Billboard advertising (Sept 1910)

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^; SEPTEMBER 24,1910. Ttie Blllboapd f HE PRINCESS OPENS "3. — ■ The Inaugural Ceremonies of Dan S. Fishell'sNew Playhouse was Attended by the EUte ^f St Louis St Loals. Mo.. Sept. 13.—luToterate theatr*- aoers of St. LouU packed the new.Prbicen The- Jtre «t Its inaiwnral Monday night SepUmber 12 and Toilferooily applauded Bnlldlng Oom- mlSBloner Bmltli'a appteclaUon ot "a tteatre brought to tbe peoplej^lnitead of people broogbt to a tbeatre.". ^tae nuODK fimnd the vandeTlUa olarliouBe leally "flfteen minutes from maj where" Inangnral ceremonies and the regular pro- Kram kept the audience tintll 11:30 P. tL. hot natrons expressed satisfaction on reieblng borne almost as quickly as U they bad attended a doHH-town amnsement;jlaie.^^ ^ Manager Dan 8. riS&eU'a brllllanUy Uchted and tastetnlly decorated playbonie 'was /"siild eat" two treeks ago, manr teqnesta tor »eat». with accompanytog cheeks, bsTlng been: n- tamed by mall. A stream of theatregoers filed ta the box ofllcea, contenting themselTes with Durchaslng aeat* for otber performances tbla week. Begreta were expressed so fteqnently that the electric fuse burned ont, leaTlng Aa- BlBtant Manager Arthur 8. FlsheU and Treas- orer James Basfotd making leaemtlona In the '"loi orchestra concealed behind a bower of flowers at the main entrance anrprtsed the flrst-nlgliters aa they alighted trom automo- biles and street cars. PrObsbly fonr bnndred nersons thraniced Grand Arenue's "white way," watching elaborately-gowned women and their escorts edging their way Into the handaome. commodious foyer. ' Scattered here and there were huge floral pieces, emblematic of the <n>e apparent wish. "Bucceas." _ ; ^ , . Each woman lecelred: a bos; of candy upon entering the theatre.'.'Patrons foond an Amer- lean Beauty rose pinned to each of the com- fortable bine sesta. which strikingly barmonlse with the tan and gold of the walls and celling. Seats on the lower floor are so placed that a clear view of the stage is afforded, and while the forward sweep of the alslea may seem a trifle steep, this offers no Impediment In en- tering or leaving the parquet. The Princess parquet Is wide, being arranged so that every cbair will be comparatlTely near the jirosces- U. Daniel Dore. the eapcclalur-cngased mus- ical Erector, raised Ms baton at 8:30 P. M., after everyone bad been seated, and the or- chestra of sixteen plsyed The Star Spangleo Banner. The andlenee rose snd anplanded. The drop curtain, portraylnic the founding of St. lonis In 1T64 by Laclede, went up with Amusements in the Far East Gentlemen:—Since writing yon from Slnira- pore on April ISth I have been Tery 111. I went to Bangkok, Slam: from SInaapore and was stricken with fever there. When I was well enongh to travel 1'went to Hongkong, but the weather was very hot so I came on down here to recruit my health. Japan la In a terrible state at present. Tokyo is flooded. 200.000 prople sre homeless and are being fed by the Government and by the general nnbltc. 70.000 people are down with cholera which has broken ont la one district. 'Immense damage has been done by the floods, which vfere cauaed by 10 daya cohtlnnous riln-fall. -13iere Is absolntely no show news; the outlook Is very gloomy In Japan at present. Should everything be all rlgbt In Oc- tober, I shsll make some airship flights In Tokyo. I received the sample copies of The Billboard that yon sent me to' Hongkong. Thanks for same, will write yon .•from time to- time, when I get stronger. and< when n*wi Is more plentiful. With best wishes for the continued success of The Billboard, J remain. Sincerely IMurs. „.