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KINEMACOLOR| —
SCORES EVERY TIME! —
THE REFEREE, of March 1, 1914, says:—
“On Thursday last, the Natural Color Kinematograph Company, Limited, gave a private view of some new and very interesting Kinemacolor subjects. Amongst them was a thousand-foot’ film of the recent Carnival at Nice. This is -a capital picture of the very liveliest description, andthe brilliant costumes of the masqueraders are extremely well brought out. Another excellent film is ‘ Winter Pastimes in, the Swiss Alps.’ Photographically this is one of the best examples of Kinemacolor we have seen. No black and white process could so truly produce the glossy sheen of the swept ice, nor, of course, its varying shades of light green. The rich whiteness of the snow is also perfectly shown. In many cinema pictures of winter. scenes the snow either comes out a dirty white or appears as if photoeraphed in shadow.. The whole picture is full of lively action and bright colours. In-the first part members of both sexes are seen contesting various games on the ice, and the bright colours of the ladies’ sports‘jackets are wonderfully well reproduced. The potato team, and ski races provide some capital fun. | Later in the picture one sees something of the exhilarating sport of bobsleighing, The ‘run’ looks very steep in parts and winds about considerably. The competitors sweep along at terrific speed, but only one spill is shown.’’
THE BIOSCOPE, of March 5, 1914, says:—
“ The glow and glitter of the multi-coloured pageant held annually at Nice, have offered exceptional opportunities to the Kinemacolor photographer before, and this year both carnival makers and operator seem to have surpassed themselves, with the result that the cinematographic record of the latest of these festivals is, perhaps, even finer than any of its predecessors. No film could demonstrate more fully than does this picture of the Nice Carnival the wonderful perfection with which # natural colours can now be reproduced by means of the Kinemacolor process. The : hues of this gay procession are kaleidoscopic in their endless variety and rapid change, and yet each subtle difference of tone is faithfully realised for us on the screen. The picture is as steady and as clear as any monochrome film, but in : place of the drab unreality of black and white, we have every brilliant colour of Nature reproduced with such absolute accuracy that it is difficult to believe we are : not gazing upon the original scene. Having once seen Kinemacolor, it is difficult Hy to return to the monotony.of the ordinary film without a keen sense of the latter’s great and. ever-present deficiency. And, with sucha subject as this gorgeous carniyal, there is, of course, absolutely no comparison between the two methods of reproduction. They are further divorced than the proverbial chalk and cheese! ”’
;
THE
Natural Color Kinematograph Co., Ltd.,
( Kinemacolor ) 80-82. WARDOUR STREET, LONDON, W.
Telegrams—‘' Kinmacolor, Loudon." Telephone—City 3976,
exe Ile