Billboard advertising (Aug 1910)

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Ttie Blllboardl AUGUST 1^ 19ia mOM WE MAi pMCTUR Ea^ YIEWODp: Prurient Hypocrisy Shown In War on Fight Pictiire&—Cinematograph Censored Generally—Defended Poulblr the esd of Inane stiiDldilT has been nacbea in the clamor acainat the fliht pictures. At iMtt. we had to mit imtU Boolon, the city MfeMU and Intellect, took the final rap at coT- fM> Jadaecner. Oic mayo Is lisht. He pro- WMl^.a* mtflDf pietnas «C tte flgfat on tba aOi «c poHie monlt. 8oIleltoa>, as aU anion ■hooM b*, he taboo* ihowlnc the *. ^Bamtca*' most take Urn amattm la ranr^oktcd c«p«nics, emt uDOer the Mudow. Other eltiea hare taken the .mme itaBd. OOlb dtlce eoold be held np to the same Ilsht of xldl- enle. They offend In the saafe way. hot posttdy there does not exist In the'broad expanse that apreads under the onfnrled star anansled baaaer M Bagrant In pmrlent hypocrbcr as doc* oar •■- teemea nelshbor. The ethics of boxlns, a* a theological prapoal- tloa. doee sot aad should not and conld aot antir Into the aisnment that Is wracklnx the brains of penny-spUttinK p<^ttcd shysters. and nuialelpal graften the oonntry over. There an «Bly two points In the lasoe. Was It a crime to t tbt, or ina It aott U It waa. then emy apar m taa dTlllMd wodd and erery led- '~ S«ra bins sky cooId be In- ^ ^—to the face tliroaxh tba ' ^'cuiaal^.ea'dealMu That It waa ao crima la —-ftrt VbaBiiifer try to ponr Ugntd tern in empty bottlel i lt B ■adn't bean (or poMIe clamor, abetted tar tba ■naa, JeS wodU nerer hsre been licked. Aad ■ad It been the black man to fall, tba a<Ma]lad wUta man's aalratlon mlsht hare been aom- tnated to do the talklns i«i ftf fl of C B. But, b^uBs ti»« bUcfc man w«n, becanae aereral tsb- me men, with a keen bnalncsi acomen, a (artmw to ntnea the eooteat In mor- tea, aad becanae mllHone of people are to see iboaa aalf-aams plctmcs, Uun ~ -"-IndKa, aalt^nflatad, o( a co lo- ot moral piotaettOB. nke Boa- . - - a* wvnv «w warn I test on a screen or watch Johaao^aatf Us wUta wife disport 'tbemselras In pnbII«iTl8W>, Tkaia'a a^ceatlon for the Tlrtne teb-hMny m and BoUce chiefs. Take twenty mlaotw at Swbaaka and nad tha artldea <ai •M wbltaa and Uacka. . ■ JLdA so it baa coiw. nam the iiiMi liisi Swith ToUtUe aratltnde—what has •T flothiav bot censure, sharp, clesn^cat nnjost. Not s word spoken In detaiM, la eat erlUelam of the attempt to kill off an —sire nndertakloc. With tbe mr-raady of censure uplifted, the press has con- " and daiuad an entsijdse made poaalbU Jfcwn i rt t M the papeta now behowlnc »4 tha meat news of the Bcfat. -j— T-z^ ■■!!'• only dramatic wn«r' U AMlieu out Ina tha eonrace and to pot tba tratba fortk bsnettly and Tha Blilboard. with no wbtoOM ■Ip.'Mt ka^ !ss.-i ssr.:s4iSS^SS .{En* I to T«Uy Bainaiania'BaMU".;j:.""':';':,V OUeaco Is ahoeksd and. at i^"'^--' flaa rl shes the teddeet tenderloin:! * »"»»fl«7 and crloM wortd. Boston Is i^oeked, and -nt, there aia tBoosands of black men married to wMte women, aeeaedlnc to tbe New York Telesraph, and, een^ ttanlnr, a witter In that paper aays, speaUos of BastOB's mayor: "Doesn't be know that there ai* n fteen hundred other white women Inmates g •*•»••* kaown aa "black and tan,' Tialted en- ■KW fr Bcgroea, or by whites who are lower? Kb* H