The billboard (Apr 1910)

Bill boar 41 16 ...rV.'. «*.>■• NG PICT ^Their Scope and Development •y WATTKIISbN R. ROTHAOkKR. uld (hat "CTefTtblBC comes to lite iilitto tlW7 wait." and ttaos it I* tint Ibr variona maDnfartnrrcB et mor- iDC BlrtniM.' Dm who md well the eomot tedlnillaiui. an> (MuIIy CD(as<d In a eatnpalsD ot prrparatloo wbldi win eqolp tbem wbao their opportune moaent la at band, ao that ther wlU ba la a ponltloo to exploit the prodnet of tbclr taetorire In OeMa ot adTertlilns. <^lucitloDal •Bd loduatrlil eodearor wblch as jti are pctc- tleally In a atata of rtrglolty, ontoacbed.. ' It ia • laamtabla (act that at Ibe ptaacst wiltlait. (wetlooal warfaia aad iDCldaatal Utl' atttim nake tha norlns ptetnre boalacaa moat Saaatdaoa ladead. Not 00I7 ft«a the rlewpolnt at the ratmr Informed layman bnt tlinocb tba asparlHHWd cjea ot tho<« mm who are la MItf taorh with the ezUliag altnatlim. with tta BMIItodlnoaa eompllcatlona and abarp lecal aMAaa. may the fntara of the moTinc picture. Wttb Ita Inerliable derelefimeat and nallmlted ■Moa. bt dlaceracd, bidden tboagb It la by a cnaolie tancle ot latarcata, wbl>;h n-tani tnd deter >ta proxreaa. It la an eacoaraglnc fact, taowFTrr, that tbia profTcaa, or|ed and ad- TBDced by powlbllltles far mpre powtrfal than tbe ulterior mollTea which reatraln it, la In eet- drnce. and earb day la creepIDX ateadlly nearer Its a^al of allatmnent. In other wotda. It la gaoerally arknowlrdced that the moment baa ar- rived when tbe moat aertona ecoaldanttoa moat ba iileea to tbe Aim baalaeaa aa a medium for pottlnc on tbe market.'aa agents of pnbllrlty aad aa eoramerrlat cdacaton. marlDg plctore* adapted for rarb pnrpoaca. The morement la too airooc to brook Interferenca and delay b/ s claaa wh» are at earteace among themaeieea; Ita teacb exreeala their graap: their amageaents nnat be aulled to Ita reqnlrements: their dlt- ferencee mnut be adjaated and the ellmlaatloo tno (be hbalnesa of man whoaa attttnda is det- tiaenlal to lla bast latereata taba place. Or aa aiRvemmit lie aiTlTed at br •qnltabla arbl- litllna. nKb sK will altow .tMa iMHImt irowtb Its tan(M iropa. HM MMitllt fMbteaa and m». ptacMeal:p»rn«tla>; ft (to frtaii to la tht taada.ac .iBM !,iii:4iinir« .yw. kMKir. sM ■!•« la ' aw. win (oallaaa to data* tba «dc a( aValia from awMUac la a atnp MMKlBRlr I* WlllMBt 0*0. ikil dficL ' aapltal whieta atharwiaa woaid aatnaliy i fiMMealr aeok tba rapidly brsadanlBK IsM or • t* tba ahftsit ta*f«i- " bat tba ttrr sen •( Hwtf battle for i; | i i > | ii| |f aiii^M ldlB K to rtay aawy jJ»B> .nfclch \WpilV|>t> ^VMM'i.ta' pfijMfM ratf PNM||M to channel ot bellls^r^::! competition. By tbe«e •latcmeon 1 do not mean to aay tbat the moTlag pictnre bnaloeea la at a ataadstlU aa far aa progreas la concerned. Qolta the contrary. II la alwaya on tSie more, aad alwaya d»rf> that more carry It forward. I do claim, however, that men of both tactions are ao rngnimed la orgaalaatlon diaeord aa to ant allow tliein to throw an entire and combined sttrnv'h In ilerel- oplng their cboaeD Held to the blgbeat degree of ctBclency: It la apparently to be tbe mr- TlTal of tbe fltteat. In the meaawhUa, alowly tha wbr*la are taming, wblch wlQ, In the a»< far dlatant