Billboard advertising (Dec 1917)

The Billboard DECEMBER 1, 1917 CHICAGO AGENTS TO STAGE BENEFIT FOR WAR RELIEFS To Be Held at Olympic Theater in January—Employees of U. B. O., W. V. M. A. and Prominent Vaudeartists Will Participate in Performance Chicago, Nov. 26.—Are you one of. the scoffers who maintain that agents would be more sympathetic toward performers if they'd, realize the amount of labor incorporated in whipping a suitable vaudeville offering into shape? If so, the big surprise of your life is coming to you. for the male employees of Chicago's largest booking offices have decided to “stride the boards” ; Do not jump at the conclusion that they Intend to deprive you of your livelihood, however, for they are guided by no such intent. It is the call of the war, particularly az it ap fies to various legitimate “reliefs,” that has prompted the: “men behind the books”.to demonstrate their histrionic talents. ' Some time in January (the definite Yate has not been set) the men who make the workings of the U. B. O. and the W. V. M. A. possible in Chicago will stage what promises to prove the most interesting benefit enacted in years, dedicated to various forms of War rellef—the Red Cross, the Smoke Fund or the Y. M. C. A.—perhaps a combination of all. Their portion of the offering, to be revealed at the Olympic Theater (at one time a prominent Loop home of vaudeville, now a legitimate house), will be a minstrel first part, which they guarantee will be as interesting as anything Lew Dockstader, George Primrose and George (Honey Bor) Evans ever offered in the palmiest days of minstrelsy. Then the world will be afforded an opportunity ta glimpse at close range the acting abilities of Messrs, Goldberg, Talbott, Thal, Vance, Bebler, Simon, Yates, Nelson, Powell, Christy, Goudron and the very many. other genial chapswho man the individual books that.go to make up the combined power. of these large circuits. To just what extent “Tink” Humphreys and Mort'H. Singer, managers of the circuits, will extend their ) New House at Dickinson Dickinson, N. D., Nov. 24.—The new theater under construction here will bear the name of The Rialto. Owing to the delay in getting the scenery the house will not be ready for opening until about the middle of December. The policy will be vaudeville and tabloids. Tom Vallancey will have the management. Martin Beck’s New Theater New York. Nov. 25.—Martin Beck was in Chicago last week and signed contracts for the erection of the new Statelake Theater and building. Part of the building will be reserved for the use of the National Vaudeville Artists, Inc., as the Chicago branch of the club. DEV I CABARETS Angeles. Casey was a member of the famous Ernestas, Australian acrobats, which act was split up because t! senior partner enlisted in the Austr: Man contingent of the English army. Casey, tho apparently slight of build when viewed in citizen's clothes, possesses marvelous physical development and prodigious strength. Gladys Hanson Makes Speech Cleveland, ©., Nov. 24.—Probably no event in local theatrical circles, looking to strenghtening the campaign against Germany, has met with personal efforts has not yet been as-| the response as has Liberty Aflame, in certained, but both these gentlemen] connection with the Y. M. C. A. war have pledged unlimited “moral sup-| relief work here. Gladys Hanson took port.” In order that patrons of the extraor dinary benefit may not be forced to (Continued on page 71) the role at the meeting here, when Manager John Royal opened the Hippodrome to the workers and the public. Myron T. Herrick was chairman VAUDEARTISTS ‘The further we inquire into, consider and weigh the matter the more firmly we are convinced that the splash ad for vaudeartists in trade papers is a mistake. \ 1 ‘These big, half, whole and double-page spreads are wnsteful in the extreme.and should be discouraged. ‘We are discouraging them. ‘We not only advise against. but urge artists not to indulge in them, CHRISTMAS ISSUE and this goes for our as well as the regular numbers. It is cheaper, however, to extend your Christmas by means greetings of a five-dollar card in the Christmas Billboard than it is to buy, address and mail a quantity of Christmas cards. And you get’a circulation of at least 46,000 copies coupled with a worldwide distribution. Furthermore, your five-dollar card in our columns will not be dwarfed and-overshadowed by pages of big splash ads. ‘A card of this size and kind, actually saving you money as it will, IS A GOOD BET, and so we have no hesitancy in recommending ‘it to your consideration. But do not adopt the suggestion because we have “been nice to you during the year,” because