„ CAPT. 3. W. PRICE. . Hotel De Paris, Tokobama., LAURETTE TAYLOR ^OPULAR AT THE OLYMPIC. Chicago,'Sept. 10 (Special to The Billboard). —Hiss Lauretta Taylor, the featured player In Cohan A Harris' farcical comedy, .The Girl In wutiae, has indeed plessed the many who have visited the Olympic Theatre In qoeat of amnwment. Hiss Tsylor pleased the Chicago dramatic crltlca to a aatlsfylng extent, and <wy had many nice things to say abont her. w pisy In which she Is now appearing Is re- plete with comedy situations, and st times la dell(htfnt. Messrs. Cohan and ■ Harria have seen to u that the producUon li right, and that * well balanced company lammndt the star. KIESSUINQ AT ORCH ESTRA HALL. Chicago. Sept. IT (Special to The Billboard). —Christian O- Riesallng, who tonnerly presided at the box-oflle* of the Whitney Opera Boos* Ud who wai txeasntcr of tbe Chicago Opara nourp. was •elected by the manacement ot Or- ciKBtra lIsU to handle the psste-boardt and In- cuicnt!!! money during the entertainment offered St ihnt houae for the beneflt ot the PolIeemen'a Besi-valfut Aaaodatlon. Mr. Kleaaling Is well known In Chicago theatrical elrelca and la com- petent and able'to take care of the large crowds that flock to Otcheetra Ball to be amnssd and te i-unirtbnte to the worthy canae. NEVy BENSAtlON; • 1.^ .hew Tandevllle aenaatlon about to be Muncird U The Great Ariadne, a Varopeu "••'"y. who la heralded aa The Baanty From nudspeai. The set. Is under the management ot Pat Casey and W. h. Lykena and wlU be pra- •cnied by a. cast of eight people. Manager Dan Vlshell atepping swiftly out of. the wings Into the calclnm. An ovation for: three minutes gave one some Idea of the stam- pede for Boosevelt In the Isst Chicago conven- tion. It was a hearty expression of a play- going pnbllc's appreciation of a dramatic pu- ace at .the very door of the residence district. Msoager FlsheU thanked the first-nighters for their enthusiasm, thanked those members of the MId-Clty Reslty Compsny who snpported him In the enterprise, thanked the archltecta (OoDtinued on page 40.) . NEW BR ONX THEATRE WiU Be Erected by H. H. Horkheimer-—Plans Call for Expenditure of Three Hundred Thou- sand Dollars on the Building . ;Theatrical Manager B. H. Horlchelmer haa just concluded a 1600,000 deal whereby he ac- qnlres a valuable piece of proper^ In the Bronx, on which will be erected a modem theatre. The property is located on the aouth aide of Beat Tremont avenue about IDS feet east of Park avenue and comprises a total area of 42.175 square feet, Iwing valued at abont 9300.- 000. The transaction wa« negotiated through the Stewart Realty Company at Forty-aeoond street and Madison avenue and Joaeph B. StDI- well, of 140 Naisan street. MARK LEU8CHER, General Presa Bepresentatlre ot the Orpbeum Circuit. New Vaudeville House at Charleston Charleaton, S. C, Sept. IT.—Charleaton Is to have a new Taudevllle theatre coating In the neighborhood ot (00,000 and having a aeatlng capacity of 1,500 people. The new tbeatre, which will stand on Society atreet Inst off on King, Is being erected by iUbert Sotflle. It will probably be booked through the Prlnceas Theatri- cal Bschange. CU RTI8S Ca I NCORPORATeD. Albany, N. T., SeptMnher IT,—Tha Oattiss Ex- hibition Oompany. promoted by Aviator Glenn B. Curtlaa, waa Incorporated for the purpose ot pro-, noting axhlbltton flights 'with aeroplanes and tha Bellliig of aeroplanea for axhibltlon purpoeea. The eempany'a ofllce la to be at Curtiss* home In Hammondaport, Steuben county. The capital la $20,000 and Glenn II. Cnrtlaa la a director. Must Close on Sunday Beanmont, Tex., Sept. IT.—Sheriff OUea baa notlfled all managers of Ttaderilte and moving picture shows that they must Observe the Sun- day laws and ceaae operations ott Sunday. In aoma way Port; Arthur fell Into the coatom of running picture and Vaudevlllfr showa on Sun- day and there has been continued eom^aint from ahow people In Beanmont that the olBeen ahowed discrimination between Port Arthur and Beanmont. XUa led to the action taken to the aherur. CHICAGO PREPARES FOR ORAND OPERA. Chicago, Sept. 18 (Special to The Billboard). —^Preparationa are being made and anbaetlpUona received for the Chicago Grand Opera aeaaon. which will soeo be under-wayat the b^ Aadl- torlnm. The theatn, which Is to be conatmcted on the alte. wlU coat between «300.a00 and gSOO.OOO and wUl have a aeatlng capacity of abont 2,000. There will be entrancea on both Tremont and Park avennea. Hr. Horkheimer demonatratea great foresight In his decision to build a theatre In this part, of the, Broox. where there la a vast population to draw from, and no theatre