fntnre, put the moving plctore on a plana hlaher eren than that set for It by tbe moat rabid entbnalaats. Mrn wboaa Imaclna- tlooa are larlably Indnlgent. adraaeo tbeoctca whlcb will ba tcallard In thslr practical catba- ty. Vm who dnam now of tba (rtataaaa tkat la to caaaa to tbem. Idle. taartlTa: Ufecly can- dldatca-far tba I TbM XoB aa Ctab. Tbasa aaa wb* bask In tha snnablaa «t az- peetaacr'ngat do aaaa than tMau Thar amst be op ana' Mas ao^ tbat tbair *ai* of tba bsrrcat b» aot m tHe t ad by tba am f a ata a( tba tarlr MM owrd tfha baia ' oplotaa pictBfa. . _ biK bv la tba i braadtnloc aat. sbooldsfn wU boidea «( that .wblch ~ls check: It wOl ba bat Uttia I bare the power to throw this 1 growth Into tha dlacaid, and xaadar-fhlOa and laeffeeliul Ita taatnlnlng laflneaca. Ia speak- ing.of tba pcoasat slInatlOB of tha flim boalaaaa we refer to a caadltloo. - la making reteraacc to the acopo aad poaslbaitMa of- tbla boslneaa we apeak of that to which tbeoe eslstlBC condi- tions most ba'taniMlMd. BraiTwbaro Is maai- feeted a grawlac isBdaacy oa tha part tt boat- nrea men to laeaotlcato tba dritt ot mortog plrtures Into proTlacas aMre stable than mere porpnaaa of amoaemeat. Tba pnraolt of theee laveflitlgatlona carrlea oae above and beyond fartlooal langlea and dlrerts thoogbt oo tbe ■object of propositions which In tbemaelrea sra of s calibre vrorthy of an entire coxaldcratloa. It woald t>e folly for one Indlrldnal to offer a B9)Btloo of tbe problem over which tbe wortd Of Bsvliig picture men are now haggling. It to a tangled akein of legal yarn made more com- plicated by (be yams of thoae whose alterlor BOtleea farther anarl tbe ball, which will roll **a la TennTsoa.a Brook.** until a goremlng maater band anomca control. It mnat not be Inferred by aarface Indlcatloas that at tha preacat moment there are not men wboae life's wOTk la to regolate and better thto altaatloa. There are men In the business to-day wboaa laudable tntentlOQa are backed up by ability — brains. Tha aSocta ot thaaa naa wlU and brains no. brt.. ' '^l- glee (beer merely to abow that, whllo th» '-■liiN'to aol haUed unlrenullT aa tbe greatest IHV'IX BiBDs aU faults, tha oplaloo m. waalmnaa last It la a big aoc e a ea . Mme: oaanna Oraoler appear* aa rranclne. Mme. Bra LaealUirc as Adrlenae. Brciaenr it Uartntls, Ony is the Ulalsier ot Floe Arts, aad Max Daai iy. tt a glgla ator at tha Apache daac% to tba «afalap.,CspBV^^^. . to?rfTi;ss5i?«^ laess ta allraA Mw- bat M am Aat b orer ba to expected hero. tNTKBXATIONAIi T^AT&II. We bare had tba Matloasl Opers. tbe Natlcas] Theatre, and an ea. Kow we at* to baea tbe In- tenifli nal Tbeatto, If tbe pisas of lime. Bejaae cany thrangh In tbe way sha wsata. The Mejane Idea to to bar* a tbeatro derated ta Ibe beet playa of all coaatrlso—that Is. tba najerlty nf Ibe dTlllaad eoontrlea w hrra play- ers belnnglng to tbe coaatty srtalnsiing the play wnnid l>e seen In the parts. For laatanee. the bUr ancreeeea of tbe Amerleen aeaaoo woold be brmght here and prodnCed by KngHsb-speak- Ittg srtlata: (he big bita woold be hrooght over from Lefuloo and atmllarly played: Italian pleere. Qermaa playa, would t>e "tireeented re- speetlrrly br Itsllan' and German actors and setreaaes. Tranalailnna would -be barred, and Frenrb playa by Prrncb aniboes woald he aeen, bat •nUjr la their turn, abarlox Haa allka with ether playa In other languagea. Mme. Rejaae' beHerea tbe scheme arlll be a moocy-maklna alfalr, aa well aa an arllalle auc- ceaa. Mie bane* her ealralalloaa apoo the tact thai there la In Paris oa* of tba asat hatsto- aeneonn popniailiqi to ha fnaad la any aaa city oa the gh4wC Thnpasada. and .thngsands at Aoicri- maul makp ,l>*ir..