we have run your portrait or because you have received frequent or favorable mention. No obligation attaches to you on that score. You owe us nothing therefor. ‘The last forms of THE CHRISTMAS BILLBOARD close at midnight Sunday, December 16, on sale in New York, Philadelphia, Chicago, Buffalo, St. Louis, Detroit and points east of the Mississippi December 18. ‘supplied before December 22. ‘The Coast, Canada and-all the rest of the country will be Lady Duff in Vaudeville ‘To Tour Kelth Houses—Opens at Pal‘ace, New York, December 3 New York, Nov. 25—Lady DuffGordon, the fashionmaker, will make her first appearance in vaudeville at the Palace Theater Monday, December 3, with her models and a great collection of gowns, frocks, suits, furs, etc, In a musical fashion revue, entitled Fleurette’s Dream at Peronne. Her engagement at the Palace will be for four weeks, after which she will tour the Keltli houses. The show, it fe said, in some ways will be the most elaborate yet exhibited. Fairbanks’ Trainer Performs Chicago, Nov. 26.—Few people viewing the feats of strength performed by Hanlon and Hanlon at the Rialto Theater this week realize that the youthful looking member of the act is Fred Casey, who was Douglas Fairbanks’ physical director in Los of the meeting at which Miss Hanson spoke. Mr. Herrick formerly was ambassador to France. Major General Glenn, Lieutenant Picard, of the French Army, and other notable military lights were present. The meeting resulted in swelling the fund by several thousand dollars, and helped to make the more than $1,000,000 contribution to the nationwide campaign. Bosworth in Sea Wolf New’ York, Nov. 24—Joseph Hart has made arrangements for Hobart Bosworth, the film star, to appear in vaudeville under his direction. Mr. Bosworth will use a short play, entitled The Sea Wolf, founded on the novel of the same name by the late Jack London, who also wrote the playlet. Vaudeville Over the Top Chicago, Nov. 25.—Laddie Alphie ts on his way to New York, where he will whip into shape Over the Top, a vaudeville sketch by a local author, embracing three people. Poli’s New Theater Closed Palace in New Haven Dark as Result of Clash With Bullding Ordinance New Haven, Conn., Nov. 24.—sy!vester Z. Poll’ is having considerable trouble with his new $1,000,000 Palace Theater here. The house was opened Monday night with vaudeville, and Tuesday the Mayor gave orders to close it because the front entrance lacks ten feet of being as wide as the city ordinances require. Wednesday morning Mr. Poll and his counsel appeared before the. Superior Court Judge and applied for an injunction to prevent the Mayor and police from closing the theater while the matter of a proposed change of the ordinances relating to entrances be considered by the Aldermen, but the Judge flatly refused to grant the petition. Later Mr. Poli held a conference with the city officials and was given permission to open the theater as a picture house exclusively. The new playhouse has a seating capacity of 3,400. Stanley Succeeds Mills New York, Nov. 26.—Manager Mills of the Delancey Theater, who recently left the house, has been succeeded by William H. Stanley, former manager of Loew's Eighty-sixth Street Theater. Mr. Mills recently got married and removed to Montreal, taking charge of one of the Loew theaters there. ‘ é Edith Taliaferro ‘To Enter Vaudeville for Remainder ‘of Season New York, Nov. 25.—Edith Taliaferro, who left the cast of Mother Carey’s Chickens recently and has been succeeded by Antoinette Walker, is to tour in vaudeville in a sketch called The White Rose of Old China for the remainder of the season. It Is a one-act play. The bookings are being arranged by Joseph Hart. George Peck Weds . ‘New York. Nov. 26.—President George Peck of the American Burlesque Association, and Mrs. Rubr Leont, widow of the late Harry Leont, were married Saturday night at the home of the sister of Mr. Peck in Fairview, N. J. The ceremony was attended by a few close friends of the contracting parties. Mr. and Mrs. Peck will be gone on a honeymoon trip of one week. Loew’s Theater in Montreal New York, Nov. 24.—Marcus Loew returned to New York Thursday from Montreal, where he opened his Loew's ‘Vaudeville Theater last Monday. The new house has a seating capacity of 3,400 people, and is the biggest in Canada, Business on the openinx night, when all the officials of the Dominion Government and the municIpality were present. was capacity. and it has continued big all week. Mr. Loew was accompanted.on the trip by Rita Jolivet and Mollie King, the-motion picture stars. Upon request Miss King delivered a speech for the Canaona Victory Loan with gratifying results,