in the vicinity. Then la a wonderful futun for theatrical enter- prlaas In that aeetlan ot Manhattan and It Is sorprlsing that no wide-awake manager haa seised the opportnnlty of obtaining this property before a theatre. Work on the new stmctnre will begin at once and It'ts expected that the hooae mil to eom- pleted early in 1011, when It wUl be opened aB- der flie aole management of H. H. HmkhebBer.. AT CHICAGO'S NEIGHBORHOOD THEATRES. Chicago, Sept. 19 (Special to The Billboard). —^The thriller offered ula week at the Bljon la More to be Pitied Than Scorned. whUe at the Criterion. KHmt * OaxioIO'a north atte hooae the attraction la Banco in Arliona. A Child of the Regiment h<dds forth at Weber'a Theatr e as this week's offering. The patroua ot the Crown Theatre are thla week witnessing As the Sua Went Do'wn and at the National Theatre The Cat and the Fiddle Is the current attractlm. The Haymarket'a attraction thla week Is not musical, but of a variety that very much pleases the patrons ot this showbouse: Rosalind at Bed- tsteMs the offering. At the Globe Tbestro. The lossry Is contlnuliig on Its run. The resident stock company at the Martowe Theatre ta this week Interpreting DnBarry. while on the west side the Msrie Nelson players are entertaining the patrona of the People's Theatn with Glria. The college Tbeatre Is In Its-second week 'Wltli When Knighthoo d Was In Flower. MINSTREL MEN AT MeVICKERS' THEATRE. Chicago. Sept. 19 (Special to The Billboard). —George Evans and bis Honey Boy HInstrals are thla week entertaining the patrons ot McTlck- ers' Theatre and In the aame show Jsmes J. (^bett telle the atory of the Jeffries-Johnson contest (t) at Beno. Bvana and his crew of entertainers an aa amu sin g crowd. New Manager for Lyric Minneapolis, Minn.. Sept. IT.—With the ttana- fer of A. Q. Balnbridge. Jr.. to the new Bam S. Shnbert Theatre; ot- Minneapolta. the lunage- ment of the I^e eucceeds to Chsrles P. Sat- Ubury. who Is well adapted for this posttiOB through many yean of experience Intheatilcai lines. Mr. Sallsbnry organised In 1887 the 8JU- Isbnry Stock Company which played successfiflly In four different cities for BT consecutive 'weeta. Hl9 company played the Bastable Theatre In Sj-racuse, and the Davidson Theatre In Mllwaa- kee and he waa then manager of the Oolmnnia Theatre In St. Louis, of the Grand Opera Honie In the same town, of Roster & Blal's New Tork Music Hall, of the Boston Music HsU, Road manager of the Marguerite Sylva Open Com- pany, of The Sauaw Man, The Flower of Hie Bancbo, and other important attractions. With such a record It is safe to .prophe«y that Mr. Salisbury will meet with highest success In hla operaUon of the Lyric Stocfc Oompan y. THE GAMBLERS TO BE AT THE LYRIC . Chicago, Sept. 19 (Special to The BIlIhoMd)- —Charles Klein's new play. The ^mW«a,« Intended for prewntatton at:tbe X»rIc__Tn«Kre, succeeding the current nmslcal fhrce. Tim Wife Tamera. oi September 25-^. We •» <»'<»,*5S* engagemoit of'The Gamblers, at the Iiyric. It Indeflnlte and that It la the fltst play to be pro- dneed by the Anthore* Producing AssoctaMon. In The Wife Tamers. Mme. Juliette Dlkan-. cently Introduced a new song entitled. Yon Mosn't Think I'm Nanshhr Beeame_I »ve Soeh Manghty Byea. and lAlUn FltsnnldU^o playa In HSie piece has a new one called PetO'. FOLLIES HOLD OVER AT COL- ONIAL. Chicago. Sept. 10 (Speeld to The Blllb<»rd). —The FoUIes of 1910 remain on view at «e Odonlal neatre and to thoee who enjoy a »- pleal Zlegfeld production the play U Indeed sat- btytar. The production Is made on a la'vlab ac2e and the aUge la dressed m«t ot the time •with pretty girls who trouble little shout drMS. Btekd^and Watson. Fsnny Brtce and Bert Wil- liams era the noticeable Pl*?"? J'^.k"'!!!; Their vnwk is par-excellence. Bobby North iwa Once Tyson an pleasing la thelr-parts In fact the entire eatertahment is In good handa- THE DEEP PURPLE TO BE AT THE PRINCE8& ddeago, Sept. IT {Special to The BIllboard>. —Aimoaneement Is made that on Sunday. CM. 2. The Deep Purple will be brought to tM Princess Theatre. George Tjrier haa aeemea tte- rMita'to produce the play la thU coimtty :ftr l£Uet and Company.