Billboard advertising (Jan 1921)

JANUARY..15, 1921 The Billboard _ The Billboard Reviewing Service “THE PASSIONATE PILGRIM” Paramoiint-Commopolitan Picture Reviewed by W. STEPHEN BUSH ‘Fairly good entertatiment, but not ontitted to a rank above the ordinary, except fas to Lighting effects and settings. Fairly ‘well directed, capable cast, tho Matt Moore, ‘the star, ts not the strongest part in ft, ‘THE STORY IN SKELETON FORM ‘A famous author (Calverly) ia seeking to protect bis wife at a murder trial, where as one fof the big witnesses she 1s subjected to a flerce erowexamination, The wife is eblelding a ‘woman friend, who turns out to be ty telling a story which ts not troe. fer from further annoyance the husband ‘he wife away. The wife: auceumbs to ‘eect of the excitement and worry, while fustand Is tadleted for obstructing Justice fs sent to prison, der an asramed fame, and finds employment fs writer on & newspaper. ity of @ gang of corrupt politicians wwyers thra hie exposure of thelr methods fand thra the protection he throws around a Jame fic, the daughter of a vexy wealthy man, whose Siography he is asked to write, ‘The story ends sith the complete discomMture of the bed men ad the happy marriage of the rebabilitated au‘or je woman whom he has befriended. ‘The latter recovers ber health. THE CRITICAL X-RAY ‘The plot, while interesting and unusual, is doilt on a somewhat improbable oF at least unexPlained theory. ‘The story does uot set forth ‘he way In which the testimony of. the wife was neceamary after the termination of the trial. ‘However, few movie fany are critical enough to other about this. ‘The crowds af the Rivoll ‘were interested and followed the development of the story with clove attention. . The cast was expable, Frankie Mang, of whom we would Ike to sco more oo the screen, made & most attractive character atudy out of one of the really minor roles; ‘The afar did well, but can scarcely Ge considered a great clement of strength, ‘ADVERTISING POSSIBILITIES Bee prem sheet, : ‘REST OF PROGRAM Pletore ts in easily with any program, ENTERTAINMENT VALUE au Het, : a “THE LAST OF THE MOHICANS” inet bt THE STORY IN 8 ‘The story ‘revolves around ‘Uneas, the last of a noble: tribe ‘Mobicans, Uneas ts friendly to the the wars against the Freach. in what is Northern New York and Canada. He falls love witha white girl, the daugmer or « commanding officer ia .the British army; .and seeking to save her from w wicked India: ‘Magua he cies. ‘The girt trying to rejoin bim ‘iso periabes, -* : ‘THB ORITIOAL X-RAY ‘This picture depends. for its appeal to the Public chiefy oa spectacular scenes, There fs a tragic love story which ts far from con ‘vineing and seemed unacceptable to the crowds at Tho Btrand if comments overheard ip the lobbies are any criterion. Much of the celinlold fa taken up with scenes of warfare between French and British forces and the allied Hans, Some of these scenes are too bloody A gruesome, With the exception of the git! teTHE MOVING PICTURE BUSINESS EARK 816 SOUTHERN, EXHIBITORS veil srerything ined fn a theatre, Get your Bip eg atdaiiim Gezvice from “Dfae'e Greate de THE GUEEN FEATURE SERVICE, 001 Pintr Gian, OTAMAM: Bescon, Alshome, who played the part of the Indian's eweetDeart the cast was singolarly inept to say Teast. The villain looked and acted 1€ he stepped out of a Mack Sennett comedy, and Unces, the last of the Moblcans, was not east to any herole mold, ‘This type of picture was dose exceedingly well about ten years ago by Selig and Esstnay and on ‘oceasion at least by Kalem, who produced Detter realism tn the batties and the loéation of the French-British Colooial wars, ADVERTISING POSSIBILITIES Seo press sbeet. ‘ ‘REST OF PROGRAM Onght 45 be found easily, ‘VALUB All right for audiences that like this sort of pictore, “THE LOVE LIGHT” ‘Writtes, and dlrected by Frances Marlon, tare ring Mary Pickford. Shown at the Capitol ‘Theater Sunday, January 9 ‘Reviewed by MARION RUSSELL ‘Weleome again to the one and only Mary, ‘that. Affecting, accurately, presented axd acted. Mary Pickford at the height amazing career, Capitol playing to ity afternoon and night, ‘THE STORY IN SKELETON FORM ‘Apgeia, simple-bearted itl, cares: for her Deothers in rural Italian community. Hor sweetheart, Glovannl, and the good priest her best friends. The brothers are“called to the great war and are killed. Angela rescues a stranger From. the seh while tending the light house. He claims to be an American deserter, arouses ber Sympathy and she hides him in thé cellar. Later the priest marries them. He urges ber to send thra the Mabt, which proves ,to be the signal for destruction of a boat load of wounded soldiers, her brother among them. Discoreriag :bis German nationality #be fecorna and sends him adrift, the vilagers throw Bim over, the cliffs into the sea. A’ child is born f her mlod is affected by her ror. ela marries “him and finds. happiness "THE CRITICAL X-RAY Runiing the gamut of etiotions from youthful Ughtheartedness, to tragic depths: of trencied mother lore our Mary nevér faltered but owept het apditors along like the swiling tide, hold ing them tense, sympathlc and orerwhelmed by thos of her delinention. Never has sho flock was ‘were true to life and