not aware of these facu he wlU be In na p n ss i aa l in of them with the receipt of lag eltbcr marital and no*—'-—• ' in tha dream la not. "Is not tMi Hill oeadltlon In Boston mnch more haialU to vMbOB morals, much more of a ttreat to tbb peace, order and tba apUft of than wonld be the iifblWIlM aC. tba Tohnsonoietnrea—of a In ala p L illoT Si mls^^albd a llaht? — 'Wooldn't It bo bsBar Cor tbto mayor of Boatao, to daaa up < « the Chadca. to uproot tte no max ajieaay •ilBta, to reform tbe degcadlag and appamnc COOdlUoBS which ercry eensns taker and eraiT popeea isa In Boston knows to exists to .INBT' Offer the removing of peostblo bani to the yaatbftd'nicala by tba grapnat aCaiadow- Out In Chicago, licroy T. Steward, chief of police, has declared against the exhibition of the fight ptctnrce. Chicago Is tbe saperlor alone. In tbe United States, with the poeslble exceplloa ' of f hlladelpbla. to Boetoa In tbe nutttar al Tlcl0Banca% Immorality and the crim- inal IntennlngUBg off f ~ liooka Ilko a waatd' part of tbe poiltaalcd morals, doesn't It? There'a lost another angle to consider—the moTing picture man, haa.he no rights? Tbe moTlDg picture Inoostry Is one of baxard. Countless fortunes hsTe been expended to make p«rfectioa i>oeaIbIe. Manofactureis bare lar- Ished money, time and bralna la tmtbeilng a project that, ataada .more to tba adneatloii of Ihia aaA eoadng xanaraUooa than df tta ped- egognea of eenrarlea paat comUacd. Adly a qoarter of a mllUoa of dollaia waa spent In securing these rlewa—an episode that la fully wtthln the legal rights of a aoretelgn stste of this Union, nonued on liberty. No tntractloo Of tha law was meant and none attained. Tbe pletnies merely show two superbly trained hu- mans In a contest of skm and endurance, one black and one white. Cnrlooaly enough, time was wtacn btUlona of dOIlan and tons of baman bodies were aacriOced on tha . altar of Mars to enable the black to baneflt mentally aad physlcslly. to enable a fraanaa'a obaaoa' to compete for superiority. Bom ' a 'glaffa,' tUg black Is the first of his race to attain atbletle honors orer tb« white man. eren tbongb that white a pitiful hollow abell of Iramanlty, as far as his calling wenL The atlmolos of competi- tion hss always been-tbe nndeoa of profieealon. It abonld aerre ttiat porpoae here. The flgbt was legsL The ptctnrcs, actoal life-like as toey aia, abaold and must be also. It waa one cbaaea in a " prod to enter. fbr tba nietan.men to zeosap and irodt by a Tent m 'e that took crit and fortune D enter. Saeceaa In tlila would nare given tbem an locsntlTe to go after Mgter and. If you de- sire, better tbinra. Tbe movlnff plcttirc industry needs to be en- conrxKeil. IP 7oti, or the general mass of mla- toformrd pabllc, bad followed the channel of Ita progrni—^llks >tlia milai bad . aeon the oostly experlmealK~baa'aam".1b# atniHlM and tortnnes -n-nnlrd. niira HiBMi >■ WW bBHglm of aneonragement. Since tba oriadda at B tlon •pIctnro-Tiaa- Isaaed lato-waila<wlda pob- Udly.. Ito Manda an! aaamlaa bstb bara ta' a mof at tbtm. Bat tot thl* Itak dsap- etnamatafraili la bwa- to atar. ThiM la dsmcr Inst can rstard tba snd no better trOmto eoold lusty tndnstiy tbaa tbat tr Oaona J. In "The OongrsgaUoasllst aad Garlstlsn World' (BoetcB), who, nnder the csptlon of "Csse