-.lwia, la.-farti. tba- beads ot — - i%iB hoslnesB-thsea. wlib the ■•V-aaaib.:«MI wlib the k^mcalMVaM {Mally^ ""TfiMTaibw'wfcu^ ** * '** ' Italtano'Mia ° W l iaa ibe-atttes a .telafaa fWw.bif:a»ad*o en- ■MMMnil. wbleh Is sehrdoled'to Isst tot one Bialb, hetlnainc April 4,'^iba wlU ttb% «p tbe mlNrjnare fni&.. ma. ua awMasd: *»u/o .the ni (be nrntmet- aho..iMB'«mJbsjraM Stoll. of the iMiiinn nippmlraaiab' ';H«aC '>ip}sBa baa aot been la Rnrlsad In Ihreo at foar raars. aad tbea ahe waa ihere (» play befnr* <ne iKIng. She appear»il In a playlet enHtMl Iiolntt*. ■ by >Uel|. bae and llilerr. and It'lS'ln their picea tbst #be. will |in>n«lifr open'St tbe nipitodrnme. ~" says ►hi- m.iy/ appear with. La' «d once before.' wbsa^Wallsr bj^gank naiah waa alMgt MghMaad la n taeir picea inas nere sra aomr ' nipitodrnme. Sh* nbgrlwasea: Le I Law- 'Waller.' - 8be i Aji ■ FtamaM, at tof waa jcaaipsIM .Caattl s i fl iafc .-.af J i um vx List, la the Staiaa, .bnrta tba iabow eoaaldfrahly la eartala aaetleoo. . Ia .risnss It hos bat .eery little aSact. The reassa to that, owing to tha sttltoda tskca by the lOTtninMnt on the rellgtooB qnestlon. leas stteatioa to psld to tbe stricter obaerraaee of tbe forty daya of faatlag aad abatlaenee than beretofoce waa the case. At least, thto la osld to bo one esose. Hsny of the theatres pat on specUl bUto for tbe seaaen. Per Inatanee, lliae. Bernhardt Israrl- ably playa La SaBsrttalDe, tbs piece by Idmoad Rostand, which aba Ukca so well. Bat. In s hoz-oOeo way. Lent haa but little or no effect on Parte playbooaea. It la allxbtir worse, how- erer, la toe prwt nt e s . Bot. aa tbe saylag (osa, Psxia to FMaeak thaatrlcally apeaktag. on' N«» ttat :tl> i'jaMgjj^ .(lwJii^t» • SsTfiaiiraCaaat aC get an idea ot what' of the wlatar. - Of ' bat tbcra W Uttla beater cominc to IIC . Cbanteeler, of coarse, eo far as Paris Is coa- ecraed, has been tbe biggest snecess of the Sfoooo. Tbit. of course, waa • foregona coa- dneloa. OnrtoeltT would bar* made Uaat piece a anrceea. no matter what It had been like. Perfnrmancea are still said oat long before tbs curlala. riaee. yet. In the prorlacaa. la Italy aad elerwhcre. tbe Roetaad liliil sabaal piiabljiaiai has not bad all plain aaUlng. Siii^^SHriis been mixed with the honey. Petaanally, I waold plaaa' aost la Waa t« Tlergo roUr, tha tSB>4i«t i pitqr 1^ Bnay. Ba- lallle, and whirb. tbsagh ana at tba aawa zaceat predartlSBS. promlaea mighty Ma. It to bow lbs talk^ aie dty. airo, by Beari .Larcdaa. 'pal riay la tha-ispartalia «t the Gk TibaaMMr fMM.to tMid Lenaaaenr Inconna might be placed foorth. It has bad a ran of many montba and still belds Its own. Beyond that i woold-aot want to venture. 