Billboard advertising (Jan 1921)

ie42 x B Billboard iperenees Weekly Deesiriens Dtewt and Review of ‘THE SHOW WOBLD ENCYCLOPEDIA Billboard Publishing Company, 'W. H. DONALDSON. woke Sonata } Buboard Building, 25-27 Opera Face, i, Ohlon + + © = OSA oe acon ms Ca Address (Registered), “Billyboy.” a ‘BEANCH OFFICES: 2 NEW YORK ‘The Billboard During the early part of spring much rain was encountered by outdoor shows in the South, and, as a consequence, the receipts dwindled, but the early summer provided favorable weather, affording the shows an opportunity to recuperate their losses. Then came another wet spell (but short), with its consequent crimp in business, but the {airs in most cases brought the carnival organizations to a successful finish. Circuses, as a general rule, had a good season, and the same goes for other tent attractions. But with every kind of traveling attraction the net profits were presumably much less than in 1919, caused by increased railroad rates among other things. The attendance at fairs, generally speaking, and, judging by reports-reaching us,-was never better than in 1920. ington about making the amusement tax 20 per cent. “The increased railroad rates amount toa whole lot also, so I don't know how a show is going to start to cut prices and get back to normal, with everything that you use.in the show: business going up.” z The period of depression from appearances, however, will not be -protracted, particularly so in the amusement line. ‘There are indications that the business situation is slightly im-proved alreddy. There is apparently no desire on the part of capital to close down business, and the worker has evidently little thought of forcing a situation whereby a closing down is necessary. It begins to look as if there would be a continuation of production, even tho it may be on greatly curtailed JANUARY 1; 1921 Pessimiam*gets a man nowhere, Bo cheerful and let's do-everything in our power to uplift every branch of the business ‘that needs uplifting, and success, we are sure, will face us square in the face. | : In closing ‘The Billboard extends to each ahd every one of its readers a more than Heppy and a more than Prosperous New: Year. vEnter, 1921! We greet you! QUESTIONS AND = Mott—Make use of the Mall Yorwn Service of The Billboard. mead FR. J.—Write the Gus Roadway and Forty-fourth Street, second Soor osm Bldg. ‘etrance, 1495 Broadway. ‘The road for the oné-nighters in the lines. Many industrial companies have bin Theatér Balldiogs New ors.” ‘Phone, 8470 Bryant. early months of the year was very made wage adjustments, and there have * CHICAGO _ smooth, and this continued to be the been eases reported in thé dailies of , A: SS Ut Bre set wstiy, Maer are wy Bonting, ETICAGO, snore strects, Yule until the early fall, when there laying off hands, especially in the New “™*** — s a Phone, Central 6490. a ST. LOUIS fF Gimdie Building, 620 Chestnut Street. } Long-Distance Phone, Olive 173%, SAN FRANCISCO (€05 Pantages Theater Ballding. KANSAS CITY ‘Commerce Bldg. Home Phone, Harrison 3657. SPECIAL REPRESENTATIVES: ‘MA., 0% Equitable Blag.: Phone ‘Washington, DO. 508 he High ae OPERA-APPLAUDING AS A BUSINESS : By KARL K. KITCHEN %o motion pletures. A book of vies Fu RE all PRESS Pee It might be stretching it a point: to speak of Charlie Scholl as a horny-handed son of toll. But there is no question about his horny Cae ton, DG, Sug The High ¢ handedness. For Charlie Scholl is the leader of the claque at the MetroJ, B, K—Thoosands of performers receive iors, 3525. Set Se'Brisseis $ politan Opera House, and if you believe in the Lamarchian theory there } htis wall ‘tira ‘the medium of the. Sil For eater Dulld'g. ‘at, 411 $ is scientific evidence to bear it out. -Certainly you run the risk of having } fries’ es*masy aa he this highly smite your eardrums shattered if you are near him when he applauds his artist-clients. For Charlie Scholl brings his two huge hands together Charlie Scholl never misses a p “manages to attend all the various concerts where his artists appear. I ‘The seatiog” capscity. cf a showboal have sat.next to-him at a Hotel Biltmore musicale, where. h io fiom 700 toh SO Fhe tess” ‘the cynosure of all eyes because of his applause, and later heard that aw. the-eat ‘width, of: the he was at his accustomed place, with the railbirds and.standees at the .J. Su: opera. He.has that rare.faculty of always being everywhere: One moones ment he is leading the applause on the orchestra floor—the next he is up ‘ville in the topmost gallery clapping his scooprshaped hands after: t best traditions of his ‘ 2 Alvin :8.—Francont's z Woguse ators sth "Ricintg Serbs tod oot {Bo Howe, ar pert home — ol. XXXII. JAN. 1. NO. 1 pececeee sees eeeereressessettteeeeeesttPeeeeeeeseeeee Editorial Comment was a big slump, as a result of which England mills and upper New York F] ‘ORRIS GEST is quoted as saying many attractions were forced to close. State. ‘Not only has the South felt the busiThe immigration question is afford‘ness depression, but the West as well. ing considerable’news just now. It is It has been a hard task for the agents, believed by experts that a Bureau of ‘that the time has come for theaBECK-HEIMS—Martin president of the ‘ucket prices to slant downward, they in’many cases not knowing where Immigration Investigation should be orpbeam Circuit of Theaters; and Lonise Berton Gest has backed up his opinion by the¥ were going from day to day, When established to inquire, into the eco. Hil The Hey. Dr, Joba intr not fighting for “time” they ‘had to nomic, social and racial conditions and Pht vy tee Bet. 2 = Te Sa ae eee ithe ose fight with the railroads for baggage the needs of regions, groups and locall nm cars. As one agent in the South exties with regard to Igbor shortage, proFs presses the situation: “Business sure is duction and business, and that a Bureau Fence een ntst cortein was rotten right nov, and I don't look for of Assimilation should be established sed.. It costs $7,500 a week more te than ‘Aphrodite,’ yet the top ce will be $3, as against $4 for #il around looking for business. We did taking everything Into considera ‘Aphrodite.’ ‘@ great business up to the early part of tion, 1921 prospects for both the outere December, then it started to drop. door and indoor showman are tolerably E Many of the shows closed with intenbright.After what might be termed HE book of the year of 1920 is about tions of starting out again later on, “the scare” has blown over there will to be closed. It has been a great which was probably the best thing for be a great demand for amusements, and ear in some respects for many shows them. The West is also very bad: some the shows and attractions with the ger So... on the stage of that theater OLIVER-LABERTA—Freq Oliver, non-profes. sonal, and Kittle Laberiay of the J. George ‘Loos Boows, were married at Ft. Worth, Ter. November 26, ‘various branches of the amusement of the shows out there are not doing “goods,” in our opinion, are bound to Frond, ‘while on the other hand it has two hundred a night. It's not because prosper. Organizations conducted along the fvsnele Mose Co. and Bertaa Poaiseies, Speen the opposite for some. If shows there is no money in the country, but real business principles are what the (Continued on pege 57) Enea “the goods” and were conducted the daily papers started that. poor{Fatong legitimate lines, they were in the mouth Stuff till they havo every. one jamajority winners. Others kept “skathok onto hisor her money Taking “ing on thin ice” until finally they had it all {n all, a person doesn't know what ito “give up the ghost.” to do{ ‘Then they are talking in Wash public wants—the loose methods practiced in years agone have passed into oblivion. If not totally, they will soon have done-so. . Optimism is the keynote of success. OBITUARIES ON _ PAGE 92 one