- of ■ New York." . r.- ■: . Mike Bresla'uer—"Over the Hill to the Court House." ■.'"■'■ Tom Murphy- r "Push Dem Clouds Away." . Al Bryan—"Put Me Off at Tqkio." Charlie Houghtaling—"Just Tel I 'Em That You Saw Me." : Jim O'Mealia—"Say Ail Revoir, But Not Good-by." San Ribison—"There'll Be a Hot Time tn -the Old Town." Jim Curran—Rag Time Melodies. Ed Stahlbrodt—"Will You Walk Into My Parlor?" They Say — Reports from all ; sections of the c-untry show that'an Immense-amount "of distributing: matter is being placed. Walker. Co., of Detroit, have built up an excellent plant and are carrying a fine line of wirk, both local and national. - That Charlie Bryan's motto seems to be. "The Eastern gang" can do. no wrong." Charlie knows how to carry out 5 Instructions.;: That the gangsters expect to remain! 'in':,; power another year yet, although a strenuous effort will be made to defeat them at Atlant.c City. The cheapness of the bill board method of advertising and the prominent public' ty thereby obtained are its strongest recom- mendations. the New York Bill Posting Company Is sending out to a number of large cities some attractive three-sheets, advertising the Plaza Hotel, of New York. That many bill posters are still prone to couple the name of Campbell with that of C. B. Hood in connection with the tatter's eo- licltorship-fiasco in Chicago. - That Lou Ramsey. Is. gradually but surely extending his interests throughout the State of Kentucky. fWohder If Lou Is as great a i baseball fan as he used to be? Numerous bill posters are authority for the statement that the Kansas -City Bill Post- ing Company is the slowest firm in the busi- ness in answering correspondence. The appearance of the bill boards In Sev* eral laige cities would Indicate that many of the'prominent railroad lines have -at last adopted poster advertising- in earnest. That Jim Currah will" have more than the usual number of kicks to register when he comes Eaat-this summer. J.m Bays, w.th a gurgling chuckle, that he's in real earnest this time. . ■•<:•; That, neither : side In the. New York Btrusgla has shown any indication, of an attack of polar props or trapped, underpinnings as yet. Campbell. ought to be .there w.th h.s m Ik- white plume. , That many of the cities set down In Fitch's list as having paid up a certain amount to the Protective Company have not In reality contributed a single penny, nor do they in- tend to do so; That Old Hote laughed leerlngly up his left sleeve when he heard the report that Gude and Stahlbrodt were contemplating an- other permanent reconciliation act by form- ing a) partnership. That Charlie Hager is simply sawing . ■wood in a serious,Csilent way." -For th3 bene- fit of Frank Fitzgerald and a few others who have much difficulty in telling him "how it ought to be," Charlie has purchased an ear trumpet. A number of the leading distillers of the country have become-regular patrons of the bill boards In the past few years, and, ac- cording to reports, the resutls secured by this method of advertising has proved abundant!)' satisfactory. That the venerable O. P. Falrch ; ld, of Cov- ington, Ky., attended the Ohio State, conven- tion for the: chief purpose of gaining\further inforrration «regardlng the Eastern combina- tion protect. But he found nothing there to expand his knowledge In the matter. \ ;: That W. C. TirrUt, of Lima,: O., is desrrv- Ing of much credit for the able manner i\ which he served his state organizat'on for\ several years; In the capacity of -secretary v \ Not only is T'rrill a great hustler, but he is also exceedingly popular and widely known. That Colonel Burr Robbing simply looks on and smiles inwardly. Only a few 4 of us-know where the Colonel has just emerged from when he struts down Madison street on cer- tain afternoons with a Jaunty air, a clean- shaven face and a highly. polished pair of boots. - That the clam-l'ke silence and monkish hu- mility of Henry H. Tyner at the Ohio State Convention was a perfect revelation to his confre-es. Henry surprised every one by vot- ing solidly with the Bryan gang on every point. Can" it be possible that Stahlbrodt has frowned him into line. That George Rife, with'that same perenn'al air of contentment rand smiling self-sat's f ac- t'on, paces along: as lesiurely as of yore. Wonder why San. Robison hasn't attemptei to steal'Balt>more before this? Hey; George? You know tbe covetous glances be once cast:: towards Washington. A certain well-known Ohio bill poster has a stack of the gangsters' official organs in. his * office, from which the wrappers have never been: removed.: They represent:the ac-; " cumulation of months. "I quit reading it a year-ago," he explains, "for I never found anything in It worth, while." That Tom Murphy, of Brooklyn^ would lik9 to know why Bob Campbell, of Chicago, failed to keep. the promises he made at the Waldorf-Astoria Hotel In New York last : March. fTom--ought: to: get a: few .po'nters ! from Gus Dreutzer, of the. Riverside Print- v. lng Company, In regard to Campbell's prom- ises. "That George Leonard has a bee a-buzzing." Probably that's the reason why he was presr ent:.at the Wisconsin Sate convention, and Is making similar other trips. Well, George is a first-class fellow, even If he Is closely al- lied with the gangsters, and we wish him no d!?appaintment. Geographically, be Is far enough away from the curve & twist manu- facturers to be an acceptable candidate. That when "Roaring Robert" was in control of "The Billposter," in Chicago, he had the temerity to permit his name to be presenter as an applicant for membership in the Pre:s Club of Chicago. Shade of Horace Greeley. Charlie Dana and Joe Medlll! The "Roarer." as an editor, is just as amusing as -Bobbie as . a business man. But then be was advise I to withdraw his name before being black-balled, and skulklngly did so. - That the most amusing and excitable In- cident to mark the proceedings of the Ohio State convention was the attempt on the part of the Bryans . to pass a resolution of - censure against President Oliver and Secre- tary Tlrrill for advertising the Stnte call in "The Billboard" In preference to Stahibroth's sheet. Both officers explained this action on the ground that they wanted the bill posters . : of: Oh'o to know that a convent'on was to be held, and that "The Billboard" was the only means of Imparting that information. Then Charlie Bryan, in a spirit of rancor, in- troduced the censuring resolution, while A1 breathlessly Jumped to his feet and seconded ; it. But it met with the fate it deserved—it was defeated. One of the most prominent officials of f"e " Associated Bill, Posters and a director of the official hand orean, wrote tbe following to the editor of "The Billboard" under diits of . MbvIO: "You ask me to givebur advertisement to: vour paoer, and I moBt wlllngly would do so If I could see myself clear out of It. Any Ih- fortratlon I can give you at any time don't be bashful in writing. As to mv opln'on of the so-called official organ. I don't think It U worth ten cents a year as far as the bill post- ers are'concerned."