Billboard advertising (Jan 1921)

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The Bi liboard JANUARY 29, 1921 fslated against this evil in respect to patent Medicines until now it is claimed 87 per cent of all the “curealls” are sold soath of the While the patent medicine advertising is 21 evil it is no greater thin that of the numerous fake musical pablishers who hare sprang into are seat to the Federal Prison, 3s they were aeren years ego: then they fale away for a wile and thelr alluring ads are consplcoous by thei absence unt public sentiment dies down eomewhat, when they again spring up all over that I immediately took the editors of this magazine, j Here is sample of the way these birds work. SEND US YOUR MUSIO AND WE WILL nb pages that are printed up tm colors in many lots, with blank spaces left to in FLYING EAST, MELODY MART THE, POPULAR SONG BOURSE, COMMUNICATIONS To OUR KEW YORK OFFICES tert the title of any tong. They ran off Sfty of ‘a hundred copies and mail them to you to giro to your friends and then Jank the plates and forget it, ‘The total cost to the firm is between fifteen and eighteen dollars, and the rest fa velvet. These musical vultures prey spon the most pitifal class of victims ia all the world. No ose ever wrote @ song, no matter how putrid, who id not have unbounded faith, in its making & fortune, if it wa only given a chance. They ‘will spend their last cent, and go hungry to give ft a show, Just an 2 mother will deay berselt ‘the necessities of Ufe in onder that her child may get an education and have 2 chance in the ‘world. I have before me a letter from a gentleman ‘who says he sent 2 song to a publisher and recelved a nice “comeon” letter, written by some mail order copy-writer, advising him it ‘as a wonderfel plece of work, Dut that they ‘would have to have two hundred dollars to pubUish it. He was “hooked” so securely with the letter that he sent in his two hundred, and now too Inte—bes discovered the swindle, and ‘wants to know bow he ean get some of his money back. Now I would not enter tato discussion of ‘what the professional composer Knows as “emens,” but they have been getting so bold and T have had go mexy complaints that it te about time something was being dose. This is the third letter of the kind I have had in the past ‘week oF #0. Last summer I was introduced to « fine geatleman, of Umited means (a minister of the gospel), whose first remarks were: “Well, ‘well, 20 you write songs? Not baving a ready alibi I pleaded guilty. He contioued: “So do I. Ihave two that are coming out next month.” T congratulated bim, and, naturally, asked bim ‘who was publishing them. He named a firm I had never beard of, and I immediately suspected I timidiy suggested However, wishing to save friend, 1¢ possible, I asked bim“it he bad ‘any money to these charlatans. He admit it he had seat them eighty dollars up ‘Bose. “Baby Smiles at Me.” BURNS AND QUICR—"Connin THE HOUSE OF COHEN ‘MONA FAY—“Hiewatha's & Blues,"” “Bives for “Sazopbone Blues, OUR OVERNIGHT METROPOLITAN MIRTH—MELOD Y—MUSIC COLUMBIA BURLESQUE CIRCUIT “TONGLE, JENGLE” ‘Grow DOLLY AND STELLA MORRISSEY—“After You Get What You. Want.” STELLA MORRISSEY“Hoon,” Ne AMERICAN BURLESQUE CIRCUIT “TEMPTERS” PERCIE JUDAH—Honcluia Eyes," “So Long, Oo Long: “Venetian Moos,” *fahara GERTRUDE RALSTON—‘Hold Me,” “In Old Manila.”" F BABE LOPEZ—“Don’t Take Away ‘Those Blues,” “Dixieland Is Jaxi Band Mad,” “Paes: Melody.” “Avalon,” “Babb JOLIE JOHNSON —“After You Get What You Want,” “Dixie Made Us Jaxx Band Mat," “The Land Where Sweet Daddies jaom! Sap," “Oriental Nights”? SONG SENSATION ‘Noticlog my doubtful attitude he Ister showed me the contracts, which looked allo. k. I told hum, nevertheless, this could pot be on the level, an reliable publishers did not do business this way. Again be gave me the skeptical stare, ‘and it was dismissed for that week. The next time I saw him ho nerer mentioned his songs, Dat the following week he came to me acd showed me a letter from some music Drookers stating that they had jest placed bis song with a publisher of national repotation, and enclosed the sub-contracts to sign. These be was to return with some more money. This time I finally succeeded in convincing him that be was “gyped.” and, as be was an ex-attorsey and a emart man, be wrote them such 2 strong letter, “threatening Federal proceedings, that they very hurriedly returned all the money be ‘had paid in, aloog with all his poems. 1 asked him why he didn't go thru with St, and he remarked: “What's the ue? I have all my money back."” Now where he was able to Go this there are ‘Atty who.are not so fortunate. Every once in a while the Federal authorities haul a bunch of these leeches into court, and if they succeed So Gnding people with enough stamina to apDear against them end get the goods on them ‘will give them a nice little vacation down at many years ago. The poptlstion hes ince then—so now it's tro. I have before mo last week's tezue of The Billboard and one of the frst items that caught ‘my attention is a published letter of complaint 7 7 ‘SONGWRITERS —Ir yon bare IDEAS yoo rant IATHAN (former Mune Eainr “The Bulitestd), iW. Bandoion Bt. pints WEST, NORTH AND SOUTH "SOME LITTLE BIRD” PROFESSIONAL COPIES AND ORCHESTRATIONS ‘READY. GET YOURS NOW | VAN ALSTYNE & fea Ul a 177.No. State St., CHICAGO.