0ne Frame Paaaa. by Romain Ooolua, bids high for a nlace aloog aboat here, and so dors La Rarrlcede, Ibe Paal Bourget play sf the Vanilertlle. La• Petite Cbocolatlere. tboagb now oir the atage tor'the present, was mighty popular for a long nin at the Beaalasanee. In a mrlodramstte way, Nick Carter, at the AmMgu,' was s blt^'aad aa'a melodramatic spec- taria, L'llnmme a Oeox Tateau. at tht Ohitelst. haa m tbe enttrk^ eeaaon thrnugb wltbout a hehbls. .It ta still Ibe blU. st that thestre. Hers sia some of the other pieces now la the Le Peebe de Uartbe, at tbs Amblgo; Ibe Belanr: Xantbo Ctiea< tes the lloaire*tl>vl«!rf»( UU.. «t I knocking with a nolae vrhlcb U muffled by tbe knocka of certain Indlvldnato and totetests, and (he auaplrloua moment to clooded by that node- alralilr aometblog which smni to bo ena ot ItM Inberltaaces of the dim bnilness Bnt sow let oa look at ths silver Using of tbe cloud. Take for Instaace tbe catalogue of "Eilorailnnal Motion ricturea," receotly Issaed by George Kleloe, of Cblcsgo. ThU stttscUv* bonk from Iik alrolllcant and appropriate cover to the lant of lla 3:1s pages ot closely printed matter, la replete with llat after Uat of Ohna at preaent avallaMe and on tbe market; every one of them dealrable from atandpolnts of ed- oestlboal valne. Is not tbla an evidence of tbe dlrvctlou of tbe wind? Doea not ttrie Indicate that tbe tliue baa arrived when tbe moving pic- ture to to bo generally accepted In Its traa worth T Seeing to believing, and what la aaore logical than tbe moving picture ss sn v sgent wbleh vividly snd tfaly depicts anywhere those things of tboogbtfol Interest wbl^ aboand la the farthest qosrters of tho globe, wheiaby tha wodd at luta aaay bo broadcnsd aad bsaetttad by kaewiadgo aapntor by tar ta tba last book. It to another eaao of Mahommet and ths mountain. If yoo eont go to your sahleet. the subject WlU coma to yoa. via the film ronte. Mr. Klelne le not alone aa a pioneer In tbe fleld, bnt be to a repreaentatlve worker and haa leaned a catalogue which preeenta In con- crete form tbe moot Intereatlng and TBlno-tm- partlng pbaae of tbe moving picture buslaess. To Thomaa A. Edlaon thto comptutlon to In- scribed by Ur. Klelne, who Inddentally pays a flattering tribate to that gifted Inventor In a few well-cboaen words. In apeaklog of tbe S'an aad acope of tbe work, and referring to e catalogne. be aald: "The word *Kdaca- Uoaal' to here used In s wlds ssnss, sad does not Indicate that tbcee fllma are Intended for acbool or college oae eielualvsly. They ar* Intended rather for edocatlco of adalt oa well aa youth, for exhibition liefore mlaeellaneaas sndleoees. ss weQ sa Par mora reetrlcted nee.** Here are a few ezceipts from tbe catalogne, 'wUeb bare fartbct to do with •■Bdoeatloa by Moflaff Pletana": "Tho Halted BUtes Oovam- " tha adncattoaal valna ot amtlita aictataa for the porpaaa of Ibl lac «B iba alad. nompblcat blatcrteal. aUU- taiy. aasal, aad attar ovaata la a m a aa o r sal- enuted la piadaaa laaUaff laeoOaeliaa.'* "Tbe oOMaia aad aaa aC tbaO. I. Battookl* Tei^ lastraeUsa of saorlaa Stic aC tha MS at aaiHwlpiMM flaMiMlariNft.^ ^a MlatrtBKjW eC teples aa fboy appear In tts Oatape VMaa eataktae etasay at leaat aa •( Iba wat aoepa at tba iiaikt Agricnltus. Oeograpby Geology, Hlatory, Indoatrtal Sub- Jeeta, Kindergarten Studies. Uinlng and Metal- Jnrgy, Mleroacopy. 