Billboard advertising (Dec 1917)

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The Bi liboard DECEMBER 1, 1917 BillbSard ‘THE SHOW WORLD ENCYCLOPEDIA ‘he. Billboard Publishing Company, ‘W. H. DONALDSON. PUBLICATION OFFICE: Billboard Bullding, 25-27 Opera Place, Cincinnati, Onto, U. 8. A. Long-Distance ‘Telephone, Canst 5085. Private Exctiange, connecting all departments. Cable Address’ (Registered), “BIllybos.”” BRANCH OFFICES: : NEW YORK ‘Third Floor, Subway Central Buttding, Broedway, . . Forty-necond Street and Sereuth Avenue, ‘Telepbone, S470 Bryant, CHICAGO Crity Butaing, Monroe and Dearborn Streets. ‘Telephone, Central $130. 8T. LOUIS ‘Nevarre Bullding. Sixth and Chestnut Streets. ‘Long-Distance Telephone, Olive 1733. SAN FRANCISCO 005 Humboldt Pak, Building, SPECIAL REPRESENTATIVES: Kansas City, 1117 Coomerce Bldg. ‘Tel Wf. ‘3657. Washington, D. C., 47 Post Bidg.. Phone ‘Main. $307. “Titadelphia, 1137 Westmorelaad ‘St. Pittsburg. 207 Kellerman Bldg. Bell Phone Grant. 1603. Ips Angeles, 920 Wright and Callender’ Bidg.' Omaha, Nebd., 26 Branders ‘Theater Building. London, England, 8 Rupert Court, Pieeaditly Cireus, W. Paris, France, 121 ‘Rue Montmartre, Tel. 322-61. ISSUED WEEKLY and entired as second class mail matter at post office, Cincinnati, Obto. ADVERTISING RATES—Twenty-fve cents per Une, agate’ measurement. Whole page. $175: half. page, $87.50; quarter page, #1375. No advertisement measuring less than four lines accepted. «Last advertising form goes to press 12 M. ‘Monday. IN QUANTITIES (two or more to the same address)" 10 PER CENT DISCOUNT IS ALLOWED. No extra charge to foreign subscribers. Canada which are supplied Ly the Amertoas Parts, Wrance, and at Daw's Agency, 17 Green Atreet, Leicester Square, London, W. C. When not of the A. B. C. " Andit Bureau of Circulations Editorial Comment Because The Billboard has been primarily devoted to the professional actor and allied interests we have heretofore given scant consideration to the Little Theater movement. Even when Mr. Belasco devoted the larger part of a widely circulated interview, in which, ‘under a cloak of derision, he really betrayed alarm, and, voicing the protest of outraged privilege, declared that the professional producer and actor must be protected against these amateurs, we were still unimpressed. Recent events, however, have convineed us that the movement is a real one and deeply significant—one which may well engage the serious thought and consideration of the profession. ‘The rapid multiplication of these little houses is alone indicative of a wide latent demand whose existence our theatrical managers have failed to stir. A ‘The present big slump in the attend ance at the regular theaters can not be attributed: entirely to the attempt of the managers to pass the tax on to the theatergoer, but must be due, in part at least, to dissatisfaction with the’fare offered, with the manner of its offering and with the conditions under which it 1s offered. ‘The successful opening, in the tace lof this public disfavor toward the regular houses, of two more ventures, the Greenwich Village Players, in New York, and the Playshop, in’ Chicago, may ‘also be regarded’ as a sign of growing strength. If we include Winthrop: Ames’ Little Theater and Hopkins’ Punch-and Judy, and while they are not theaters of protest they are by no means to be ment? Would not the wiser (not to say “safer") ‘way be to concede that here is something deeply, significant, and which should receive our careful study and consideration? If the influence of the Drama Leagues is also taken into consid tion, the pageants for instance (and the community pageant is a manifestation of the same spirit that inspires the little theater—oftentimes a mere precursor thereof), and the highly organized amateura in hundreds of towns and schools that