Billboard advertising (Dec 1917)

4 The Biliboard DECEMBER 1, 1917 THE SKY’S THE LIMIT IN LANDING ACTS Train-Meeting Practice Shows How Far Some of the Music Publishers Will Go in This Respect : i i R ill i i i i i i 4 i gE i it I i at il i i i LF ke Bs So-and-s0, to everything, and you felt is jae owe into way stations at ungodly hours? idea vecms utterly preposterous."* * ‘Yet that is precisely what we do mean to say ‘worked eo universally oo big-timers that it is ‘of time when some epergetic ‘extend the fleld of operations—and ‘koow that when « publisher starts something whole ‘soon follows suit. ‘Publisher who doem"t grasp at any straw cal<ulated.to stimulate the action of his catalog. ‘ete are no looger paid, but the pasage of milion regulations intended to protect am to fa quite essential when you want to emphasize the value of what you have to offer. ‘These exceptional representatives of the profeseional departments are time-tried past mas Brerything they do te inspired by the allembracing claims of friendship. ‘They like you personally; tho they admit that you're the great SONG LOGIC IT’S ON THE PHONOGRAPH ought to nse that song of mine, for it's a riot sure: it has the others beat = mile. I say. Know you're a wondross Judge of just what's what, of how s song sboold sound—eo T Talne’s the best you'd tod’ for miles sround. ” The soe. will help You reach, the top, in your bebalf, and here's the proof of why it’s great—IT'S ON THE PHONOGRAPH! why you, ought to thank me “A lot of other artista would be crazy for that song, but I like you T's got the bons half nutty and the fellows on 4 ballad is the song that yot ‘If Wilson weren't busy. he'd soon be sending for. You, spea ‘That song of mise must be a beaat'—IT'S ON THE PHONOGEAPH: it strikes me am if Edison Trould root for candlelight. “There inn't any question but the songs that I prepare are just about ‘aod most certainly are “there.”" ‘need a song of merit. one with pep. to meet the it's a wonder—and IT'S ON THE PHONOGRAPH:—Casper Nathan. HELP IMPROVE THEM A sign prominently displayed in The Billboard's Chicago office reads: Taugh. "When people speak of wondrous songs the writers used to write IF THINGS DON'T SUIT YOU HELP IMPROVE THEM We wish every performer who complains about the song publishers’ present outpat—particalarly patriotic numbers—could find time to contemplate this sign and grasp the logic underlying Kt. ‘How long will Ie take performers to realize that they may be absolute masters of the World gf Same? Te arceot what Zou Know is fundamentally unsound merely because you are told that making con {instead of enthusiasm tn audiences that potrid treat it us you would aus Quber to afford a convenient mantle for COLD TYPE REVIEW EXPLANATORY KEY: LV—Lsrtcal valos ‘eclimate O—Comment. P¥—Phonograph r—Mfusical val EA—Espectally adapted for, GE—GenCLEOPATRA HAD A JAZZ BAND. words br Jack Coogan. music by Jimmy Morgan (pubUshed dy Feist). L¥—A novelty. couception. the title of which forms the only surprise, as eversthing. else is quite conventionally puts M¥—Has a nice initia pense ta the chorus, melody, thing in partienlar. GE—Now that Jazz has been done to death, we retrain from Taving over an endeavor to set it back two thousand sears. C—That portion of the chorus relating that ‘sphinx looked on and sald there'll be a wedding soon is inexpressibis “puak.” PV —Perbaps. JUST YOU, by Con Barth (published by Stasnr). LV—Iatense ballad, almost! too intense in spots, a8 lines like “rages thru ms ey'ry part” Indicate." However. the Iyric is well put together fd enunciates profound sentiment. MV—Very Impressive, the chorus being especially beautiful, Sith ‘slow, brief bents. followed by longer oues That prove most appealing. BR—ANY high-class Zong purpoces.. CE—Tho the iden ix not at all new. the number ts well worked out. C—We are ‘Of the impression that “fled” is rhymed with “you” ia the chorus. PV—Acceptable. DOWK IN BORNEO ISLE. by Creamer and Layton «published vy Broadway), LV—Coi ventional “Borneo” Iyric. with risque suggestions of the pleasures to be encountered where rules ‘Gf convention are extremely lax. MV—Good for this type of cad ‘There have been many sougs of similar theme and execution. this fly from the oes we encountered in the past. C—All points uppear to be covered above, PV—None. ‘NEATH THE AUTUMN MOON, Iyric by Louls Weslyn. music (published by Witmark). LV—Rather stereotyped “melody” fairly well prepared, alluding 40 the charm found in dance muse played on a certain might in’ the past. M¥—Concert style, with ‘nice effects built around a “climax” waltz theme. EA—High-class singing. GE—Auswers Tis purpose well. C—Brery few years a song of this type takes lold—and we haven't had mauy of them recently. PV—Appropriate. FACES IN THE CAMP FIRE, by William E. Davis and Henry Rossert (published by writers). LV—A simple, earnest story of the manner in which our soldier boye think of the folks at home ‘while gathered around. the camp fire—told in a clean-cut manner. MV—Expresses. the general Tentiment well, the verse being in march tempo, the chorus drifting into waltz. EA—Patriotle gatherings. G2—Gtrikes us as having more meaning than the average song inspired by thew €—The Iyricist could not resist the temptation to rhyme plural “others” with singular “mother” fat the end of the chorus. PV—Emphatically yes. CAMOUFLAGE, by L.. Wolfe Gilbert and Anatol Friedland «published by Stern). comedy Isric, ‘parts of which. strange to say, are really funy. MV—SuM™elently