'Military. Naval. Na(Ural Hlatory, Onltbology, Pathology, Plaelcalture. Ballroad, Religion, Scenic, TX>plcaI. Tnvel and Zoology. To qaote from another page of tbe Klelne Edncatlonal Syatem of VlaoalUatloo: "We are far, very far, from offering a moto- graphic library which Is ctmplete sa to every aubject that can prodtably be treated la (bU manner. It wll retire yeara of further effort and great siaas of money to even scratch tbe aurfaee ot tbe rich mtoe wblch Ilea at our feet. No single commetclal, sclentUlc or etlocatloaat Otgsnlsstlon can hope to accompUab more tbau s small fraction of the work to be done." This sums. up tbe entire sitiutlon la Ita brosdeat sense snd strikes Ito truest note. It holds forth the prcmlae oC the fature with the recompenac of iBBedtote Tealtoatlon. It sooads the toe- ala to tbe boshiess at large. It holds op tbe u sas lh l l ltles and to a free ackaowledgmeat that no eeope exceeds the grasp of say single onsa- Isatloa or ladlvldoaL la shsrt. Xr. Klela^ celaletae Is a big step la tba ttght dlreetlaa. aad hto sentlmeots. aa exptceaed therelB. are sonde In the tvlrit of a big man, vrbo to advo- eatlac a big cauae. Ur. Klelne U known aa m man ot far-alghted ability: Ida bualneae aramcn li recogntosd by hto asaoc'ates and coeqxtltora alike. The In- ference then to that tbe Bold of mollon plctni* edncatlon aot only offers opportunltlra galote for tte philanthropic educator, but that there to a fair margin at proflt to be bad by tboao who ate daring enoogh to back up thrlr convlc- ttoos with the cearage ot real moury Inveat- ■eat. It auur also be said that tbe time la ■Bt far diataat wbaa tba moving plctore will eecnay a ptMlaaat alata lo the advertising veild. Ita oeoiatlaa to thto end to taevltabte. aad Ita tsoa nini Usa Hadtaaa. Aa as adlaaet to tbe pisaeat avenoaa ot pabUdty it aim ptosa ^ sr Bsy he prspariy satbaasA aa ta tta graple pnrehaasr may baying *" ' sraat s _ ttaB-BBvaa tttNawttMoaaMakBr^he Ora''^ «r WkMt Ckar «P Ita Ma Dnat Twins golag thnogb a bit of comedy wblch would do much to keep the name of the advertlaed artlcto In Ibe mlnd'a eye of the pobllc In fact, the sky to tbe limit where awetag plctoroo are can- ccmed and eeea that etbtnsl tsRltcty la ea- Osmellaa. at tbe Bernhardt; Le Papa da BCfl- meot. at tbe Dejaiet; -la Oonserlts at tbs lydles- Dratnatlque: Le Satyr*, at tbe Paloto-Soyal: Ckilooel BoncboDot. at th* Cloy, and Dora 8ii>ciit% at tba Theatre dea Ugthariaa. ■XBAMa 8TRKBT FAIS. The annual "Ram ralr," one ot ths strsBgest street fab* to be aeen In the world, to now In p i O S me *. Tbrr* «r<' moat of the naoal aeeom- panlmenu ot the ordinary street fair, but the central attractfeo li tbe luon booth. Pskirs hive great chaiKea here. la the tree ham to be eam- pled at tbe hnndreda or atands, attracts tbe mnl- Utndes. OLOWN HURT. The clown. »ootlt. well known all over Barope. 