The billboard (Aug 1916)

augubt a. ml The Billboard Mary Pickford Film Corporation World's Foremost Star of Motion Pictures Supreme Heads Her Own Company ANNOUNCEMENT .» I \S announcing tbe formation of the MART TICK' J FORD FILM CORPORATION. I wont to Brut express 1 my gratitude for tbe co-operation of the exhibitors, everywhere, and a/so for the generous response of the public in bringing success to my efforts and various creations on the screen. Surely without either no one eon have progressed and in my instance our work together baa been so full of happiness that it makes doubly treasured tbe success that baa come to us. , f N the selection of scenarios, the casting of companies, 1 the direction, production and character creating of —I motion pictures I am sure that i have learned some- thing every aay and that I will keep on acquiring this knowledge. And that is Just why I want to use it to tbe Seat advantage in guiding my own company, which will now produce all of tbe plays in which I am to be seen. It is our purpose not only to give every detail of the Mary P'okford Film Corporation our direction, but to surround ouraelf with tbe best Each will have a, cast of distinction, a direction of originality and creattveness, Sne environment, its own especially written IMtUh §M with that dignity, simplicity and artistic ensemble that will make the best in motion p.ctures and attract the largest and most discriminating audiences. I want the Mary Pickford pictures to be seen in every theatre and playhouse in tbe country. We are delighted with tbe arrangements and broad plan of distribution made by the Arteratt Pictures Cor- poration which baa been formed to handle them. MPTED by your encouragement of the past, and ' which I feel that I owe so much to you in aid- «D \ROMPTE r\ forwhi 1 1 ingme ing me to reach an ambitious attainment, I feel mat wan this incentive and with tbe ever present conffdt with which you have approved and admired my work that I can now reach still higher, giving you tbe tering dir 9. ability endeavor—but always depending on your affectionate interest, for which I am now and always— Gratefully, and skill in this wonderful art industry. T wilt be our purpose and endeavor to make most com- plete, elaborate and art harmonizing productions— each of wbieb is to stand out pre-eminently as s wort. Toe productions will be tbe best that are made. To Be Distributed Everywhere and Alone by the ARTCRAFT PICTURES CORPORATION l|J/ ITU full conSdence the ARTCRAFT PICTURES YV CORPORATION makes its entry into the Mm in- dustry announcing that it hsa been organized to highest attainments of tbe cinematographic art. For its initial undertaking it now offers to tbe exhibitors of America the productionsofTBB MART PICKFORD FILM CORPORATION, In which will be presented exclusively thegreatest artist in the history of the world of amusements. MARY PICKFORD n without a, parallel in the history of either the spoknn or the silent stage. Everv exhibitor knows thai the advent of a new Mary Plclford picture means an event in the season of his theatre or playhouse. That has been the unfailing rule. NOW, beading ber own Sim corporation, Mary Pickford w/in her wonderful art aid great experience will bring U productions a new life, a stronger drawing power and a m lasting charm. Being alone and on no programme she will ct pletely pervade the entertainment presented, making its at- tractiveness to the marvelous and almost uncounted Mary Pickford following ail tbe stronger. IT is Mary Pickford's desire that these new productions shall be the best ever presented on tbe screen; they will be limited in number, but unlimited in cost. She will be sur- rounded by tbe best brains, skill and creative resourcefulness obtainable in this art industry. Bach production will be a master-wori and artistic ensemble beyond compare—that will In every detail have the wondrous touch and never failing ap- peal of Mary Pickford. IT is the purpose to present tbe Mary Pickford pictures everywhere. It is her own desire that they shall be seen in every theatre and motion picture bouse In the land. She comes to you alone with productions surpassing anything yet done on the screen, supporting casts of distinction, master direction— in all a complete harmonizing of every detail of the art la which she stands a/one as its roost popnJar and favored star— tbe incomparable Mary Pickford. TOU owe it to y ARTCRAFT PICTURES CORPORATION, 729 Seventh Aye., New York City.