are now producing drama worthily, where only five years ago their efforts would have resulted merely in amateur trash, a valuable lesson may be learned, In any event the Little Theater has arrived. It is here. It is with us. It is not only going to leave its impress on playwriting and dramaturgy, but it will soon begin to turn out actore—actors who will have received a better grounding, essayed a wider range of roles and who will be found to be possessed of greater-versatility than the present professional victims of the type system. classed’ among the “hateful commercial houses,” we now have seven little theaters in New York, viz: The Neighborhood, ‘Thimble, _ Bramhall, Greenwich Village and Provincetown Players in McDougal street, with the RICAL NOTES HEAT! SOOPPPEELELEPSE SELES OSES OPEL OL OSL OL OLE LOOT POG GSS, Little theaters, have been bullt and conducted. or compantes organ. ized, wholly or in part by amateurs, with complete independence of Broadway and with far higher play standards than prevail on the commercial stage. Of course not all of these ventures have succeeded. Some have even come to grief thru unfortunate and unworthy social squabbling. Yet even those which have ceased operations seem to have accomplished something. The Toy Theater jn Boston, for example, directly contributed to the development of the new scenic art in America and also provided a theater building for the occupancy of the Jewett Players today, who are giving Boston a season of stock productions of first rate dramas. In other cases the theaters, far from failing, are growing in the regard of,the communities, they are advancing the local appreciation . of fine drama and imaginative stagecraft, they are giving local artists a jaboratory for experiment, they are even, in some instances, actually putting on original local drama. It would, 'of course, be foolish’ to maintain that as yet these small and scattered theaters are of great influent But they are of great significance. They are of great significance because they represent tireless effort, a vast expenditure of time and labor, and. in some cases, of money, by men and.women who love the theater enough to make these sacrifices in ordar to secure what our present aystem does not supply—vi ‘progressive experiment, literary values, ‘ self-expression. It was so'the Abbey Theater started in Dublin and that amateur and provincial experiment gave to. the world, as dramatists, Synge, Yeats, Lady Cregory, Lord Dunsany and many more By th same tolen our local theaters, now springing up, may yet give us a drama of the cornfields, or the Southern highlands, or the yellow Missi Sipl. It is certain, at any rate, that at present we can get it in no other Way. 'To write for the world Synge had to write first for an Irish auditnce, Ibsen for a Scandinavian, even Mark Twain for that more nearly homogeneous American which ‘is now so rapidly fading into the past. —The 'Unpopular Review. poe S TOOT OC een ne RAmenennennnnnnnnnnned eee eee Morning Side Players earnestly striv-| which there are three characters, a young Mernine aee Bette Gite ilegs ue ony 6” young bo ‘Also there is Stuart Walker's Port-| "yt is said: tuat Morgantown, W. Va.. is not manteau, which can be set up any|playing many traveling attractions this year, pie where, and the Coburn and the Art|‘ "muse to bare the Drama Players, the Devereaux Players and the Elsie Hearndon Kearns Play ers, who can play anywhere. In Chicago we have the Little Theater and Playshop. Also a Little Theater in Detroit, Cincmnati, St. Louis and San Francisco, In’ Evansville, Ind., there is the Civic Theater; in ‘Your Gun, w: friends when the show played Feceally,, among whom Was Robert Fisher, iai~ ager ‘lie Hippodrome at Falrawnt. for neveral years bas ral Business and last ‘Briuish Air Corps. and, after vi ‘ar Suaeapolisy