for notion nctnKS," aoys. in part: '^W ithin almoet a single round of aessona. the picture show hss become an Iramenae enter- pHae, a worid^wlds - amnsement, a nnlrerssl In- ducnee. Fethspa the most surprising ttting abOQt all tbls wonderful nowtfa Is the slesdy Opposltlcm eneoontered. Pbyet-iaDS have de- " the effect oo yoathfnl eyesight; mn- .... . . shows: hsTe . ^^ctoxa. drama. Damlto toam aU, it Into totemstfonal popularity, alone, protwldy two and a people Tlslt tncis ihowa dally. "when yon hear tbat 'In rrance, during the erlctlon of ecdeslastlce. the' films pUred sach an Important part that they nearir created a rebellion,' that 'Sweden has endowed a moTlng picture theatre for presenting hlirtmical scenes,^ thst a foreign manztfacturer made offers up to t2aO;000 for the pHrllege of tak1n« the Ober- ammargan Paathn Flay—permission being wltb- baia. ■ b a w af^f OB begin to Cit aa Idea of onr wnid bfolbe^ Bead this, from a ataff writer of The Surrey: " 'On aa laland. 2,000 miles oat In tbe Padde Ocean, the exiled lepers of Moloksl gather ddly betore the flickering wonders of • screen thst shows them tbe world of life and fteedom. Seated in a luxnrloos sslon of sn oeesn tiner, s group of trarelets study the Ufe-llke pictures •f tbe countries for which they are bonnd. In Icelan d, e xcited Bsktmoa apiund the heroism of a oowboy ivbo rcacnca-a captvad maiden from tba toW Wgw. . B tat-mm^ . ttmS tb a wori d. In SOVtbfll^^L' ^ftOB^^ft* tAflVftUt pVSflSllltB 9flSV0^lir tba pletiiKd pUgbt of -a tortcn Raaa lorer. •uooK THM Mnen <nriir* v.. v::X-/ .MOO —flJ*' ' SOjlOO — UM 80.000 — $0.00 lOiOOO— MO aObOOO— 6.00 100.000— 0.60 :'{> ;' Slack Tiekato, Biz Cento a Tbooaand. SBJSBIAX, XIOKETS TOR tABJtB, BASE BAIX, IIERBT.OO-KOnVB, ZTO. Qnldc iblpment, accorato anmbering guaranteed. Cash with order. No O. O. D. WBira n>B bahples. « ROYAL TICKET CO., - Shamokln. P«nn WE A.RE: IVOX REIVXERS But the laiseat de^Ieis in the worid of Independent aad Awffnifttfftn FOma. We have IMP, •■igO N. THAWHOUSliriaid a tfwrMhsB anlMmd. UIMFTED STATES "ftTjVI BROKERS AND IMPORTERS. *1 Union Squjro, Broadway and 1 7tti St. Write for comploto list. The correspondents with tbe battleship fleet tell SB thst In every comer of the globe they foond those dlmly-Ugtrted rooms where Urlng comedy snd trsgedy flash acroaa the screen.' " A pretty- tribate, a joat one, and aome thought well worthy of absorption by many of our friends afflicted with an intellectual Indigestion. Tbomis A. dHaoQ Umselr glres out the fol- lowing. In defense of tbe Indoatry: "It will wipe oat nairow-mlnded prelodlces, which are founded on Ignorance; It wIU create a feeling of aympathy and a deidre to help tbe downtrodden peoples of the earth, and It will fra naw Idesia to be tollowed. For this reason, bdlare that .tta. awtloa pletnn pcaasato a raaftr aMaaa-to. tba baada oc tba bnad-^ilBdcd, t^Ufcat andlafariMd worken for tbe muld's good, tor tbe Innoeent amusement, effldent to- strucdon, and the morsl advance of the great masaes of people. "There sboold be no difference of opinion be- tween honest and deen-mlmded men on tbe sub- ject of morality, dttaer to a general sense or In lU application to speclsl condltloos, sach as the moTtog picture art. 