'Was badly wounded by a boollcan as hs left the Moaveao-Clnine thto week, tbe man (a cafe waiter) oalitg as a weapon, a corkscrew. A part of the Inatrumeot remained. In the temple wmxDd and rootlt'a condition la srrloua. nia compan- tons at the dicua bar* paaaed l aso l ntlooa of mwhtby and a fund for dally fl o wtti la he oaat taTna Csspltal has been ralaed. . rSANOONI DSAO TIM ttat Bale dceeeadant of the celebrated fSiBlly et ItaBaa aquastriaaa, the Franconla,- hsa loat disd la Psrto. Chsriee lYsnconl was bla aeme, known the world orer for bto daring In the eawdut srens. Tbe fltst PranconI came to Paris In 1760, hav- ing Bed from Italy after bla duel with a pow- erful nobleman, whom be killed vrilh a aword- tfanat through tbe body: In 17BS be bought the Astley Amphitheatre. In the I^nborg de Temple, and made a big hit with hto elrcos. of wblch bis ovm barsemanshlp was the star fea- ture. Rich, be retired In favor of bto eon. Laarent, who bnllt tbe Olympic on tbe alte new ocrapled by the Noaveaa-<^rqae. Jean and Laareui made good, as had their father, end their wtvce, likewise, became famoa all ovar Bntope for their boanty and feorleaaaesa. In ins tba baathtia tetarasd to the iaBhsan_da Tesaple aad wsn'ialaed by a fesu I i i o dl a d theatrkat atma «( tba day tare beatflta. aad aa much waa the diaaater rtgarded ss a pahlte cataattophe. aahacilplIoB were lalscd hy the public fDr.repla«tag tbe dicaa. Adolpbe^ eoa.orLatueat. eocceeded hia father and nneto aad hoUr tbe Clique d'Sle In the lyases, aoir palled dowa. The nan- ne St tb* period wax eo great that Mapoteoa III. aaked Adolphe to train Tree Bogenle'a borsee. In IWtT be ChsBps-Byaees. aoir palled dowa. The nan- conto' ftme st tb* " Smpviia Napoleon 1 tbe Kmmea Bogenle' opened tiie Clnme dn Prince Imperial, later tb* Theatre Chateaa d'Bau, and afterward the Bar- raafcrd'e Parte Albambro. He died tvrelve yean ago. Charlee. who died thto work, waa hto qoa. tfis laat e( tbe Hast, Ba died iblWIotti :. tabil. Oeorg? Oreesmlth sad Mlaa fUBptnn. tha Ba^ "• Uah comedian aad c eaedl e aae. eoaUaae la baal 1 the big show at tha PoUae-Bergere. Beeilw snd Babe, and a bally Bngllab chorus are clase sa c on d a as (swad getters. Toe ravoe. wbtCfe to^t P. u ffiYyf'Y'l*^ !• i-iJdS . The Sors Troupe, the Orootee, and sccse ot English rod American vaodevllle tarns are ahc, Ing t:ila week at the BtoUe-Palaee In «h* CtaUe qiartar. ♦ lOas Dorothy Toje, aa Amcrlesa girl. the list of fun makera «t the Seals. Tbe letae ther*. under tbe Ftny management, to a daadP and soote excellent people are la the east. Ifasager Oastoa AkooB. of lAoa Park, oa- noimcea that abortly hto amoaemeat |«rk will throw open bar satsa to tbe aahlle far asaaw Na. X »bleh ■aaBk^'^.ba m-tmmfik ■• The aalat-Udler Boiler Crawford aad WUklas Ctrealk la dH hol ines s sad has for dlcata the biat anali at Pailfc.letalad. ao It la, la oaaaC tba aiaFarts* or Ike ♦ BeUcr Tbe -HIppodraBe Be pattlag the flntohlng Pane, sa Imltotlso of tha Boat A t ps rtt s, la the giettsea sad asa driaka and vatch the Aattag. which to alwaya. the Urelleet. ANNOUNCE SUMMER PLANS. Pravtdence, B. I., April P.—Tbe aonounee- meot has been ouule by Vanagers Splto sa& Nsthanson. of tbe Bmplre Thestre, ttat bsgte- ntng Monday. Vay S, tbey will tnaaxorat* a 2ring and summer aeaaoa of vaudevine. motloo ctures and Illustrated aoogs. Taadrvdto wtll I booked thioegh the Halted Booking (MVea «C Hew Xarfe. tbe ecB to leoiala far aa'ewtlro Beak la.each ease.. Qeags.aad moriaa pk 'Mtaadaya' aad'Tbaiadayik 'latt IS