The Bioscope (May-June 1912)

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802 The Bioscope, June 13, 1912. POSTERS or PARKS— Mr. Exhibitor, it’s regrettable, but the public prefer parks to picturealaces in warm weather. They won't come to your pay box instinctively, you must attract them. Advertise ! The best form of advertising for picture-theatres is the use of strong. striking, crowd-collecting posters. Show them outside your hall, and on any other prominent sites available. But don’t make the mistake of exhibiting good posters and no-account films. Peoole will come inside once, but not a second time. They won't get the habit of attending your hall. That's what you want, and it’s just here that we help you. We release an average of eighteen films per week—including many brilliant “feature” and always some “interest” films—and .we issue posters for each one. We often publishas many as three different posters for one film; posters that keep the pay-box busy. Your own experience can tell you how excellent are the films. They win prolonged applause and make the audience come again. Ask your renting house to supply you with the principal features we release, and warm weather won't trouble you. Like some Weather snips ? They're free! Say the word and we will put you on our mailing list. ALL OUR PRINTS ARE ON EASTMAN STOCK. @p a & om W M.P. SALES AGENCY, Ltd., *-,"4Rpovr sr. And Sixteen Branches in Europe, Africa, and Asia.