'All of us at least ongfat to know what la right and what Is wrong. The moving picture msirafacturers sbonld re- alise, and I believe all of toe licensed mano- faetnreis do reallxe, tiiat the present Interest to the silent drama U not a mere passing, a n bama t a l . ciaaa. It eoatalaa too many passl- bumaa Jar soad aad oBUsbtaamaat to ba rar 'ftom a that the matailal'aUe of tbe Question to sv tovortant aa laTtta: Idea that they have alllad tbeiaadTea with a gnat awraiiiMU tbat la dt- signed In tba fntora to have a anbatantial affect on the Tiewa and character off onr peonte. They ted, to a aenae, aa tba pobllaban of blj^ daw magaxtoea, books aad oampaBaca mnit feel—tost their wares, to msks a lasting appaal. moat find a reapoose to the finer senao of thdr audiences, and not otherwiae." Oonttoulng, Mr. Anderson sununarlses other nsea tbat motion pictures have been put to: "It need not be aoppcsed thst Sdisoo aad others who have hdped to develop tbto rs> msrksble tovention bars dedicated It to tba tbcatn. Tba empioroaat at m ' to pedagogy and .paopagaada a well aa among aattleoMnt woakeis. of New Jersey schod children on parade bar* been exhibited In Rome during a campaign liaproircments to the school syetem^ Th^^toi . . baea been prominent featmes to the *reat mlaslonary expositions, and their naa for tbto pnnraee U not unknown to this country. I^ast wtoter some offlcere of tha Xooag Foma'a lOa- alosary Uomaaat want down to Ooba broogbt back aavaial nda of pletoiao aa mMM work to toe lalaad. A ncneh firm eaadactt e Bictnre etaow illttatrating cnirent eventa. ICOV* ig plctoie maebtaea bare been Installed la phaos' homes, Btale Instltotions. snd tba Uka^ and Tarlooa branches of toe Federal OoracB- ment, cepeclallr the navy, otilUe toem. ^Aay ara Mguntog to nuke toemaelves tolt In advar- Using, and manufacturers of caah registers, harrestlns machines, telepbonee. and ao OB, bare seen tbelr •v>aaIblUtles. "Parbapa Ue aott ttrlUnc lUoatratlm at adacattoaal moving nlattoaa to/*" ' the Oeorga Kletoa taett mm tbig i— Exhibitors! You NeodUs! WaNoMlYiiii! Bav* you « tnOMH thMtnt Ito yon muit to kMp K yMOMltr TIM <Mrkr patMalM fhoM wlw troaM yo«f Vkat.li.JaBk what yon ar* dobir wban ymi tako i te tMea aarrtea. Tbe $2.00 a week royalty has crown into an Immense Jackpot Which is now available for the absorption of theatres. Add to that tbe amounts paid for film service and it must be plain that you are con> tributing to the support of an institution which la preparingr to devour you. Awake to • reaUzatkm! Would you have believed a year, aco that. proprietors of licensed exohaases would have thalr away aad that tbay would boooiaa mare amployesl^. i >Kojlld yM riU«h'<.tlia>MMi MIImmmbIM ati«b hlKaa'itk«n''''wa&.'ttf':w^^ Wliy a«t^M.'tna:«^ It yon will look at tha'srand' program of >0''i««8s' w^ are weekly It will not take you Ions to make your decision. Get ready for the fall business by arranging for Independent service. DON'T WAIT UNTIIi THE LIGHTNINO BTRIKEBl THE DANGER IS IMMINENT. Every week adds to the big fimd. Don't contribute another week. We have reached the point where we can give you aa good fllm as the trust. With your added support we will pass them In quality and number of r^eaaea weekly.. The money you spend with tn will come baekto YOUNpp I pip Motion Picture Distributing and Sales Co. Ill EAST 14th STREET, NEW YORK