settings the light house gleaming at hight and « thrilling wreck ecene advted Fealtam to the appealing atory. No actual war scenes are shown only by fmplication, the action dealing entirely with thoue innocent: ones, who were crgcifed by the result of tragle confict. The great miracle of love which brought eventual bappiness was the mort charming part .of the picture, ‘SUITABILITY _ Bvery theater should ran this one. ENTERTAINMENT VALUB Above par, . e “TWO KINDS OF LOVE” Story by. John Colton, Gireetea vy neaves ason, five reels, “Ualversal, “Revlewed by MARION RUSSELL ‘Very sympathetic story, finely enacted, Rotd:ng Interest until the fadeaway, THE STORY IN‘SKELETON FORM A consuruptive with bis Little son and sister Kate are traveling in a pratrle wagon, seeking heatth. ‘They stop. wearled and Bungry, at al old shack to make camp, An adlacent canta houses desperate character, Red Dugan, who corets tho young. woman. ‘For. the sake of protection she pawes as her bro wife. ‘The owner of the aback returns, baring beeo in pilsoa for @ crime.be did not commit, The consumptive dies and Kate and Bobble, the friends will belp to build the recd buts. to Uttle eon, continue to ve in the sback, nursing shelter the blushing ladles. ‘The bride-to-be ‘Mason, who has been attacked by Red Dugan proves her submissiveness by bending completely fm an attempt to locate » pot of gold wmica double as she walks to her futore lord, forever ‘Mason hed sécreted when his partner was becoming his slave. The women do all the Xilled, “By a tattoo mark upon flie arm Mason work—the men are mostly warriors, lion fa able to identify Red Dogan ss the real catchers and skilled with the arrow. The ‘murderer and surrenders him to the authorities, slight attempt of the females at gowning the ‘Then Kate cousents to become his wife, +. THB ORITICAL X-RAY the characters, In: fact ‘& competent director kept the action going with plausible sequence, ever keeping the plot progressing toware the fnetitabie climax, Some attractive long shots of mountalne. and streams added pleturesquemess to. the story, which fs placed entirely fn the great ‘ntioors, ‘Such @ pleture can be shown to any type of An Arsene Lopin story, released thra Robertsan~ Cole, Shown ‘at Broadway Theater, Jan‘ wary. & Reviewed by MARION’ RUSSELL Yall of the mysteries whjch the etuiive Arsono unravele with bis accustomed clever. ‘THE STORY IN SKELETON FORM ‘This is & mixture of political spies, lov: & father’s devotion for his.young daughter arde the tables on'a whole regiment of police, marries his daughter to the: man she Joved, unearths a murder. mystery only to discover that Dolores is a German spy, wove reason is dethroned. Disheartened, Arsene goes to Algeria ta seek new mysteries to moive. inguise. tn order to’ baile bis enemies. are also some satirical moments when @ Procession of police weeks to cap! ‘and approaches the murder boure, thrown off the scent by the resourceful ‘hero, ‘who eseapes thra a trick mantelpiece. In fa it te all trap doors, dark cellars and. dim ps sageways which figure prominently in the evolation of the plot. e ‘The avdlence at the Broadway accepted th pleture in a friendly spirit, but there is little ‘of pleasing entertainment in ‘the story, which te Aisturbing thru ite groesome aide of showing wicked’ persons. performing tgnoble acts." To ‘those who note the satire and the brilliant for city theaters then for ganiily ‘trade! “WILD MEN ‘OF AFRICA” Adoiph Zakor presents Dr. Leonard J. Vanden ‘Dergh’e pleture. taken in East Africa and ‘Uganda, made by ihe Vabdeubergh‘Paramount Bxposttion, released thru “Paramount. ‘Rertewed by MARION’ RUSSELL An unusual and_intimate picturization of a Uttle known race existing in Bast Africa, "Nive [tribes are shown during a series of startling scenes, which held the attention of an invited andience at the Rivoli, aa ‘While ot as sensational as the pictures’ of Martin Johaston’a Cannibals of the South Sees, yet made entertaining from a pxycbologicel ‘standpoint, these primitive blacks lviog in darkeat Africa show much ingenuity considering thelr Mmlted opportunities, Every tribe, even those wrther advanced mentally, live close to nature subsiat upon what the enrth and animals offer. Bven among the pigmies the eupremacy of man is ever foremost, Polygamy iv practiced, and @ man‘can Dave as many. wives as his selves closely resemble our latest Brondway fad. ‘But accustomed as they are to nodity the women ~ ‘and sickness fs a sin. The dead must not be touched, for fear of contamination, but are left to the mercy of hyenas and wild bessts, Fee fival days occur frequently, and the ‘Ducks dance with savage abandon, Their sbielés Many odd and bratal methods are employed bY these fgnorant creatures, one of which is pulling ‘out healthy teeth 80 lockjaw would not prevent feeding the victim. Dr. +Vandenbergh gave .an interesting lectare Before the showing and the titles were highly amusing, causing considerable Inughter. ‘The “WHEN WE WERE TWENTY-ONE” Story by HL V. Esuiond, Jesse D. Hamptoo peo ‘Suction, starring HE. B, Warner, Patpe | Aisteibutors; directed by Henry’ King. Revlewed by MARION RUSSELL .THE STORY IN SKELETON FORM Dick li to now approach! ‘self-constitated to the ideal creat tei