Billboard advertising (Jan 1921)

JANUARY 22, 1921 What We Saw in Ford’s Factory How Ford Makes Service Pay—The Source of Inspiration—The Human Side of The Ford Industries i iE } G ets ill if a g ag Ht ln el LHE uate rile i A t lose eee ‘study the humanity tha ieee f i 2 r ; 3 Ha ty fia bahine of machines and monez, Yomanity.” ‘Here are 8 few facts about Mr. Ford's perHenry Ford Tesentatives of Michigan's sturdy pioneers of Siree-quarters of a century ago. His eanly life aralleleg closely: that of other farmer boys ‘of that day, a rotind of ‘daily’ chores, attendfag tho dletant district school and the all-day’ ‘Work in the fields iq summer. One exception g if i int ad et I THE i ? i e H HENRY FORD ‘Photo ‘The first car manufactured by the Ford MoTHE HUMAN SIDE OF THE FORD tor Company was on the road in June and ‘TRIES July, 19B. “However, n0 practically every noteworthy antomoblle comdiscussion. The compasy is often asked what] pany entered ite cars in the races. St has done to bring about this condition. I ; tts wont is tvs Inpartant than te mesa Sas en tra af Baltoore Dey fn OL TF Goulet pata te kare med te po of others and it does not claim to have ‘& perfect answer to its own. Whatever it i ficiency. He gave a share ‘of proits to mon} ‘before they earned ft, and gave it without ask-4 ing them to eam it. "He gave so that the rank! and file shared in largest measure. which he ‘Six years Inter his 13,000 men had grown to] 80,000, his annual, output of cars had gone, from a quarter of 2 million to a million, he: had distributed over one hundred million dol ‘His belief im his men stood the test of these | six years, and on January 1, 1920, announce-'| ment was made of the extension of the old | the the ‘the Parposes of the company is expressed \ opening paragraph of thelr announcement men. in the folowing words: THE FORD POLICY ‘4 “within the ‘last year Henry Ford and nia] son, Edsel Ford, have acqulred foll and com-\ plete ownership ‘and control of this company. This end has been soaght with the porpoee S04 mind of 20 shaping the polley of the company: that the men in its employ may participate to a greater extent. than ever before im. its prosperity. It is believed that simple economle “Jostice demands that a greater portion of tho | YW nteraational Film Service, New York, eamalngs should go in part to the employees fand in part toward enlarging the industry. company. A small brick shed in the rear of his home was fitted into a workshop, and there Henry Ford—often working far into the moming boure—devoted his spare time to creating big first gas car. It was—or is, for it still runt—a two-cylindered motor car with a speed ‘from twenty-five to thirty miles an hour. with Henry Ford as ygeane® eT t | z H E soon realized that bis own not be carried out unless Brocured 7449 more, making 58%. This arrangement continued ‘Basel Ford, who had succeeded as president, purchased the remainof. the stock. ‘The company was reorganized under the laws of Delaware for ‘an authorized capitalization of $200,000,000, and this is the present arrangement. Hi ae 4 a Thie potiey carried out will mean that more) & aerious accident Mr. Ford decided to Alsconmem wit be given the opportanlty to work wit tinue entering Ford cars in the races. ‘the company ana fo participate in its benefits, ‘The growth of the Ford Motor Company bas gn thdt those employees who remain with the ’ Deen progressive, continnous and at all times company will shafe increasingly in its earn: | impelled by the personality of its founder. The inea™ 5 ‘Present plant site contains 305 acres, of sur. Ford believes that work is the’ thing: Which 125 are under root, and 55,000 and more that'‘can'be elves’ to men He ls entestoring employees. work in this huge factory. in all Ford industries to provide work ulder IPs A CITY IN ITSELE | Y gpg ewer hastling city with its numerous activities. tories without need of having anything further 4 It operates its own power, heating and done for him. He is doing thinge for nimself Uighting plant, fire department, ‘telephone and thru the work which bas been provided. Betelegraph exchanges, freight and express offices, Ueving that men who are overworked, underYaundry, laboratories and machine shops, and paid, sacrificed to bad shop conditions, uncer 3 maintains’ its own schools, bospital, safety, tain’ of ‘and hygiene department, motion picture studio, contact park and athletic eld, band and auditorium, getting ‘edueational and legal departmenis, home and reverse reatal exchange, grocery, drug and shoe stores, work, just pay, good working condition meat market, tallor shop, and it publishes its curity own newspaper. *. to secure individual 2 ‘The factery has an output capacity in, excess. ‘of 1,250,000 cars annually, There is a trace of ‘the ‘cosmopolitan in. these visiting parties, -for they inclnde people not. only from the United ‘States and Canada, but from all over the world. orelgn government officials, industrial leaders, ‘educators, men of affatre and sightseers come to observe the Ford way of doing things—and to marvel. As many es 43,800 have been enter. tained “in a-aingle month. turnorer tells what men think of factory. ‘The 50448 men who left the year ‘Proft-Sharing Plan would have been : ia ‘were fully established. War coodl7) war work run thru the period, and! in the changes of turnover. Th. Labor reported e labor tumorer in (Continued on page 85)