usmelodious ‘and “"nolsy"” to fulfill all requirements of this type of song. EA—Vauderille. cabaret or wherever En artist Fesorts to comedy song camoudage to appear funaler than he really is. GB—Rattlingly food in many respects, especially simplicity. C—The word Writer resorted to the Fare good fadement of Trinting ooly one verse and many extra choruses. PY—Maybe. FALSE AXD FAIR, words by Claribel, must by Gustave Ferrarl (published bs Boosey). Lv—A lyric of lore gooe astray expressed in remarkably simple manner, embodying a clear: cut allegory. ‘MV--Slow-moving. concert style, with many opportualtles for full vocal Expression, EA—Concert and iyceum work, GE—High. C—This song ix remarkable as a musieal expression of absolute disappointment in jove. PV—Few songs of this class reach the phonograph nowadays, But this deserves as much phonographic consideration as may be allotted any number of similar type. I B18S YOU, DEAR OLD BROADWAY, by Chus. A. Ford (published by author). MV—Nelther has’ much, value, The words sirike one ws being particularly bad, ‘Deca Frederick W. Vanderpoot oy Ly—a rhymed ind the plural “cabarets ‘This is the Kind of a Broadway song a person would write were he endeavoring to express intimate Tonging form place he'd a ‘We'd advise the writer to view the moving picture edition of Broadway Jones. PV—None. chains of friendship you're an extraordinary individual. If at the end of that time your “friend” eprings a wonderful new comedy song or ballad that nobody else has gilmpsed (outside of fitty or sixty others approached by other rep ‘resentatives under similar circumstances, of whom you, fortunately, bave no knowledge), you must be coldblooded, indeed, Yt you fail to give carefal and considerate attention, If you're the (Continued on page 15) A FEW DON'TS For Song Seekers powT— be peevie if you fall to get immediate attention at professional rooms. What may stem like sbabby treatment may be unavoidable. —say one thing aboot a song you bear and think another. Praise is appreciated when sincerely siven, obnoxious when byprocritically extended. try’ to wake up for the rerenges of soogpaying days by asking for special favory. One form of payment is as dangerous as another. <try to make your bit In the publisher's offer, ‘Your place to ehine 1s before your audiences. try to write your own material if you aren't the ability. Publisbers” songs are better than bad special ones. This kind of economy is ex. pensive. ‘forget old friends in the Srst Hush of triumpb. Remember, you may be where you are largely Decanse of a kind word said by an old friend at the right time. ‘forget that old friends also include publish. ers who treated you right In the past. If they're not where they used to be do sour best to-bring them back. neglect to send a letter or card from time to time to people who'd like to know how you're getting along. Time speat in communicating is well invested. ‘—Jndge eversbods Fou meet by Grst appearances Brilliant people frequently appear awkward and embarrassed at initial introductions. —orerlook opportunities to get Four name tote print Iegitimatels. Stars ge. and hile places because of publicits's repetition. ask for expecially arranged lead sheets and orchestrations that you, never intend to use. ‘This form of !mposition costs you nothing, bat may cost others much. OFF PERIOD Chicago, Nor. 24 —There never was a time when publishers viewed the ‘off period." which starts Thanksgiving and does not end entirely ‘until after New Year. with greater apprehension im those few patriotic songs which, because of superior merit, manage to create a sale for them‘selves and are enabled to make progress when few songs urrire—or those happily written exceptions which do not relate to the war‘ and manage to Decome hits sheerly because they are “different.” Howerer. most publishers are beset with fears that songs will not more over the counters, no matter how meritorious they mas de. Patriotic numbers are not being put forth Decause of confidence in the type, but rather so {that competing firms may not ‘get there first.” PROFESSOR ENDORSES JAZZ Grinoell, Ia. Now. 24 —That Jaze masle marks a ‘perfectly legitimate development to tho progress of music alming at accelerating Jing dance steps te the optolan of Prof. Matlack of the Grinnell School of Stasle. 5 people started to dance, Matlack, “they found that the casier when accompanied by music which had a steady rhythm. The popular musle of late as added new music and vew sounds with ite Jaz bands. The new effects .mark a. diatioct aod novel departure tn musical expression and ‘are as typically American as the skyscraper.” If other professors adbere to tbe same argu: ment it may not be loog before Jaxx will be an Important part of musical college curriculuan LEAHY ON ROAD Toulsvitle, Ks. Nov. 2%4—Tommy Leahy. road man for tbe Broadway Musle Corporation ¢WIN Vou Tilzer) passed then this acetion a few days ago bighly enthusiastic over the firm's Dew catalog. FLO JOINS PIANTADOS! Chicago, Nor. 26—Flo Jacobson, Chicazo's Premiere indy song boosteress, who achlered x reputation with the Waterson concern and later t Chicago unit in the Felst her lot with the Chicago branch stadost A Co., which recently opened offices at 143 N. Dearbora street. Jack Glogan, professional “manager, Is in Chicago, and will remain here until the first of the year introducing the firm's new numbers. George Plantadost, Al's brother. ts handling the Chlcaro branch, with Ray Lovy to support ax plantst,