dete reveauy Northampton, Mass., the Municipal she Cerstal Tersace Gardens, Mirwankee, Wi Theater: in. Los Angeles, Cal.,. the | "e,spens recent ts © fret-clnse cabaret, oc Denishawn Theater, and in Spokane, | bi ‘Wash., the Lily Courtney Snow Thi ter. . On top of this there are reported centefs of the movement formed and forming in Dem Cleveland, st --4 Paul, Boston, Philadelphia, Balts-| Purgde ep. charvtable. purywoes are now ser more, Portland (Me), Louisville | auired frie authorities to. pay” a. the (Ky ), New Haven, Pittsburg, Toledo, | tuy"t fos” axscriminntine chakeet » Dallas, Seranton, Brooklyn, Indianapolis, “Milwaukee, Galesburg (IIl.), Omaha, Kansas City, Seattle, Honolulu, Springfleld (Mase) and Washington (D. C.), and some of these organizations are housed, and producing. fh? nf : 7 ‘which. Baga. It is safe to cay that there aro hey, twenty Little Theaters in the United States and all thriving. “It is equally safe to say that next season there will be fifty—perhaps sixty. Can the professional actor or manager afford to longer ignore this move ‘an amendment to tbe ‘abd “Tum McGuire, having closed, a season with. the Beautiful Pauline is e' successful show, bave started for the South on a pleasure trip." Peggle, wlio wa ‘the feuture dancer of the ‘show, 1s" sld’ to ‘Tray | pear Ties dreided mot to accept and will Femain with. Travelutte. The rand Oyera Bowne, Clarksellle, Tex, practically new nud ndern, wil open ite nen fon December 1 under the management of Billy Eltwood ‘who bas sensed it for ten years, ‘Toe Gheater bas a seaulog capacity of 3,100 nbd will | play‘road attractions, with tablola on of nights. , Readers’ Column Chester Lewis—Please answer my “etter ad pr en oad eater ane Grina “oper "Bion Ps ae, Pau Sk, Gagaeys LOT) West Furty-alsah nee, Hee Tie nS: tr petra ae ee Bar of ihe Ietenatlonal Silanes oe Stay Stage Bunployees." Stage carpenters are lociodcs Woutd ike. to lear from. Jack Subwriog ‘Giri Company, iaat ‘bear Sun,Time two weeks age care ‘Thr Bitioard. Fe Denals, 3 Of Fred “Whitey” ha, Neb., will great Ralph Bawias, non, Mich, Hotel, Parkersburz, Tue “Bunboard, advises tat a tmpertant communication for Dallas,’ Tex., who ts very anxious to beer frost 2iing Hell Was connected with the uth Gray Ws about six Fears ago. Anyoue knowing ins ‘whereabouts please advine Mrs, Bell.) Col, W. Finley, Monte Bello, St, Peters, Jercoy, ©. T, England, wil very’ much appreciare yy information regarding hin ehiest race, formerly with a Mr. Shepherd's ‘Phe ‘father lant heard from him from 2, a¢ Which Point been ase tlt ealth fon, Cin ot Bite rowa'a’ ere wh Satlonal Shows, please, Ty Single, Pocatello, Tdaho, of importance for Jot. in touelt with James "He hus information tan le were jovember 32. Bennett, Roster, were auarsied Noveniber 9 at Memphis, ‘Tenn. SLAGLE MIL! ER—James Single, | chlet a. Tnternativnal’ Shows, nonprotesnional, wey the issue of November SMinnte Sllier 'TUXBURY JAMES—Tenry C. Tuxbury, non: reas Ind widow ‘of ‘Lown pened ta oun Tire New Work City. Births MINSTREL NOTES ‘The World Famoos Kentucky. Minstreln_ oo touring “Loulslana and ‘micetisg “with a0c an a busineee nia wales always 2 ielande tetet Eiugh Josee, lot wuperlitendent)_ fuller aredstane 6 ‘Frank | (Pim) Erving.” bows «nn ‘Nie Sumers, wonerAntendent of privileges: Mra. ‘Bone Hunt, ‘tras. urer; D.C. Barardi, the tenor of the orgauisation, Fieid ‘win’ ut bis asgal New Year's I O'Brien'n Sinstrvis miwied congections at Pittsburg when jumping from Cumberland to Wheellag for a iatiuce ‘Novemver 10. 4 | Rpecial train was aecured, and they reache! Wheeltog at 2 Daraded at 3pm. then started the show 15’ minutes later, running the second part of the show first, and ‘the frst part wi ‘was erected on the mame al jparrow immediately got the ent ater, Ballding id carpenter, OBITUARIES ON PAGE 66